Neil Millett, Marketing Manager reed.co.uk shares the results of over 1800 candidates on how things have changed in 12 months. All new insights including: What candidates do to inform an opinion of your employer brand. The long term impact of positive and negative recruitment experiences. How industry affects candidate recruitment expectations

1. What do your target
@reedcouk
candidates really want?
NeilMillett
MarketingExec

2. 1960

3. 1995

4. Today

5. The
research
n=2,208

6. Starting your search

7. 50% go to a
job board first

8. 12%
recruitment
11%
consultancy
company
website9% 7%

9. to find a new job
All the things you do

11. takes over your life
Looking for your next job

12. 38%
33%47% When I get
get home from work
When I wake up
Before I go
to sleep

13. 39% 56%88%Mobile &
devices
Desktop Laptop

14. 56%
of mobile users
apply using
mobile apps

15. The #1 candidate
concern is salary

16. 1. Salary & Benefits
3. Day-to-day responsibilities
2. Convenience to you
4. Learning & development
5. Career progression
6. Reputation & culture

17. 67%
More likely to apply
when a salary is displayed

18. 1. Convenience to you
3. Day-to-day responsibilities
2. Salary & benefits
Up to £20k

19. 1. Salary & benefits
3. Convenience to you
2. Day-to-day responsibilities
£20-50k

20. 1. Salary & benefits
3. Culture of the organisation
2. Day-to-day responsibilities
£50k+

21. Managing
great expectations

22. expect confirmation
of application
expect confirmation
within 24 hours
only
91%
70%
14%
always receive
confirmation
15%hardly ever or never
receive confirmation

23. expect to be informed
of an unsuccessful
application%

24. NO CONTACT
in 5 days in 14 days
assume they’ve been unsuccessful
26% 90%

25. How long should the hiring
process take?

26. week 1 week 2 week 3 week 4application
78%expect to be at interview
within a fortnight
70%expect to be
offered a job
within three
weeks

27. week 1 week 2 week 3 week 4application
83%expect to be at interview
within a fortnight
Retail,
Marketing

28. week 1 week 2 week 3 week 4application
85%expect to be at interview
within a fortnight
IT,
Hospitality

29. week 1 week 2 week 3 week 4application
90%expect to be at interview
within a fortnight
Accountancy

30. customer service channel
Recruitment as a

31. 4 out of 5
A ‘poor’ hiring experience leaves
candidates with a negative
view of your brand

32. Won’t apply
for future
vacancies
Less likely to use an
organisation's products or
services again
Will share negative
experience with
friends and family
25%
30%
26%

33. Dream job

34. If you could work for any
organisation, what would it be?

35. #1

36. #2

37. #3

38. #4

39. #5
Myself

40. 6. John Lewis
7. Microsoft
8. BBC
9. Royal Mail
10. British Airways
NEW ENTRY
NEW ENTRY

41. 66% of us would take a
pay cut to work for our dream
employer

42. If you could work for any business
leader, thinker or entrepreneur, who
would you most like to work for?

43. If you could work for any
organisation, what would it be?
#1

44. SUGAR GATES JOBS
#2 #3 #4

45. 5. MARK ZUCKERBERG
6. PETER JONES
7. ELON MUSK
8. TIM COOK
9. JAMES DYSON
10. WARREN BUFFETT
NEW ENTRY
NEW ENTRY
NEW ENTRY

46. 1. Reach the right candidates

47. 2. Show them what you’ve

48. 3. Treat them like customers

49. 4. Hire the right talent(Before your
competitors do)

50. Thanks
@reedcouk