This document provides tips for optimizing a Pinterest account to drive traffic and expand reach. It recommends choosing board covers and pins that reflect the content, using keywords over hashtags, and making pins instructive and actionable. Taller pins and text on images can perform well if done properly. Specific boards and rich pins that include articles, places, and expert guides rank higher in search. The document also suggests integrating Pinterest with other networks by highlighting pins of the day and creative cross-promotion, engaging with the Pinterest community, and continually learning about profiles, audiences, and analytics.
Pinterest for Business - Making the most of your Business Pinterest AccountNumerica Credit Union
You've Heard of Pinterest, Correct?
Everyone seems to be talking about Pinterest. So, why is Pinterest a good choice for your business?
In many cases, Pinterest is driving more traffic to websites than any other social network
More Pinterest followers use Pinterest to engage or associate with brands and retailers than any other social network
69% of Pinterest users found the item they eventually purchased on Pinterest
Pinterest users use it to keep up with latest trends and interests
The "Pin-It" button on your website gets clicked 10x more often than the "Tweet This" button.
Convinced?
You should be. We offer client-only classes on a bi-weekly basis with no more than 6 clients per class.
Pinterest for Business - Making the most of your Business Pinterest AccountNumerica Credit Union
You've Heard of Pinterest, Correct?
Everyone seems to be talking about Pinterest. So, why is Pinterest a good choice for your business?
In many cases, Pinterest is driving more traffic to websites than any other social network
More Pinterest followers use Pinterest to engage or associate with brands and retailers than any other social network
69% of Pinterest users found the item they eventually purchased on Pinterest
Pinterest users use it to keep up with latest trends and interests
The "Pin-It" button on your website gets clicked 10x more often than the "Tweet This" button.
Convinced?
You should be. We offer client-only classes on a bi-weekly basis with no more than 6 clients per class.
From a live webinar at TheAbundantArtist.com in May 2013. Course covers how artists can document their process, use this documentation to create marketing stories, and how to use various distribution channels to get out the message. We cover email, social media marketing, and other distribution.
Creating and Building Your Virtual ImageHannah Morgan
Do you have the right kind of digital dirt? Owning digital terrain is a key factor in being found online. We’ll look at strategies and tools to help you be the master of your dirt!
1.What are the first steps to take in building the right message
2.How do you rise to page one of search rankings without devoting every minute of your time
3.How do you fix a tarnished online reputation
4.Tips and tricks for monitoring and keeping the soil fertile
Presented by: Hannah Morgan of Career Sherpa.net
Publish to profits: Supercharge your business with a bookJacqui Pretty
Writing a book is often marketed as the holy grail in business - the one thing that will solve all your business problems and create the success you crave. Unfortunately, it isn't as simple as that. You need to write the right book, publish it in the right way, and then leverage it to grow your business. This presentation shows you how.
This presentation was given at the 2014 Society of American Mosaic Artists national convention. I'd highly recommend looking up the videos from Gwenn & Matt. They're great.
How does one go about blogging? Or, why to even blog in the first place? In this talk, I have shared some of my key learning over last 15 years of blogging
This was a short presentation on the basics of good writing across different platforms that seeks to get students to think about WHY they write as much as HOW.
I am planning to embark on an exciting learning expedition. Main areas of interest: Leadership, Innovation and Entrepreneurship. I have got suggestions from many of my friends and colleagues in creating a comprehensive reading list. I have collected most of my reading list items in last couple of months. Now is the time to execute on the plan. I am planning to complete at least one book per month in each of the key focus areas. As I progress, I shall share my learning with everybody. I am hoping to get lots of feedback that will help in enriching my leaning experience. I hope that at the same time this will be helpful to all the participants as well.
Generating Sales Ready Leads Through Content MarketingGreg Shuey
In my SMARTcon presentation you can learn how to generate more brand awareness, more website traffic, more leads, and more revenue through content marketing strategy and execution.
Blogger Outreach - Refreshing the parts other social media cannot reachInteractive Scotland
eDavid Cummings, Director of Forth Metrics looks at the emergence of blogger outreach where the relationship with the right bloggers can lead to thousands of instant customer relationships.
Pinterest for business? You betcha. Learn how you can use this powerful tool to market your organization. Also, find out what Google+ brand pages mean for your company.
From a live webinar at TheAbundantArtist.com in May 2013. Course covers how artists can document their process, use this documentation to create marketing stories, and how to use various distribution channels to get out the message. We cover email, social media marketing, and other distribution.
Creating and Building Your Virtual ImageHannah Morgan
Do you have the right kind of digital dirt? Owning digital terrain is a key factor in being found online. We’ll look at strategies and tools to help you be the master of your dirt!
1.What are the first steps to take in building the right message
2.How do you rise to page one of search rankings without devoting every minute of your time
3.How do you fix a tarnished online reputation
4.Tips and tricks for monitoring and keeping the soil fertile
Presented by: Hannah Morgan of Career Sherpa.net
Publish to profits: Supercharge your business with a bookJacqui Pretty
Writing a book is often marketed as the holy grail in business - the one thing that will solve all your business problems and create the success you crave. Unfortunately, it isn't as simple as that. You need to write the right book, publish it in the right way, and then leverage it to grow your business. This presentation shows you how.
This presentation was given at the 2014 Society of American Mosaic Artists national convention. I'd highly recommend looking up the videos from Gwenn & Matt. They're great.
How does one go about blogging? Or, why to even blog in the first place? In this talk, I have shared some of my key learning over last 15 years of blogging
This was a short presentation on the basics of good writing across different platforms that seeks to get students to think about WHY they write as much as HOW.
I am planning to embark on an exciting learning expedition. Main areas of interest: Leadership, Innovation and Entrepreneurship. I have got suggestions from many of my friends and colleagues in creating a comprehensive reading list. I have collected most of my reading list items in last couple of months. Now is the time to execute on the plan. I am planning to complete at least one book per month in each of the key focus areas. As I progress, I shall share my learning with everybody. I am hoping to get lots of feedback that will help in enriching my leaning experience. I hope that at the same time this will be helpful to all the participants as well.
Generating Sales Ready Leads Through Content MarketingGreg Shuey
In my SMARTcon presentation you can learn how to generate more brand awareness, more website traffic, more leads, and more revenue through content marketing strategy and execution.
Blogger Outreach - Refreshing the parts other social media cannot reachInteractive Scotland
eDavid Cummings, Director of Forth Metrics looks at the emergence of blogger outreach where the relationship with the right bloggers can lead to thousands of instant customer relationships.
Pinterest for business? You betcha. Learn how you can use this powerful tool to market your organization. Also, find out what Google+ brand pages mean for your company.
Sources and Content Creation - Finding InspirationMake Me Social
Presentation adapted from an internal training document designed to help Make Me Social content creators find inspiration, discover new sources, and develop a practiced approach to content curation and creation.
To join the discussion send us a tweet @makemesocial.
Pinterest has become a prime destination for sharing pictures & creating albums out of them. The Social Media Marketing team at Convonix has come up with a detailed analysis of Pinterest’s efficacy for varied businesses. It also outlines certain social media strategies that can be executed, so as to gain maximum traction on that platform. Our social media consultants, through this Presentation, have aimed to guide brands through the process of leveraging Pinterest’s potential to its maximum effect. Additional points & feedback are most welcome!
How to Use Pinterest to Build a Loyal Following for your Brand by Peg Fitzpat...Peg Fitzpatrick
Pinterest expert Peg Fitzpatrick's presentation from Social Media Marketing World 2015 - How to Use Pinterest to Build a Loyal Following for your Brand.
Social Media and Marketers Five Benefits of Social Media Marketing from beingyourbrand.com” 1. Increased exposure 2. Increased traffic 3. Provided marketplace insight 4. Generated leads 5. Developed loyal fans
RECORDING: http://bit.ly/UsingVisualSocialMedia
With the origins of social media stemming back to the '70s, approaches of brands engaging with their target audiences have transformed to more 'show' tactics rather than the traditional 'tell' tactics.
Ansley Sudderth, Social Media Training and Communications Coordinator for ForRent.com™, and Erica Campbell, Director of Social Media for Dominion Homes Media™, illustrated how the shift in social media has become more visually-based and how you can adopt these trends to boost brand awareness.
Attendees leave knowing how to:
- Create Visual Content
- Crowd Source Using Your Content
- Showcase Your Story
Pinterest for Business - Making the most of your Business Pinterest AccountVirtual Desk Support
You've Heard of Pinterest, Correct?
Everyone seems to be talking about Pinterest. So, why is Pinterest a good choice for your business?
In many cases, Pinterest is driving more traffic to websites than any other social network
More Pinterest followers use Pinterest to engage or associate with brands and retailers than any other social network
69% of Pinterest users found the item they eventually purchased on Pinterest
Pinterest users use it to keep up with latest trends and interests
The "Pin-It" button on your website gets clicked 10x more often than the "Tweet This" button.
Convinced?
You should be. We offer client-only classes on a bi-weekly basis with no more than 6 clients per class.
Pinterest for Business - Making the most of your Business Pinterest AccountVirtual Desk Support
You've Heard of Pinterest, Correct?
Everyone seems to be talking about Pinterest. So, why is Pinterest a good choice for your business?
In many cases, Pinterest is driving more traffic to websites than any other social network
More Pinterest followers use Pinterest to engage or associate with brands and retailers than any other social network
69% of Pinterest users found the item they eventually purchased on Pinterest
Pinterest users use it to keep up with latest trends and interests
The "Pin-It" button on your website gets clicked 10x more often than the "Tweet This" button.
Convinced?
You should be. We offer client-only classes on a bi-weekly basis with no more than 6 clients per class.
TBEX Asia, Does Your Brand Content Inspire Travel Dreams, Sara MeaneyTBEX
Sara is Managing Director at top independently owned U.S.-based advertising agency, BVK. She leads the agency’s Earned Media teams, including public relations, social media, experiential marketing and promotions offerings, as well as the agency’s Content Studio. Sara has been recognized in the American Business Journals’ Forty under 40, and is a graduate of the University of Wisconsin–Madison.
TBEX Asia 2016, To Drone or Not to Drone, Lina and David StockTBEX
David Stock Co-Founder of Divergent Travelers Convinced by my wife (Lina) to quit my job to travel after attending our first TBEX. Writer, Marketing Media Specialist, Videographer, Getty Images Video Contributor, GoPro Award Winning Photographer, Outdoorsman, Commercial/Private Drone (UAV) Pilot and Adventure Traveler.
Lina is one half of the travel blog, Divergent Travelers and with her husband, David, have been traveling the world full time for 3 years. Specializing in true adventure travel, they work together to bring their travels to life through visual media with professional photography, video and aerial drone work.
TBEX Asia 2016, Writing Expert Hotel Reviews, Jennifer DombrowskiTBEX
CONTENT, Jennifer Dombrowski is a location independent globe trotter who is now based in Bordeaux, France after living in Italy for seven years. She works as a freelance social media strategist and is an award-winning travel writer. She is also a travel correspondent on Traveling on the American Forces Radio Network. Luxe Adventure Traveler was named one of the top travel blogs to watch by the Huffington Post and has been featured by top publications such as National Geographic, CNN, Buzzfeed , and The Telegraph. Her iPhoneograpy has also been featured on USA Today, Travel + Leisure and the Travel Channel.
TBEX Asia 2016, Whats the Story, Blogging Beyond Top 10 List, Bill FinkTBEX
CONTENT, Bill Fink is an award-winning writer with credits that include National Geographic Traveler, Frommer’s, the San Francisco Chronicle, Oprah Magazine, BBC, Yahoo, CNN and even Manila’s Expat Magazine. His honors include SATW’s Lowell Thomas Gold Award, stories in the “Best of Lonely Planet Travel Writing,” multiple Travelers Tales “Best Travel Writing” and shortlisting in “Best American Travel Writing” anthologies. He spent two years as a PR Manager for the Japan National Tourist Organization (JNTO), and lived in Manila for a year doing Asia market analysis for IBM
TBEX Asia 2016, 5 Tips to Boost your Facebook Presence, Eden RudinTBEX
Eden Rudin is a social media and online branding strategist with a passion for Facebook. She loves infusing others with her passion for the power of social media in the business, branding and marketing space. Eden is continually staying up to date on the ever changing dynamics of Facebook, something most people would find a chore, she really enjoys. Since 2009 Eden has helped hundreds of businesses and independent professionals maximize their activities and presence on Facebook. In 2013 Eden and her husband Denny began traveling full time, while developing a Social Media Manager Academy and Facebook for Business courses.
TBEX Asia 2016 Making Better Architectural Photographs, Ajay SoodTBEX
Who am I? 1. Canon Photo Mentor 2. Photo Tour Leader – Have led photo tours to Tanzania, Goa, Ladakh, etc. 3. Photo Educator – Conduct MasterClasses on Photography across India 4. Photo Jurist – Some of the contests I have judged are #CanonPhotomarathon2012, #TimesPassionTrails (Wildlife) 2014, #Canonphotomarathon2015. Awards: 1. India’s biggest blogging contest – Cox & Kings’ #GrabYourDreams (Season 2) 2. Grand Prize of National Geographic Traveller’s GetOutThere Photo Essay Contest 3. Photography Project Grant from #NeelDongreTrust. Published in: 1. Conde Nast Traveller 2. National Geographic Traveller 3. JetWings International 4. Travel Plus 5. Huffington Post, etc.
TBEX Asia 2016, Snapchat & More, Callin O'NeilTBEX
CONTENT, Cailin O’Neil is an award winning travel video blogger and social media influencer who has been running TravelYourself.ca for the past seven years. With a Major in Film and a background working in the Film and TV Industry, Snapchat is a natural fit for sharing her daily life, creative stories, and travels around the world to 47 countries and counting.
TBEX Europe 2016, Assess Content Needs Throughout the Consumer Sales Funnel, ...TBEX
TBEX BUSINESS, Kei co-founded and runs Venture Republic that owns Japan’s largest online travel metasearch engine and online travel guide media “Travel.jp” and blogger generated online travel media “Trip101.” As CEO, he took the company public in 2008 after 7 years of operations. Previously, Kei worked at Mitsubishi Corporation, Japan’s leading trading & investment firm. He received a BA of Laws from Keio University and an MBA from the Harvard Business School. He also serves as co-founder of WIT (Web in Travel) Japan, President of Venture Mitakai at Keio University, and Executive Committee Member of Harvard Business School Club of Japan.
COMPANY WEBSITE BLOG FACEBOOK TWITTER LINKEDIN
TBEX Europe 2016, Does Your Brand's Content Inspire Travel Dreams, Sara MeaneyTBEX
TBEX BUSINESS, Sara is Managing Director of BVK, a top 25 independent advertising and marketing agency. She is lifelong student of human behavior and motivation, which is what makes her such an effective leader of earned media and integrated content strategy. Sara excels at planning and executing integrated brand content. Many organizations and universities have enlisted her for her knowledge of social media, content strategy and the psychology of marketing. On top of a psychology degree from the University of Wisconsin–Madison, she has completed executive education programs in Business Marketing Strategy at Harvard and Integrated Marketing Communications at Kellogg.
TBEX Europe 2016, TBEX for First Timers, Kerwin McKenzieTBEX
COMMUNITY, Kerwin logs over 200,000 miles a year writing up-to-date airport, destination and ground transportation guides plus airline flight and hotel reviews. He’s visited 114 countries and flown 162 airlines with a mission to motivate airline employees to use their travel benefits. He also provides information on the benefits of being loyal to travel brands to a general audience.
TBEX Europe 2016, Leveraging the Power of Content Affliate Marketing, Orr Sha...TBEX
COMMERCE, Orr Shakked runs the global online marketing team at TripAdvisor. His team is responsible for display advertising, social marketing, direct partnerships, and the affiliate channel. Online marketing at TripAdvisor spans the globe with 45 points of sale and 21 languages. Orr is a travel industry veteran, spending the last 12 years in the travel industry. Before TripAdvisor, Orr spent 8 years at Expedia Inc. in various product and business roles. He holds a masters degree from the University of California at Berkeley and resides in the San Francisco Bay Area.
Chris is the host of the Amateur Traveler, a popular online travel website that focuses primarily on travel destinations. It includes a weekly audio podcast, a video podcast, and a blog. The Amateur Traveler audio podcast is more than 10 years old and get more than a million downloads a year. Chris has won a Lowell Thomas Award from SATW and a SMITTY award as the Best Independent Travel Journalist from Travel & Leisure. With Jen Leo and Gary Arndt he also produces the This Week in Travel. Chris now owns and runs BloggerBridge.com which connects bloggers and companies.
TBEX Europe 2016, Editorial Calendars, The Backbone of Your Content Machine, ...TBEX
CONTENT, After working in performing arts for a time, Louise was bitten by the travel bug during a once-in-a-lifetime trip to Brazil. Since then she has joined the ranks of Lonely Planet’s editorial team and spends her days drooling over stunning travel snaps and inspiring articles. Louise’s dream trip would be sailing to the Galapagos for spot of wildlife watching.
TBEX Europe 2016, How to Trend on Twitter, Michael CollinsTBEX
TBEX BUSINESS, Michael Collins loves to travel. That’s why he works in the travel industry. It’s as simple as that. Michael started out in the travel industry as a travel publisher with Backpacker, Abroad and Irish Business Traveller magazines. In 2006 he started TravelMedia.ie, a specialist travel PR and trade representation company, working with airlines, tour operators, travel agents, hoteliers and tourist boards, assisting them with all their travel media needs, from media buying, social media, PR, SEO and strategy.
TBEX Europe 2016, Cleaning Out Blogging Clutter, Larissa MilneTBEX
COMMUNITY, Larissa loves Entrepreneurship and Travel, and is happiest when the two coincide. A former CEO of two life science startups, she and her husband began traveling full-time in 2011. They parlayed their award-winning blog, “Changes in Longitude,” into a weekly travel column in the Philadelphia Inquirer and Philly.com, as well as a book deal showcasing the historic sights in their hometown. She continues to evaluate startup companies for venture capitalists and judge business plan competitions. When she needs a break from constant travel, Larissa teaches startup strategies for Drexel University’s Close School of Entrepreneurship.
TBEX Europe 2016 Europe, Understanding the Leisure Traveler, Robert van der VeenTBEX
Robert van der Veen is a Research Fellow in the Marketing Department at Oxford Brookes University. He has a long-standing interest in studying tourist behaviour for destination marketing and satisfaction index modelling. He is keen to enhance the exchange between theory and practice in the field of tourism. His work in understanding leisure travellers has been supported by various research grants and has been published in leading academic journals (Annals of Tourism Research, Journal of Travel Research and Journal of Travel & Tourism Marketing).
TBEX Europe 2016, How to Profit From Producing Offspring, Tim LeffelTBEX
COMMERCE, INTERMEDIATE, Tim Leffel is an award-winning writer who has been blogging continuously since 2003 with his Cheapest Destinations blog. He has published the narrative online magazine Perceptive Travel since 2006. He is the author of the books A Better Life for Half the Price, The World’s Cheapest Destinations, and Travel Writing 2.0: Earning money from your travels in the new media landscape (now in its 2nd edition)
TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade AkerstromTBEX
KEYNOTE, Award-winning writer and photographer Lola Akinmade Åkersröm, based in Stockholm, has photographed from roughly 60 countries for various publications. Her photography is represented by National Geographic Creative.Her work has appeared in National Geographic Traveller, BBC, CNN, The Guardian, amongst other high profile publications. She is the editor-in-chief of Slow Travel Stockholm which implores traveler to experience Stockholm on a deeper level at a slower pace.She is also a founding member of the Nordic Travel Bloggers (NordicTB) collective which brings together top professional travel influencers and digital storytellers in the Nordic countries of Sweden, Finland, Norway, Denmark, and Iceland.
TBEX Europe 2016, Blab and Facebook Live Streaming, Shawn SmithTBEX
COMMUNITY, Shawn Smith (The Mobile Pro) is the author of the ground-breaking ebook and video training course, “5 Ways to Record Podcast Interviews with an iPhone”. He’s spoken at many conferences as the leading authority on Mobile Podcasting. Since 1994, Shawn has flown over 850,000 miles as a musician, speaker, and mobile technology expert at TheMobilePro.net. Shawn and his wife have also hosted over 1,400 missionaries on their annual mission trips to Guatemala. Shawn is passionate about equipping, training, and inspiring entrepreneurs to create pro-quality content from anywhere in the world. Shawn lives with his lovely wife in South FL.
TBEX North America 2016; Keys to Successful Blogger Outreach, Jessica WoodburyTBEX
Intermediate, TBEX Business, Jessica has been blogging for 15 years. A lawyer in a previous life, she used her online expertise to start a second career in digital marketing, specializing in working with influencers. She started the innovative Homemaker Program at Wayfair.com. She is now at CJ where she helps brands and influencers build successful relationships through affiliate marketing. She still writes on her blog, Don’t Mind the Mess, and her writing has been featured on many sites, including The Toast and Book Riot. She lives in Boston with her 2 children.
TBEX North America 2016; Secrets of Travel Content, Sara MeaneyTBEX
INTERMEDIATE, TBEX BUSINESS, Sara is Managing Director of BVK, a top 25 independent advertising and marketing agency. She is lifelong student of human behavior and motivation, which is what makes her such an effective leader of earned media and integrated content strategy. Sara excels at planning and executing integrated brand content. Many organizations and universities have enlisted her for her knowledge of social media, content strategy and the psychology of marketing. On top of a psychology degree from the University of Wisconsin–Madison, she has completed executive education programs in Business Marketing Strategy at Harvard and Integrated Marketing Communications at Kellogg.
TBEX North America 2016; Secrets of Travel Content, Sara Meaney
Have pin, will travel, how to drive traffic from pinterest and expand your reach enid hwang and natalie di scala
1. Have Pin, will travel:
How to drive traffic from Pinterest and expand your reach
Enid Hwang, Pinterest
Natalie DiScala, Style at Home | Oh! Travelissima
2. What you’ll learn
• How to optimize a Pinterest account
• What content formats perform better
• How to grow your audience on Pinterest
NATALIE: We want to arm you with how-to’s on how to set up or tweak your Pinterest account for better business results: - Better visibility within Pinterest search results,- Better engagement, repins and clicks with what you pin- Best practices for growing your followership
ENID- So, first things first: What are the fundamentals of Pinterest that set it apart from other social channels
- What value does Pinterest provide and what’s the mindset you should put yourself in?
At the most basic level, Pinterest is about saving things you love for later and discovering new things
ENID- On saving: Just like pinning to a corkboard in real-life, pinning lets you capture a bunch of different types of things from photos, to keepsakes, to scraps of ideas.
Each thing, obviously, is a Pin but it being the digital wonderland that it is — each Pin links back to the source where it came from, whether that’s your blog, a publisher’s website or a product page
ENIDAt the board level: - You could glance at someone’s board and immediately get a sense for the person behind it and the theme of the board.
- This part is really important because it’s easy to think of Pinterest as a social network, but in reality, people are following and browsing other people’s curated collections and topics that interest them first and foremost — not just connecting to other people for the sake of being social- Pinterest is NOT a place to follow your best friend from high school or your cousins. People want to follow topics they’re interested in, created by people who share their taste or are experts in something
At a basic level, you should think of boards as the topics you want to be a leader in — whether it’s adventure travel activities or travel photography or glamping — and create your profile with that in mind.
NATALIE
I think of Pinterest in two ways:1 The first is the way the typical user uses Pinterest, as Enid says, like a virtual corkboard
2 The second is the way content creators use the platform to distribute content
ENID- Right. So that’s the saving structure and mentality of Pinners.- Discovery is what you get when you put together browsing and millions of these human-made boards.
- Pinterest delivers a fundamentally different experience than the traditional online search and one which we believe is much more natural to real life.
- Online search is best at answering objective questions – where something’s located, what’s the weather, what’s the population – but search is less useful for answering subjective questions.
This is what you get when you search for travel destinations…
ENIDCompared to THIS on Pinterest.
Most obviously, this is more visual, but it’s more than just photos or imagery: It’s about coming across an object or an idea that hadn’t occurred to you before.
On Pinterest, we’re trying to nudge people to discover things they couldn’t even put the words or a search query to. I’ve been to Turkey before, but I had no idea those Turkish hot springs existed. There’s not a lot of ways I could’ve explicitly searched for information about them until this Pin surfaced for me. So the questions folks are looking to answer on Pinterest have a matter of personal taste or opinion involved: Where should I spend my precious two weeks of US worker-bee vacation days? What would be a fun trip for my family? What’s a really exciting place to celebrate turning 30?
These aren’t questions that have right or wrong answers.
These are questions that usually another person, who’s kinda similar to you or knows something you don’t, might be able to help you out with. Of course, you all sitting in the audience are the ones who can provide those answers and be those leaders.
NATALIE
For content creators, these search term suggestions can help to frame the content you create]]]
ENIDSo beyond just all images or snapshots from vacation, remember Pins are online bookmarks that happen to be visual
When Pinterest is compared to other social networking services, the reason why people pin vs. tweeting or posting is completely different:
Facebook, Twitter, Instagram are frequently about discussing what’s already happened or what you’re up to in-the-moment
On Pinterest, it’s not about what street food you’re eating and how beautiful it is, or how long the line at the stall is [#hangry] it’s about what you might want to do or ideas you hadn’t thought of – this board is filled with tips to make traveling easier the NEXT time they plan for something.
Think of your content as more than just imagery: People are after ideas or actionable information
ENIDNow with those fundamentals in mind, it’s easier to understand virality on Pinterest and why Pins have evergreen lifespans:
You should imagine your content living on someone’s board for a long time – it’s not just a quick snippet of information to be consumed and then forgotten- That person may refer back to it themselves OR
Repinning spreads a pin to other boards and gives more and more life to a pin
A pin about Tokyo’s must-try whisky bars could be pinned to an Asian food board, a whisky aficionado’s board and to a board that’s actually about a trip to Japan
Each time it’s pinned, this content is more discoverable to more people who share those interests and the more traffic can come from it
A repin literally re-exposes this piece of content to a different group of followers, similar to a retweet – except you can continue to get repins months and years down the road
NATALIE
Evergreen content has an enormous lifespan: example > chocolate coconut pie on Style at Home
ENIDSo – now you can start focusing on your Pinterest presence:
How to optimize it for more discoverability and engagement
NATALIE
Starting with boards…
Pinterest allows you the ability to really customize your boards so take advantage of that feature. By default, the board cover will be the first image you’ve pinned to that board. But once you’ve got a critical mass of content in there, you can manually select the best image you’d like to highlight.
People who visit your profile page will scan through all your boards and those cover images will go a long way towards determining whether they decide to follow you or not.
ENID
Board titles and board descriptions matter also
Put yourself in the mindset of a Pinner, someone who’s planning for the future or aspiring to something
What are they searching for?
“Travel” is so broad, “wanderlust” sounds lovely but isn’t very helpful
And, since it’s such a common question: Hashtags don’t matter – at all. They won’t get your keywords any more love.
NATALIEPersonal experience with optimizing board names/descriptions and pin descriptions
-be specific, provide value
NATALIEFor pins: Keywords and pin descriptions matter as well
Between these two pins, the one on the left performed better
Instructive, actionable – give context! The best descriptions are positive, helping people imagine what they might do with the Pin while also providing extra information
NATALIE:Between these two pins, the one on the right was more successfulVertically-oriented Pins look better on mobile screens
75% of Pinterest usage is mobile
ENIDFinally, people often wonder if text on images is okayIt is and it can work well too!Just make sure the text is easy to read on mobile screens and enhances the content
Other factoids on prime pinning:
Timing-wise: EST/PST evenings are best- It’s not the end of the world to repeat Pins
NATALIEOriginal + free content created specifically for Pinterest
NATALIEI adapted this concept for my travel website
NATALIEExamples of top performing pins on StyleAtHome.com with text
ENIDRich Pins are the next level of Pins!There are 5 types: Product, recipe, movie, article and place.They automatically pull in information from the content source if you prep your site with metatags and apply to get them on PinterestRich Pins rank higher in search – this is a powerful way to increase your search impressions and clicksThey’re designed to help you and your brand stand out in the grid, with favicons and additional information
For a lot of information content, Article Pins are a great way to get more visibility and branding on your content
ENIDPlace Pins is our feature designed specifically for travel planningSince November 2013, more than 1.5 million places are Pinned every day ranging from 24-hour getaways to summer vacations and bucket list destinationsAs a blogger or content creator, you can create the guides that people want to refer to and repin from
You’re probably sitting on top of a wealth of content and knowledge – it’s totally okay to put that on Pinterest, even if it feels old
Instead of updating a website and asking your technical team to help, you can build and update guides yourself
ENIDBeyond what you do, if anything on Pinterest, you can optimize your site for pinning. If you enable your audience to do the pinning for you – it’s going to be more impactful and have more scale than you, by yourselfThe most important thing is the Pin It button – hover Pin It buttons are performing better
Getting advanced with them: Alt tag text helps ensure pins made from your site are pre-filled with the info you want, such as attribution or keywords
ENIDTravel Channel has 87K followers Conde Nast Traveler has 100K+
They tweet about Pinterest fairly regularly about new boards they’ve made; Travel Channel has done callouts asking what boards or content their audience would like to see/followNot only bootstraps your content, but also gets engagement and builds a following early on
NATALIE
For both brands that I work on, we use our other platforms to highlight a Pin of the Day – it’s another great driver to your Pinterest account
ENIDGet creative as well.We’ve seen numerous travel companies put together interesting ways to promote their Pinterest accountsFour Seasons now has 43K followers on PinterestThey have the Pin It button on their website and online magazine, promote their Pinterest presence in email campaigns but to go even furtherThey had a program where they’d encourage guests to create a board for where they were traveling to, then reach out to Four Seasons on social and then they’d put an online concierge on the case to recommend even more Pins Since it launched, they’d seen a 525% increase in followers to their main account
ENIDYou can also use group boards strategically to broaden your audienceWork with people you trust and have followers you don’tLike all other online services, there’s an etiquette to Pinterest:- Use your common sense and follow people if you’re going to repin a lot of their content
Don’t pin too much all at once
ENIDSwitching to a business account is free (reversible if you hate it) and doesn’t change anything about your Pinterest account
A couple weeks ago we launched an update to our analytics so it’s easier to learn what’s doing best on Pinterest
Top Pins by impressions, clicks and repinsWhat types of folks are following and pinning from you, what devices they’re using and where they’re fromWhat people are pinning from your website – what content there has been shared the mostThere are graphs of daily averages to start, but you can also use a date-picker to hone in on specific days or time periodsAll-time metrics: All-time most repinned things from your websiteBest in search: Content from your website that’s ranked most highly