This document provides an overview of search engine optimization (SEO) techniques for gaining more website traffic. It discusses that SEO is the process of optimizing a website to rank higher in search engine results pages through content and links. Content is described as the most important factor, with keywords and unique blog posts recommended. WordPress is presented as a good content management system. Links from other relevant websites to a site are also described as important for SEO. Both black hat and white hat SEO techniques are covered, with recommendations to create great content, get natural links, use Google Webmaster Tools, and focus on user experience.

1. SEO Simplified
with William Bay
Gain more traffic and clients

2. Email: william@flauntyoursite.com
Twitter: @williambay
Slides: http://flauntyoursite.com/cippa

3. WHO IS THIS BALD
DUDE???

4. Owner: William Bay Photographic Arts
http://williambay.com
Focus: Weddings, Portrait & Fine Art

5. Photo credit: James Bitz

9. Chief Flauntepreneur: Flaunt Your Site
http://flauntyoursite.com
Custom website design & development, SEO,
WordPress consulting, and education.

13. ALRIGHTY...
LET’S GET SEO-ERIOUS

14. SEO VS PPC

15. SEO IS SEARCH
ENGINE
OPTIMIZATION

16. PPC IS PAY-PER-CLICK

18. WHY SEO?

19. IT’S FREE TRAFFIC!

20. SEO allows you to attract potential
customers outside of the traditional
proactive marketing.
With Search, people are actively
looking for your services

21. SEO SIMPLIFIED

22. SEO PYRAMID

23. CONTENT & LINKS

24. CONTENT

25. CONTENT IS KING
Ummm... What’s that mean?

26. CONTENT IS
WORDS

27. If there are no words on your site,
Google and other search engines
don’t know what the pages on your
website are about.
You have to tell Google what you
want to be found for.

28. KEYWORDS

29. Words or phrases that you want to
be found for are called Keywords or
Keyterms.

30. ONE PAGE FOR
ONE KEYWORD

31. Google will typically only return one
page on your website for a given
keyword.

32. FOCUS ON UNIQUE
KEYWORDS ON YOUR
BLOG POSTS

33. Blog posts tend to have fewer links to
them (and less strength) than your
home page or other landing pages.
So focus on terms that are less
competitive.

34. TYPES OF
WEBSITES
&
CONTENT

35. FLASH WEBSITES

36. STEVE JOBS KILLED
FLASH IN 2007!
WHY ARE YOU STILL
USING IT IN 2013?

37. HTML SITES

38. Traditional HTML sites built by hand
are hard to manage. You often need
your web designer/developer to
update content. Even for simple
things.
Or you need to get familiar with FTP,
and HTML coding or antiquated
software like Dreamweaver.

39. WORDPRESS

40. WordPress is a Content Management
System.
It manages all the content (pages,
words, images, video, blog posts, etc),
and it manages the interlinking
between it all auto-magically.
It’s essentially the engine that runs
your website.

41. WordPress for Photography is...
AWESOME-SAUCE!

42. I LOVE WORDPRESS

43. BUT NOT THIS MUCH

44. LINKS

46. OTHER WEBSITES
YOUR SITE
OTHER WEBSITES

47. YOUR PLACE ON THE
WORLD WIDE WEB
• Without links it’s like being
stuck on an outer strand of a
spider web with fewer points
of access to your site.
• Be like Spidey, move to the
center of the web.

48. IF CONTENT IS
KING...
THEN LINKS ARE
SOLDIERS

49. CONTENT IS THE BRAIN
& LINKS ARE THE BRAWN

50. BLACK HAT VS WHITE HAT
The Do’s and Don’ts of SEO

51. DO: CREATE GREAT
CONTENT

52. DON’T: KEYWORD STUFF

53. DO: LOOK FOR GREAT
LINKS

54. DON’T: BUY LINKS

55. DON’T: BE DECEPTIVE

56. DO: SOMETHING COOL

57. DON’T: FEEL ENTITLED
TO HIGH RANKINGS

58. DO: REGISTER WITH
GOOGLE WEBMASTER
TOOLS

59. DON’T: NEGLECT YOUR
SITE

60. DO: TRACK YOUR
ANALYTICS

61. DON’T: BE OBLIVIOUS TO
YOUR TRAFFIC SOURCES

62. DO: THINK ABOUT USER
EXPERIENCE WHEN THEY
DO FIND YOUR SITE

63. DON’T: FORGET MOBILE
AND TABLET USERS

64. Q&A TIME