Adam Sewell gave a presentation on alternative marketing methods for WordPress stores beyond SEO. He emphasized that word of mouth will always be the most powerful form of marketing. Some specific tactics he suggested included paying for customer's coffee at a local shop in exchange for handing out flyers, providing excellent customer service to create raving fans, getting involved in local community groups and media opportunities like press releases and letters to the editor. The presentation concluded by stressing the importance of marketing yourself and getting involved in niche online communities.