The document discusses a strategy to reunite lost pets with their families following tornadoes in Alabama on April 27, 2011, leveraging social media. It outlines a plan for organizing lost and found listings, providing tips for searching for pets, and offers a platform for updates and success stories. The WordPress site serves as an effective tool for both organizers and users to navigate the information.

1. Michelle Amaral, @brainscientist2

2. Background
4/27 tornadoes in Alabama
Idea: reunite lost pets and their families
Strategy: utilize power of social media
Animals Lost & Found from the Tornadoes in Alabama on 4/27/11
www.facebook.com/ALTornadoAnimals

3. altornadoanimals.wordpress.com
Lost and found pet listings
Veterinarians/shelters open w/ electricity
Animal sightings
Items needed by shelters and citizens
Requests to help w/supplies, fostering,
volunteers, etc.

5. Organizing Information
Sort lost & found
based on county
Tips on ‘searching for
your pet’
What to do if you find
an animal

6. Stories
“Gimpy”, Lauren’s lost lab
“Grover”, brought to vet by Don Leo

7. Conclusions / Future Directions
WordPress is user-friendly for those creating the site as
well as those utilizing the site.
WordPress site allowed organization of the information.
Update site to include follow up stories of pets reunited
after the tornadoes as well as current lost and found
success stories.