This document provides an overview of content marketing and how to effectively implement a content marketing strategy. It recommends creating a keyword list focused on long-tail keywords and using Google's keyword tool to identify keywords with low competition and high monthly searches. It then suggests creating different content vehicles like blogs, social media accounts, and videos and publishing content twice daily that incorporates those keywords while engaging audiences. The goal is to establish thought leadership and rank highly in search engines through regularly published visual and text-based content.

1. Content Marketing
For Blue Ocean Ventures
www.KulinMarketing.com

2. Why Content Marketing
It can help you stand out in a
crowded space!
• Be seen as a thought leader
• Be in top Google search engine
results
• Acquire quality over quantity leads

3. What is Content Marketing
[SEO + Social Media + Display]

4. I know what you’re thinking…

5. But You Don’t Have to Worry!
There is a method to the madness

6. First – Make a keyword list
What keywords* would you like to rank high for on Google?
* Recommend choosing long tail keywords (2‐4 words in length) as they will have less compe<<on

7. Second – Google keyword tool
Determine which keywords you can realistically rank for
Note: this tool can take a bit of research to learn. Basically though, you want land on 10 or so
keywords that have low compe<<on and high monthly searches

8. Third - Create vehicles for content
What can you realistically manage?
Decide and create those accounts/profiles
Note: Get your brand a
G+ page NOW!

9. Fourth - Create Content
Follow the 1:3 rule and only talk about yourself every 4th content
piece (yes, this includes twitter and facebook posts!).

10. Fifth – Put keywords in the content
• Blog tags and anchor text links
• Social network posts (hashtags)
• Pinterest board names
• Youtube video tags
• Names of Slideshare presentations and tags
*These are only a few examples

11. Sixth – Entertain with Design
• using your keywords everywhere, and are
• engaging with your audience by publishing
You are: content at least twice a day
• Create visual content (ads, videos,
infographics)
Now Start To: • Base it on your thought leader topic
• Place keywords in titles and tags
Visual content that captures your audiences attention will result in lower bounce
rates. Google will use this metric during ranking decisions for your keywords.

12. I realize that this ppt. was a bit content heavy.
Thank you for taking the time to view it!
If you have any question or want to learn more
about Content Marketing please contact
liz@kulinmarketing.com

13. Email: info@KulinMarketing.com