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Similar to Beyond SEO: Alternative methods of promoting your WordPress store or business
Beyond SEO: Alternative methods of promoting your WordPress store or business
- 1. Adam Sewell @adamsewell Beyond SEO Alternativemethods of promoting your WordPress store
- 2. Who is thisguy? Adam Sewell ➔ ➔ ➔ ➔ SMB Managed Services Provider WordPress Developer SMB Ecommerce Consultant Shopp Contributor
- 3. Who is thistalk for? ➔ WordPress Store Owners ➔ Freelancers ➔ Mom and Pop Shops
- 4. We are nota marketing firm! www.tinyelk.com
- 5. We work withmom and pop shop(p)s. www.tinyelk.com
- 6. There is noSilver Bullet www.tinyelk.com
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- 8. Word Of Mouth Willalways the most powerful form of marketing! www.tinyelk.com
- 9. Lolly Wolly Doodle ➔ ➔ ➔ ➔ Startedby Brandi Temple in 2008 Promoted almost exclusively through Facebook Steve Chase just invested $20 mil in the company Lexington, NC Based lollywollydoodle.com (sadly not WordPress) www.tinyelk.com
- 10. Word Of Mouth Getpeople talking about your business. www.tinyelk.com
- 11. Be Creative WithYour Marketing! www.tinyelk.com
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- 13. The Coffee Experiment ➔ ➔ ➔ ➔ Provided$200 to pay for coffee for every customer that comes in that morning. In agreement, the coffee shop will hand out a flyer for our business/products to every customer. Limited to $5 or less and only coffee. Drive them to your website with your printed materials. www.tinyelk.com
- 14. The Coffee Experiment ➔ ➔ ➔ ➔ Provided$200 to pay for coffee for every customer that comes in that morning. In agreement, the coffee shop will hand out a flyer for our business/products to every customer. Limited to $5 or less and only coffee. Drive them to your website with your printed materials. ➔ ➔ ➔ “Wow! Who does that anymore?” “That is so awesome!” “Thank You! I was having a bad morning till now!” www.tinyelk.com
- 15. Customer Service asa Marketing Tool www.tinyelk.com
- 16. Use Customer Serviceto create raving fans www.tinyelk.com
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- 19. Community Groups ➔ ➔ ➔ Kiwanis International Civitans BusinessNetworking Groups www.tinyelk.com
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- 21. Media ➔ Press Releases ➔Become an “expert” in your field/niche. ➔ Letters to the Editor ➔ Doing something awesome? Contact a reporter. www.tinyelk.com
- 22. Media Notey.org ➔ ➔ ➔ Encrypted note sharing- before it was cool Short lived life Great example of how you can get free press www.tinyelk.com
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- 24. Remember You Are MarketingYourself www.tinyelk.com
- 25. Scratch The Niche! Marketingto an online niche community www.tinyelk.com
- 26. Tactical Night VisionCompany ➔ ➔ ➔ Involved in their niche community Multiple Forums ◆ Vendor Status Writes honest reviews of their own products www.tinyelk.com
- 27. Discussion Time What hasworked for you and your small business? www.tinyelk.com
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