Marketo - Digital services partner program
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- The document describes Marketo's digital services partner program, which has over 400 applicants across three certification tiers (Silver, Gold, Platinum). - The program provides various benefits to partners like monthly webinars, newsletters, training, and opportunities for co-selling with Marketo. - Recent enhancements include revamped certification levels, improved consultant training, co-innovation offerings, and removal of all program fees. - The certification process involves initial training, preparing for an exam within 90 days, and ongoing enablement over 6 months to a year to become a certified consultant.
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Marketo - Digital services partner program
- 1. Digital Services Partner Program Stephen Ceplenski VP, Partner Success
- 2. Highlights • Over 400 Applicants • Three consistent, certified tiers (Silver, Gold, Platinum) • Monthly Services Webinars • Early Product Announcement Webinars • Dedicated Monthly Newsletter • Private Partner Portal • Quarterly Sales Bootcamps • SMB and ENT Partner Spotlights • Regional Partner Days • More Advanced Consultant Training • GTM Planning with Alliance and Sales Teams – Co-Selling
- 3. Providing Focus and Opportunities
- 4. Program Enhancements • Revamped Certification Levels to Silver, Gold and Platinum • Easier for New Partners to Reach Silver Certification
- 5. Program Certification Levels • Priority is on Level of Expertise and Experience within a Partner’s Marketo Practice • Benefits are Scaled and Focus on Co-Selling, Co-Innovation and Co- Delivery to Achieve Revenue Growth • Higher Levels Receive Additional Alliance and Marketing Assistance
- 6. • More Advanced Best Practices and Specialization for Existing and Advanced Partners • Improved Consultant Training and Materials Program Enhancements
- 7. • Redesigning Education Courses and Role-Based Training • Adding Co-Innovation and Center of Excellence Offerings Program Enhancements
- 8. • Added a Partner Executive Council and Roundtable • Removed ALL Program Fees! Program Enhancements
- 14. Sales Onboarding
- 16. MarketoLive! • Selective Program for Partners in 3 Waves • Training and Accreditation Required
- 17. MarketoLive!
- 18. MarketoLive!
- 19. And More! • Certification Onboarding • Nurtured through the First 90 Days of Enablement • Prepares practitioners for the MCE Exam • 120-Day Training Use • Shared Marketo Instance • Training, Demo’s, Practice, Product Exposure • New Accreditations & Certifications Coming
- 21. Preparing for Foundation Training Foundation Classroom Formal Training Preparation for Marketo Certified Expert Exam and Advanced Topics Mini Strategy Workshop Marketo Certified Expert Exam Certification Journey: 1st 90 Days Practice Exams Introductory Consulting Topics Execution Best Practices Shadowing & Joint Contracting 60 Days Day 1 30 Days 90 Days
- 22. Page 22Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016 Enablement Takeaways Expertise / Certification 1-2 Months 3 Months 6 Months 1 Year Pre-Training ✔ Foundation Training ✔ Certified Expert Preparation ✔ Certified Expert ✔ Implementation Shadowing (Co-Delivery: USA) ✔ ✔ Pre-Consultant Training ✔ Strategy Workshops ✔ Certified Consultant ✔
- 23. Page 23Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016 Center of Excellence Enablement Roadmap Provides a progressive transition from implementation to run, leveraging Marketo’s Best Practices and extensive operational knowledge. Ensures both product usage skills and development skills are balanced against Partner’s own CoE processes.
- 24. Core Elements Center of Excellence (CoE) • Creating Value and Demand • Industry / Vertical Solutions Key to Digital Transformation • Benefits • Unlocking New Markets • Creating Valuable Intellectual Property • Larger Services Engagements • Competitive Advantage • Core Elements • Governance, Support, Shared Learning, Metrics • Alignment • Change Management • Process Management • Best Practices INNOVATE SCALE DELIVER CENTER of EXCELLENCE
- 25. Partner Success Measures & Programs for Growth Scale Innovation Delivery (Capacity) Mindshare Customer Success MEASURES/ OBJECTIVES Co-Innovation & Vertical Solutions Co-Delivery (Fast Ramp) Enablement & Education @ Scale Co-Marketing & Mindshare Centers of Excellence
- 27. Enhancements and Alignment • Comprehensive effort to up-level all partners • Free sandboxes for Gold and Platinum Levels • Including Web Personalization (RTP) and Account Based Marketing (ABM) • Merging of Certification, Revenue, Customer Satisfaction and Co-Delivery within all levels • Earlier access to product releases and training