At the 2015 event Reed shared research formed from candidate response all things recruitment, including; where candidates start their search for work, how long the perfect recruitment process takes from interview to hire and what drives your ideal candidate to apply. Reed.co.uk are back to share results of over 1,800 candidates on how things have changed in 12 months. All-new insights, including: • What candidates do to form an opinion on your employer brand • The long term impact of positive and negative recruitment experiences • How industry affects candidate recruitment expectations

1. What do your target
Mark Rhodes – Marketing Director
Neil Millett = Marketing Exec
@reedcouk
candidates really want?

2. 1960

3. 1995

4. Today

5. The
research

6. Starting your search

7. 50% go to a
job board first

8. 12%
recruitment
11%
consultancy
company
website9% 7%

9. to find a new job
All the things you do

11. Traditional
Construction &
Property
Transport &
Logistics
Charity &
Voluntary

12. Online
Health & Social
Care
Customer
Service
Sales &
Marketing

13. takes over your life
Looking for your next job

14. 38%
33%47% When I get
get home from work
When I wake up
Before I go
to sleep

15. 39% 56%88%Mobile &
devices
Desktop Laptop

16. 56%
of mobile users
apply using
mobile apps

17. The #1 candidate
concern is salary

18. 1. Salary & Benefits
3. Day-to-day responsibilities
2. Convenience to you
4. Learning & development
5. Career progression
6. Reputation & culture

19. 67%
More likely to apply
when a salary is displayed

20. 1. Convenience to you
3. Day-to-day responsibilities
2. Salary & benefits
Up to £20k

21. 1. Salary & benefits
3. Convenience to you
2. Day-to-day responsibilities
£20-50k

22. 1. Salary & benefits
3. Culture of the organisation
2. Day-to-day responsibilities
£50k+

23. Managing
great expectations

24. expect confirmation
of application
expect confirmation
within 24 hours
only
91%
70%
14%
always receive
confirmation
15%hardly ever or never
receive confirmation

25. expect to be informed
of an unsuccessful
application%

26. NO CONTACT
in 5 days in 14 days
assume they’ve been unsuccessful
26% 90%

27. How long should the hiring
process take?

28. week 1 week 2 week 3 week 4application
78%expect to be at interview
within a fortnight
70%expect to be
offered a job
within three
weeks

29. week 1 week 2 week 3 week 4application
83%expect to be at interview
within a fortnight
Retail,
Marketing

30. week 1 week 2 week 3 week 4application
85%expect to be at interview
within a fortnight
IT,
Hospitality

31. week 1 week 2 week 3 week 4application
90%expect to be at interview
within a fortnight
Accountancy

32. customer service channel
Recruitment as a

33. 4 out of 5
A ‘poor’ hiring experience leaves
candidates with a negative
view of your brand

34. Won’t apply
for future
vacancies
Less likely to use an
organisation's products or
services again
Will share negative
experience with
friends and family
25%
30%
26%

35. enforce feedback
speed of response
contact when it’s promised
honest feedback
clarity on progress
guaranteed feedback
Dream job

36. If you could work for any
organisation, what would it be?

37. #1

38. #2

39. #3

40. #4

41. #5
Myself

42. 6. John Lewis
7. Microsoft
8. BBC
9. Royal Mail
10. British Airways
NEW ENTRY
NEW ENTRY

43. 66% of us would take a
pay cut to work for our dream
employer

44. If you could work for any business
leader, thinker or entrepreneur, who
would you most like to work for?

45. If you could work for any
organisation, what would it be?
#1

46. SUGAR GATES JOBS
#2 #3 #4

47. 5. MARK ZUCKERBERG
6. PETER JONES
7. ELON MUSK
8. TIM COOK
9. JAMES DYSON
10. WARREN BUFFETT
NEW ENTRY
NEW ENTRY
NEW ENTRY

48. 1. Reach the right candidates

49. 2. Show them what you’ve

50. 3. Treat them like customers

51. 4. Hire the right talent(Before your
competitors do)

52. Thanks
@reedcouk