The document defines a blog as a shortened form of weblog that allows individuals to author and maintain articles called blog posts or entries. It notes that blogs require no technical knowledge, allow readers to comment, and are automatically organized with categories and archives. Blogs also act as search engine magnets and allow instant distribution of information via RSS. The document provides examples of using personal and business blogs for discussing views, marketing, building relationships and enhancing SEO. It offers tips for planning blog content by defining the audience, purpose, topics and frequency of posts.

1. Presented by
David Vane

2. What is a blog?
“The term blog is a shortened form of weblog or web log.
Authoring a blog, maintaining a blog or adding an article to an
existing blog is called “blogging”.
Individual articles on a blog are called “blog posts,” “posts” or
“entries”. A person who posts these entries is called a
“blogger”.

3. Why use it?
No technical knowledge required
Readers can leave comments
Automatically organised: categories and archives
Search Engine magnets
Instant distribution of information: using RSS
Multiple Authors
Internal and External Links
Permalinks
Recruitment

4. Some ideas for using a blog …
Personal –
Discuss views and ideas
Keep a diary
Business –
Targeted topics (expectations)
Marketing and communications
Build trust and build relationships
Enhance SEO and keywords

5. and…
 Differentiating your business, products and services
 Attracting prospects and developing new business
opportunities
 Promoting your business through the Media and online
Public Relations
 Acting as a central element of your Search Engine
marketing
 Researching and Developing new Markets, Products or
Niches
 Developing Communication channels to your market
 Helping to enhance and build your visibility and brand
 Positioning Yourself as the Expert!

6. Some examples…
http://wordpress.com

7. 1. Planning
Who is your audience?
What is the reason for your blog?
What do you want to achieve?
Which topics?
What will keep them coming back?

8. 2. Content
Topics –
Foundation posts or tips and hints or key
subjects?
Sharing expertise?
News – share stories
Guides – How to…
Diary of your day
Department content?

9. Content - Tips
Topics –
Use a Word doc (spell check) and enter all the
relevant info
Create a folder for images
Twitter, Facebook, Linked in accts ready?
Dedicated email acct and folders
Create a signature

10. 5. Suggestion's for activity
Daily?
Weekly?
Set aside time to plan
Focus
Keep articles short (100 words)
Receive ideas – Google alerts
Group contribution – planning?
Schedule in your calendar?

11. davidvane.wordpress.com