The document outlines strategies for growing brands through branded content, organization, and consistency, emphasizing the importance of a cohesive brand identity across various platforms. It details methods for categorizing content, using editorial calendars, and creating premium content like e-books and e-courses to generate passive income. Additionally, it offers challenges for readers to define their brand, categorize their content, and schedule social media posts.

1. content for
growing brands:
Branded Content, Organization, & Consistency

2. OVERVIEW
• Part 1: Branded Content
• What is your brand?
• Value of brand-related content
• Creating brand standards for content
• Part 2: Organizing Content
• Using Categories
• Editorial Calendars
• Part 3: Creating Premium Content
• Repurposing Content
• E-Books and E-Course Creation

3. section 1
Branded Content

4. WHAT IS YOUR BRAND?
(noun): a particular identity or image regarded as
an asset.

5. WHAT IS YOUR BRAND?
Your website, social media, and email newsletter
are extensions of your brand and should be
cohesive.

6. CHALLENGE
Write 3-5 words to describe your brand.

7. WHY BRANDED
CONTENT WORKS
• Creates transparency
• Increases visibility
• Sets pattern for consistency
• Allows for innovative thinking

8. BRANDED CONTENT
EXAMPLES
Credit: creativemarket.com

9. BRANDED CONTENT
EXAMPLES
Credit: creativemarket.com

10. BRANDED CONTENT
EXAMPLES
Credit: creativemarket.com

11. CHALLENGE
Write down the name of a brand who you feel is
consistent in their content strategy.

12. CREATING BRANDED
CONTENT GUIDELINES
• Offers regulations without creating confusion
• Decreases content creation time
• Positions brands among their competitors
• Increases chance of consistency

13. DESIGN GUIDELINES
Design guidelines usually
offer a peek into a brand’s
identity. With a guide to
know what elements make
up a brand, anyone can
create work that stays
within the structure the
company has set.

14. CREATING BRANDED
CONTENT GUIDELINES
• Create the overall tone for your content
• Choose your formatting
• Select a visual style for your content
• Keep a schedule in mind

15. CHALLENGE
Describe the overall tone you have for your
content in one sentence.

16. section 2
Content Organization

17. CATEGORIZE YOUR
CONTENT
Know the basic topics that your content falls
under. These will become your categories. Using
categories for content in a WordPress blog is a key
factor in SEO ratings. Not only will the categories
help you with blogging, they will be useful when
your create content for social media.

18. WORDPRESS BLOG
CATEGORIES
• Should be 5-7 overall words that you can
categorize your posts into.
• Categories are main themes. Tags further
expand upon these themes.
• Make everything you do SEO friendly,
especially your categories.

19. EXAMPLE
BAD BETTER

20. CHALLENGE
Write three categories for your content.

21. SCHEDULING YOUR
CONTENT
• Will change your life!
• Increase productivity (by like a thousand
percent)
• Allows for collaboration
• Gets you on track to creating better content

22. WAYS TO SCHEDULE
YOUR CONTENT
• Free
• Paper Planner
• Google Calendar
• Buffer (Premium upgrade)
• HootSuite (Premium upgrade)
• EditFlow Plugin
• MailChimp
• Premium
• CoSchedule

23. SCHEDULE YOUR
SOCIAL MEDIA
• Buffer
• Facebook, Google+, LinkedIn, Pinterest, and
Twitter
• HootSuite
• Facebook, Google+, Instagram, LinkedIn, and
Twitter

24. EXAMPLE
Credit: Elle&Company

25. USING EDIT FLOW
• Calendar
• Custom Statuses
• Editorial Contents
• Editorial Metadata
• Notifications
• Story Budget
• User Groups

26. EXAMPLE
Credit: EdutFlow.org

27. USING COSCHEDULE
• Has the functionality of EditFlow but offers more
• Includes several ways to schedule social media
campaigns
• Offers analytical data
• Starts at $30/month

28. EXAMPLE
Creating a new blog
post in CoSchedule
is easy and offers a
variety of options
including drag-and-
drop importing of
files and including
Google Docs.

29. EXAMPLE
CoSchedule forces you to
re-think about the way you
schedule social media
promotion by prompting
several times that you can
schedule a post in the
present and future.

30. CHALLENGE
Select three times daily to schedule social media
posts.

31. section 3
Content for Passive Income

32. WHY PASSIVE INCOME
IS IMPORTANT
Not all content is worth buying. When using the
right tools, you can create another income stream.
Passive income is important for savings,
emergency funds, and having you not rely on being
active to make money. It also allows for your brand
to grow a broader audience.

33. EBOOKS AND
E-COURSES
• Ebooks
• Downloadable
• Easy to sell to a larger audience
• Can grow into an e-course
• E-courses
• Require steady marketing
• Allows for a higher price point
• Offers more detailed instruction to create
results

34. HOW TO START YOUR
EBOOK OR E-COURSE
• Organize your topic ideas
• Know your goal
• Do industry research
• Create a release timeline
• Select and organize your content

35. REPURPOSING YOUR
CONTENT
• Select content that has been proved valuable to
your audience.
• Make sure all of the content fits within the theme.
• Existing content is easier to expand on than
creating all new content

36. SELL YOUR PRODUCT
• Easy Digital Downloads
• WooCommerce
• Shopify
• Gumroad

37. CHALLENGE
Name your ebook or e-course and write a
description.

38. KEEP IN TOUCH!
ANGELICA YARDE
Partner and Director of
Projects at Sevenality
Editor & Designer
at Studio 404
Twitter
@studio404design
E-mail
angel@sevenality.com
Slideshare
www.studio-404.com/blog