This document discusses the importance of developing social media policies for organizations. It notes that policies provide structure for employees and the public. The document recommends considering internal policies to guide employee social media use and external policies to set expectations for public interactions. It provides detailed suggestions for the types of guidelines that could be included in internal policies covering general employee use, blogging, and engagement. External policy suggestions include moderating public comments and guidelines for online interactions. The resources section lists examples of social media policy templates and original blog posts on this topic.
Getting the Insiders Onside - Communicating with Bloggers and InfluencersDave Fleet
Presentation delivered at Dx3 Conference & Tradeshow on January 24, 2012, examining the problems with the blogger outreach process and proposing a new model of interaction.
Setting Goals And Getting Internal Support For A Branded Online CommunityFeverBee Limited
FeverBee's Richard Millington explains setting goals and getting support are two halves of the same coin. Learn how to get support for your online community during this webinar.
Developing Powerful Audience Personas For Successful Online Engagement - Laur...FeverBee Limited
In this session, user centred marketing expert Laura Hampton of digital agency Impression will share insight into the importance of audience understanding in your comms strategy. She'll provide clear, actionable tips for you to implement within your own campaigns. Learn how to better engage your audience.
Social Media Overview For GOLD Major Gift OfficersMikey Ames
I had several folks in from national fraternal associations asking how they might use social media to secure more high dollar donors and visits. I wanted to start with the basics. This presentation is a big remix of several other presentations we have seen. Credit remains on each slide.
Getting the Insiders Onside - Communicating with Bloggers and InfluencersDave Fleet
Presentation delivered at Dx3 Conference & Tradeshow on January 24, 2012, examining the problems with the blogger outreach process and proposing a new model of interaction.
Setting Goals And Getting Internal Support For A Branded Online CommunityFeverBee Limited
FeverBee's Richard Millington explains setting goals and getting support are two halves of the same coin. Learn how to get support for your online community during this webinar.
Developing Powerful Audience Personas For Successful Online Engagement - Laur...FeverBee Limited
In this session, user centred marketing expert Laura Hampton of digital agency Impression will share insight into the importance of audience understanding in your comms strategy. She'll provide clear, actionable tips for you to implement within your own campaigns. Learn how to better engage your audience.
Social Media Overview For GOLD Major Gift OfficersMikey Ames
I had several folks in from national fraternal associations asking how they might use social media to secure more high dollar donors and visits. I wanted to start with the basics. This presentation is a big remix of several other presentations we have seen. Credit remains on each slide.
Presentation to the Northwest chapter of the IAP2 in Bend, OR. An overview of social media. With many thanks - and credits - to the original presentation by Seth Goldstein, Socialmedia.com.
From media relations to influencer relationsPrezly
Brands no longer share their corporate stories only with the press. They also want to reach internal stakeholders, bloggers or influencers on social media to spread their stories. Corporate communication teams are having a hard time communicating in this new fragmented world. Watch this presentation to learn how your team can leverage modern influencer relations. See practical advice on getting to know your contacts, creating rich stories, sending multimedia pitches and measuring results.
This presentation is made by the team at Prezly
http://www.prezly.com
A team of communication pros and technologists on a mission to help Public Relations teams get their stories told.
The 5 W's of Building and Growing Your Online PresenceDerek Rice
Social media allows people to share instant feedback about companies — positive and negative — with friends and followers. It also allows companies to join the conversation, establish themselves as respected experts and influencers within their fields, and to become a trusted friend. All it takes is an active, engaged, and loyal online community. If you build it, will they come? Probably not. But your chances increase if you build a strong foundation. So how do you do that?
This presentation was designed for businesses looking to maximize communication efforts externally by utilizing internal resources and employee engagement. Also included are sections on email etiquette and social media collaboration.
Social media can be a powerful tool for storytelling but there are some ethical considerations one has to make. Privacy of those you serve, your obligation to your board, and how you brand yourself on social media are some of the many considerations you have to make. This presentation will explore some ethical dilemma' s a non-profit can face and how your can reduce risks that may come along.
About presenter:
Sean Erreger, is a licensed clinical social worker practicing in the area that also does training around best practices of social media for mental health, healthcare, and non-profits. You can find him at www.stuckonsocialwork.com
Social media & strategy for nonprofits: Spirit & PlaceBohlsenPR
Social media training slideshow for partner organizations participating in Spirit & Place Festival, 2011 "The Body"
Strategy and best practices for nonprofits
Presentation to the Northwest chapter of the IAP2 in Bend, OR. An overview of social media. With many thanks - and credits - to the original presentation by Seth Goldstein, Socialmedia.com.
From media relations to influencer relationsPrezly
Brands no longer share their corporate stories only with the press. They also want to reach internal stakeholders, bloggers or influencers on social media to spread their stories. Corporate communication teams are having a hard time communicating in this new fragmented world. Watch this presentation to learn how your team can leverage modern influencer relations. See practical advice on getting to know your contacts, creating rich stories, sending multimedia pitches and measuring results.
This presentation is made by the team at Prezly
http://www.prezly.com
A team of communication pros and technologists on a mission to help Public Relations teams get their stories told.
The 5 W's of Building and Growing Your Online PresenceDerek Rice
Social media allows people to share instant feedback about companies — positive and negative — with friends and followers. It also allows companies to join the conversation, establish themselves as respected experts and influencers within their fields, and to become a trusted friend. All it takes is an active, engaged, and loyal online community. If you build it, will they come? Probably not. But your chances increase if you build a strong foundation. So how do you do that?
This presentation was designed for businesses looking to maximize communication efforts externally by utilizing internal resources and employee engagement. Also included are sections on email etiquette and social media collaboration.
Social media can be a powerful tool for storytelling but there are some ethical considerations one has to make. Privacy of those you serve, your obligation to your board, and how you brand yourself on social media are some of the many considerations you have to make. This presentation will explore some ethical dilemma' s a non-profit can face and how your can reduce risks that may come along.
About presenter:
Sean Erreger, is a licensed clinical social worker practicing in the area that also does training around best practices of social media for mental health, healthcare, and non-profits. You can find him at www.stuckonsocialwork.com
Social media & strategy for nonprofits: Spirit & PlaceBohlsenPR
Social media training slideshow for partner organizations participating in Spirit & Place Festival, 2011 "The Body"
Strategy and best practices for nonprofits
Developing a Communications Strategy for Your NonprofitBig Duck
Between never-ending ‘to-do’ lists and new communications channels popping up everyday, it can be hard to find the time to stop and look at the bigger picture. Take a few hours out of the trenches and into a conversation about your goals, audiences, and actions to support your nonprofit’s mission. In a workshop at the Foundation Center in DC, Big Duck’s Vice President, Farra Trompeter, outlined what’s in a communications strategy and a guide for how to create and implement one for your organization.
NAVMED P-5010, Manual of the Naval Preventive Medicine, Chapter 8Shayne Morris
This Power Point is part of an Enlisted Advancement Program training series for US Navy Corpsman rating provided by Naval Medical Center Portsmouth Virginia
Naval Medical Center Portsmouth is a military treatment facility serving active duty service members, their dependents and retirees in the Hampton Roads community of southeastern Virginia and northeastern North Carolina.
Checklist Communication Strategy DevelopmentEwen Le Borgne
This presentation was given during a workshop on strategic communication for the Water and Sanitation Forum in Ethiopia (hosted under CRDA) and is based on a checklist of strategic questions developed by IRC Water and Sanitation Centre (www.irc.nl) to help develop a communication strategy. The workshop was facilited by me and Livia Iotti for the RiPPLE project and by Simret Yasabu for WaterAid Ethiopia.
For many brands, collecting likes and fostering engagement by any means necessary is a sign of a successful social media program. But if you dig deeper into these metrics, what do they actually mean? What is driving the actions? Are they taken by true brand advocates? Are the engagements contributing to the business’s bottom line?
A recent study conducted in partnership with SurveyMonkey has uncovered valuable insights into how to cultivate advocacy. With over 5,000 respondents from 11 countries, the results map how to build relevance and trust and drive forward a brand, business, and reputation around the globe.
VDMA Bekleidungs- und Ledertechnik auf der Texprocess 2015Ulla Herbst
Vom 04. bis 07. Mai 2015 findet in Frankfurt am Main die internationale Leitmesse Texprocess statt. Hersteller aus der ganzen Welt präsentieren Spitzentechnologien für die Bekleidungsindustrie. Das Angebot erstreckt sich von Design und Schnittgestaltung über Nähen, Fügen, Sticken und Stricken bis hin zu Finishing, Textildruck, IT und Logistik. Für Ihre Berichterstattung stellen wir Ihnen Interviews mit namhaften Ausstellern als Video zur Verfügung, sowie Hintergrundinformationen zu Innovationen und Themen wie Nachhaltigkeit oder Industrie 4.0 in der Bekleidungs- und Ledertechnik.
Don’t have a social media policy? So essentially, anyone in the organization can say and do whatever they want? It’s time for some guidelines!
While social media is about free and open conversations online, your organization still needs to have some thoughts to paper on how to manage the online sphere. How do you distinguish between personal and professional personas online? What things are appropriate and what isn’t? What about privacy concerns? Join this session to learn more about what your organization can do to make social media work for you.
Attendees Will Walk Away With:
• Knowledge of the types of social media issues requiring policies
• Templates on writing your own social media policy for your organization
• Tips on implementing the policies effectively
Don't have a social media policy? So essentially, anyone in the organization can say and do whatever they want? It’s time for some guidelines!
While social media is about free and open conversations online, your organization still needs to have some thoughts to paper on how to manage the online sphere. How do you distinguish between personal and professional personas online? What things are appropriate and what isn't? What about privacy concerns? Join this session to learn more about what your organization can do to make social media work for you.
Attendees Will Walk Away With:
- Knowledge of the types of social media issues requiring policies
- Templates on writing your own social media policy for your organization
- Tips on implementing the policies effectively
Don’t have a social media policy? So essentially, anyone in the organization can say and do whatever they want? It’s time for some guidelines!
While social media is about free and open conversations online, your organization still needs to have some thoughts to paper on how to manage the online sphere. How do you distinguish between personal and professional personas online? What things are appropriate and what isn’t? What about privacy concerns? Join this session to learn more about what your organization can do to make social media work for you.
Attendees Will Walk Away With:
• Knowledge of the types of social media issues requiring policies
• Templates on writing your own social media policy for your organization
• Tips on implementing the policies effectively
Don’t have a social media policy? So essentially, anyone in the organization can say and do whatever they want? It’s time for some guidelines!
While social media is about free and open conversations online, your organization still needs to have some thoughts to paper on how to manage the online sphere. How do you distinguish between personal and professional personas online? What things are appropriate and what isn’t? What about privacy concerns? Join this session to learn more about what your organization can do to make social media work for you.
Attendees Will Walk Away With:
• Knowledge of the types of social media issues requiring policies
• Templates on writing your own social media policy for your organization
• Tips on implementing the policies effectively
Don’t have a social media policy? So essentially, anyone in the organization can say and do whatever they want? It’s time for some guidelines! While social media is about free and open conversations online, your organization still needs to have some thoughts to paper on how to manage the online sphere. How do you distinguish between personal and professional personas online? What things are appropriate and what isn’t? What about privacy concerns? Join this session to learn more about what your organization can do to make social media work for you.
Attendees Will Walk Away With:
• Knowledge of the types of social media issues requiring policies
• Templates on writing your own social media policy for your organization
• Tips on implementing the policies effectively
Kirstin Beardsley
Kirstin joined CanadaHelps in 2006. Prior to joining the team at CanadaHelps, Kirstin worked in other projects and programs in the non-profit/voluntary sector including Vartana, Developing Human Resources in the Voluntary Sector-HRVS (precursor to the HR Council) and Community Foundations of Canada. She has volunteered for a number of non-profit organizations including women’s shelters, a small credit union and a crisis line.
Social Media Policy Essentials for Lenders and BrokersSmarsh
Learn how to adopt and enforce social media policies that make sense for the mortgage industry, including:
-What elements should be included
-Best practices for developing a social media policy
-How to enforce a policy once it's made
Everyone knows that social media is here to stay. How can you protect your brand and your company on social media and still allow your employees to have the freedom they expect to use social media?
Dealing with Difficult HR Issues - Social Media, Harassment and Hiring Pitfalls.Now Dentons
This presentation important HR issues including social media in the workplace, how to conduct a bullet-proof harassment investigation, and common hiring pitfalls and how to avoid them.
Establishing a clear social media policy is important for providing direction to employees who engage on behalf of a brand in social media and for protecting the corporate reputation. Here are a few tips on how to effectively set up and implement your policy.
Whether or not your organization is using social media for business, your employees probably are using it. Whether they're engaging in a personal or professional way, your company needs a social media policy.
Mr. Nidal Mawas, Digital Media Director and Instructor @ American University of Beirut
The presentation highlights the basics of social media, as well as delves into the social media techniques and strategies for a winning recipe on social media.
Slide deck from Donna Gilliland's session at the 2017 Annual Trussville, AL Leadership Conference.
Overview:
The Why and How of education employees in the proper use of social media. An overview of the why and how of creating a social media policy and set of guidelines.
Key Points in this presentation:
- Application of Social Media in the Workplace
- Are Employers Permitted to Monitor Social Media Use by Employees at Work?
- Percentage of Business using Social Media
- How does your organization use SM for Internal communications
- Managing the Risks
- Social Media Policy
- Steps to creating a Policy
Legal Aspects Relating to Social Media in the WorkplaceBrian Bluff
This presentation addresses legal issues companies must deal with when considering participating in social media. By Colin M. Leonard, Esq. of Bond, Schoeneck & King, PLLC.
Presentation given to the Houston CPA Society Sept. 23, 2011 on Social Media in the workplace, specifically in regard to healthcare entities.
To learn more about BrandExtract, visit www.brandextract.com.
Social media is a two-way channel, but over the last ten years marketers have increasingly shifted to focus activities on one-way interruption - applying old techniques to new channels.
Communities form post-purchase, but most marketers currently focus social media activities on the pre-purchase funnel. When you force a community to act as an acquisition channel, you dilute it.
There is a significant opportunity to drive post-purchase loyalty, advocacy and re-purchase through social media, and responsibility for functions that drive this are increasingly falling to the CMO. The potential for ROI in this area is significant.
Given those points, we need to re-assess our approach to social media – especially for consumer and SMB audiences. In particular, we need to shift to focus our on-channel activities on existing customers (versus new acquisitions) through:
- On-channel content – both planned and real-time
- Community management
- Social media support
We need to shift the last of these - social media support - from a cost centre to a strategic driver of differentiation.
Still, there IS a place for sales in social:
- Off-channel content and paid (posts promoted outside brands’ communities)
- Couponing and contesting (still key reasons that many people connect with brands)
- Re-purchase and new product launches
From One to a Million: Managing Social Media at ScaleDave Fleet
What if you had to re-examine your assumptions around social media? What if, instead of thinking about conversations in ones and twos, you had to think about them in thousands and tens of thousands? What if you had to manage dozens or hundreds of properties, and millions of fans? What would change?
This presentation looks at four challenging areas for companies engaging in social media at large scale - structure, community management, content and measurement - and offers tips on how to approach each of these at scale.
Six Essential Shifts in Social Media StrategyDave Fleet
Presentation by Dave Fleet at BlogWorld & New Media Expo New York 2012.
We’ve reached a critical point in the evolution of social media as a business tool. Gone are the days when the GMOOT (Get Me One Of Those) approach will get you anywhere – simply having a Twitter account, or a Facebook Page, isn’t enough. We’re at the point of social media saturation, and something’s got to give.
This presentation examines six essential shifts that companies need to make in their approach to social media, from a shift towards social business, to better content planning, to improved measurement and more.
20 social media business trends for 2011. Created by Dave Fleet - VP of Digital at Edelman Toronto, with contributions from Steve Rubel (@steverubel) and David Armano (@armano).
See http://davefleet.com/ for more information or to have me present this at your event.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
2. Why care about a social
media policy?
• Despite what some people say, rules still apply
when it comes to social media.
• Some of those rules may be similar to those
you already have in your organization; others
may be different.
• Policies provide structure – for you and for
your colleagues/employees.
2
3. Policies both protect and
enable
• A good social media policy clearly outlines:
– What the company will and will not do online.
– What employees can and cannot do online.
– What members of the public can and cannot do on
company properties.
• It protects the organization by setting boundaries
around what is acceptable and what is
unacceptable.
• It empowers employees by letting them know
what the limits are, so they can use social media
tools acceptably without fear of repercussion.
3
4. Think about the
stakeholders
• Who else needs to be involved in developing your policies?
– Senior Management
• Need buy-in from the top if policies are to be effective.
– Marketing, PR
• If these departments aren’t driving the policy development, they will
likely be active stakeholders.
– I.T.
• May already have limits on sites which employees can access.
– H.R.
• May affect existing employee guidelines.
• May have labour relations implications.
– Legal
• IT and HR will likely call on legal counsel anyway; get them on-side by
involving them early.
4
5. Different aspects of
policies to consider
• Internal
– Target audience: employees
• External
– Target audience: consumers
5
7. Internal Policies
– Set the boundaries for what employees can and
cannot do.
– Some parts may already exist within current
employee guidelines.
– May or may not be posted for those outside the
organization to see.
– Consider three areas:
• General guidelines
• Employee blogging
• Engagement by employees
7
8. General Guidelines
• Consider:
– Boundaries - are employees actively encouraged to engage in
conversations regarding the organization (may depend on
organizational culture)?
– Transparency - are employees required to identify themselves as
employees when discussing the organization? (likely: yes)?
– Confidentiality - may employees discuss confidential information?
• Most organizations’ existing employee policies will cover this.
– Financials - may employees discuss financial information? (no)
• Most organizations’ existing employee policies will cover this.
– Consequences - outline the consequences both for the company and
the employee when someone says something ill-advised
– Work use – is social media use permitted during work hours (may
differ depending on whether employees are encouraged to engage in
conversations regarding the organization)?
8
9. Employee Blogging
• Consider:
– Advice - consider giving best-practice tips on things like transparency,
disclosure, human voice, etc. Not necessarily rules; guidelines for how to
approach the medium with a minimum of risk and maximum effect.
– Attribution – state that if employees cite content created by others, they
should acknowledge it.
– Copyright – may employees use the organization’s logo, name etc (you may
want to restrict their use)? Also consider stating that employees should not
violate the copyright of others.
– Ownership – who owns the content of employee blogs, along with the
responsibility for the content?.
– Confidentiality - as with the employee guidelines below, consider stating
explicitly that employees should not disclose confidential information. It’s
common sense, but you should be explicit.
– Disclaimer – should employees state that they are writing as themselves, not
as representatives of the company (unless they are)?
– Existing policies – note that the blogging police does not supercede other
existing policies, and that employees must continue to abide by those.
9
10. Engagement by Employees
• Your general guidelines may cover the boundaries for
employee engagement – who may or may not engage
in conversations relating to the company.
• If you encourage employees to engage in such
conversations, consider framing them with simple
guidelines:
– Do no harm – may employees attack competitors via their
comments?
• Consider the potential harm to your reputation if this is
discovered.
– Transparency – if commenting on a work-related
discussion, should employees disclose their
affiliation/conflict of interest?
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12. External Policies
• Set the expectations and boundaries for
behaviour of people outside your company.
• Posted publicly on your corporate
website/other online properties.
• Consider two areas:
– Comment moderation
– Online interaction
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13. Comment Moderation
• Sets the boundaries for acceptable behaviour on company properties.
• Consider:
– Language and manners: Will you reject comments which include offensive or
inappropriate language?
– Personal attacks: Will you allow personal attacks?
• In an ideal world you might allow people to question or argue your company’s content –
after all, this medium is about conversation. However as we all know, this isn’t an ideal
world.
• Even if you do allow criticism, consider outlawing aggressive attacks.
– On-topic comments: What will you do with comments that veer away from
the topic of the post or other peoples’ comments?
– Comment spam: Will you allow comments that appear to be spam?
– Number of links: Do you want to limit the number of links that you will allow?
Will you use no-follow links?
– Blocking: Will you take action against repeat offenders?
– Contact: Will you provide a way for commenters to contact someone if their
comment is not approved, or if they have other questions?
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14. Online Interaction
• Sets the expectations for the way your company will behave online.
• Consider:
– Conversations:
• Spam and off-topic comments: Will you respond to spam or off-topic comments?
• Defamation: You may want to avoid responding to defamatory remarks.
• Misinformation: Ideally, you should aim to correct misinformation as soon as possible.
– Remember, if people don’t see a correction they may assume an incorrect statement to be true.
• Dissent: What’s your approach to commenters who simply disagree with you?
– Will you debate with them? Will you avoid the conversation? Where do you draw the line between
dissent and trolling?
– Standards:
• Timeliness: Assuming your processes allow for it (which they ideally should), consider stating
that you will reply to online comments as soon as possible, within a defined period of time.
– If you will not have 24/7 coverage for online conversations, say so. Companies have been criticised for
not responding to issues during the weekend, for example.
• Honesty and accuracy: Consider stating that you will take all possible steps to ensure that what
you post is complete and accurate.
• Error correction: Make it clear that if you post something that you discover is inaccurate, you
will endeavour to correct it immediately.
• Confidentiality: Publicly state that you will not discuss confidential information.
• Disclosure: Note that when employees engage in public conversations about the organization,
they will disclose their affiliation.
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15. Resources
• Numerous links to examples of social media policies and articles on
the topic
– http://delicious.com/davefleet/policies
• Todd Defren’s excellent template for employee-focused guidelines
– http://bit.ly/1YzEfZ
• The original blog posts behind this ebook
– Intro: http://bit.ly/3M2LV
– Internal: http://bit.ly/1Hw20T
– External: http://bit.ly/1ldGX8
Thanks to Michael O’Connor Clarke for his help and thoughts on this topic.
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16. About the Author
Dave Fleet is the Account Director, Social Media at Thornley Fallis Communications – a
full-service public relations and web development agency.
Dave has also worked in marketing and communications for major corporations and
public sector organisations including Hitachi Europe, Lloyds TSB and the Ontario
government.
While Dave works for Thornley Fallis, these opinions are his and his alone, and do not
reflect the views or policies of his employer.
Contact Dave at:
• Email: davef@davefleet.com
• Blog: davefleet.com
• Twitter: @davefleet
• LinkedIn: davefleet
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