Contents
About Micro Focus
Micro Focus Solutions
Products and Solutions
Program Membership Tiers
Partner Membership Progression
Become a Portfolio Expert
Enablement & Certification
Partner Program Benefits
Market Development Funds
3
4
5
6
7
8
9
10
11
300+
Enterprise-grade
products
500+
Product releases
in FY’20
1976
Year
established
$3B
Annual revenue
12,000+
Employeesin
48 countries
40,000+ 7,500+
Enterprise Partnersworldwide
customers
HQ
Newbury, UK & Sunnyvale,CA
Micro Focus is one of the world’s largest enterprise
software providers, focused on solving the IT dilemma—
how to balance today’s needs with tomorrow’s
opportunities. We deliver mission-critical technology
and supporting services that help more than 40,000
customers worldwide manage core IT elements of their
business. Strengthened by a top-10 patent portfolio and
an extensive partner network, our broad set of
technologies for security, IT operations, application
delivery, governance, modernization, and analytics
provides the innovative solutions organizations need to
run and transform—at the same time.
About MicroFocus
3
Scale Agile and DevOps
practices across all
customer environments,
from mainframe to cloud,
to sustain delivery velocity
requirements as their
operations run. At the
same time, enable their
organization to transform
by combining value stream
principles and enterprise
scale to make the software
factory more intelligent and
efficient.
Simplify the complexity of
running a mix of
traditional and cloud
services by taking a Digital
Factory approach. With a
unified platform for IT
operations, customers can
integrate or replace
incompatible tools
collected over decades—
freeing up resources and
accelerating
transformation.
Protect what matters most by
detecting threat actors,
responding to advanced
threats, and recovering from
an attack, as customers’
operations run today. Evolve
at the speed of change using
security analytics for hybrid
environments to help their
organization transform.
Unify customers’ analytics
without moving their data
to one place, so they can
run their analytics practice
more efficiently. As
customers transform their
organizations to grow,
ensure they can support
more users and greater
data volumes with the
highest performance at
scale for accurate and
actionable predictive
insights.
Micro Focus Solutions
Accelerate
Application
Delivery
Simplify IT
Transformation
Strengthen Cyber
Resilience
Analyze Data
in Time to Act
4
With our portfolio you can help customers achieve key outcomes as they run and transform
to thrive in a digital world:
MicroFocusProductsandSolutions 5
Program
Membership Tiers
Our Partner Program offers three
membership levels:
Authorized
Tobecome an Authorized Partner requires a formal agreement
with Micro Focus. Once registered you’ll gain free access to our
Partner Portal and our on-demand sales and technical training
and certification.t No revenue requirements.
Gold
Authorized Partners can achieve Gold status by completing 2
sales + 2 technical certifications within one of the six Product
Groups. No revenue requirements.
Platinum
Toachieve Platinum status, partners must meet Gold Partner
requirements by Product Group plus achieve $1M USD in total
annual new business sales.
6
PartnerMembership
Progression
Three membership tiers reward your
investment in Micro Focus
G
A P
• Front-end partner discount
• Deal Registration Sourced Rebates*
• Micro Focus Partner Portal Access
• Sales support
• Online sales & technical enablement
• Access to Micro Focus
Knowledgebase
Requires a formal partner
agreement with Micro Focus
Gold + $1M (USD) in total
annual New Business Sales
Authorized+ 2 Sales and 2 Technical
Certifications by ProductGroup
Requirements
Authorized Gold Platinum
Core Benefits
Agreement
Revenue
Certifications
• Additional financial benefits
• Joint GTM engagement
• 50 Service request entitlements per
specialization
• Partner Advisory Council*
• Deal Registration Tier rebates
• Instructor led training
• Advanced technical training
• Marketing support and MDF
• 50 Service requestentitlements
*May vary by region.
7
Becomea
PortfolioExpert
Note: If the 2 Technical certifications completed to achieve Gold / Platinum status are
in the same product portfolio, you will automatically qualify as a portfolio expert.
Showcase your deep product knowledge
Complete 2 technical certifications for each portfolio you specialize
in and earn your portfolio expert badge. These can be published
on your website.
8
Enablementand
Certification
9
Partners have the same access to
enablement as our direct sales force,
providing you with the required
knowledge and skills to present and
demonstrate our solutions with
confidence.
A choice of study options is available to suit your preferred
learning style:
• On-demand web-based training—Available for FREE
• Virtual or Classroom instructor-led training
1 Get on Board
If you are new to Micro Focus, sign up for our enablement
on-boarding program to get access to product information,
sales training and tools to help you get started
2 Get Certified
Tailored training and certification equips you with the skills you
need to succeed and ensures your company gains valuable
benefits from the partner program
3 Advanced Technical Training
Certified Partners have access to our online demo system
and receive invitations to Tech Bootcamps, Lab weeks and
more
4 Continuous Learning
Keep up-to-date with the latest market trends, product releases,
roadmaps and competitive insight
Partner ProgramBenefits 10
Sales Authorized Gold Platinum
Micro Focus Partner Portal Sales & GTM collateral
Partner Discount through distribution/contractual
Sales support
Self serve access to create quotes and place orders
Deal Registration Sourced Benefit
Access to Enablement & Demonstration Licenses
Pre-sales support (50 service requests per Specialization)
Joint GTM planning
Qualified leads
Deal Registration Tier Benefit
Referral Rebates
Marketing
Partner Program marks and Portfolio Expert badges
Co-branded partner marketing tools/co-marketing services
MDF: Market Development Funds eligibility
Enablement
Sales and Pre-sales technical training (on-demand)
Sales and Pre-sales technical certifications exams
Advanced technical training (digital learning) from Micro Focus Education
Advanced technical certifications from Micro Focus Education
Public advanced technical training (VILT/ILT) from Micro FocusEducation At a 10% discount At a 30% discount At a 50% discount
Benefits may vary by Region
Marketing Development Funds (MDF) are provided to eligible
partners to subsidize their marketing and sales activities which
generate awareness and drive demand for Micro Focus Products
and Solutions.
The MDF Program Provides resources to support partner planning
and execution of sales and marketing activities that drive new
business across the Micro Focus portfolio of products and
services. Partners are provided access to Micro Focus tools,
campaigns, and third-party resources to help generate leads and
grow the business, including a network of Marketing Services
Agencies to help you deliver measurable, effective, and
integrated co-marketing campaigns.
MDF planning and execution occurs semi-annually.
Micro Focus leverages a claiming model for reimbursing
partners. MDF activities are governed by the “Eligible Activity
Matrix” (EAM) and MDF Program terms. MDF activity requests,
claiming process, and invoice submission (where applicable) are
managed via the Micro Focus Partner Portal.
Extending a partner’s market reach
and accelerating growth
Market
Development
Funds
11
© 2021 Micro Focus or one of its affiliates. Micro Focus and the
Micro Focus logo, among others, are trademarks or registered
trademarks of Micro Focus or its subsidiaries or affiliated
companies in the United Kingdom, United States and other
countries. All other marks are the property of their respective
owners. www.microfocus.com
Learn More
For more details on how to become an
authorizedMicroFocuspartner, visit:
Micro Focus Partner Programs

Reseller Program.pdf

  • 2.
    Contents About Micro Focus MicroFocus Solutions Products and Solutions Program Membership Tiers Partner Membership Progression Become a Portfolio Expert Enablement & Certification Partner Program Benefits Market Development Funds 3 4 5 6 7 8 9 10 11
  • 3.
    300+ Enterprise-grade products 500+ Product releases in FY’20 1976 Year established $3B Annualrevenue 12,000+ Employeesin 48 countries 40,000+ 7,500+ Enterprise Partnersworldwide customers HQ Newbury, UK & Sunnyvale,CA Micro Focus is one of the world’s largest enterprise software providers, focused on solving the IT dilemma— how to balance today’s needs with tomorrow’s opportunities. We deliver mission-critical technology and supporting services that help more than 40,000 customers worldwide manage core IT elements of their business. Strengthened by a top-10 patent portfolio and an extensive partner network, our broad set of technologies for security, IT operations, application delivery, governance, modernization, and analytics provides the innovative solutions organizations need to run and transform—at the same time. About MicroFocus 3
  • 4.
    Scale Agile andDevOps practices across all customer environments, from mainframe to cloud, to sustain delivery velocity requirements as their operations run. At the same time, enable their organization to transform by combining value stream principles and enterprise scale to make the software factory more intelligent and efficient. Simplify the complexity of running a mix of traditional and cloud services by taking a Digital Factory approach. With a unified platform for IT operations, customers can integrate or replace incompatible tools collected over decades— freeing up resources and accelerating transformation. Protect what matters most by detecting threat actors, responding to advanced threats, and recovering from an attack, as customers’ operations run today. Evolve at the speed of change using security analytics for hybrid environments to help their organization transform. Unify customers’ analytics without moving their data to one place, so they can run their analytics practice more efficiently. As customers transform their organizations to grow, ensure they can support more users and greater data volumes with the highest performance at scale for accurate and actionable predictive insights. Micro Focus Solutions Accelerate Application Delivery Simplify IT Transformation Strengthen Cyber Resilience Analyze Data in Time to Act 4 With our portfolio you can help customers achieve key outcomes as they run and transform to thrive in a digital world:
  • 5.
  • 6.
    Program Membership Tiers Our PartnerProgram offers three membership levels: Authorized Tobecome an Authorized Partner requires a formal agreement with Micro Focus. Once registered you’ll gain free access to our Partner Portal and our on-demand sales and technical training and certification.t No revenue requirements. Gold Authorized Partners can achieve Gold status by completing 2 sales + 2 technical certifications within one of the six Product Groups. No revenue requirements. Platinum Toachieve Platinum status, partners must meet Gold Partner requirements by Product Group plus achieve $1M USD in total annual new business sales. 6
  • 7.
    PartnerMembership Progression Three membership tiersreward your investment in Micro Focus G A P • Front-end partner discount • Deal Registration Sourced Rebates* • Micro Focus Partner Portal Access • Sales support • Online sales & technical enablement • Access to Micro Focus Knowledgebase Requires a formal partner agreement with Micro Focus Gold + $1M (USD) in total annual New Business Sales Authorized+ 2 Sales and 2 Technical Certifications by ProductGroup Requirements Authorized Gold Platinum Core Benefits Agreement Revenue Certifications • Additional financial benefits • Joint GTM engagement • 50 Service request entitlements per specialization • Partner Advisory Council* • Deal Registration Tier rebates • Instructor led training • Advanced technical training • Marketing support and MDF • 50 Service requestentitlements *May vary by region. 7
  • 8.
    Becomea PortfolioExpert Note: If the2 Technical certifications completed to achieve Gold / Platinum status are in the same product portfolio, you will automatically qualify as a portfolio expert. Showcase your deep product knowledge Complete 2 technical certifications for each portfolio you specialize in and earn your portfolio expert badge. These can be published on your website. 8
  • 9.
    Enablementand Certification 9 Partners have thesame access to enablement as our direct sales force, providing you with the required knowledge and skills to present and demonstrate our solutions with confidence. A choice of study options is available to suit your preferred learning style: • On-demand web-based training—Available for FREE • Virtual or Classroom instructor-led training 1 Get on Board If you are new to Micro Focus, sign up for our enablement on-boarding program to get access to product information, sales training and tools to help you get started 2 Get Certified Tailored training and certification equips you with the skills you need to succeed and ensures your company gains valuable benefits from the partner program 3 Advanced Technical Training Certified Partners have access to our online demo system and receive invitations to Tech Bootcamps, Lab weeks and more 4 Continuous Learning Keep up-to-date with the latest market trends, product releases, roadmaps and competitive insight
  • 10.
    Partner ProgramBenefits 10 SalesAuthorized Gold Platinum Micro Focus Partner Portal Sales & GTM collateral Partner Discount through distribution/contractual Sales support Self serve access to create quotes and place orders Deal Registration Sourced Benefit Access to Enablement & Demonstration Licenses Pre-sales support (50 service requests per Specialization) Joint GTM planning Qualified leads Deal Registration Tier Benefit Referral Rebates Marketing Partner Program marks and Portfolio Expert badges Co-branded partner marketing tools/co-marketing services MDF: Market Development Funds eligibility Enablement Sales and Pre-sales technical training (on-demand) Sales and Pre-sales technical certifications exams Advanced technical training (digital learning) from Micro Focus Education Advanced technical certifications from Micro Focus Education Public advanced technical training (VILT/ILT) from Micro FocusEducation At a 10% discount At a 30% discount At a 50% discount Benefits may vary by Region
  • 11.
    Marketing Development Funds(MDF) are provided to eligible partners to subsidize their marketing and sales activities which generate awareness and drive demand for Micro Focus Products and Solutions. The MDF Program Provides resources to support partner planning and execution of sales and marketing activities that drive new business across the Micro Focus portfolio of products and services. Partners are provided access to Micro Focus tools, campaigns, and third-party resources to help generate leads and grow the business, including a network of Marketing Services Agencies to help you deliver measurable, effective, and integrated co-marketing campaigns. MDF planning and execution occurs semi-annually. Micro Focus leverages a claiming model for reimbursing partners. MDF activities are governed by the “Eligible Activity Matrix” (EAM) and MDF Program terms. MDF activity requests, claiming process, and invoice submission (where applicable) are managed via the Micro Focus Partner Portal. Extending a partner’s market reach and accelerating growth Market Development Funds 11
  • 12.
    © 2021 MicroFocus or one of its affiliates. Micro Focus and the Micro Focus logo, among others, are trademarks or registered trademarks of Micro Focus or its subsidiaries or affiliated companies in the United Kingdom, United States and other countries. All other marks are the property of their respective owners. www.microfocus.com Learn More For more details on how to become an authorizedMicroFocuspartner, visit: Micro Focus Partner Programs