Zippy is an emerging player in the Indian stationery and office supplies market. It manufactures ball pens, gel pens, and customized pens at its facility in Karjat, Maharashtra. These products are distributed across South India through over 150 distributors, reaching around 100,000 retail outlets. Zippy aims to become a top player in the domestic and Asian stationery markets. It competes with other major brands like Camel, Cello, Parker and others. The Indian pen market is valued at Rs. 22 billion and growing at 9% annually, dominated by low-cost ballpoint pens. Zippy uses trade promotions, advertising, and dealer incentives to attract customers and channel partners.