Laurence Prusak
GROUP NO.-3
NEHA

(215112093)

ANU

(215112028)

EDWIN

(215112056)

AMITESH (215112094)
"Those companies that don’t adapt to understanding
knowledge as a force of production more important
than land labour and capital, will slowly die, and will
never know what killed them”
Laurence Prusak.


Larry Prusak is a researcher and consultant and was the

founder and Executive Director of the IBM Institute for
Knowledge Management (IKM).


Prusak has been studying knowledge and learning in
organizations for the past two decades



He has extensive experience, both within the U.S. and
internationally, in helping organizations manage their
information and knowledge resources.



Principal and Founder of Ernst & Young's Center for
Business Innovation, specializing in issues of corporate
knowledge management.


In 2000, he served as a McKinsey Award Judge for the
Harvard Business Review, and Work Frontiers
International voted Larry one of the ten most admired
knowledge leaders in the world.



Larry's awards and honors include: Simmons College
Distinguished Alumni Award (2002); the Lewin Award
from Organization Science (2000); an honorary Ph.D.
from Long Island University (2000); and many more.
Fields of Contributions


Social Network Analysis for Knowledge Management.



Knowledge as a corporate asset.



Storytelling in Organizations



Formal and Informal knowledge transfer



Knowledge codification



Working Knowledge
Literature and Research
works
Books:


Managing Information Strategically(with James McGee) John
Wiley, 1994



Information Ecology(with Tom Davenport) Oxford University
Press, 1997



Working Knowledge(with Tom Davenport) Harvard University
Business School Press,1998 Paperback edition 2001



In Good Company(with Donald Cohen) Harvard University
Business School Press,2002


What's The Big Idea(with Tom Davenport) Harvard Business
School Press, 2004



Creating Value with Knowledge(edited with Eric Lesser)
Oxford University Press, 2003



Knowledge Management and Organizational
Learning(edited with Eric Matson Oxford University Press,
2006



Judgment Days (with Tom Davenport and Brook Manville)
to be published by Harvard Business Press in 2011
Major Articles :


"Blow Up the Corporate Library"(with Tom Davenport),
International Journal of Information Management, 1995



"Information Politics"(with Tom Davenport), Sloan Management
Review, 1996



"The Eleven Sins of Knowledge Management", California
Management Review, 1998



“Where Did Knowledge Management Come From", IBM Systems
Journal, 2002



"How to Invest in Social capital"(with Don Cohen), Harvard
Business Review, 2002


"People Who Make Organizations Go-and Stop"(with Rob
Cross), Harvard Business Review, 2003



"Preserving Knowledge in an Uncertain World" (with Eric
Lesser), Sloan Management Review, 2003



"Who's Bringing You Your Hot Ideas"(with Tom Davenport),
Harvard Business Review, 2003



"The Performance Variability Dilemma"(with Eric Matson),
Sloan Management Review, 2003


"The Madness of Individuals "Harvard Business Review, 2004



"Learning from Internet Giants"(with Leigh Weiss, et al) Sloan
Management review, 2005



"The World is Round", Harvard Business Review, 2006



"The Costs of Knowledge", Harvard Business Review, 2006"



"Knowledge Networks in the Age of the Semantic Web",
Briefings in Bio-informatics, 2007


"Knowledge Heuristics", Techno-innovation, 2008



"Organizational Governance of Knowledge and
Learning"(with Bruce Strong, et al), Knowledge and Process
Management, 2008



"Boosting the Productivity of Knowledge Workers" (with Eric
Matson) McKinsey Quarterly November 2010



"Collaborative Communities" (with Paul Adler and Charles
Heckscher) Harvard Business Review, Summer 2011 HONORS
“Knowledge Management and Organizational
Learning(edited with Eric Matson Oxford University
Press, 2006”


Key readings on knowledge management for graduate
students and M.B.A.s



This book focuses on what is happening in practice.



It includes seminal contribution from leading authorities and
practitioners, providing a compelling picture of how
knowledge and learning work in practice.



Concepts are validated by including detailed examples from
organizations such as Chevron, Nucor Steel, Partners
Healthcare, and Xerox.
“Creating Value with Knowledge(edited
with Eric Lesser) Oxford University Press,
2003”


In this book he examines a variety of important knowledgerelated topics such as the use of informal networks, communities
of practice, the impact of knowledge on successful alliances,
social capital and trust, narrative and storytelling and the use of
human intermediaries in the knowledge management process.



This book synthesizes some of the best thinking by the IBM Institute
for Knowledge-Based Organizations, a think tank whose research
agenda focuses on the management methods for deriving
tangible business value from knowledge management and their
real-world application.



Knowledge management has become one of the core
competencies in today's competitive environment, where so
much value in companies resides in their people, systems, and
processes
“ My Life as a Storyteller” : Storytelling in
Organizations, edited by Steven
Denning, Elsevier, 1999
Categories of stories in organizations
A.
B.
C.
D.
E.
F.
G.
H.
I.
J.

Stories about other people
Stories about the work itself
Stories about the organization
Stories as social bonding
Stories as signals
Stories about the past
Stories about the future
Stories about life itself
Stories about oneself and identity
Electronic storytelling
The People Who Make
Organizations Go-or Stop


This article deals with the informal networks that are a part of every
large company.



Organizations are along the lines of different categories of participants
in the social networks.



Central connectors, who link people in their own network with others
within that network, are discussed.



Boundary spanners are people who manage to connect their own
informal network with other networks within the company, even if that
is not part of their job.



Information brokers are those who keep the various subgroups within a
network together and connected.



The last group is the one of peripheral specialists, who are people that
informal networks turn to for specialized expertise.



At the end, the article suggests that companies can use social
network analysis to encourage employees to expand their own
networks.
Firms as Knowledge Brokers:
Lessons in Pursuing Continuous
Innovation


This article discusses how some firms are knowledge brokers in
that they don’t actually produce anything themselves, but are
more in the business of spreading information to those who
need it.



This allows for high amounts of innovation when used correctly.
It continues on to discuss how to ensure innovation through
knowledge brokering.



A key idea to gain access to many industries and fields and
then to develop as much knowledge within those fields as
possible.



In addition, it is important to discover hidden connections
between knowledge pools. Finally, continually improve
everything as much as possible
SNA

Larry Prusak Knowledge Management contributions by Amitesh Singh Yadav.

  • 1.
  • 2.
    "Those companies thatdon’t adapt to understanding knowledge as a force of production more important than land labour and capital, will slowly die, and will never know what killed them” Laurence Prusak.
  • 3.
     Larry Prusak isa researcher and consultant and was the founder and Executive Director of the IBM Institute for Knowledge Management (IKM).  Prusak has been studying knowledge and learning in organizations for the past two decades  He has extensive experience, both within the U.S. and internationally, in helping organizations manage their information and knowledge resources.  Principal and Founder of Ernst & Young's Center for Business Innovation, specializing in issues of corporate knowledge management.
  • 4.
     In 2000, heserved as a McKinsey Award Judge for the Harvard Business Review, and Work Frontiers International voted Larry one of the ten most admired knowledge leaders in the world.  Larry's awards and honors include: Simmons College Distinguished Alumni Award (2002); the Lewin Award from Organization Science (2000); an honorary Ph.D. from Long Island University (2000); and many more.
  • 5.
    Fields of Contributions  SocialNetwork Analysis for Knowledge Management.  Knowledge as a corporate asset.  Storytelling in Organizations  Formal and Informal knowledge transfer  Knowledge codification  Working Knowledge
  • 6.
    Literature and Research works Books:  ManagingInformation Strategically(with James McGee) John Wiley, 1994  Information Ecology(with Tom Davenport) Oxford University Press, 1997  Working Knowledge(with Tom Davenport) Harvard University Business School Press,1998 Paperback edition 2001  In Good Company(with Donald Cohen) Harvard University Business School Press,2002
  • 7.
     What's The BigIdea(with Tom Davenport) Harvard Business School Press, 2004  Creating Value with Knowledge(edited with Eric Lesser) Oxford University Press, 2003  Knowledge Management and Organizational Learning(edited with Eric Matson Oxford University Press, 2006  Judgment Days (with Tom Davenport and Brook Manville) to be published by Harvard Business Press in 2011
  • 8.
    Major Articles :  "BlowUp the Corporate Library"(with Tom Davenport), International Journal of Information Management, 1995  "Information Politics"(with Tom Davenport), Sloan Management Review, 1996  "The Eleven Sins of Knowledge Management", California Management Review, 1998  “Where Did Knowledge Management Come From", IBM Systems Journal, 2002  "How to Invest in Social capital"(with Don Cohen), Harvard Business Review, 2002
  • 9.
     "People Who MakeOrganizations Go-and Stop"(with Rob Cross), Harvard Business Review, 2003  "Preserving Knowledge in an Uncertain World" (with Eric Lesser), Sloan Management Review, 2003  "Who's Bringing You Your Hot Ideas"(with Tom Davenport), Harvard Business Review, 2003  "The Performance Variability Dilemma"(with Eric Matson), Sloan Management Review, 2003
  • 10.
     "The Madness ofIndividuals "Harvard Business Review, 2004  "Learning from Internet Giants"(with Leigh Weiss, et al) Sloan Management review, 2005  "The World is Round", Harvard Business Review, 2006  "The Costs of Knowledge", Harvard Business Review, 2006"  "Knowledge Networks in the Age of the Semantic Web", Briefings in Bio-informatics, 2007
  • 11.
     "Knowledge Heuristics", Techno-innovation,2008  "Organizational Governance of Knowledge and Learning"(with Bruce Strong, et al), Knowledge and Process Management, 2008  "Boosting the Productivity of Knowledge Workers" (with Eric Matson) McKinsey Quarterly November 2010  "Collaborative Communities" (with Paul Adler and Charles Heckscher) Harvard Business Review, Summer 2011 HONORS
  • 12.
    “Knowledge Management andOrganizational Learning(edited with Eric Matson Oxford University Press, 2006”  Key readings on knowledge management for graduate students and M.B.A.s  This book focuses on what is happening in practice.  It includes seminal contribution from leading authorities and practitioners, providing a compelling picture of how knowledge and learning work in practice.  Concepts are validated by including detailed examples from organizations such as Chevron, Nucor Steel, Partners Healthcare, and Xerox.
  • 13.
    “Creating Value withKnowledge(edited with Eric Lesser) Oxford University Press, 2003”  In this book he examines a variety of important knowledgerelated topics such as the use of informal networks, communities of practice, the impact of knowledge on successful alliances, social capital and trust, narrative and storytelling and the use of human intermediaries in the knowledge management process.  This book synthesizes some of the best thinking by the IBM Institute for Knowledge-Based Organizations, a think tank whose research agenda focuses on the management methods for deriving tangible business value from knowledge management and their real-world application.  Knowledge management has become one of the core competencies in today's competitive environment, where so much value in companies resides in their people, systems, and processes
  • 14.
    “ My Lifeas a Storyteller” : Storytelling in Organizations, edited by Steven Denning, Elsevier, 1999 Categories of stories in organizations A. B. C. D. E. F. G. H. I. J. Stories about other people Stories about the work itself Stories about the organization Stories as social bonding Stories as signals Stories about the past Stories about the future Stories about life itself Stories about oneself and identity Electronic storytelling
  • 15.
    The People WhoMake Organizations Go-or Stop  This article deals with the informal networks that are a part of every large company.  Organizations are along the lines of different categories of participants in the social networks.  Central connectors, who link people in their own network with others within that network, are discussed.  Boundary spanners are people who manage to connect their own informal network with other networks within the company, even if that is not part of their job.  Information brokers are those who keep the various subgroups within a network together and connected.  The last group is the one of peripheral specialists, who are people that informal networks turn to for specialized expertise.  At the end, the article suggests that companies can use social network analysis to encourage employees to expand their own networks.
  • 16.
    Firms as KnowledgeBrokers: Lessons in Pursuing Continuous Innovation  This article discusses how some firms are knowledge brokers in that they don’t actually produce anything themselves, but are more in the business of spreading information to those who need it.  This allows for high amounts of innovation when used correctly. It continues on to discuss how to ensure innovation through knowledge brokering.  A key idea to gain access to many industries and fields and then to develop as much knowledge within those fields as possible.  In addition, it is important to discover hidden connections between knowledge pools. Finally, continually improve everything as much as possible
  • 17.