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Marketing Cloud - Partner Office Hour (July 31, 2015)

This document provides information about partner enablement options for Salesforce Marketing Cloud through online courses, public classes, learning paths, and private workshops. It discusses the on-demand online courses available at no cost, various public classes covering topics like email fundamentals, journey builder, and social studio that cost $300-$1500 each. It outlines the learning paths for foundations and implementation, which include online modules, webinars, and exams for $1000 total. Private workshops that are customized can be arranged for $7000 per day. Upcoming office hours and roadshow events are also advertised.

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Partner Office Hours: Partner Enablement & Success Services Sherry Keezer Jill Westman Marketing Cloud Program Manager Sr. Consultant Partner Readiness MC Services – Go To Market July 28th, 2015
Please post all questions to the chat window addressed to “all panelist” on your right
Partner Enablement Options ​ Sherry Keezer ​ Partner Readiness, Marketing Cloud Program Manager Marketing Cloud
Journeys Standard Classes Private Workshops Marketing Cloud Learning Paths On-Demand Partner Enablement Options
On-Demand
​ Online courses at no cost with a valid Salesforce Marketing Cloud account. ​ Learn at your own pace! On-Demand | Free Email, Mobile, & Web Radian6 Social Studio Click here for more information
Public Classes
Public Classes| $300-$1500 Marketing Cloud Classes Configuring the Salesforce MC Connector for the Sales and Service Clouds Execute and Automate Marketing Cloud Emails in the Sales and Service Clouds Email Essentials Email 101: Getting Started with Email Email 102: Data Extensions Email 103: Data Segmentation Email 104: Email Automation Journey Builder 101 Mobile Messages 101 Predictive Intelligence Social Studio 101 Click here for more information
The Learning Paths Foundations & Implementation
Marketing Cloud Learning Paths| $1000                         What is it? A training program designed to provide Partners with the necessary skills to successfully service the Salesforce Marketing Cloud Who is it for? All Partner types and employees What do you get? Training and resources to support the entire customer engagement Why attend? To learn best practices and skills to rapidly and effectively service the Marketing Cloud How much? $1000* to attend the 2-day Implementation workshop. Note: No cost for Foundations Learning Path *As of July 2015. Pricing information is subject to change.    
Marketing Cloud Learning Paths ​ Online Tutorials & Videos ​ Regularly scheduled webinars ​ Classroom Instruction ​ Online Exams ​ How Does It Work?
​ True Marketing Cloud services enablement, not enablement by product. ​  Applicable to all partner types and employees. ​ Training can be taken as soon as required. This means that Partners get the training they want when they most need it. And it’s available 24 hours a day, 7 days a week. True Services Enablement Relevant Immediate What Are The Benefits?
​ Training can be taken in one’s own time, in one chunk or over a period of a few weeks. ​ Learning Paths are self paced which leads to a greater understanding of the topics being studied. ​ Time away from the office is minimized. The only travel or accommodation expenses that are required are during the 2-day workshop during the Implementation Learning Path. Flexible Pace Cost Effective What Are The Benefits?
The Learning Paths Foundations & Implementation
Foundations Learning Path ​ Designed to be an introduction to the Marketing Cloud project methodology and applications. Prepares Partners through self-paced online modules and webinars and concludes with an exam.
​ Demonstrate an understanding of fundamental Marketing Cloud knowledge and processes of effective project methodology. ​ Designed for all consultants, operations, sales, anyone who is interested in an overview of Marketing Cloud. ​ Prerequisite of the Salesforce Marketing Cloud Implementation Learning Path. ​ Introduction to MC ​ Project Methodology ​ Account Configuration ​ Campaign/Tag Basics ​ Messaging ​ Automation Basics Objective Who Should Attend? Content Foundations Learning Path
Implementation Learning Path ​ Provides Partners with expanded experiences in configuring & implementing the Marketing Cloud. Through self-paced online modules, webinars, and an exam this learning path concludes with a 2-day instructor-led workshop to give Partners in-depth discussion and the hands-on experience they need.
​ Get a sound understanding of the Marketing Cloud, including navigation, advanced workflows and configuration, best practices, functionality, and integrations. ​ Designed for Partners who configure and implement the Salesforce Marketing Cloud. ​ A passing mark of 70% on the Salesforce Marketing Cloud Foundations Exam is required before beginning this learning path. Dashboard Configuration MobilePush & MobileConnect Configuration Topic Profiles Web Analytics Advanced Account Configuration Contacts & Data Building Complex Journeys Salesforce Connector Objective Who Should Attend? Content Implementation Learning Path
Implementation Workshop Upcoming workshops include: City Dates Paris August 11 & 12 Paris August 13 & 14 New York City August 25 & 26 New York City August 27 & 28 San Francisco Pre-Dreamforce Chicago September 29 & 30 Sydney September 29 & 30 Chicago October 1 & 2 Sydney October 1 & 2 Munich October 6 & 7 Sao Paolo October 6 & 7 Munich October 8 & 9 Sao Paolo October 8 & 9 San Francisco October 20 & 21 San Francisco October 22 & 23 Please refer to the Help and Training Portal to register and for more information. Please refer to the Help & Training portal to register and for more information
Private Workshops
Private Workshops ​ Cost: $7000/day ​ Agenda: Same as Implementation workshop but through consultant with SFU you may make adjustments. ​ Max. approx. 25 attendees For more information please reach out to mc-learningsolutions@salesforce.com
What Can We Expect Next? Advanced Technical Delivery Learning Paths Contact Builder Audience Builder Predictive Intelligence Advanced Journey Builder Campaign Mgmt at Scale
Partner Success Services: Marketing Cloud Scoping Assets Jill Westman, S3 Sales Leader July 28, 2015
Partner Success Services – Marketing Cloud Scoping Assets ​ End Customer​ Partner •  Enablement •  Self-sufficiency •  Partner Success •  End Customer Success
Marketing Cloud Scoping Assets •  Scoping Workbook •  Standard Language Library (SLL) •  Description of Roles •  Broad Marketing Cloud First Call Deck What’s Included…
Scoping Workbook Partner will include their hourly rates
Standard Language Library (SLL) •  Over 60 services engagements that align with the scoping workbook •  Each service engagement contains the following detailed sections: •  Overview •  Customer Pre-requisites •  Scope •  Deliverables •  Assumptions •  Exclusions
Description of Roles Partners must staff roles that align with ours: •  Project Manager •  Solution Architect •  Deliverability Consultant •  Technology Architect (medium and large engagements)
Marketing Cloud First Call Deck
Need Actual Implementation Support? Leverage Partner Success Services!
Partner Success Services – Engagement Models Package Supported Products* Supported Scope* SFMC Scope Small Email •  Up to 2 business unit configurations •  Up to 4 inbound/outbound data sources •  Up to 2 IP addresses ramping up •  No API interfaces •  Co-lead up to 3 blueprinting sessions •  Up to 2 reviews of blueprint •  Co-lead IP ramp-up session •  Up to 2 reviews of IP ramp-up plan •  Up to 2 reviews of QA/Test plan •  Estimated 40 hours of SA time to assist with configuration and general questions Medium Email, Social, PI, Journey Builder, Mobile •  Up to 4 business unit configurations •  Up to 8 inbound/outbound data sources •  Up to 8 IP addresses •  Up to 4 API interfaces •  Co-lead up to 3 blueprinting sessions •  Up to 2 reviews of blueprint •  Co-lead IP ramp-up session •  Up to 2 reviews of IP ramp-up plan •  Up to 2 reviews of QA/Test Plan •  Estimated 80 hours of SA time to assist with configuration, API consulting, and general questions •  Configuration of any product offerings that the partner needs support on Large Email, Social, PI, Journey Builder, Mobile, Audience Builder •  Up to 8 business unit configurations •  Up to 16 inbound/outbound data sources •  Up to 16 IP addresses •  Up to 8 API interfaces •  Co-lead up to 5 blueprinting sessions •  Up to 3 reviews of blueprint •  Co-lead up to 2 IP ramp-up design sessions •  Up to 2 reviews of IP Ramp-up plan •  Up to 2 reviews of QA/Test Plan •  Estimated 120 hours of SA time to assist with configuration, API consulting, and general questions •  Configuration of any product offerings that the partner needs support on
Questions?
​  Marketing Cloud Salesforce Connector and Integration – August 4th @ 12 pm EST ​  Marketing Cloud Pricing and Packaging – August 11th @ 12 pm EST Upcoming Office Hours
We are pleased to announce that our first two AMER Marketing Cloud Sales Awareness Roadshow pilot sessions will be conducted early-August in New York and San Francisco. Each 2-day deep dive session will help your team build foundational knowledge of Marketing Cloud positioning, differentiation, presales discovery, packaging, product capabilities and understanding how these fit into the overall Salesforce Customer Platform message. Stay tuned for future dates and details on how to register. Marketing Cloud Sales Awareness Roadshow
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Thank you