This document provides advice for those wanting to sell WordPress themes or plugins. It discusses things to consider up front like the competitive nature of themes and the importance of support. It also covers necessary steps like building a website, setting up analytics and e-commerce, pricing models, marketing strategies, branding, and implementing automatic updates. The overall message is that successfully selling themes/plugins requires more than just building the product - it demands a comprehensive approach across many business and technical areas.
Can you build landing pages in less than a day that are high converting, A/B testable, fast loading, and mobile-optimized? If your website lacks these aspects, you are making unacceptable compromises for this day and age. The tragedy is that 7 of 10 projects we work with suffer under their crappy website tools. Instead of complaining, we are building a solution that all aspiring growth marketers can follow.
Build It, They Won't Come - Lessons building a WordPress Plugins Business (Wo...Nirav Mehta
WordPress has more than 50,000 public plugins. Should you build the next one? Will it be worthwhile maintaining it over the next five years? How will people discover your plugin? What activities can suck you away from building great plugins? How do you land up with great reviews for your plugins? Does it make sense to listen to customer feedback? How do you run a business around WordPress plugins and make money?
Those are some of the questions you will get answer for, in Nirav Mehta’s session.
Nirav is on an entrepreneurial journey for last 17 years – creating a series of successful (and impactful) businesses on the way. He started India’s first electronic magazine – while still in college, founded a top notch web services company, localized Linux and OpenOffice to Gujarati, authored two books, and took a business from 0 to six figures in two years. And then he ventured into WordPress.
Store Apps – his company – is one of the top WooCommerce extension developers. Icegram is their freemium WordPress plugin for visitor engagement, lead capture and call to actions. His team has developed 49 WordPress plugins, with 80000+ active installs and 5500+ paying customers.
How to build your list using wordpress - if you would like to view the tutorial, get the workbook AND 21 Ways to build your list special report, visit www.WECAI.org
Adventures in WooCommerce: Considerations for a Successful eCommerce StoreLumen Foundry
In 2013 I took on the job of creating an eCommerce site for a Pro Audio retailer in Los Angeles. What started as a fairly modest MVP launch, ballooned into a 10,000+ product giant, that also included a blog, and recording studio design site. Along the way, we learned a lot about what not to do, and we also had a few successes.
Today, I'm the CEO of Lumen Foundry, a digital marketing agency located in downtown Los Angeles.
How to Make a Portfolio Website That Does Not Suck and Showcase Your Spectacu...nor_nilam
So your portfolio website sucks.
You or someone you hired built a portfolio website to showcase your cumbersome genius. The work on there is spectacular, and it should be the envy of the entire web community. Your creative portfolio website was designed to bring in new clients, get you picked up on design blogs, win the respect of your peers, prove to your ex-boss that you do have what it takes afterall, and impress your mom. And yet your design portfolio still sucks. Today we’re going to tell you how to quickly build a stunning portfolio website, without paying thousands to a web designer or web developers.
Can you build landing pages in less than a day that are high converting, A/B testable, fast loading, and mobile-optimized? If your website lacks these aspects, you are making unacceptable compromises for this day and age. The tragedy is that 7 of 10 projects we work with suffer under their crappy website tools. Instead of complaining, we are building a solution that all aspiring growth marketers can follow.
Build It, They Won't Come - Lessons building a WordPress Plugins Business (Wo...Nirav Mehta
WordPress has more than 50,000 public plugins. Should you build the next one? Will it be worthwhile maintaining it over the next five years? How will people discover your plugin? What activities can suck you away from building great plugins? How do you land up with great reviews for your plugins? Does it make sense to listen to customer feedback? How do you run a business around WordPress plugins and make money?
Those are some of the questions you will get answer for, in Nirav Mehta’s session.
Nirav is on an entrepreneurial journey for last 17 years – creating a series of successful (and impactful) businesses on the way. He started India’s first electronic magazine – while still in college, founded a top notch web services company, localized Linux and OpenOffice to Gujarati, authored two books, and took a business from 0 to six figures in two years. And then he ventured into WordPress.
Store Apps – his company – is one of the top WooCommerce extension developers. Icegram is their freemium WordPress plugin for visitor engagement, lead capture and call to actions. His team has developed 49 WordPress plugins, with 80000+ active installs and 5500+ paying customers.
How to build your list using wordpress - if you would like to view the tutorial, get the workbook AND 21 Ways to build your list special report, visit www.WECAI.org
Adventures in WooCommerce: Considerations for a Successful eCommerce StoreLumen Foundry
In 2013 I took on the job of creating an eCommerce site for a Pro Audio retailer in Los Angeles. What started as a fairly modest MVP launch, ballooned into a 10,000+ product giant, that also included a blog, and recording studio design site. Along the way, we learned a lot about what not to do, and we also had a few successes.
Today, I'm the CEO of Lumen Foundry, a digital marketing agency located in downtown Los Angeles.
How to Make a Portfolio Website That Does Not Suck and Showcase Your Spectacu...nor_nilam
So your portfolio website sucks.
You or someone you hired built a portfolio website to showcase your cumbersome genius. The work on there is spectacular, and it should be the envy of the entire web community. Your creative portfolio website was designed to bring in new clients, get you picked up on design blogs, win the respect of your peers, prove to your ex-boss that you do have what it takes afterall, and impress your mom. And yet your design portfolio still sucks. Today we’re going to tell you how to quickly build a stunning portfolio website, without paying thousands to a web designer or web developers.
Looking to do more with your Wordpress blog? In the this slideshow Sarah Arrow looks at other things you can do with Wordpress as well as use it for blogging
Webinar: Myths, Mistakes and Management of WooCommerce at ScaleWP Engine
Scaling your eCommerce site is important and necessary as you begin to gain traction. Gain insights from those who have learned the hard way in what to — and what not to — do in eCommerce in general.
Hire WordPress Developers India | Hire WordPress Programmers | WordPress Deve...Mariya James
Want to hire WordPress developers from India? ValueCoders offshore WordPress Programmers to get your top-notch website created in just a few days. Consult the best WordPress development company for your project development.
Affiliate Marketing With Amazon ProductsBDhire.com
Among passive income seekers on the Internet Amazon is very popular . Being an Amazon Assiciate you can build sites that can bring you full time income . This is an step by step guide to build Amazon Review Sites. If you need any help or explanation you can contact us here http://www.bdhire.com
Content and Commerce: How to use WordPress and Shopify to increase your profitsWP Engine
Marketers these days know that good website content can help develop your brand, help you get found and build a loyal audience base. What if you can use that content to increase your profits, while minimizing the administration required to do so?
In this webinar, experts from WP Engine and Shopify will explore the following to show you how to marry WordPress with Shopify to increase profitability, while enhancing user experience and minimizing administration in the process.
Successful marketers around the world have used small niche websites to not only get started making money from the internet but also to amass large amounts of wealth. One downside to affiliate based income, though, is that it’s actually harder to scale than other types of business models.
Getting your feet wet with affiliate websites is still one of the best ways to break into making money from the internet.
Now that Amazon has opened the doors to their Fulfillment By Amazon (FBA) program, it’s never been easier to convert from making money with smaller affiliate based niche sites, into running full blown eCommerce operations worth millions of dollars.
https://www.brandbuilders.io/amazon-affiliate-to-fba/
Our first social media summit! We discussed ways to leverage your social media efforts for your time, the best free apps to use to maximize engagement, marketing tips for Facebook, and so much more.
In this presentation, I talk about what you should know before choosing a custom theme or purchasing a premium WordPress theme. From working with developers, hosting concerns, support and more.
Your email is a tool that helps you stay engaged with your customers and prospects as well as helping you grow your business. You can strengthen your relationships and customer loyalty with an effective email. Do you have an effective email? Do you have an email at all?
Join the VerticalResponse marketing experts as they discuss how to build a valuable newsletter.
• Learn ways to create quality open and click rates
• Find out tips on avoiding the spam folders
• Explore the content you should be sending in your newsletter
• Receive design tips to make your newsletter reader friendly
• Learn from other VerticalResponse customers as we show off some of our favorite emails
This workshop presentation was delivered at WCPHX in 2018. It covers everything from setting up WooCommerce to recommended plugins, to strategy components around conversion and customer acquisition.
Jim Bowes delivered the short version of his Introduction to Agile at WordCamp London in 2017. The talk provides beginners with an intro to the principles underpinning Agile software development, before focusing on the Scrum methodology.
Looking to do more with your Wordpress blog? In the this slideshow Sarah Arrow looks at other things you can do with Wordpress as well as use it for blogging
Webinar: Myths, Mistakes and Management of WooCommerce at ScaleWP Engine
Scaling your eCommerce site is important and necessary as you begin to gain traction. Gain insights from those who have learned the hard way in what to — and what not to — do in eCommerce in general.
Hire WordPress Developers India | Hire WordPress Programmers | WordPress Deve...Mariya James
Want to hire WordPress developers from India? ValueCoders offshore WordPress Programmers to get your top-notch website created in just a few days. Consult the best WordPress development company for your project development.
Affiliate Marketing With Amazon ProductsBDhire.com
Among passive income seekers on the Internet Amazon is very popular . Being an Amazon Assiciate you can build sites that can bring you full time income . This is an step by step guide to build Amazon Review Sites. If you need any help or explanation you can contact us here http://www.bdhire.com
Content and Commerce: How to use WordPress and Shopify to increase your profitsWP Engine
Marketers these days know that good website content can help develop your brand, help you get found and build a loyal audience base. What if you can use that content to increase your profits, while minimizing the administration required to do so?
In this webinar, experts from WP Engine and Shopify will explore the following to show you how to marry WordPress with Shopify to increase profitability, while enhancing user experience and minimizing administration in the process.
Successful marketers around the world have used small niche websites to not only get started making money from the internet but also to amass large amounts of wealth. One downside to affiliate based income, though, is that it’s actually harder to scale than other types of business models.
Getting your feet wet with affiliate websites is still one of the best ways to break into making money from the internet.
Now that Amazon has opened the doors to their Fulfillment By Amazon (FBA) program, it’s never been easier to convert from making money with smaller affiliate based niche sites, into running full blown eCommerce operations worth millions of dollars.
https://www.brandbuilders.io/amazon-affiliate-to-fba/
Our first social media summit! We discussed ways to leverage your social media efforts for your time, the best free apps to use to maximize engagement, marketing tips for Facebook, and so much more.
In this presentation, I talk about what you should know before choosing a custom theme or purchasing a premium WordPress theme. From working with developers, hosting concerns, support and more.
Your email is a tool that helps you stay engaged with your customers and prospects as well as helping you grow your business. You can strengthen your relationships and customer loyalty with an effective email. Do you have an effective email? Do you have an email at all?
Join the VerticalResponse marketing experts as they discuss how to build a valuable newsletter.
• Learn ways to create quality open and click rates
• Find out tips on avoiding the spam folders
• Explore the content you should be sending in your newsletter
• Receive design tips to make your newsletter reader friendly
• Learn from other VerticalResponse customers as we show off some of our favorite emails
This workshop presentation was delivered at WCPHX in 2018. It covers everything from setting up WooCommerce to recommended plugins, to strategy components around conversion and customer acquisition.
Jim Bowes delivered the short version of his Introduction to Agile at WordCamp London in 2017. The talk provides beginners with an intro to the principles underpinning Agile software development, before focusing on the Scrum methodology.
If you’ve been meaning to revamp your website for a while—but haven’t gotten very far—you aren’t alone. Ready to finally check it off the list? Actionable steps are the way forward. In this talk, we'll go over how to approach your WordPress website like you would a client project and the 12 steps necessary to get it done.
No One Cares About Your Content (Yet): WordCamp Phoenix 2013Cliff Seal
While content as “king” may not be the best analogy, the importance of well-written, useful, textual content cannot be overstated. Tone can affect engagement, keywords can make or break your SEO, length can kill interest–great writing is vital. Content is not just blog posts or “About” pages, it is everything that gives information (including the way the information itself is presented).
You have a great business or cause, but there are countless others just a click away. How do you find the right people to get involved, and how do you make them care?
In this session, we will refresh how you view your own web content by seeing it through the eyes of the user, and we will discuss methods of improving UX by employing simple and effective psychology alongside common-sense SEO. We will also explore how methods of effective in-person conversation can be applied to web content strategy. Then, since better prospects will be finding and reading your content, I will show you how to target your audience, measure the results, and constantly improve your outreach.
Through being both appropriately satirical and data-driven, I take a unique approach to getting content creators to spend some time in the shoes of their audience, revealing some of the absurdities of our assumptions and demonstrating how to challenge and test them. Data, empathy, logic, and optimization, together, always lead to better engagement. More concretely, we will discuss:
- How visitors measure and absorb value when viewing web content (using data, psychology, and theories)
- How real conversation teaches us how to engage with visitors
- How to systematically and sustainably empathize with your target audience
- How to make content memorable through positive emotional interaction
- How to define and focus on your target audience
- How to identify and test your assumptions about user interaction
Death to Boring B2B Marketing: How Applying Design Thinking Drives SuccessCliff Seal
Somewhere along the line, B2B marketing became less of an exercise in creativity and more a balancing act in the dark. Endless tools, contradictory best practices, and mind-numbing levels of optimization dominate the modern marketer’s day-to-day. After all, you still have to hit objective goals to prove your worth to the business—even though it’s almost impossible to know how each decision and effort impacts the overall outcome.
So, you play it safe. You administer tools instead of creating and experimenting. And you miss opportunities to truly excel, because just hitting your numbers is hard enough. No more! It’s time for you to do what you do best again: fearlessly connect with your target market and build empowered customers.
The principles and methods of "design thinking” will equip you to reorient around more audacious goals and pursue a higher level of creativity and risk. Embrace collaboration, conversation, ideation, and testing to find hidden opportunities—all without jeopardizing the good you’ve done so far.
Let’s put tools in their place and be unboring together.
DIY WordPress Site Management: Configure, Launch, and MaintainCliff Seal
WordPress’s content management system is only one piece of a very large puzzle. Acronyms abound as a site prepares for launch—from DNS to SSL to CDN, you’re up against a series of technical tasks that need to go well to go live.
Once you get to launch, there’s a whole litany of concepts a site owner ought to understand: optimizing and maintaining SEO, keeping the site secure, monitoring performance, tracking analytics, and keeping everything up to date. Plus, what do you do when performance slows down, or your site gets hacked, or users aren’t converting like you expect?
In this session, I’ll give an introduction to everything from domain hosting to site launching to cleaning a hacked site—sharing proven tools I’ve used to help hundreds of clients. You’ll get a better idea of what you can manage on your own and better understand the things you can’t (or don’t want to).
WordPress Security : What We Learnt When We Were Hacked : WordCamp Mumbai 2017Bhushan Jawle
In this talk at WordCamp Mumbai 2017, I shared what we learnt when we were hacked. Common type of attacks, how to spot them, some free tools and some Do's & Don'ts.
You can find link to demo video here https://youtu.be/ErpZreeM4Z4
UX, ethnography and possibilities: for Libraries, Museums and ArchivesNed Potter
These slides are adapted from a talk I gave at the Welsh Government's Marketing Awards for the LAM sector, in 2017.
It offers a primer on UX - User Experience - and how ethnography and design might be used in the library, archive and museum worlds to better understand our users. All good marketing starts with audience insight.
The presentation covers the following:
1) An introduction to UX
2) Ethnography, with definitions and examples of 7 ethnographic techniques
3) User-centred design and Design Thinking
4) Examples of UX-led changes made at institutions in the UK and Scandinavia
5) Next Steps - if you'd like to try out UX at your own organisation
How to Become a Thought Leader in Your NicheLeslie Samuel
Are bloggers thought leaders? Here are some tips on how you can become one. Provide great value, put awesome content out there on a regular basis, and help others.
The talk will focus on using WordPress to test and validate ideas in an affordable manner. It will be based on my experiences of running several websites, including ZApreneur, Think Workers and WriteInvisible. I will draw lessons and outline a process and will offer a checklist. I think it kinda works.
Second part of presentation from AnDevCon V in Boston. Looks at parts of the marketing funnel that occur after the install and how to increase conversions.
Insider's Guide to Marketing & Selling with WordPress [#WCPHX]Joe Manna
From WordCamp Phoenix 2014, I shared a series of helpful tips for business-minded WordPress users so they can improve their marketing and sales performance with their WordPress sites.
Webinar 7 steps to launching yourself online fast may 30 2017Michelle Castillo
Webinar replay can found here: http://spotondigitalmarketing.com/webinars/7-steps-formula
=============================================
Are you a consultant, coach, expert, speaker or author who wants to have a website that is remarkably effective and truly helps you build your business?
Have you been procrastinating with building your website for weeks or maybe months?
If you answered yes to the questions above, this webinar is for you.
You see, if you want the Internet to help you grow your business and brand, you need a website that converts visitors into customers on every page.
Many business owners get stuck when it comes to launching their first website or converting their exiting website into a money making one. They know they need the Internet to build their business, but the technology is overwhelming and they don’t know where to start or what to do next.
I can’t tell you how many business owners I have met over the last 6 years who have spent months, or even years not being able to launch the client-attracting website they so desperately needed. (1 or 2 even ended up closing their business before even having a website launched)
This is why I have created the “7 Steps Formula to Launching Yourself Online FAST”
Join me for a LIVE WEBINAR on May 30 and learn:
The best-performing home page structure you should use when you want to show off your expertise and build rapport with your potential clients
Conversion strategies you can use on your site to inspire maximum conversion of visitors into action-takers and buyers
The set of tools to use, which will allow you to quickly create a website with all these bells and whistles fast while allowing easy updates as your business grows and your marketing material evolves.
And more ...
Optimize Your Funnel By Getting Inside Your Buyer's HeadDavid Skok
Part of finding product/market fit is turning early wins into repeatable, scalable, and profitable sales. In this talk given as part of the Heavybit speaker series, I discuss how to shorten the time to customer conversion from trials, freemium and open source products.
Use this content marketing tutorial to learn the basics of how to create content that actually converts. http://www.quoteroller.com and http://www.servicecrowd.com.au take you through how to create content that builds your brand, authority and credibility to both your potential clients and Google. By Jennifer Riggins & Daniel Duckworth
Meetup 7 steps formula to launching yourself online fast may 11 2017Michelle Castillo
Are you a consultant, coach, expert, speaker or author who wants to have a website that is remarkably effective and truly helps you build your business?
Have you been procrastinating with building your website for weeks or maybe months?
If you answered yes to the questions above, this meetup is for you.
You see, if you want the Internet to help you grow your business and brand, you need a website that converts visitors into customers on every page.
Many business owners get stuck when it comes to launching their first website or converting their exiting website into a money making one. They know they need the Internet to build their business, but the technology is overwhelming and they don’t know where to start or what to do next.
I can’t tell you how many business owners I have met over the last 6 years who have spent months, or even years not being able to launch the client-attracting website they so desperately needed. (1 or 2 even ended up closing their business before even having a website launched)
This is why I have created the “7 Steps Formula to Launching Yourself Online FAST”
Join me on May 11 and learn:
• The best-performing home page structure you should use when you want to show off your expertise and build rapport with your potential clients
• How to use colors and fonts to increase conversion rate
• Conversion strategies you can use on your site to inspire maximum conversion of visitors into action-takers and buyers
• The set of tools to use, which will allow you to quickly create a website with all these bells and whistles fast while allowing easy updates as your business grows and your marketing material evolves.
• And more…
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
So You Want to Sell a Theme or Plugin (WordCamp Atlanta 2013)
1. So You Want to Sell a
WordPress Theme or
Plugin
Dave Donaldson
Co-founder
Max Foundry
2. Things That Make You Go Hmmm
• Going to pose a lot of questions
• Hard lessons learned
• The goal is to make you think
3. Things We’ve Built
Themes Plugins
Liftoff MaxLanding
Venture MaxSales
Marketeer MaxSqueeze
Tenenbaum MaxA/B
Folio MaxButtons
Panorama MaxButtons Pro
MaxInbound
MaxGalleria
4. Things We’ve Actually Sold
Themes Plugins
Liftoff MaxLanding
Venture MaxSales
Marketeer MaxSqueeze
Tenenbaum MaxA/B
Folio MaxButtons
Panorama MaxButtons Pro
MaxInbound
MaxGalleria
5. Things We Never Released
Themes Plugins
Liftoff MaxLanding
Venture MaxSales
Marketeer MaxSqueeze
Tenenbaum MaxA/B
Folio MaxButtons
Panorama MaxButtons Pro
MaxInbound
MaxGalleria
6. Things We Currently Sell
Themes Plugins
Liftoff MaxLanding
Venture MaxSales
Marketeer MaxSqueeze
Tenenbaum MaxA/B
Folio MaxButtons
Panorama MaxButtons Pro
MaxInbound
MaxGalleria
7. Congratulations
• You can maybe design a bit…
• …and can write some code to go with it…
• …and you can do it in your parents’ basement.
• Sweet! You’re gonna be filthy rich!
9. Things to Know Up Front
• Themes:
– It’s a commodities market
– All about great design
– Lots of competition
– Extremely hard to stand out from the crowd
– Many companies compete on price
10. Things to Know Up Front
• Plugins:
– Not quite the commodity that themes are
– Only a few plugin-only companies
– Much easier to find a niche
– A little easier to stand out from the crowd
– Need to have the engineering chops
11. Things to Know Up Front
• What people are really buying is support
and upgrades
• You are always competing with free
15. Support
• Don’t bother charging for your product if you
aren’t going to offer support
• How long will you offer it? 1 year? Forever?
• Is it 24/7 or only between certain hours?
16. Support
• Do customers have to activate a license key to
get support?
• Did you build that into the product?
• Don’t underestimate how long this will take to
implement and test
17. Support
• Email
– Fine to start, but doesn’t scale
– Email is already hard to stay on top of
– What email address?
– Yours or a support alias?
18. Support
• Phone
– Maybe for priority (paid) support only?
– What number will people call? Your cell?
– Google Voice is good for this
19. Support
• Forums
– Might be best to go this route first
– bbPress is good for this
– Or maybe an external service like ZenDesk
– Is it publicly available or for paid customers
only?
– If for paid customers, you’ll need to integrate
the forum software with your e-commerce
software
21. Pricing
• Try to avoid competing on price
• How much will you charge?
• Will you use tiered pricing?
• What about multisite pricing?
• Ask potential customers how much they’d be
willing to pay
22. Pricing
• You must consider the costs of supporting
your product for a customer who uses it on
multiple sites.
• Example: each site might use different plugins
that cause different conflicts with your plugin.
That gets expensive to support.
24. Marketing
• How will you drive traffic to your site?
– Email
– Social Media
– Adwords
– SEO
– WordPress.org
25. Marketing
• Email
– Very important
– Can be very effective
– Collect email addresses ASAP
– Have you ever run an email campaign?
– Use MailChimp, Campaign Monitor, etc
26. Marketing
• Social Media
– Can help raise visibility
– Time your posts properly
– Should NOT be your only marketing
– If Twitter is your marketing strategy, good
luck with that
27. Marketing
• Adwords
– Ever run an Adwords campaign?
– It’s an art all by itself
– And extremely time-consuming
– And can get expensive
– Know that Google always wants you to
spend more money
28. Marketing
• SEO
– Takes time for Google to grant you authority
– The more quality backlinks the better
– Avoid doing scammy things
– Identify your major keywords
– Use tools like HitTail to help you
29. Marketing
• WordPress.org
– Utilize its high search engine ranking
– Build a slimmed-down free version and put
it into the repo
– The free version helps you gain traction
– Then upsell your paid version within the
free version
31. Branding
• For many people it’s an afterthought
• Think about your branding early
• Affects all of your marketing
32. Branding
• Max Foundry:
– Plugin names intentionally start with “Max”
– Plugin websites all look similar, yet different
– Same with the plugin logos
34. Auto Updates
• No worries for plugins in the wordpress.org
Plugin Repository
• Commercial plugins require more work
• Critical to customers because they expect it
– It’s part of what they paid for
35. Auto Updates
• A couple options:
1. Roll your own
– Lots of work, tedious
– Code on the internet, Google it
2. Use WP Updates
– Makes it very easy
– Not free
36. Auto Updates
• WP Updates – 3 easy steps
1. Upload your plugin version
2. Download updater class
3. Add 2 lines of code
37. Auto Updates
• WP Updates – 1 gotcha
– Version numbers
– 1.10.0 should be more recent than 1.9.2
– But not in WP Updates