SlideShare a Scribd company logo
Presented by 
Puppet Labs 
Partner Network 
Solution Provider Partner 
Service Delivery Partner 
Authorized Training Partner
Presented by 
Scott Campbell 
Sr. VP, Worldwide Sales| Puppet Labs 
Aaron Morrison 
Director, Channel Sales| Puppet Labs 
Tami Martin 
Director, Partner Enablement | Puppet Labs
Presented by 
Why Partner with Puppet ? 
• Puppet “THE” undisputed leader in IT Automation 
- Market share, funding to date, number of employees, #2 skill in demand today 
- Large open source based ready for enterprise product conversion 
• Strong Industry backing and integration creates many entry points 
- Vmware, EMC, Cisco, VCE, F5, NetApp , 2700 plus Forge Modules 
• - Automate products already sold to provide more value to clients 
• Puppet Enterprise Initial License sales” tip of spear” for partners 
- Pro Services needed for ongoing success 
- Engagements lead to lifecycle discussions w/ C level execs. 
• Let us help you become an IT Automation expert and build a new revenue stream. 
- Drag revenue across multiple products 
- Provide value across different functional business areas
Solutions Provider Partner Program 
Program Goals 
- Build a team of sales and technical professionals delivering Puppet 
Presented by 
messaging and building successful customers worldwide 
- Enable our partners to establish an IT Automation practice offering 
through world class training and channel enablement programs 
- Drive net new product and services sales around Puppet Enterprise 
and healthy margin opportunities for our partners
Presented by 
What’s New ? 
Executive sponsorship to build a world class channel 
Dedicated partner resources to help you succeed 
Defined programs with clear goals and benefits 
New Partner portal with defined Deal Registration guidelines 
Market Development Funds budget in 2015 
New enablement paths with quicker time to value 
New Logos to market your value & Puppet investment
Presented by 
Program Requirements 
Requirement Corporate Silver Gold 
Sign new partner agreement ✔ ✔ ✔ 
Revenue Commitment $0 $100K (50*) $ 200K(100*) 
Sales Training via Portal n/a ✔ ✔ 
Puppet Professional Certification n/a 1 2 
Business Planning Session No No Yes 
* Developing Countries
Presented by 
Program Benefits 
Benefit Corporate Silver Gold 
Access to Partner Portal ✔ ✔ 
Puppet Labs Web listing ✔ ✔ 
NFR Licenses 25 50 
Puppet Conf Tickets upon revenue attainment ✔ ✔ 
Partner Advisory Council ✔ 
Access to MDF 2015 
Partner Newsletter ✔ ✔ 
Tickets to 2015 Puppet Conf w/ revenue attainment 1 2
Presented by 
Program Discounts 
Program Discounts Corporate Silver Gold 
Base Discount on all Products 3-5% 5% 10% 
Deal Registration Bonus N/A 5% 10% 
Eligible for Sales Promotions and Incentives(2015) No No Yes
Presented by 
Solutions Provider Program Levels 
• 100K US 
• 50K Developing Countries 
• 1 Certified Puppet Professional 
• Access to Portal 
• 200K US –UK - AUS 
• 100K Developing Countries 
• Business Plan Sessions 
• Access to MDF in 2015 
• Eligible for Sale Incentives 
• Access to Portal 
• Puppet Conf. tickets 
• Premier Support 
• Partner Advisory Council 
• Not a focus
Presented by 
Puppet Enterprise: New Deal Registration 
Partners must read and understand Deal Registration guidelines below 
Minimum Opportunity Size 50 Nodes 
Registration timeline 30 Day before purchase 
Registration Expiration 90 days from registration approval date 
Reasons for Denial Incomplete information 
Already registered by another partner 
Already a customer – not a net new project 
Deal Registration number 
(approval via email today) 
This will be a unique identifier for each net new deal once we have our 
partner portal up and running. Email approved today. 
Deal Registration Link http://puppetlabs.com/opportunity-registration
Presented by 
Puppet Partner Portal
Presented by
Presented by 
Service Delivery Partner Program 
• For partners who want to deliver 
Puppet Enterprise services 
– Education and best practices 
– Consultant certification 
– Ongoing enablement and 
support
Presented by 
Program Goals 
• Expand our customers’ access to quality Puppet Enterprise 
services 
• Enable our partners to deliver best practices based 
services 
• Provide greater business opportunities to our partners
Presented by 
Levels 
• 2 Certified Consultants (minimum) 
• Eligible for: 
• Subcontracting engagements 
• 4 Certified Consultants (minimum) 
with at least 5 successful 
engagements each 
• Eligible for: 
• Subcontracting engagements 
• Referral consulting 
engagements 
• Customer product referrals 
to Puppet Labs
Presented by 
Program Requirements 
Requirement Silver Gold 
Program Fee (per consultant)* $4,000 $4,000 
Approved Service Delivery Partner Application ✔ ✔ 
Executed Puppet Labs Subcontracting Agreement ✔ ✔ 
Puppet Certified Consultants (minimum) 2 4 
Minimum of 5 successful engagements per Certified Consultant ✔
Presented by 
Consultant Certification 
Prerequisite 
Puppet 
Professional 
Certification 
Assessment 
Technical 
Exercise 
Interviews 
Enablement 
Puppet 
Practitioner 
Best Practice 
Sessions 
Skill Builder 
Exercises 
Shadow 
Puppet Labs 
Client 
Engagement
Presented by 
Program Benefits 
Benefit Silver Gold 
Market Differentiation of having Puppet Certified Consultants ✔ ✔ 
Eligible for subcontracting engagements ✔ ✔ 
Eligible for referral consulting engagements ✔ 
Puppet Labs Practitioner and/or Architect Training ✔ ✔ 
Puppet Enterprise Not for Resale software licenses ✔ ✔ 
Puppet Enterprise best practices and methodologies ✔ ✔ 
Puppet Labs Customer Support Standard Premium 
Eligible for customer product referrals to Puppet Labs ✔ 
Tickets to 2015 Puppet Conference 2
Presented by 
Authorized Training Partner Program 
• For international partners who 
want to provide Puppet Labs 
training courses in their region 
– Train-the-Trainer 
– Instructor certification 
– Puppet Labs course materials
Presented by 
Program Goals 
• Provide Puppet users with access to quality 
training throughout the world 
– In region 
– In local language 
• Enable training partners to successfully deliver Puppet Labs 
training courses 
• Provide additional revenue streams to our international partners
Presented by 
Program Requirements 
Requirement ATP 
Be a Puppet Labs international partner ✔ 
Approved Training Partner Application ✔ 
Executed Puppet Labs Training Partner Agreement ✔ 
Puppet Certified Instructor (minimum) 1
Presented by 
Instructor Certification 
Course Knowledge 
Attend the 
course 
Assessment 
Puppet 
Professional 
Certification 
Enablement 
Train 
the Trainer
Presented by 
Program Benefits 
Benefit ATP 
Recognition as a Puppet Labs Authorized Training Partner ✔ 
Market differentiation of having Puppet Certified Instructor(s) ✔ 
Supplement existing revenue streams with Puppet Labs student 
✔ 
revenue share model 
Supplement Puppet Enterprise sales with official Puppet training 
courses 
✔ 
Use of Puppet Labs course materials ✔ 
Marketing of scheduled classes on puppetlabs.com ✔
Interested in becoming a Puppet Labs partner? 
Presented by 
• See program overviews to learn more 
• Apply @ puppetlabs.com/partners 
• Questions? 
– Solution Provider: aaron.morrison@puppetlabs.com 
– Service Delivery Partner: servicedelivery@puppetlabs.com 
– Authorized Training Partner: atp@puppetlabs.com
Presented by 
Why partner with us summary 
• We are the leader in IT Automation 
• We are committed to your success. 
• New programs and people 
• We throw good partner parties ! 
• Next year is in Portland !

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Puppet Labs Partner Network - PuppetConf 2014

  • 1. Presented by Puppet Labs Partner Network Solution Provider Partner Service Delivery Partner Authorized Training Partner
  • 2. Presented by Scott Campbell Sr. VP, Worldwide Sales| Puppet Labs Aaron Morrison Director, Channel Sales| Puppet Labs Tami Martin Director, Partner Enablement | Puppet Labs
  • 3. Presented by Why Partner with Puppet ? • Puppet “THE” undisputed leader in IT Automation - Market share, funding to date, number of employees, #2 skill in demand today - Large open source based ready for enterprise product conversion • Strong Industry backing and integration creates many entry points - Vmware, EMC, Cisco, VCE, F5, NetApp , 2700 plus Forge Modules • - Automate products already sold to provide more value to clients • Puppet Enterprise Initial License sales” tip of spear” for partners - Pro Services needed for ongoing success - Engagements lead to lifecycle discussions w/ C level execs. • Let us help you become an IT Automation expert and build a new revenue stream. - Drag revenue across multiple products - Provide value across different functional business areas
  • 4. Solutions Provider Partner Program Program Goals - Build a team of sales and technical professionals delivering Puppet Presented by messaging and building successful customers worldwide - Enable our partners to establish an IT Automation practice offering through world class training and channel enablement programs - Drive net new product and services sales around Puppet Enterprise and healthy margin opportunities for our partners
  • 5. Presented by What’s New ? Executive sponsorship to build a world class channel Dedicated partner resources to help you succeed Defined programs with clear goals and benefits New Partner portal with defined Deal Registration guidelines Market Development Funds budget in 2015 New enablement paths with quicker time to value New Logos to market your value & Puppet investment
  • 6. Presented by Program Requirements Requirement Corporate Silver Gold Sign new partner agreement ✔ ✔ ✔ Revenue Commitment $0 $100K (50*) $ 200K(100*) Sales Training via Portal n/a ✔ ✔ Puppet Professional Certification n/a 1 2 Business Planning Session No No Yes * Developing Countries
  • 7. Presented by Program Benefits Benefit Corporate Silver Gold Access to Partner Portal ✔ ✔ Puppet Labs Web listing ✔ ✔ NFR Licenses 25 50 Puppet Conf Tickets upon revenue attainment ✔ ✔ Partner Advisory Council ✔ Access to MDF 2015 Partner Newsletter ✔ ✔ Tickets to 2015 Puppet Conf w/ revenue attainment 1 2
  • 8. Presented by Program Discounts Program Discounts Corporate Silver Gold Base Discount on all Products 3-5% 5% 10% Deal Registration Bonus N/A 5% 10% Eligible for Sales Promotions and Incentives(2015) No No Yes
  • 9. Presented by Solutions Provider Program Levels • 100K US • 50K Developing Countries • 1 Certified Puppet Professional • Access to Portal • 200K US –UK - AUS • 100K Developing Countries • Business Plan Sessions • Access to MDF in 2015 • Eligible for Sale Incentives • Access to Portal • Puppet Conf. tickets • Premier Support • Partner Advisory Council • Not a focus
  • 10. Presented by Puppet Enterprise: New Deal Registration Partners must read and understand Deal Registration guidelines below Minimum Opportunity Size 50 Nodes Registration timeline 30 Day before purchase Registration Expiration 90 days from registration approval date Reasons for Denial Incomplete information Already registered by another partner Already a customer – not a net new project Deal Registration number (approval via email today) This will be a unique identifier for each net new deal once we have our partner portal up and running. Email approved today. Deal Registration Link http://puppetlabs.com/opportunity-registration
  • 11. Presented by Puppet Partner Portal
  • 13. Presented by Service Delivery Partner Program • For partners who want to deliver Puppet Enterprise services – Education and best practices – Consultant certification – Ongoing enablement and support
  • 14. Presented by Program Goals • Expand our customers’ access to quality Puppet Enterprise services • Enable our partners to deliver best practices based services • Provide greater business opportunities to our partners
  • 15. Presented by Levels • 2 Certified Consultants (minimum) • Eligible for: • Subcontracting engagements • 4 Certified Consultants (minimum) with at least 5 successful engagements each • Eligible for: • Subcontracting engagements • Referral consulting engagements • Customer product referrals to Puppet Labs
  • 16. Presented by Program Requirements Requirement Silver Gold Program Fee (per consultant)* $4,000 $4,000 Approved Service Delivery Partner Application ✔ ✔ Executed Puppet Labs Subcontracting Agreement ✔ ✔ Puppet Certified Consultants (minimum) 2 4 Minimum of 5 successful engagements per Certified Consultant ✔
  • 17. Presented by Consultant Certification Prerequisite Puppet Professional Certification Assessment Technical Exercise Interviews Enablement Puppet Practitioner Best Practice Sessions Skill Builder Exercises Shadow Puppet Labs Client Engagement
  • 18. Presented by Program Benefits Benefit Silver Gold Market Differentiation of having Puppet Certified Consultants ✔ ✔ Eligible for subcontracting engagements ✔ ✔ Eligible for referral consulting engagements ✔ Puppet Labs Practitioner and/or Architect Training ✔ ✔ Puppet Enterprise Not for Resale software licenses ✔ ✔ Puppet Enterprise best practices and methodologies ✔ ✔ Puppet Labs Customer Support Standard Premium Eligible for customer product referrals to Puppet Labs ✔ Tickets to 2015 Puppet Conference 2
  • 19. Presented by Authorized Training Partner Program • For international partners who want to provide Puppet Labs training courses in their region – Train-the-Trainer – Instructor certification – Puppet Labs course materials
  • 20. Presented by Program Goals • Provide Puppet users with access to quality training throughout the world – In region – In local language • Enable training partners to successfully deliver Puppet Labs training courses • Provide additional revenue streams to our international partners
  • 21. Presented by Program Requirements Requirement ATP Be a Puppet Labs international partner ✔ Approved Training Partner Application ✔ Executed Puppet Labs Training Partner Agreement ✔ Puppet Certified Instructor (minimum) 1
  • 22. Presented by Instructor Certification Course Knowledge Attend the course Assessment Puppet Professional Certification Enablement Train the Trainer
  • 23. Presented by Program Benefits Benefit ATP Recognition as a Puppet Labs Authorized Training Partner ✔ Market differentiation of having Puppet Certified Instructor(s) ✔ Supplement existing revenue streams with Puppet Labs student ✔ revenue share model Supplement Puppet Enterprise sales with official Puppet training courses ✔ Use of Puppet Labs course materials ✔ Marketing of scheduled classes on puppetlabs.com ✔
  • 24. Interested in becoming a Puppet Labs partner? Presented by • See program overviews to learn more • Apply @ puppetlabs.com/partners • Questions? – Solution Provider: aaron.morrison@puppetlabs.com – Service Delivery Partner: servicedelivery@puppetlabs.com – Authorized Training Partner: atp@puppetlabs.com
  • 25. Presented by Why partner with us summary • We are the leader in IT Automation • We are committed to your success. • New programs and people • We throw good partner parties ! • Next year is in Portland !

Editor's Notes

  1. Question(s) Slide Answers and/or Slide’s Purpose:
  2. We are excited to announce the launch of our Service Delivery Partner Program Designed to enable and support partners who want to deliver Puppet Enterprise services Includes: education and best practices certification of consultants ongoing enablement and support
  3. We have seen a growing demand for services from our customers. We developed this program to expand our customers’ access to high-quality services By ensuring a consistent experience and level of expertise Enabling our partners with best practices and support
  4. There are two levels of the program Silver Level: All new partners must start at the silver level Requires 2 certified consultants Eligible for subcontracting engagements Meaning Puppet Labs may subcontract your certified consultants to deliver services we sell to our customers Additionally, Identify as an Authorized Service Delivery Partner when selling and delivering services directly to your customers Gold Level: Requires two additional consultants (for minimum of 4 total) Each consultant must successfully complete 5 subcontracting engagements – develop proven track record in the field Allowing Puppet Labs to referral consulting engagements directly to partner as well as subcontracting in exchange for a small referral fee Additionally, Gold Level partners are eligible for referral fees when they refer product leads to Puppet Labs
  5. In order to participate, you must submit an application We carefully select partners for this program Business model and service capabilities align to program goals and customer needs When application is accepted Execute a subcontracting agreement Begin submitting consultants to the certification process Fee of $4,000 per consultant for both levels of the program Costs associated with assessment and enablement of the consultant
  6. This is an overview of what’s involved in the consultant certification Prerequisite Existing level of knowledge and experience Knowledge and experience can be acquired through attending Puppet training courses, internal training, field experience, etc Measured by Puppet Professional Certification exam Assessment Technical exercise which is reviewed by Puppet Labs 2 interviews focusing on technical knowledge of Puppet Enterprise and overall technical infrastructure Enablement Customized based on results of assessment Includes Puppet Labs best practice and methodology sessions May also include Puppet Practitioner or other training And/or a series of customer scenario based exercises to build their skills Shadow Client engagement with PL PSE Observe and be observed Successful completion = certification and eligibility for subcontracting
  7. Here’s a full summary of the benefits of the program. key benefit: ability to identify your organization as a Puppet Lab Authorized Service Delivery Partner With Puppet Certified Consultants – this is the only way consultants can achieve certification Other benefits Access to Puppet Labs experience and expertise Training, best practices, methodology, ongoing enablement and support
  8. For international partners To provide PL training courses in their region assigned a non-exclusive, designated region 3 instructor-led training courses available Fundamentals (3 days) Practitioner (3 days) Architect (2 days) Includes: Train-the-Trainer Instructor certification Access to PL student and instructor course materials Based on Student royalties model
  9. We want to provide access to Puppet training to our users across the globe This program is designed to extend access beyond where PL offers training directly Providing access in local regions Local language Ensure a consistent, high-quality training experience Enable our partners to deliver the training
  10. This program is limited to international partners Requires application. We evaluate potential training partners based on: Puppet knowledge Training abilities Strategic alignment with program goals Needs of the region Execute training agreement 1 certified instructor
  11. Instructors are certified for specific courses For each course they wish to teach: Attend the course from PL instructor Experience as a student Become familiar with class content, timing, and flow Attend a Train the Trainer session Key concepts Set up Flow Expectations Puppet Professional Certification Demonstrate their knowledge of Puppet
  12. Training partners are: Recognized as Authorized Training Partners With Certified Instructors Get to set the price of their class Pay PL % of revenue as a student royalty based on training region Access to PL student and instructor course materials Class are published on PuppetLabs.com