SlideShare a Scribd company logo
Opening
September 2019
Peter Andrews
Senior Lecturer in Marketing &
Programme Director
New Study Centre at Hull University
• Study on a part-time basis in the evening
• Flexible in that you can take one module at a time or plan to
take all of the modules leading to your qualification
• Face to face, supported with University learning platforms &
resources
• Community of like minded marketing professionals
• Applications invited for September 2019
Why CIM Qualifications?
• Internationally recognised qualification
• Ofqual regulated and accredited by the European
Marketing Confederation
• Competitive advantage for you and your
organisation
• Valued by agencies and employers
• ACIM, MCIM or FCIM after your name
Why CIM Qualifications?
• A route to Chartered Marketer status
• Provides CPD
• Increased opportunities/salary
• £152,000 in additional earnings throughout
career
• Professionally qualified Marketing Directors
could earn in excess of £70,000 (The UKs 10
best paid jobs - January 2015)
• Confidence and satisfaction
Other CIM Benefits Includes
• Marketing resources
• Blogs and webinars
• Events
• iLibrary
• Catalyst quarterly magazine
• Study resources
• Mentor program
• Industry support
Qualifications Initially Offered at Hull
Level 4 – Certificate in
Professional Marketing
Level 6 – Diploma in
Professional Marketing
Self-assessment tool
Demand led delivery for first wave in
September
Syllabus
• Modular approach
• Mandatory and elective modules at
each level
• Flexible study approach
• Employer centred
• Based on market needs research findings
• Practitioner focussed
• Less onerous
• But remains very rigorous
Syllabus – Certificate in Professional Marketing
Syllabus – Diploma in Professional Marketing
How will we deliver the study?
• One evening a week over 8 weeks
• One Saturday to prepare you for exams or
assignment
• Mix of theory and practice
• Dynamic environment with like minded
professionals and course leaders who are
passionate about marketing
What next?
• Contact us to register your interest (see
flyer on seats)
• Will direct you to the self-assessed tool
• We will check if you have any exemptions
• We will provide details of costs, timings and
what you need to do to register with the
CIM prior to study
Opening
September 2019
THANK YOU

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CIM Humber Marketing Careers Event Presentation #3 Peter Andrews

  • 1. Opening September 2019 Peter Andrews Senior Lecturer in Marketing & Programme Director
  • 2. New Study Centre at Hull University • Study on a part-time basis in the evening • Flexible in that you can take one module at a time or plan to take all of the modules leading to your qualification • Face to face, supported with University learning platforms & resources • Community of like minded marketing professionals • Applications invited for September 2019
  • 3. Why CIM Qualifications? • Internationally recognised qualification • Ofqual regulated and accredited by the European Marketing Confederation • Competitive advantage for you and your organisation • Valued by agencies and employers • ACIM, MCIM or FCIM after your name
  • 4. Why CIM Qualifications? • A route to Chartered Marketer status • Provides CPD • Increased opportunities/salary • £152,000 in additional earnings throughout career • Professionally qualified Marketing Directors could earn in excess of £70,000 (The UKs 10 best paid jobs - January 2015) • Confidence and satisfaction
  • 5. Other CIM Benefits Includes • Marketing resources • Blogs and webinars • Events • iLibrary • Catalyst quarterly magazine • Study resources • Mentor program • Industry support
  • 6. Qualifications Initially Offered at Hull Level 4 – Certificate in Professional Marketing Level 6 – Diploma in Professional Marketing Self-assessment tool Demand led delivery for first wave in September
  • 7. Syllabus • Modular approach • Mandatory and elective modules at each level • Flexible study approach • Employer centred • Based on market needs research findings • Practitioner focussed • Less onerous • But remains very rigorous
  • 8. Syllabus – Certificate in Professional Marketing
  • 9. Syllabus – Diploma in Professional Marketing
  • 10. How will we deliver the study? • One evening a week over 8 weeks • One Saturday to prepare you for exams or assignment • Mix of theory and practice • Dynamic environment with like minded professionals and course leaders who are passionate about marketing
  • 11. What next? • Contact us to register your interest (see flyer on seats) • Will direct you to the self-assessed tool • We will check if you have any exemptions • We will provide details of costs, timings and what you need to do to register with the CIM prior to study