Learn more about managing your employer brand with Glassdoor in the UK in this demo, Managing Your Employer Brand.

1. Copyrighted © Glassdoor, Inc. October 2015
Glassdoor Demo Day
MANAGING YOUR
EMPLOYER BRAND

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Webinar Tips for Attendees
• You can connect to audio using
your computer’s microphone and
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• Or, you may select “Use
Telephone” after joining the
Webinar.
• All lines will be muted to avoid
background noise.
• You can ask questions at any time
by typing them into the Questions
Pane.

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Featured Speaker
Ravi Edwards
Client Relationship Director
@rav1oli

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#GDChat
@GlassdoorUK
@Rav1oli

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Agenda
• Today’s Candidates & Their
Decision Making Process
• What is an Employer Brand?
• Employer Capabilities &
Glassdoor Offerings
• Live Demonstration
• Q&A

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Today’s Candidates’ Decision Process

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Why? Candidates Decision Making Process Has Changed
7
+
Hiring
Manager
Recruiter
Career
Page
Hiring
Manager
Recruiter
Career
Page
TodayYesterday
Employers
Perspective
Employers
Perspective
Candidates rely on both
Peers & Employer Insight
Candidates rely on
Employers Insight Only

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Candidates’ Journey on Glassdoor

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Launched: 2000
Travel
Reviews and Ratings Help Inform Decisions
Since 1995 decisions have been made on reviews…
Local
Launched: 2004
Products
Launched: 1995

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Finding a Job Is Not Different

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Where you work
is one of the
most important decisions
you’ll make in your life.

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96%
of job seekers say it’s
important to work for a
company that embraces
transparency
Glassdoor U.S Site Survey, October 2014
Candidates Are Hungry for Information
Pros
Good opportunity
to learn a lot
Work-­life balance
can be tough
Cons
Company Benefits
Stock & Health
“Exceptional benefits package.
Great stock and health options”
Interview Questions
Sales Representative
“Make sure to research
companies growth strategy”
Salary
Software Dev Engineer
107k (1,448 Salaries)
Company.com
2.7K Reviews
78% Approve
Reviews
3.3
“Opportunity like nowhere else”

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Candidate Behavior Today
13
83% of recruiters describe today’s
talent market as candidate-driven.
Candidates are wary of employer
messages.
Employees are 3Xmore credible than
the CEO when talking about work
conditions.
75%turn to peers before making their
own decisions about a brand.
Innovation and the Earned Brand, Edelman, 2015
Trust Barometer, Edelman, 2014
Recruiter Sentiment Study, MRINetwork, 2014

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Glassdoor’s Value
14
Fastest Growing U.S. Job Site
As compared to LinkedIn.com, Indeed.com, Monster.com and CareerBuilder.com
4 in 5 Glassdoor users are actively looking
for jobs or open to better opportunities
Glassdoor U.S. Site Survey, October 2014
Custom-­defined ranking, based on avg. monthly unique visitors. ComScore
MediaMetrix Multi-­Platform Reports, Sept ‘13 – Aug ‘14 and Sept ‘14 – Aug ‘15
Nearly 10M Reviews on
445,000+ Companies
Glassdoor Internal Data, September 2015

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What is an Employer Brand?

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“Your brand is what other
people say about you when
you’re not in the room.”
Jeff Bezos – Founder & CEO, Amazon.com

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Would current
employees
recommend
your
organization to
a friend?
What are
job seekers
saying
about you
on
social?
What is
your
company
rating
on
Glassdoor?
Ask Yourself…

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would not take a job with
a company that had a bad
reputation, even if they
were unemployed!
69%
Source: Allegis Group Services Study, August 2012 (1,010 US Workers)

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STRONG
EMPLOYER BRAND
High Brand Awareness
Retention
More Job Offers Accepted
Revenue Goes Up
More Quality Applicants
Lower Cost-Per-Hire
Higher Number of Referrals
POOR
EMPLOYER BRAND
Low Brand Awareness
Attrition
Declined Offers
Low Productivity
Long time-to-hire
High Cost-Per-Hire
Poor Referral Programs
vs.

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increase in the quality
of the candidate pool54%
Employers that invested in employer branding reported…
Source: CEB Report 2014

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Proven Results Across All Industries
Company Size
Tech Finance
Source: Glassdoor Client Case Studies
Consulting Media
+
-­
Top 5 Source of Hire
145% Increase in Brand Awareness
21
Reduced Cost-­Per-­Hire by 88%

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Our Solutions
Job Advertising
Display Advertising
• Increase Brand
Awareness
• Target Candidates
ResearchingCompetitor
Profiles
• Diversity & Inclusion
Campaigns
• Share Your Story
• Eliminate Competitors’
Jobs
• Feature Your Open
Positions
• Source Quality Applicants
• Demographic Targeting
• Recruitacross channels
and devices
• Track overall brand
awareness
• Analyze employee
sentiment
• Benchmark against
competitors
Analytics
Enhanced Profile

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Live Demo

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Get Started: www.glassdoor.co.uk/employers

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Free Employer Account
Claim Your Glassdoor Profile
25
1 Manage your company information
2 Respond to reviews
3
Measure your brand awareness
and demographics of your
candidates today
4
Benchmark your brand
awareness against competitors

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Questions?
Ravi Edwards
ravi@glassdoor.com