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Sébastien Bruyr • Chief Commercial Officer, Odoo S.A.
Catherine Vieslet • Head of Project Leaders, Odoo S.A.
EXPERIENCE
2019
Salvatore Provenzano • Head of Channel
Odoo Channel Strategy
Odoo experience 2019
— Bill Gates
Our success has really been based on
partnerships from the very beginning
Partner Program1
Partner Journey
What is next ?
2
3
Partner Program1
Evolution of The
Partner Program.
● More Accessible -> new partnership level: Learning Partners
● More strict about the quality of partners, and more
accessible to new ones while investing more in training and
helping partners.
KPI Calculation
Experience Number of licenses Users Sold last 12 months
Competencies Certifications N°of certified people
Customer Satisfaction Renewal rate
# active contracts + #
closed over 12 months
Partnership level.
Partner level per grade?
Official partners
Learning Ready Silver Gold
Requirements
New Odoo Enterprise users / year - 10 users 50 users 150 users
Certified Active Internal Resources - 1 2 3
Minimum retention rate - - 70% 80%
Recognition
Visibility on odoo.com ⨉ ✔ ✔ ✔
Review of Partner Level
On a quarter basis
Done by the Account Manager.
Partner Journey2
Better
On-Boarding.
● Improved e-Learning
● Certification
● Improved Partnership knowledge base
● Improved Partner Dashboard
● Free “Scale-up Business game”
Step 1 Step 2 Step 3 Step 4
Better Account
Manager services.
● From 65 to 20 partners per account manager
● More time to better serve partners
● Becoming expert of the market
● More time to qualify and forward leads
Step 1 Step 3 Step 4Step 2
Channel Customer Success Team
Before 9
months
After 9
months
Channel Account Manager
Partner relationship
● Point of contact for new businesses
● Sales coach :
○ Analyzes current plan of action
○ Analyzes your market and provides with
recommendations
○ How to pitch and sell Odoo
● Provides Odoo updates (product, legal,..)
● Partner reviews
○ KPI assessment on a quarterly base
Commercial activity
● Helps you find your first and following projects
● Qualify customer needs and matches it to partners’
expertise
● Provides Odoo standard demos to prospects
● Brings the partner in the loop
● Negotiates terms and conditions of a contract
● Follows up on the contract the first 9 months
○ Regular health checks with regards to
■ Project progress
■ Upsells & service delivery
Customer Success Team
Partner relationship
● Point of contact for existing business (9 months old)
● Analyzes partner’s long term strategic plan for customer
retention : how to retain customers and create services
● Provides partner with feedback about customer projects
○ Positive points
○ Points to address/tackle
● Secures partner commissions
● Provides Odoo updates (product, legal,..)
Commercial activity
● Follows up on the contract after 9 months
○ Regular health checks with regards to
■ Project progress
■ Upsells & service delivery
● Provides Odoo standard demos to enlarge the scope
○ Manages upsells (users, apps)
○ Creates services to be delivered by partner
● Negotiates the renewal terms of the Enterprise contract
● Follow ups on delayed tickets with support
What is next?3
Roadshows.
● 268 Roadshows
● 120.000+ Registrations
● 81 Countries
● 215 Cities
Step 1 Step 2 Step 4Step 3
More Roadshows.
● 400 Roadshows
● 120.000+ Registrations
● Specific Roadshows: HR, Marketing, Accounting, MRP et Startup
Step 1 Step 2 Step 4Step 3
Implementation
Methodology.
● Implementation methodology document
● Technical Documentation
● Business cases
Step 1 Step 4 Step 4Step 2
Buy a team.
You’re part of that team!
● Its Project Leaders & Project Directors
● Its Experts
● Its Coaches
● Its Recruiters
● All at once?
Step 1 Step 3 Step 4Step 2
New Service Offering.
Getting our resources involved in your projects
Partner Pack Evangelist
Services Q&A (2nd level)
Actual mission as…
[Profile]
Location On remote On remote and on site
Methodology Any
Odoo Implementation
Methodology
Responsibility Partner Partner
For example.
A partner wants to perform a GAP Analysis and then
implement Odoo for a customer
Partner Pack Evangelist
Services
Coaching on GAP Analysis &
methodology
Answer punctual functional
questions
Pre-sales analyst
Expert peer reviews
Technical review
Project Director
Business Analyst
⇒ Directly involved
Location On remote
On remote and on site (based on
project requirements)
Methodology Any
Odoo Implementation
Methodology
Responsibility Partner Partner
Let us crack
The market together
Questions!
Please, ask your
Thank you.
#odooexperience
2018
EXPERIENCE
2019

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Odoo channel strategy

  • 1. Sébastien Bruyr • Chief Commercial Officer, Odoo S.A. Catherine Vieslet • Head of Project Leaders, Odoo S.A. EXPERIENCE 2019 Salvatore Provenzano • Head of Channel Odoo Channel Strategy Odoo experience 2019
  • 2. — Bill Gates Our success has really been based on partnerships from the very beginning
  • 5. Evolution of The Partner Program. ● More Accessible -> new partnership level: Learning Partners ● More strict about the quality of partners, and more accessible to new ones while investing more in training and helping partners.
  • 6. KPI Calculation Experience Number of licenses Users Sold last 12 months Competencies Certifications N°of certified people Customer Satisfaction Renewal rate # active contracts + # closed over 12 months Partnership level.
  • 7. Partner level per grade? Official partners Learning Ready Silver Gold Requirements New Odoo Enterprise users / year - 10 users 50 users 150 users Certified Active Internal Resources - 1 2 3 Minimum retention rate - - 70% 80% Recognition Visibility on odoo.com ⨉ ✔ ✔ ✔
  • 8. Review of Partner Level On a quarter basis Done by the Account Manager.
  • 10. Better On-Boarding. ● Improved e-Learning ● Certification ● Improved Partnership knowledge base ● Improved Partner Dashboard ● Free “Scale-up Business game” Step 1 Step 2 Step 3 Step 4
  • 11. Better Account Manager services. ● From 65 to 20 partners per account manager ● More time to better serve partners ● Becoming expert of the market ● More time to qualify and forward leads Step 1 Step 3 Step 4Step 2
  • 12. Channel Customer Success Team Before 9 months After 9 months
  • 13. Channel Account Manager Partner relationship ● Point of contact for new businesses ● Sales coach : ○ Analyzes current plan of action ○ Analyzes your market and provides with recommendations ○ How to pitch and sell Odoo ● Provides Odoo updates (product, legal,..) ● Partner reviews ○ KPI assessment on a quarterly base Commercial activity ● Helps you find your first and following projects ● Qualify customer needs and matches it to partners’ expertise ● Provides Odoo standard demos to prospects ● Brings the partner in the loop ● Negotiates terms and conditions of a contract ● Follows up on the contract the first 9 months ○ Regular health checks with regards to ■ Project progress ■ Upsells & service delivery
  • 14. Customer Success Team Partner relationship ● Point of contact for existing business (9 months old) ● Analyzes partner’s long term strategic plan for customer retention : how to retain customers and create services ● Provides partner with feedback about customer projects ○ Positive points ○ Points to address/tackle ● Secures partner commissions ● Provides Odoo updates (product, legal,..) Commercial activity ● Follows up on the contract after 9 months ○ Regular health checks with regards to ■ Project progress ■ Upsells & service delivery ● Provides Odoo standard demos to enlarge the scope ○ Manages upsells (users, apps) ○ Creates services to be delivered by partner ● Negotiates the renewal terms of the Enterprise contract ● Follow ups on delayed tickets with support
  • 16. Roadshows. ● 268 Roadshows ● 120.000+ Registrations ● 81 Countries ● 215 Cities Step 1 Step 2 Step 4Step 3
  • 17. More Roadshows. ● 400 Roadshows ● 120.000+ Registrations ● Specific Roadshows: HR, Marketing, Accounting, MRP et Startup Step 1 Step 2 Step 4Step 3
  • 18. Implementation Methodology. ● Implementation methodology document ● Technical Documentation ● Business cases Step 1 Step 4 Step 4Step 2
  • 19. Buy a team. You’re part of that team! ● Its Project Leaders & Project Directors ● Its Experts ● Its Coaches ● Its Recruiters ● All at once? Step 1 Step 3 Step 4Step 2
  • 20. New Service Offering. Getting our resources involved in your projects Partner Pack Evangelist Services Q&A (2nd level) Actual mission as… [Profile] Location On remote On remote and on site Methodology Any Odoo Implementation Methodology Responsibility Partner Partner
  • 21. For example. A partner wants to perform a GAP Analysis and then implement Odoo for a customer Partner Pack Evangelist Services Coaching on GAP Analysis & methodology Answer punctual functional questions Pre-sales analyst Expert peer reviews Technical review Project Director Business Analyst ⇒ Directly involved Location On remote On remote and on site (based on project requirements) Methodology Any Odoo Implementation Methodology Responsibility Partner Partner
  • 22. Let us crack The market together