Slides from the 2nd Brisbane Shopify Meetup. Special guest speakers include Mike Angell (Culture Kings), Jerko Grom (Google) and Jason Bowman (Shopify Plus).
Brisbane Shopify Meetup - 1st December 2016Reload Media
Slides from the first Brisbane Shopify Meetup. Special guest speakers include Cal Wilson (The Working Party), Simon Byrne (Andzen) and Jason Bowman (Shopify Plus).
Brisbane Shopify Meetup - 7th June 2017 Reload Media
Slides from the Brisbane Shopify Meetup on 7th June 2017. Special guest speakers are Holly Cardew (Pixc), Nik Mirkovic and Alex Tomic (HiSmile), and Josh Newport (Shopify).
Brisbane Shopify Meetup - 31st January 2018Reload Media
Slides from the Brisbane Shopify Meetup in January 2018. Featuring Belinda Sharpin (Honey Birdette), Steven Visic (Smart Send) and Joshua Bitossi (Shopify Plus).
Building an E-Commerce Business with ShopifyGrowth Spark
This presentation was given in December 2015 at General Assembly. It provides an overview on both the Shopify e-commerce platform as well as fundamental strategies in building an e-commerce business. Topics include customer acquisition, conversion optimization, fulfillment management, retention marketing and analytics.
Brisbane Shopify Meetup - 1st December 2016Reload Media
Slides from the first Brisbane Shopify Meetup. Special guest speakers include Cal Wilson (The Working Party), Simon Byrne (Andzen) and Jason Bowman (Shopify Plus).
Brisbane Shopify Meetup - 7th June 2017 Reload Media
Slides from the Brisbane Shopify Meetup on 7th June 2017. Special guest speakers are Holly Cardew (Pixc), Nik Mirkovic and Alex Tomic (HiSmile), and Josh Newport (Shopify).
Brisbane Shopify Meetup - 31st January 2018Reload Media
Slides from the Brisbane Shopify Meetup in January 2018. Featuring Belinda Sharpin (Honey Birdette), Steven Visic (Smart Send) and Joshua Bitossi (Shopify Plus).
Building an E-Commerce Business with ShopifyGrowth Spark
This presentation was given in December 2015 at General Assembly. It provides an overview on both the Shopify e-commerce platform as well as fundamental strategies in building an e-commerce business. Topics include customer acquisition, conversion optimization, fulfillment management, retention marketing and analytics.
Building Shopify Store Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Building Shopify Store Proposal PowerPoint Presentation Slides look no further.Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/2uBB6QH
This presentation will cover how to setup Shopify store:-By this presentaion shopify Beginner’s easliy leran about Shopify Store setup folowing basic steps:Introduction,Signup to Shopify ,Snazz up your store with a theme ,Add products,Launch your store ,
Shopify & Shopify Plus Ecommerce Development Experts Folio3 Software
As Shopify developers and experts specializing in Shopify design and development services, we have been enabling businesses outpace their competition and deliver value to their customers for over five years. Our Shopify and Shopify Plus experts offer full spectrum Shopify development services and solutions to clients across a wide range of industries. From Shopify design, Shopify customization and Shopify app development, to full-fledged Shopify migration and Shopify support services, we are your go-to Shopify development partner.
Our white-glove approach and hands on bedside manner makes us the perfect partner to help turn around your ecommerce business. Whether you’re looking to enhance your Shopify store’s customer experience, convert your ecommerce idea into a fully functional Shopify web store, or want to migrate your existing ecommerce site to Shopify or Shopify Plus, our Shopify experts can help you get there. Our service focus for Shopify development is based on providing services related to:
Shopify Design
Shopify Customization
Shopify Integration Solutions
Shopify App Development
Shopify Migration (from other ecommerce platforms)
Shopify Support
50+ Shopify Tools to Grow and Manage Your eCommerce BusinessPixc
Shopify is one of the leading platforms to build and run your eCommerce store. They have partnered thousands of great tools that can assist in operating other areas of your business, help you improve efficiencies, and automate processes.
We’ve spent hours digging to find you a list of the top Shopify tools to grow and manage your eCommerce business.
We cover tools for every part of your business including:
Marketing
Social media
SEO
Advertising
Live Chat
Customer Support
Email marketing
AB testing
Customer reviews
Product photos
Shipping
Marketplaces
Multi channel Selling
Payment
Dropshipping
Packaging
And a few of our other favorites!
Shopify Online Store Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Shopify Online Store Proposal PowerPoint Presentation Slides look no further.Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/38logVi
A step-by-step workshop chockfull of all the info you’ll need to set up your store on Shopify, manage your account and get selling. Please bring a laptop.
Presented at the Los Angeles Shopify Meetup, 08/21/14. Presented by Josh Highland (@JoshHighland) of http://NewLeafLabs.com. A quick overview of simple changes to your Shopify store that can have major impacts on your SEO preformance.
Webinar: Ecommerce Personalisation and Abandonment Recovery in ActionPure360
This webinar discusses the growing need for ecommerce brands to implement a personalisation and abandonment recovery strategy. With some hard hitting industry statistics, what the capabilities are of such solutions and real life examples of how these personalisation and abandonment recovery solutions can transform your ecommerce business.
44% of consumers say that they will likely become repeat buyers after a personalised shopping experience, now is the time to rethink your personalisation strategy.
We also showcase our PureTargeting solution, giving you the ins and outs of its powerful capabilities and features, how it works and the real ROI our solution offers our ecommerce customers.
See a range of PureTargeting’s features in action:
- Cross-channel personalisation
- Cart and browse abandonment recovery
- Product recommendations
- Social Proof
- Post-purchase journeys
- Overlays
- Plus more
Discover how personalisation and abandonment recovery solutions will offer your visitors a superior personalised experience, increase conversions, improve customer retention and show significant ROI in a short space of time after implementation.
Watch the full webinar at: https://www.pure360.com/webinar/ecommerce-personalisation-in-action/
‘Luke 1977 decreased abandonment rates by 17% and increased revenue from cart abandonment recovery by 60% using PureTargeting'.
Day 2 of our webinar mini-series, where our Director of Experience Optimization talks about optimizing your eCommerce store once it's up and running on Shopify Plus. We covered many topics, including:
Optimizing your Shopify Plus store for Conversions
User experience hacks that boost revenue
On-site marketing best practices
Strategies for Building a Successful E-Commerce BusinessGrowth Spark
This presentation shares a number of strategies for building a successful e-commerce business, particularly looking at five key areas of running an e-commerce company: customer acquisition, conversion, fulfillment, retention marketing and analytics.
Build Your eCommerce Castle with 9 Pillars of RetentionWhatConts
Griffin Technology and CafePress Services share strategies on how they’ve grown their own commerce castles using the 9 pillars of retention. At Magento Imagine Commerce 2015, Mike Shepherd and Bethany Ruopp presented successful ways to win-back customers, get existing customers to buy more and ways recover abandoned carts. Learn from Mike, Bethany, and Brad McGinity of Windsor Circle on how to leverage predictive retail analytics and data-driven marketing automation to maximize revenue from your existing custom
Shopify is used to make e Commerce websites by using liquid language. In this PPT you can able to understand also about basics of liquid language which is written in Ruby.
Learn about the ins and outs of selling in person using Shopify. Learn about Shopify POS, the brand new EMV card reader, inventory management, discounts, and more!
Presented a set of recommendations on how Shopify can help more aspirational entrepreneurs by targeting underserviced entrepreneurs in Brazil, integrating a native Brazilian payment system, and developing Portuguese and Brazil-specific content on Shopify's E-Commerce University website. Presented to industry professionals.
Building Shopify Store Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Building Shopify Store Proposal PowerPoint Presentation Slides look no further.Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/2uBB6QH
This presentation will cover how to setup Shopify store:-By this presentaion shopify Beginner’s easliy leran about Shopify Store setup folowing basic steps:Introduction,Signup to Shopify ,Snazz up your store with a theme ,Add products,Launch your store ,
Shopify & Shopify Plus Ecommerce Development Experts Folio3 Software
As Shopify developers and experts specializing in Shopify design and development services, we have been enabling businesses outpace their competition and deliver value to their customers for over five years. Our Shopify and Shopify Plus experts offer full spectrum Shopify development services and solutions to clients across a wide range of industries. From Shopify design, Shopify customization and Shopify app development, to full-fledged Shopify migration and Shopify support services, we are your go-to Shopify development partner.
Our white-glove approach and hands on bedside manner makes us the perfect partner to help turn around your ecommerce business. Whether you’re looking to enhance your Shopify store’s customer experience, convert your ecommerce idea into a fully functional Shopify web store, or want to migrate your existing ecommerce site to Shopify or Shopify Plus, our Shopify experts can help you get there. Our service focus for Shopify development is based on providing services related to:
Shopify Design
Shopify Customization
Shopify Integration Solutions
Shopify App Development
Shopify Migration (from other ecommerce platforms)
Shopify Support
50+ Shopify Tools to Grow and Manage Your eCommerce BusinessPixc
Shopify is one of the leading platforms to build and run your eCommerce store. They have partnered thousands of great tools that can assist in operating other areas of your business, help you improve efficiencies, and automate processes.
We’ve spent hours digging to find you a list of the top Shopify tools to grow and manage your eCommerce business.
We cover tools for every part of your business including:
Marketing
Social media
SEO
Advertising
Live Chat
Customer Support
Email marketing
AB testing
Customer reviews
Product photos
Shipping
Marketplaces
Multi channel Selling
Payment
Dropshipping
Packaging
And a few of our other favorites!
Shopify Online Store Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Shopify Online Store Proposal PowerPoint Presentation Slides look no further.Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/38logVi
A step-by-step workshop chockfull of all the info you’ll need to set up your store on Shopify, manage your account and get selling. Please bring a laptop.
Presented at the Los Angeles Shopify Meetup, 08/21/14. Presented by Josh Highland (@JoshHighland) of http://NewLeafLabs.com. A quick overview of simple changes to your Shopify store that can have major impacts on your SEO preformance.
Webinar: Ecommerce Personalisation and Abandonment Recovery in ActionPure360
This webinar discusses the growing need for ecommerce brands to implement a personalisation and abandonment recovery strategy. With some hard hitting industry statistics, what the capabilities are of such solutions and real life examples of how these personalisation and abandonment recovery solutions can transform your ecommerce business.
44% of consumers say that they will likely become repeat buyers after a personalised shopping experience, now is the time to rethink your personalisation strategy.
We also showcase our PureTargeting solution, giving you the ins and outs of its powerful capabilities and features, how it works and the real ROI our solution offers our ecommerce customers.
See a range of PureTargeting’s features in action:
- Cross-channel personalisation
- Cart and browse abandonment recovery
- Product recommendations
- Social Proof
- Post-purchase journeys
- Overlays
- Plus more
Discover how personalisation and abandonment recovery solutions will offer your visitors a superior personalised experience, increase conversions, improve customer retention and show significant ROI in a short space of time after implementation.
Watch the full webinar at: https://www.pure360.com/webinar/ecommerce-personalisation-in-action/
‘Luke 1977 decreased abandonment rates by 17% and increased revenue from cart abandonment recovery by 60% using PureTargeting'.
Day 2 of our webinar mini-series, where our Director of Experience Optimization talks about optimizing your eCommerce store once it's up and running on Shopify Plus. We covered many topics, including:
Optimizing your Shopify Plus store for Conversions
User experience hacks that boost revenue
On-site marketing best practices
Strategies for Building a Successful E-Commerce BusinessGrowth Spark
This presentation shares a number of strategies for building a successful e-commerce business, particularly looking at five key areas of running an e-commerce company: customer acquisition, conversion, fulfillment, retention marketing and analytics.
Build Your eCommerce Castle with 9 Pillars of RetentionWhatConts
Griffin Technology and CafePress Services share strategies on how they’ve grown their own commerce castles using the 9 pillars of retention. At Magento Imagine Commerce 2015, Mike Shepherd and Bethany Ruopp presented successful ways to win-back customers, get existing customers to buy more and ways recover abandoned carts. Learn from Mike, Bethany, and Brad McGinity of Windsor Circle on how to leverage predictive retail analytics and data-driven marketing automation to maximize revenue from your existing custom
Shopify is used to make e Commerce websites by using liquid language. In this PPT you can able to understand also about basics of liquid language which is written in Ruby.
Learn about the ins and outs of selling in person using Shopify. Learn about Shopify POS, the brand new EMV card reader, inventory management, discounts, and more!
Presented a set of recommendations on how Shopify can help more aspirational entrepreneurs by targeting underserviced entrepreneurs in Brazil, integrating a native Brazilian payment system, and developing Portuguese and Brazil-specific content on Shopify's E-Commerce University website. Presented to industry professionals.
To survive and thrive in the age of the customer,
businesses must become digital. While many
firms believe they have a digital strategy, few
are thinking about truly digitizing their business
strategy. Yet the pioneers of the digital revolution,
be they B2B or B2C firms, are driving increased
revenues through a superior digital customer
experience and are increasing efficiency and agility
through digital operational excellence. This report
outlines the driving forces behind digital business.
This is an update of a previously published report;
Forrester reviews and updates it periodically for
continued relevance and accuracy. We revised
this edition to factor in new ideas and data.
Why Omnichannel Selling Is Now Tablestakes In EcommerceTinuiti
Topics Discussed:
Why omnichannel is a must in 2017
How do you choose which platform to focus on (they vary by company!)
How your internal data will drive your external decisions
Unconventional methods of omnichannel growth on conventional channels
Live Q&A
Digital Marketing: The Game Changer for Businesses in a Post COVID-19 EconomyBoulder SEO Marketing
Webinar slides of "Digital Marketing: The Game Changer for Businesses in a Post COVID-19 Economy". Learn more at https://boulderseomarketing.com/seo-and-social-media-classes/digital-marketing-course/
PPC, SEO & Landing Page Best Practices To Maximize ConversionsSearchSpring
Learn from subject matter experts Social SEO and Searchspring five best practices your marketing and eCommerce team can implement to drive high quality paid, organic traffic and maximize your landing page conversion rates this holiday season.
Acquisition, Conversion and Retention – Getting the Most Out of Your Magento ...Nosto
Here are the presentations for PushON, Peer1, dotMailer, and Nosto which were presented at the PushON Magento Event '' Acquisition, conversion and retention – getting the most out of your Magento website'' that took place in Manchester on 8th of July 2014 at the Hive.
The event covered all the key questions facing eTailers in just a morning.
The following topics were discussed during the event:
* How to increase conversions and boost revenues with personalised recommendations
*How to grow your business online using SEO and PPC
*Why speed matters- a walk through the process of the ideal Magento hosting environment
*Using email marketing to humanise the online purchase journey and maximise the return on relationship
Use this content marketing tutorial to learn the basics of how to create content that actually converts. http://www.quoteroller.com and http://www.servicecrowd.com.au take you through how to create content that builds your brand, authority and credibility to both your potential clients and Google. By Jennifer Riggins & Daniel Duckworth
Site Optimizations to Schedule Before The Holiday Code FreezeSearchSpring
With less than 80 days to Black Friday, we've partnered with Inflow to share the high value site optimizations you can make before your freeze. If you're opting to not freeze we also have optimizations you can make through holiday to drive results.
Shopify Meetup Manila - March 2019 - What Shopify Is & Why It Matters - Speak...Filta.
From the very first Shopify Meetup Manila: Learn from Richard Dean Espelarga from Devote Digital, Erica Magbanua from Reload Media and Mike Wagan on "What Shopify Is & Why It Matters"
How to Boost Amazon Performance with Compelling Creative Tinuiti
You can’t just take your creative assets from one platform and throw them up on Amazon – well you could, but they won’t perform very well.
Creative success on Amazon requires specific copy, insider knowledge of what impacts search rank, and optimized A+ content, amongst other things.
In this webinar, our Creative and Amazon experts team up to dive into how to ensure your creative works across the Amazon ecosystem and drives your business performance.
How To Catapult Your Online Business With Digital Leadership - Part 2 - Prese...Doyle Buehler
How To Catapult Your Online Business With Digital Leadership - Part 2 - Presentation with The Australian Marketing Institute - Creating A Compelling Strategy With Content - Digital Strategy - And Online Sales Funnel Alignment - By Doyle Buehler 2015 06
How To Become The Ultimate Brand Authority Online - The Digital Leadership Training Series with Doyle Buehler
Want to build and create a compelling competitive online brand presence using your existing digital assets? This webinar series is designed to help you understand what your audience is looking for, and how to improve and create the ultimate online brand experience to drive sales and leads.
Every business online is different, yet there are some key fundamentals and tools that will assist you in creating a digital ecosystem that keeps your audience educated and entertained and more importantly, interested in what you do and how you do it. If you can’t deliver a valuable brand experience, you’re only 1 click away from them leaving you, forever.
Based upon Doyle Buehler's award winning digital leadership and online strategy framework, this Online Brand Authority Webinar series will show you how to construct a comprehensive, integrated digital ecosystem that has all your online assets working together - strategy, social media, branding, websites, sales funnel, landing pages, content, advertising, SEO etc. It will show you exactly how to overcome the clutter of online, get clarity on what is really important, and become the digital leader and brand authority in your industry.
Specifically designed to complement what you are already doing online to build your brand authority, you will get a step-by-step understanding over 2 webinars that kicks your complete online platform into high gear, with the tools and knowledge to really make things happen for your brand.
Here is the 2 part break down of the Building Brand Authority Webinars:
Webinar 1 - Rocking Your Digital Ecosystem
Learn the 7 Disciplines of digital leadership for a successful online presence
Create a digital strategy framework that connects your value with the needs of your online audience
How to master your content and develop your voice online to deliver your core value
Webinar 2 - Integrating and Escalating Your Kick-ass Online Platform
How to connect and re-align your website across your entire online platform
What you actually need for a working, qualifying, sales and leads funnel
Creating influence beyond your immediate reach through focussed advertising and analytics
The ultimate goal is that you will gain incredible clarity of what you need to be doing online to maximise your Brand Authority, and how to put all of your digital ecosystem pie together.
Birmingham Online Seller Meetup 27th April, 2016Daytodayebay
Our first Birmingham Seller Meetup was well attended. We had experienced eBay and Amazon sellers in house. Our speakers included:
World First
Vdepot
GS1UK
Storefeeder
302 people attended; from those looking to start their first online store, Shopify+ Merchants, agencies, right through to experienced developers (fluent in many languages!) - thanks to our speakers from Okendo, xpanse and Ellana Mineral Cosmetics.
1st Shopify Meetup in Perth - February 2018TradeGecko
Slides from our recent Shopify Meetup in Perth where our special guests & industry experts presented on ecommerce trends, insights & tips for accelerating growth.
Guest Speakers:
JOSHUA BITOSSI Shopify Plus Launch Engineer
LISA MONRO Shopify Merchant, Happy Tummies
AKUL DEWAN Partnerships Manager, TradeGecko
BEN DE JONGE Shopify Expert, The Cut
SCOTT SANDERS Shopify Expert, The Cut
BONNIE DAVIES Shopify Merchant, Famous Sharon
Similar to Brisbane Shopify Meetup - 23rd February 2017 (20)
Brisbane Shopify Meetup - October 2019Reload Media
Learn why every ecommerce business should be using video with all the slides from the final Brisbane Shopify Meetup of 2019, featuring Google, Shopify Plus and Adrift Clothing.
Reload Media Quarterly Breakfast Series - 'Planning Your Digital for the New ...Reload Media
Presentation from the Reload Media Quarterly Breakfast held on the 25th May, 2018.
Topic:
Planning your Digital Marketing for FY18/19
Speakers:
Craig Somervile - Managing Director, Reload Media
Libby O'Brien - Head of Digital, Flight Center Travel Group
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
4. #ShopifyMeetup
AbouttheHosts
Reload Media is a Shopify Experts agency and Google Premier Partner, having
worked with dozens of Shopify and Shopify Plus sites on all facets of their digital
marketing, including Google AdWords, SEO, Pay Per Click, Social Media and more.
9. Why we use Shopify
1. It scales —>
2. Our developers can’t break it
3. Our developers are forced to
create features that scale
4. The core can’t be changed
meaning integrations won’t break
5. The out of the box customer
experience is world class
6. We don’t need to worry
7. We can operate with less
developers
10. How we use Shopify
ERP PIM Shopify
Shopify
Shopify Ebay
Products
1. Handles PO’s
2. Only has Basic
Product Data
1. Product Data is
expanded
2. New product titles
3. Product Descriptions
4. Images
5. Populates Collections
6. Populates Tags
1. Only tagging is allowed
2. Products never created
12. How we store Product Data in Shopify
1. We use a global meta field called JAN
2. We use this field as we can access it in the product API call
3. This allows us to sync all our products and supplement data in bulk
and not hit API limits.
4. We store the data in JSON format and we have an open source
liquid library to handle converting this in liquid.
5. We use this over multiple meta fields as they are difficult to sync
and at our size it would take over 24 hours to sync changes vs
only a minute with the single field approach.
13. How we use Shopify
ERPOMSShopify
Shopify
ShopifyEbay
Orders
1. Inventory Moves
2. Financial Moves
1. Address Validation
2. Label Generation
3. Order Statuses
4. Wave Picking
5. Android Scanners
6. Pack Stations
1. Only accepts the order
2. We use Shopify Fraud
3. Refunds are done in Shopify
POS
1. Coming 2017
2. Provides Ship from
Store
15. What are our pain points?
1. Shopify Scripts although extremely powerful doesn’t provide
enough CPU resources to run complex best price algorithms.
2. Doesn’t currently support Tokenised payments (Saved CC)
3. Shopify Scripts can not automatically add items to cart. We do
work around this with a front end implementation but creates
increased customer service work when customers don’t
notice that they can add the item.
4. Sections are an awesome features but need to be expanded
to work on other pages than just the homepage. (Looking at
page management outside of Shopify)
18. Google Confidential and Proprietary
Brisbane Shopify Meetup
Jerko Grom
APAC Product & Sales Activation
February 2017
19. Proprietary & Confidential
Australian Retail Ecommerce
2017 estimates
$13B5.3% of total retail sales
Source: Emarketer, jan 2015, Australian Retail Ecommerce Sales to Top $10 Billion in 2015
20. Proprietary & Confidential
90%
“Of Smartphone users aren’t
absolutely sure of the specific brand
they want to buy when they begin
shopping”
Source: Consumers in the Micro-Moment, Wave 3, Google/Ipsos, U.S., August 2015, n=1,291 online smartphone users 18+.
21. Proprietary + Confidential
How many brands
Did consumers consider, before their product
purchase ?
The Consumer Barometer Survey 2014/15
26. Proprietary + Confidential
Image
High quality images are key to
good CTR
Title
Crucial attribute to match search
queries
Triggering, ranking &
visibility
Up to 150 characters allowed
70 visible in your ad
Use Google Taxonomy
Drill down to third level (if
possible)
Recommended: 800x800 pixels
No watermarks or text
Brand + Product + Attributes
(Material, Color, Size, Weight, Quantity)
Furniture > Outdoor furniture >
Outdoor seating > Outdoor
chairs
Google Product
Category
43. Storefront
● Don't let the base theme make all the decisions
○ Make the theme or design your own.
○ Customise it
○ Progressive updates
● Make the experience better for your customer.
○ Talk to customers (often)
○ Personalise, adapt
44. Emails are awesome
● Customise those notifications!
○ Add your own language
○ Add your own brand style
○ Personalise for the customer (Liquid!)
● Carry value and personalise where possible
● Seriously, don't spam and don't buy lists
(We can talk about apps another day)
45. Delivery / Returns
● Your job isn't over once it has left your hands
● Add your brand style into packaging, unboxing and
delivery experience.
○ This can have a remarkable impact in social
sharing from customers
● Talk. Follow up, feedback & reviews
46. Be social on social
● Interact
○ Respond
○ Answer the hard questions
● Don't push a stream of products 24/7. That's not
how people talk (and is boring).
● Push your brand and style - the things that make
you unique (that's interesting)
47. Just be available
● Contact forms are ok (if responded to)
○ Have you considered the language and style of
replies.
○ What about speed in reply?
○ What happens in/out of normal biz hours?
● Is chat, messenger, phone better?
● Don't be perceived as being hard to get a hold of
51. #ShopifyMeetup
StayinTouch!
To stay in the loop for future Brisbane Shopify Meetup events, you can:
o Join the “Brisbane Shopify Meetup” group on Meetup.com
o Follow the Reload Media twitter account @reload_media
o If you registered for tonight, we’ll email you when the next one is on.
Thanks for coming!