Arts4Every1 Writers' Workshop: 22nd August 2015
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Slides from the first ever Writers' Workshop at Arts4Every1 in High Wycombe, on 22nd August 2015! http://www.arts4every1.com
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Arts4Every1 Writers' Workshop: 22nd August 2015
- 2. Introduction Words4Every1 Writers’ Group: August 22nd TIMINGS: - 3:00 PM: Intro/meet and greet - 3:10 PM: An introduction to content marketing - 3:35 PM: Break/Networking - 3:45 PM: Editing Workshops - 4:30 PM: Break/Networking
- 3. Introduction Words4Every1 Writers’ Group: August 22nd TIMINGS: - 4:45 PM: Guest Speaker: Stevyn Colgan - 5:15 PM: Break/Networking - 5:30 PM: Readings/Performances - 6:00 PM: Pub, anyone?
- 4. Introduction Your Host Hi, I’m Dane - Social media marketing specialist of four years - Author, poet and musician - Industry speaker/commentator - General Arts4Every1 busybody
- 5. Introduction
- 7. Introduction TO CONTENT MARKETING Old-SCHOOL MARKETING IS DEAD - Raise your hand if you can afford to run a TV ad. Precisely. - Traditional marketing relies in interrupting people - Radio ads - Billboards - Print ads - Etc - It’s also expensive and hard to measure - Luckily, there’s an alternative!
- 8. Introduction TO CONTENT MARKETING Enter CONTENT MARKETING - Content marketing, also called inbound marketing, relies on allowing people to come to you - i.e. instead of an ad saying ‘buy our paint’, a paint manufacturer could run a blog on interior decorating tips - That way, potential customers search Google for decorating tips, read your blog article, appreciate your advice and buy your product - Relies heavily on cheap/free online marketing tools
- 9. Introduction TO CONTENT MARKETING CLAssic CONTENT MARKETING
- 10. Introduction TO CONTENT MARKETING Further Examples - Stand-Up Comedian: Tweeting a Joke of the Day - Musician: Blogging about local music listings - Novelist: Creating playlists of music to enjoy whilst reading - Arts Centre Board Members: Shooting a video on how to host a badass event
- 11. Introduction TO CONTENT MARKETING You’re off to a good start! - Copywriting is the most in-demand skill for modern day marketers - Marketing theory can be learned much faster than the skill of writing - Being able to use Photoshop and to make videos is also a plus
- 12. Introduction TO CONTENT MARKETING But there’s competition… - We create more data every three days than we created from the down of history until 2010 - Approx. 100 hours of video uploaded to YouTube every minute - Almost 1 billion websites are online - Roughly 4 million blog posts published every day - It’s scary busy – look!
- 13. Introduction TO CONTENT MARKETING It also takes time - Which is why you need to PRIORITISE! - I’m going to take you through a basic framework - We’ll build on this in future workshops until you’re all marketing rockstars - Let’s get started, shall we?
- 14. STEP ONE: GET A WEBSITE You need a website. Really, you need one. - I recommend Wordpress.com for beginners for ease of use (and it’s free!) - There are guides you can find to help you to do this - Create pages with basic info: - About - Portfolio - Contact - FAQs - Anything else that’s relevant
- 15. STEP ONE: GET A WEBSITE BLOG REGULARLY – ONCE A WEEK SUGGESTED FOR BEGINNERS - You’ll also want to create posts - This bullet point is to remind me to explain the difference between pages and posts - Try to release a new post once per week - VERY important to do this if you want to be found through Google - Also shows people that visit that you’re still active - Include a call-to-action at the bottom of your posts (I’ll explain this, too)
- 16. STEP ONE: GET A WEBSITE BLOG IDEAS: - Progress reports on your work in progress - Ask other authors for guest posts - Lists (i.e. My Top Five Influences) - Posts about things that inspire you - Notes you take at events (like this one!) - Bonus scenes/material
- 17. STEP ONE: GET A WEBSITE FURTHER BLOG IDEAS: - Interview other authors (or even your own characters) - Republish previous work (but make sure it’s unique online content) - Reviews - Ask your readers what they’d like to see - Fan fiction - Anything else you can think of!
- 18. STEP TWO: GENERATE TRAFFIC Traffic is the currency of the web - So what is traffic? - Common metrics: Visits, Unique Visitors, Page Views - There’s no point having a website if nobody visits it - Main traffic sources: - Direct - Organic Search - Social - Referral
- 19. STEP TWO: GENERATE TRAFFIC direct - Direct traffic comes from people typing in your website’s address - Optimise for this by making it simple and short - The easier it is to remember the better - The best option is www.[writersname].com - Include your website’s address everywhere - Business cards, books, mention it during readers, etc.
- 20. STEP TWO: GENERATE TRAFFIC ORGANIC SEARCH - Traffic coming from search engines - Writing regular posts will help this anyway - Pro tip: Use a Wordpress plugin like Yoast to optimize your pages - Start to think about what people might be searching for - Look at the number of views that you’re getting - Write more stuff like whatever’s working well!
- 21. STEP TWO: GENERATE TRAFFIC SOCIAL - Social networking sites! - Most useful for writers: - Facebook - Twitter - LinkedIn - Goodreads - Instagram - YouTube
- 22. STEP TWO: GENERATE TRAFFIC REFERRAl - People visiting your site by clicking a link from someone else’s site - Doing things like guest blogs is a good way to get referral traffic - Ask for links from other people (when relevant) - Google cracks down on people who artificially try to build links to their site - If your content is good enough, you’ll pick them up anyway
- 24. QUESTIONS ?
- 25. BREAK
- 27. BREAK
- 28. GUESTSPEAKER: STEVYN COLGAN Stevyn is a writer, artist and speaker with several books to his name, including Joined-Up Thinking and Constable Colgan's Connectoscope. He's also a bona fide Q.I.ELF!
- 29. BREAK: Please speak to Dane if you’d Like to do a reading!
- 30. HOMEWORK WRITING CHALLENGE - Write something using synaesthesia! - Experience one sense through another - For example: The taste of music - Write something and bring it to the next workshop!
- 31. HOMEWORK MARKETING STUFF - Sign up for a Wordpress website - Start trying to release a post every 1-2 weeks - Sign up for a social networking site that you’re not currently using - Come back next time to learn what happens next!
- 32. READINGS: NEXT WORKSHOP 3 PM – 6 PM ON Saturday August NINETEENTH GUEST SPEAKER: J. G. Clay
Editor's Notes
- Name + What you write
- Google+: Search results are affected by users’ G+ activity. Twitter firehose: Allows Tweets to be indexed Search query volume increases: Due to social activity around a brand. Increased volume can affect rankings. Site engagement: Social features (i.e. comments, social sign in) increase ‘stickiness’ of site, affecting rankings High visibility: LinkedIn in particular tends to rank high in results pages. Crossover: Blog writing/forum communities provide both social and SEO value.
- Google+: Search results are affected by users’ G+ activity. Twitter firehose: Allows Tweets to be indexed Search query volume increases: Due to social activity around a brand. Increased volume can affect rankings. Site engagement: Social features (i.e. comments, social sign in) increase ‘stickiness’ of site, affecting rankings High visibility: LinkedIn in particular tends to rank high in results pages. Crossover: Blog writing/forum communities provide both social and SEO value.
- Google+: Search results are affected by users’ G+ activity. Twitter firehose: Allows Tweets to be indexed Search query volume increases: Due to social activity around a brand. Increased volume can affect rankings. Site engagement: Social features (i.e. comments, social sign in) increase ‘stickiness’ of site, affecting rankings High visibility: LinkedIn in particular tends to rank high in results pages. Crossover: Blog writing/forum communities provide both social and SEO value.
- Google+: Search results are affected by users’ G+ activity. Twitter firehose: Allows Tweets to be indexed Search query volume increases: Due to social activity around a brand. Increased volume can affect rankings. Site engagement: Social features (i.e. comments, social sign in) increase ‘stickiness’ of site, affecting rankings High visibility: LinkedIn in particular tends to rank high in results pages. Crossover: Blog writing/forum communities provide both social and SEO value.
- Google+: Search results are affected by users’ G+ activity. Twitter firehose: Allows Tweets to be indexed Search query volume increases: Due to social activity around a brand. Increased volume can affect rankings. Site engagement: Social features (i.e. comments, social sign in) increase ‘stickiness’ of site, affecting rankings High visibility: LinkedIn in particular tends to rank high in results pages. Crossover: Blog writing/forum communities provide both social and SEO value.
- Google+: Search results are affected by users’ G+ activity. Twitter firehose: Allows Tweets to be indexed Search query volume increases: Due to social activity around a brand. Increased volume can affect rankings. Site engagement: Social features (i.e. comments, social sign in) increase ‘stickiness’ of site, affecting rankings High visibility: LinkedIn in particular tends to rank high in results pages. Crossover: Blog writing/forum communities provide both social and SEO value.
- Google+: Search results are affected by users’ G+ activity. Twitter firehose: Allows Tweets to be indexed Search query volume increases: Due to social activity around a brand. Increased volume can affect rankings. Site engagement: Social features (i.e. comments, social sign in) increase ‘stickiness’ of site, affecting rankings High visibility: LinkedIn in particular tends to rank high in results pages. Crossover: Blog writing/forum communities provide both social and SEO value.
- Google+: Search results are affected by users’ G+ activity. Twitter firehose: Allows Tweets to be indexed Search query volume increases: Due to social activity around a brand. Increased volume can affect rankings. Site engagement: Social features (i.e. comments, social sign in) increase ‘stickiness’ of site, affecting rankings High visibility: LinkedIn in particular tends to rank high in results pages. Crossover: Blog writing/forum communities provide both social and SEO value.
- Google+: Search results are affected by users’ G+ activity. Twitter firehose: Allows Tweets to be indexed Search query volume increases: Due to social activity around a brand. Increased volume can affect rankings. Site engagement: Social features (i.e. comments, social sign in) increase ‘stickiness’ of site, affecting rankings High visibility: LinkedIn in particular tends to rank high in results pages. Crossover: Blog writing/forum communities provide both social and SEO value.
- Google+: Search results are affected by users’ G+ activity. Twitter firehose: Allows Tweets to be indexed Search query volume increases: Due to social activity around a brand. Increased volume can affect rankings. Site engagement: Social features (i.e. comments, social sign in) increase ‘stickiness’ of site, affecting rankings High visibility: LinkedIn in particular tends to rank high in results pages. Crossover: Blog writing/forum communities provide both social and SEO value.
- Google+: Search results are affected by users’ G+ activity. Twitter firehose: Allows Tweets to be indexed Search query volume increases: Due to social activity around a brand. Increased volume can affect rankings. Site engagement: Social features (i.e. comments, social sign in) increase ‘stickiness’ of site, affecting rankings High visibility: LinkedIn in particular tends to rank high in results pages. Crossover: Blog writing/forum communities provide both social and SEO value.
- Google+: Search results are affected by users’ G+ activity. Twitter firehose: Allows Tweets to be indexed Search query volume increases: Due to social activity around a brand. Increased volume can affect rankings. Site engagement: Social features (i.e. comments, social sign in) increase ‘stickiness’ of site, affecting rankings High visibility: LinkedIn in particular tends to rank high in results pages. Crossover: Blog writing/forum communities provide both social and SEO value.