Clint Greenleaf, CEO of Greenleaf Book Group, provides insider tips on five book marketing strategies that prove effective in today\’s changing publishing landscape.
Blogging For Business With Social Networks 2010 EditionSocial Jack
This is a NEW Class for Spring 2010!
www.ForwardProgress.NET
This NEW Complimentary Webinar will provide an educational overview on the lowest most cost-effective method of lead generation on the internet today - Social Networks. This particular course will focus on how people are generating more leads by BLOGGING in conjunction with their Social Networks.
While blogging has been around for a while, there are new techniques for lead generation. We focus on LinkedIn, Twitter, and Facebook in this series being used with WordPress.
Stop dabbling and let us show you how the pros are doing this!
Learn How To:
-Understand Blogs
-Distinguish the types of Blogs
-How to start a Blog
-How to get started
-How to leverage your network
In less than one hour we will show you how to generate more business from Blogs and Social Networks and why they work.
Introduction to Blogging: A Fletcher Prince PresentationFletcher Prince
This is the presentation I use when I talk about blogging with college students and beginner bloggers. Presented by Mary Fletcher Jones of Fletcher Prince. For more information about us, please visit http://www.FletcherPrince.com
Today I spoke at Social Media Conference (Biz Buzz) on B2B Blogging. The deck as presented today walks you through the following:
- Things to think about before you start blogging
- Why you might want your B2B (or B2C) company to have a blog
- What keywords are important to your blog
- How to organize your content for your blog
- What you might write about on your blog
- How to market your blog and share via social media
- High level measurement of blog traffic, referral sources, keywords and top content (and how to use it)
- and what to do if you get stuck for lack of blog content.
Happy Reading!
This slideshare will share some simple tips on why you should blog, how to start blogging for business, the types of blogging and finding good content to keep your blog interesting.
You've written your book. Now What? It's not too late. Secrets of Marketing Your Book gives tips that you can use to get your book out there and get noticed. It covers book reviews, blog tours, social media, websites, blogging, and more. Ideally, you don't want to wait until your book is published. If you start developing your audience now, you will have buyers waiting for it. This book will show you how.
This presentation covers the high level why and how of Blogging for Subject Matter Experts (SMEs). Build your own career by creating digital eminence and thought leadership around your ideas and expertise by blogging.
Blogging For Business With Social Networks 2010 EditionSocial Jack
This is a NEW Class for Spring 2010!
www.ForwardProgress.NET
This NEW Complimentary Webinar will provide an educational overview on the lowest most cost-effective method of lead generation on the internet today - Social Networks. This particular course will focus on how people are generating more leads by BLOGGING in conjunction with their Social Networks.
While blogging has been around for a while, there are new techniques for lead generation. We focus on LinkedIn, Twitter, and Facebook in this series being used with WordPress.
Stop dabbling and let us show you how the pros are doing this!
Learn How To:
-Understand Blogs
-Distinguish the types of Blogs
-How to start a Blog
-How to get started
-How to leverage your network
In less than one hour we will show you how to generate more business from Blogs and Social Networks and why they work.
Introduction to Blogging: A Fletcher Prince PresentationFletcher Prince
This is the presentation I use when I talk about blogging with college students and beginner bloggers. Presented by Mary Fletcher Jones of Fletcher Prince. For more information about us, please visit http://www.FletcherPrince.com
Today I spoke at Social Media Conference (Biz Buzz) on B2B Blogging. The deck as presented today walks you through the following:
- Things to think about before you start blogging
- Why you might want your B2B (or B2C) company to have a blog
- What keywords are important to your blog
- How to organize your content for your blog
- What you might write about on your blog
- How to market your blog and share via social media
- High level measurement of blog traffic, referral sources, keywords and top content (and how to use it)
- and what to do if you get stuck for lack of blog content.
Happy Reading!
This slideshare will share some simple tips on why you should blog, how to start blogging for business, the types of blogging and finding good content to keep your blog interesting.
You've written your book. Now What? It's not too late. Secrets of Marketing Your Book gives tips that you can use to get your book out there and get noticed. It covers book reviews, blog tours, social media, websites, blogging, and more. Ideally, you don't want to wait until your book is published. If you start developing your audience now, you will have buyers waiting for it. This book will show you how.
This presentation covers the high level why and how of Blogging for Subject Matter Experts (SMEs). Build your own career by creating digital eminence and thought leadership around your ideas and expertise by blogging.
Are you a fresher?
Want to make a career in #contentwriting
This presentation is tailor-made for you,
Took a leaf from my chapter in the #growthhacking book,
Hope you get some value out of it...
Web Analytics for Communicators, created for University of Minnesota Communicators Forum, 2015. Some slides have been removed to protect the identity of the clients.
Blogging for Leads - Using WordPress with Facebook and LinkedIn 2011Social Jack
This is a NEW Class for 2011 - to find out how to write one Blog and have it appear in front of thousands in a single click!
This NEW Complimentary Webinar will provide an educational overview on the lowest most cost-effective method of lead generation on the internet today - Social Networks. This particular course will focus on how people are generating more leads by BLOGGING in conjunction with their Social Networks.
While blogging has been around for a while, there are new techniques for lead generation. We focus on LinkedIn, Twitter, and Facebook in this series being used with WordPress.
Stop dabbling and let us show you how the pros are doing this!
Learn How To:
-Understand Blogs
-Distinguish the types of Blogs
-How to start a Blog
-How to get started
-How to leverage your network
In less than one hour we will show you how to generate more business from Blogs and Social Networks and why they work.
Lead Generation 101: How To Build A Responsive ListTope Olofin
Can your business thrive without prospects, clients or customers? If your answer to the question is “no", then you must have a Lead Generation system in your marketing arsenal. Simply put, you must have a consistent flow of people that you can showcase your products and service to because it will increase your chances of making a sale. This presentation dives deep into building a responsive list for your specific market.
Blogging For Business Word Press with LinkedIN, Twitter and FacebookSocial Jack
This is a new Course for Fall 2009!
This NEW Complimentary Online Workshop will provide an educational overview on the lowest cost-most effective method of lead generation on the internet today. Social Networks - this particular Course will focus on how people are generating leads by Blogging in conjuntion with their Social Networks.
While this not new - there are new techniques for lead generation. We focus on Linked In - Twitter - and Facebook in this Series being used with WordPress.
Stop dabbling and let us show you how the pros are doing this!
Learn How To:
-Understand Blogs
-Know about the different types of Blogs
-How to start a Blog
-How to jump in
-How to jump out
-How to convert to an internal lead!
Don't miss this new class where we show you all the secrets!
In less than one hour we will show you how to generate more business from Blogs and Social Networks and why they work.
This is a crash course intended to quickly bring bloggers up to speed on today’s best practices for achieving the greatest mileage from your blog posts. Topics include:
*How influence works in the blogosphere
*Major applications of corporate blogs
*Developing a content model
*Generating ideas and unique angles
*Writing compelling headlines and entries
*Positioning and voice
*Why top business blogs are successful
*Unique characteristics of b-to-b markets
*Tricks for generating buzz and recognition
*Working with multiple media
This slide deck is the basis for a three-hour course that can be delivered live or remotely via webcast.
Why write a book if you don't know how to get it published? Overcome publishing obstacles with sound advice from an author coach who is also an independent publisher.
How to Create Engaging Content for Marketers - #WCPHXJoe Manna
Tips for marketers to make their content engaging while driving business value. Presentation by Joe Manna of Infusionsoft at WordCamp Phoenix 2012 (#WCPHX).
Content drives the web. Content shows you know your subject. Content converts visitors to buyers. Is your content on your website, in blog posts and articles... Findable? Readable? Understandable? Actionable? Sharable?
We're going to tell you how to write great content (even if you're not a good writer or creative), where to find content ideas, and what to do with the content you produce.
Not all content is writing either, there are other formats you might like.
As you've seen, we don't mess around and we don't waste your time. This into is hard-core, specific and easy to put into action. So, if you view producing content as a high school writing assignment, this is for you!
The route to monetization for authors is more accessible today than ever before. Today’s bloggers are tomorrow’s authors and the gap between reader & author is squeezing the traditional publisher out of the equation.
Key content marketing tools
Blog Posts
Microsites
Social Media updates
Infographics.
Photographs
Podcasts
Communities
Fact sheets
White papers
E-books
Testimonials.
Webinars
Live events
Creative brief
Video categories
Video planning
Are you a fresher?
Want to make a career in #contentwriting
This presentation is tailor-made for you,
Took a leaf from my chapter in the #growthhacking book,
Hope you get some value out of it...
Web Analytics for Communicators, created for University of Minnesota Communicators Forum, 2015. Some slides have been removed to protect the identity of the clients.
Blogging for Leads - Using WordPress with Facebook and LinkedIn 2011Social Jack
This is a NEW Class for 2011 - to find out how to write one Blog and have it appear in front of thousands in a single click!
This NEW Complimentary Webinar will provide an educational overview on the lowest most cost-effective method of lead generation on the internet today - Social Networks. This particular course will focus on how people are generating more leads by BLOGGING in conjunction with their Social Networks.
While blogging has been around for a while, there are new techniques for lead generation. We focus on LinkedIn, Twitter, and Facebook in this series being used with WordPress.
Stop dabbling and let us show you how the pros are doing this!
Learn How To:
-Understand Blogs
-Distinguish the types of Blogs
-How to start a Blog
-How to get started
-How to leverage your network
In less than one hour we will show you how to generate more business from Blogs and Social Networks and why they work.
Lead Generation 101: How To Build A Responsive ListTope Olofin
Can your business thrive without prospects, clients or customers? If your answer to the question is “no", then you must have a Lead Generation system in your marketing arsenal. Simply put, you must have a consistent flow of people that you can showcase your products and service to because it will increase your chances of making a sale. This presentation dives deep into building a responsive list for your specific market.
Blogging For Business Word Press with LinkedIN, Twitter and FacebookSocial Jack
This is a new Course for Fall 2009!
This NEW Complimentary Online Workshop will provide an educational overview on the lowest cost-most effective method of lead generation on the internet today. Social Networks - this particular Course will focus on how people are generating leads by Blogging in conjuntion with their Social Networks.
While this not new - there are new techniques for lead generation. We focus on Linked In - Twitter - and Facebook in this Series being used with WordPress.
Stop dabbling and let us show you how the pros are doing this!
Learn How To:
-Understand Blogs
-Know about the different types of Blogs
-How to start a Blog
-How to jump in
-How to jump out
-How to convert to an internal lead!
Don't miss this new class where we show you all the secrets!
In less than one hour we will show you how to generate more business from Blogs and Social Networks and why they work.
This is a crash course intended to quickly bring bloggers up to speed on today’s best practices for achieving the greatest mileage from your blog posts. Topics include:
*How influence works in the blogosphere
*Major applications of corporate blogs
*Developing a content model
*Generating ideas and unique angles
*Writing compelling headlines and entries
*Positioning and voice
*Why top business blogs are successful
*Unique characteristics of b-to-b markets
*Tricks for generating buzz and recognition
*Working with multiple media
This slide deck is the basis for a three-hour course that can be delivered live or remotely via webcast.
Why write a book if you don't know how to get it published? Overcome publishing obstacles with sound advice from an author coach who is also an independent publisher.
How to Create Engaging Content for Marketers - #WCPHXJoe Manna
Tips for marketers to make their content engaging while driving business value. Presentation by Joe Manna of Infusionsoft at WordCamp Phoenix 2012 (#WCPHX).
Content drives the web. Content shows you know your subject. Content converts visitors to buyers. Is your content on your website, in blog posts and articles... Findable? Readable? Understandable? Actionable? Sharable?
We're going to tell you how to write great content (even if you're not a good writer or creative), where to find content ideas, and what to do with the content you produce.
Not all content is writing either, there are other formats you might like.
As you've seen, we don't mess around and we don't waste your time. This into is hard-core, specific and easy to put into action. So, if you view producing content as a high school writing assignment, this is for you!
The route to monetization for authors is more accessible today than ever before. Today’s bloggers are tomorrow’s authors and the gap between reader & author is squeezing the traditional publisher out of the equation.
Key content marketing tools
Blog Posts
Microsites
Social Media updates
Infographics.
Photographs
Podcasts
Communities
Fact sheets
White papers
E-books
Testimonials.
Webinars
Live events
Creative brief
Video categories
Video planning
This presentation covers how to develop a content marketing strategy, developing content intended for the layperson and how to position the firm as a thought leader.
There are three keys to achieve successful online personal branding: presentability, credibility and connectivity. Discover great tips about each key from this presentation that I conducted during the JCI Euro-Asian Online Business Conference hosted by JCI Russia on September 17, 2020.
How to Blog your way to Increased Constituent Engagement and Fundraising4Good.org
The #1 reason people don't give is because they aren't asked. The #1 reason people aren't ready to be asked is because they don't know enough about you, aren't engaged enough with you, and just don't keep you top of mind. A blog can help you change all that. Learn why yesterday's website is today's blog, and steps to take to turn your blog into a powerful constituent engagement tool.
Slide deck from the Digital Matter video tutorial series on content marketing: how to think as a marketer and not as a blogger when designing a marketing strategy based on content.
21 Easy Ways To Build An Email List That Will Skyrocket
Book Signings Be Damned
1. book signings be damned Five Strategies for Effective Book Marketing in the New Publishing Climate NCPA (Northern California Publishers & Authors) Conference 2010 Clint Greenleaf - Chairman & CEO - Greenleaf Book Group
5. Reality Our Industry is tough, and so is every other industry out there There is an over supply of books and not enough demand for them Content and Platform rule This is a Pity Party Free Zone Let’s Sell some Books!
6. OVERVIEW Marketing in the “New Publishing Climate” means many things. Greater access to specific communities of readers results in more strategic and effective marketing. A few words of caution : Don’t abandon other means of marketing for an all-online strategy.
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8. FOCUS ON YOUR COMMUNITY Physical and Online Communities Identify relevant communities and get active Where are your competitors? Know your target audiences. Start by be strategic so you can adjust your approach as needed based on feedback.
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10. FOCUS ON YOUR COMMUNITY Book Clubs Book clubs target groups of avid readers. (strong word-of-mouth potential) Create a reader’s guide with discussion questions. Package the guide within the book itself. Or promote it separately to reading groups. A good resource: www.bookmovement.com
11. FOCUS ON YOUR COMMUNITY Targeted Blog Outreach Sites like www.Technorati.com provide metrics on blog readership (approach your outreach strategically!) Bloggers want a conversation, not a pitch, (so do your homework on their content and personalize your approach!)
12. FOCUS ON YOUR COMMUNITY Awards Awards build credibility within your community. In addition to awards for the book, also consider awards for you THE EXPERT to build your author platform and credibility. Good resource for finding award opportunities: www.awardsync.com
13. APPEARANCES WITH VALUE When Book Signings ARE Okay Sitting at a table, autographing books, does not work. Think of ways to share value with your audience. Sign & sell your books after. (THIS DOESN’T HAVE TO BE IN A BOOKSTORE!)
14. APPEARANCES WITH VALUE Don’t Forget Libraries! Libraries are often very receptive to author signings. Libraries are also more likely to promote the event at no cost to you and leave your display materials up for a longer time before and after the event.
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17. APPEARANCES WITH VALUE Speaking Research speaking opportunities through your community, association, and organization relationships. Also consider tools like Event Search on LinkedIn. Start with Toastmasters or the National Speakers Association (NSA).
18. REVIEWS Critical for Some Sales For certain sales channels (libraries in particular), reviews are critical for sales. Book buyers face an increasing oversupply of published books, and they are looking for ways to differentiate and choose the best titles for their audience.
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20. REVIEWS Mind Your Timelines Most review publications require long lead-times, often 4-6 months . Do your homework on major reviewer requirements, regarding both timeline and required materials .
21. REVIEWS Testimonials or “Blurbs” Third-party endorsements, also called “testimonials” or “blurbs,” can also be effective to influence retailers and consumers. Consider your target audience(s) and aim for a group of endorsements that speak to each. These are often written by the author and sent for “ approval” by the expert
22. REVIEWS Convert Fan E-Mails to Amazon Reviews When readers e-mail you with words of praise: Respond with thanks. Ask them to help support you by sharing their feedback as a reader review on Amazon.com. Reader reviews and ratings factor into the Amazon visibility algorithm. Template your responses and provide a direct link to your Amazon page .
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24. BUILD EXPERT PLATFORM First, Refine Your Elevator Pitch Be able to confidently deliver your elevator pitch in 10 seconds. It should include: Who you are. What you do. Why you’re different. How you can provide value, and to whom.
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27. BUILD EXPERT PLATFORM Repurpose Your Content Post your work in article databases ( www.ezinearticles.com , etc.). Turn articles into press releases (tie to calendar events via www.chases.com ). Use segments of writing to answer questions on professional networks. (like LinkedIn) Use it to answer PR queries ( www.HARO.com , www.Prleads.com ).
28. MAXIMIZE DIGITAL OPPORTUNITIES Digital Portfolio You want your content to be easy to find online. Create a destination of information on your website for all of your content to live. At a minimum, build and maintain a press room.
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30. MAXIMIZE DIGITAL OPPORTUNITIES Newsletters & RSS Feeds Capture and stay in front of your direct audience by offering newsletter and RSS feed opt-in signups on your site.
31. MAXIMIZE DIGITAL OPPORTUNITIES Blog Update your blog at least twice a week. In a perfect world, “chunk” content on the front end to make digital media more manageable. For example, we perform content chunking during the editorial process to identify and pull out 50 standalone tweets and 15-20 blog posts/articles directly from the manuscript.
32. MAXIMIZE DIGITAL OPPORTUNITIES Post Outside Your Own Blog Commenting on the blogs of other prominent experts in your space is a great way to get in front of your target audience. Don’t sell. Give value. Don’t be afraid to debate and defend .
33. book signings be damned Five Strategies for Effective Book Marketing in the New Publishing Climate NCPA (Northern California Publishers & Authors) Conference 2010 Clint Greenleaf - Chairman & CEO - Greenleaf Book Group