WordPress in a Time of Crisis
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On April 27, 2010, tornadoes ravaged the state of Alabama. In an effort to reunite families with their lost pets, several local Birmingham women involved in animal rescue came together and began a social media campaign. The simplicity of WordPress and its ease of use allowed a site to be created in a very short period of time. It provided emergency information, volunteer coordination, and an organized forum for listings of lost and found animals that was easily accessible. As a result, local shelters were able to distribute pertinent information and lives were saved.
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Full-RAG: A modern architecture for hyper-personalization
WordPress in a Time of Crisis
- 2. Background 4/27 tornadoes in Alabama Idea: reunite lost pets and their families Strategy: utilize power of social media Animals Lost & Found from the Tornadoes in Alabama on 4/27/11 www.facebook.com/ALTornadoAnimals
- 3. altornadoanimals.wordpress.com Lost and found pet listings Veterinarians/shelters open w/ electricity Animal sightings Items needed by shelters and citizens Requests to help w/supplies, fostering, volunteers, etc.
- 5. Organizing Information Sort lost & found based on county Tips on ‘searching for your pet’ What to do if you find an animal
- 6. Stories “Gimpy”, Lauren’s lost lab “Grover”, brought to vet by Don Leo
- 7. Conclusions / Future Directions WordPress is user-friendly for those creating the site as well as those utilizing the site. WordPress site allowed organization of the information. Update site to include follow up stories of pets reunited after the tornadoes as well as current lost and found success stories.