On June 10th 2016, Wolfgang Digital held their annual marketing event in The Foundry, at Google in Dublin. One of the speakers was the renowned economist Constantin Gurdgiev, who spoke on a couple of different topics relating to The Online Economy during part one of the event. These are his slides.
This presentation by Adrian Blundell-Wignall shows key figures from the 2015 edition of the OECD Business and Finance Outlook.
Find more information about the Outlook at
http://www.oecd.org/daf/oecd-business-finance-outlook.htm
Global Capital Confidence Barometer | How can you reshape your future before ...EY
The Global Capital Confidence Barometer gauges corporate confidence in the economic outlook, and identifies boardroom trends and practices in the way companies manage their Capital Agendas — EY framework for strategically managing capital. It is a regular survey of senior executives from large companies around the world, conducted by Thought Leadership Consulting, a Euromoney Institutional Investor company. Our panel comprises select global EY clients and contacts and regular Thought Leadership Consulting contributors.
Brazil Digital Report: a first-edition dossier on the Brazilian digital economy. A comprehensive report on trends and facts for investors, public and private institutions, entrepreneurs, executives, students, and for digital savvy people who are curious about Brazil.
https://www.brazilatsiliconvalley.com/
Las nuevas tecnologías digitales están cambiando la propuesta de valor de los productos y servicios financieros existentes. Mientras los de siempre asimilan las ideas innovadoras, las start-ups irrumpen en el sector.
This presentation by EU DG COMP was made during the discussion “Market Concentration” held at the 129th meeting of the OECD Competition Committee on 7 June 2018. More papers and presentations on the topic can be found out at oe.cd/2gw.
This presentation by Adrian Blundell-Wignall shows key figures from the 2015 edition of the OECD Business and Finance Outlook.
Find more information about the Outlook at
http://www.oecd.org/daf/oecd-business-finance-outlook.htm
Global Capital Confidence Barometer | How can you reshape your future before ...EY
The Global Capital Confidence Barometer gauges corporate confidence in the economic outlook, and identifies boardroom trends and practices in the way companies manage their Capital Agendas — EY framework for strategically managing capital. It is a regular survey of senior executives from large companies around the world, conducted by Thought Leadership Consulting, a Euromoney Institutional Investor company. Our panel comprises select global EY clients and contacts and regular Thought Leadership Consulting contributors.
Brazil Digital Report: a first-edition dossier on the Brazilian digital economy. A comprehensive report on trends and facts for investors, public and private institutions, entrepreneurs, executives, students, and for digital savvy people who are curious about Brazil.
https://www.brazilatsiliconvalley.com/
Las nuevas tecnologías digitales están cambiando la propuesta de valor de los productos y servicios financieros existentes. Mientras los de siempre asimilan las ideas innovadoras, las start-ups irrumpen en el sector.
This presentation by EU DG COMP was made during the discussion “Market Concentration” held at the 129th meeting of the OECD Competition Committee on 7 June 2018. More papers and presentations on the topic can be found out at oe.cd/2gw.
How world's companies act on corporate social responsibilityGrant Thornton LLP
Business as usual doesn’t cut it anymore for many companies around the world. They are becoming environmentally and socially responsible citizens, and demand the same from their vendors. Data from the Grant Thornton International Business Report reveals what’s driving this change and how it’s playing out across the globe.
Based on more than 2,500 interviews with business leaders, this infographic shows how the U.S. and 33 other countries stack up in their race for claiming responsible corporate citizenship.
See more at: http://gt-us.co/ZLFN4u
This presentation by Hiro Odagiri, Professor, Department of Economics, Hitotsubashi University, was made during the discussion “Market Concentration” held at the 129th meeting of the OECD Competition Committee on 7 June 2018. More papers and presentations on the topic can be found out at oe.cd/2gw.
This presentation by Chiara Criscuolo, Head of the OECD Productivity and Business Dynamics Division, Directorate of Science, Technology and Innovation, OECD, was made during the discussion “Market Concentration” held at the 129th meeting of the OECD Competition Committee on 7 June 2018. More papers and presentations on the topic can be found out at oe.cd/2gw.
Insights into doing business in China from the Financial Times now of particular interest as Australia draws near to negotiating an FTA with its largest trading partner.
Edelman Trust Barometer 2010 Irish resultsPiaras Kelly
The Edelman Trust Barometer highlights that in contrast to other European countries, Ireland is experiencing a profound and continuing trust crisis. Trust in government and business in Ireland is the lowest in Europe, with business falling from 38% in 2009 to just 31% in this year’s survey. This is against a global average of 50%. Government (the political process) fairs little better with trust levels plummeting to an all time low of 28% from 31% against a global average of 49%. Trust in media and NGO’s has also fallen, but to a lesser extent.
The overall measure of consumer confidence increased by three percentage points in Q3 to -5, a five year high and its largest increase quarter-on-quarter.
This presentation by the UK Competition and Markets Authority was made during the discussion “Market Concentration” held at the 129th meeting of the OECD Competition Committee on 7 June 2018. More papers and presentations on the topic can be found out at oe.cd/2gw.
Growth 2016
China GDP
China and India Growth
China Manufacturing Sector
Retail Sales
eCommerce
China Debt
Banking Sector
Taxation
Canada and China Trade
Wolfgang Essentials 2016 - Essential Adwords UpdatesWolfgang Digital
On June 10th 2016, Wolfgang Digital held their annual marketing event in The Foundry, at Google in Dublin. Rob & Brendan discussed recent Adwords updates during part one of the event. These are his slides.
Wolfgang Essentials 2016 - The Cross-Channel Gospel ChoirWolfgang Digital
On June 10th 2016, Wolfgang Digital held their annual marketing event in The Foundry, at Google in Dublin. Alan Coleman, CEO of Wolfgang, spoke about Cross Channel Marketing during part one of the event. These are his slides.
How world's companies act on corporate social responsibilityGrant Thornton LLP
Business as usual doesn’t cut it anymore for many companies around the world. They are becoming environmentally and socially responsible citizens, and demand the same from their vendors. Data from the Grant Thornton International Business Report reveals what’s driving this change and how it’s playing out across the globe.
Based on more than 2,500 interviews with business leaders, this infographic shows how the U.S. and 33 other countries stack up in their race for claiming responsible corporate citizenship.
See more at: http://gt-us.co/ZLFN4u
This presentation by Hiro Odagiri, Professor, Department of Economics, Hitotsubashi University, was made during the discussion “Market Concentration” held at the 129th meeting of the OECD Competition Committee on 7 June 2018. More papers and presentations on the topic can be found out at oe.cd/2gw.
This presentation by Chiara Criscuolo, Head of the OECD Productivity and Business Dynamics Division, Directorate of Science, Technology and Innovation, OECD, was made during the discussion “Market Concentration” held at the 129th meeting of the OECD Competition Committee on 7 June 2018. More papers and presentations on the topic can be found out at oe.cd/2gw.
Insights into doing business in China from the Financial Times now of particular interest as Australia draws near to negotiating an FTA with its largest trading partner.
Edelman Trust Barometer 2010 Irish resultsPiaras Kelly
The Edelman Trust Barometer highlights that in contrast to other European countries, Ireland is experiencing a profound and continuing trust crisis. Trust in government and business in Ireland is the lowest in Europe, with business falling from 38% in 2009 to just 31% in this year’s survey. This is against a global average of 50%. Government (the political process) fairs little better with trust levels plummeting to an all time low of 28% from 31% against a global average of 49%. Trust in media and NGO’s has also fallen, but to a lesser extent.
The overall measure of consumer confidence increased by three percentage points in Q3 to -5, a five year high and its largest increase quarter-on-quarter.
This presentation by the UK Competition and Markets Authority was made during the discussion “Market Concentration” held at the 129th meeting of the OECD Competition Committee on 7 June 2018. More papers and presentations on the topic can be found out at oe.cd/2gw.
Growth 2016
China GDP
China and India Growth
China Manufacturing Sector
Retail Sales
eCommerce
China Debt
Banking Sector
Taxation
Canada and China Trade
Wolfgang Essentials 2016 - Essential Adwords UpdatesWolfgang Digital
On June 10th 2016, Wolfgang Digital held their annual marketing event in The Foundry, at Google in Dublin. Rob & Brendan discussed recent Adwords updates during part one of the event. These are his slides.
Wolfgang Essentials 2016 - The Cross-Channel Gospel ChoirWolfgang Digital
On June 10th 2016, Wolfgang Digital held their annual marketing event in The Foundry, at Google in Dublin. Alan Coleman, CEO of Wolfgang, spoke about Cross Channel Marketing during part one of the event. These are his slides.
Wolfgang Essentials 2016 - The 3 Dimensions Of Channel AttributionWolfgang Digital
On June 10th 2016, Wolfgang Digital held their annual marketing event in The Foundry, at Google in Dublin. David and Zoran discussed Channel Attribution during part two of the event.
Wolfgang Essentials 2016 - Essential Facebook UpdatesWolfgang Digital
On June 10th 2016, Wolfgang Digital held their annual marketing event in The Foundry, at Google in Dublin. Roisin discussed recent Facebook updates during part one of the event. These are her slides.
Wolfgang Essentials 2016 - Migrating Offline Budget OnlineWolfgang Digital
On June 10th 2016, Wolfgang Digital held their annual marketing event in The Foundry, at Google in Dublin. Brendan discussed offline and online budgets during part two of the event. These are his slides.
On June 10th 2016, we held our annual Wolfgang Essentials event at The Foundry, at Google in Dublin. The last part of the talk consisted of a short series of talks:
Luke: Essential SEO - The Spider Trap
Daniel: Essential SEO - The Native Ad Play
Kevin: Essential SEO - Structured Data
Kenia: Facebook Video VS Youtube
Roisin: The Authentic Advertising Revolution
Anna: The Facebook Audience Triple Play
John: Calculate Your In-store Conversions
Beth: The Web's Most Underrated Conversion Tactic
Alan: SERP Trend
Wolfgang Essentials 2016 - Critical Content & VideoWolfgang Digital
On June 10th 2016, Wolfgang Digital held their annual marketing event in The Foundry, at Google in Dublin. Michaela and Kenia discussed content and video during part two.
For HeroConf: 4 Search Query Focused Techniques You Must Be Using in Your Sho...Impression
This session will guide you through advanced applications of search query filtering for Shopping campaigns. Discover 4 advanced ways to proactively use search queries to improve your ROI and explore how considering user intent, analysing product performance and utilizing RLSA audience targeting will open up new possibilities for advertisers to use search queries more effectively. You will learn:
The 4 techniques
Real-life examples of how the techniques have individually improved ROI of already successful Shopping campaigns
How to use the hidden AdWords column which matches product ID and search query data
Liam Wade
IMPRESSION DIGITAL
Wolfgang Essentials 2016 - The Export OpportunityWolfgang Digital
On June 10th 2016, Wolfgang Digital held their annual marketing event in The Foundry, at Google in Dublin. Stephen Drumm of Google spoke about The Export Opportunity during part two.
The slidedeck for my presentation at HeroConf 2015 in Portland. In this presentation I go over the various formulas in Excel that I use in managing PPC accounts and making things as efficient as possible.
As one of the slides state: 'One does not simply study Excel', this presentation serves the purpose of inspiring people by showing the possiblities and options Excel has to offer (in general and to those in PPC).
Ultimate goal would be to have everyone who looked at Excel as 'a problem' to see it as 'the solution to some problems'.
Don't Boost: Making The Most Out Of Facebook Ads Sculpt
In a time of ever-changing social media obstacles, it's inevitable you'll be tempted to dip your toes into the waters of paid social media advertising. But is it worth it? Can you afford it? More importantly, can you afford not to do it?
On October 8th, 2014, Josh Krakauer of Sculpt helped answer the question that has existed longer than Facebook's "Boost" button: "How do I make the most out of
social ads without throwing money away?"
Learn more about Sculpt: http://wearesculpt.com/
Do you want to learn how to get better results on Facebook? View Rocco's #SEJThinkTank webinar to learn 15 methods to optimize existing campaigns and dive into more complex and effective Facebook Ads marketing strategies
What Would Beyonce Do? 5 Fierce PPC Tactics To Make Your Account A Superstar ...Maddie Cary Deuel
What do PPC and Beyoncé have in common (besides everyone loving them?) They bring people together! In this session, paid search expert Maddie Cary reimagines Beyoncé hits to help your campaigns dominate the Google "charts,"
2021 Trends in Agricultural and Soft Commodities TradingCTRM Center
Arguably, all commodity and commodity-exposed businesses are facing unprecedented change and disruption. These numerous challenges range from climate and carbon to COVID lockdowns and work from home, to managing geopolitical and operational risks through supply chains while seeking to digitalise, automate and increase efficiencies across the business.
While talk of a new commodities supercycle may be premature, global population growth and the resulting increased demand suggest rising prices and volatilities, especially in agricultural commodities. Companies need enhanced agility in such markets. It starts with a modern software platform that provides adequate visibility and control over the business, from managing physical movements to limiting risks and exposure.
A new report published by The Economist Intelligence Unit highlights the key issues that small and medium enterprises (SMEs) grapple with as they expand internationally – which for many firms can outweigh the promise of growth.
The report, sponsored by DHL Express, is based on a survey of 480 SMEs spread across 12 countries and 20 industries, as well as in-depth interviews with a number of SMEs and policy experts.
According to the survey, 40% of respondents currently earned zero revenue from international operations, but a clear majority (72%) expect to derive between 11% and 50% of their revenues internationally in five years’ time. Across developed and developing markets, SMEs are focused on potential problem areas that trump growth in terms of importance. These include the quality of a target market’s infrastructure, the stability of its politics, the administrative costs of establishing a local presence, and the accessibility of local business acumen and networks.
Compared to their G7 counterparts, SMEs from BRICM (Brazil, Russia, India, China, and Mexico) have a much higher presence in other developing countries. For example, 15 percent of BRICM SMEs have international operations in Russia and CIS, whereas only 3.6 percent of G7 SMEs do; 18.5 percent of BRICM SMEs have international operations in South America compared to only 4.6 percent of G7 SMEs.
No two markets are treated as differently as Africa and China. Despite Africa’s strong growth rates the vast majority of survey respondents see very few opportunities in the region. China, however, remains a magnet for SMEs.
This presentation was made by Professor Patrick McNutt and is part of the Global MBA offered by FGV in partnership with Manchester Business School (MBS)
Presentation I've prepared for a number of upcoming conferences. It is based on more than 80 interviews with managers, heads of sustainability and CEOs.
Finch Capital issued its annual State of European fintech report for 2020. The report covers a range of topics impacting the fintech industry: where we are today; the impact of CV-19; the M&A conundrum; and trends the Finch Capital team anticipates will shape FinTech in 2021. This follows an analytical report published in April of this year titled ‘FinTech: The Future Post CV-19’.
This presentation covers some aspects of topical issues in trade and economic development. Designed for A2 economics students - links to some Financial Times videos with special reference to the work of Hidalgo and Hausmann and their index of economic complexity
The UK country report that accompanies the global report highlights that UK business leaders have seen major improvements in the quality of big decision making over the past two years, especially among highly data-driven companies. However, data and analysis are only the third most important input into the decision making process for UK business leaders. Own experience and intuition, as well as the advice and experience of others internally, remain the main inputs into the decision making process at UK companies, and more so than in the rest of western Europe and globally.
New survey finds that over 50% of companies will increase investments in the Internet of Things over the next two years. How is this transforming business models? This infographic recommends the three actions companies should take to prepare for a future with the IoT. Find out more here: http://bit.ly/1RgN17w
Chinese firms have become more active in mergers and acquisitions since the global financial crisis that began in 2008, as economic distress has thrown up attractive deals around the world. Between 2005 and 2011, the number of China's overseas acquisitions tripled to 177 and jumped five-fold in value to $63 billion.
This paper has come about following a survey of more than 1,600 people across the United States, the United Kingdom and France and extensive discussions with numerous advisors and business leaders from lawyers and accounting consultants with global M&A practices to Chairmen and CEOs such as Li Shifu of Geely.
While the M&A conversion rates do not appear to differ greatly on paper, anecdotal feedback and the results of a survey MSLGROUP conducted among the public in Europe and North America suggest that Chinese companies face much more significant challenges in closing international transactions than those from other territories. Furthermore, Chinese companies pay premium of up to 15 to 20 percent simply because of origin.
Leveraging insights into perception issues China faces in key markets around the world, this report explores the communications issues Chinese companies should address when considering outbound M&A.
The Impact of an Economic Slowdown on the VCS - Keith Hickey, CFDGNatalieW
This presentation explores some of the main implications that the current economic climate might have on the voluntary sector and highlights some strategic responses to deal with these. It is from a NCVO Third Sector Foresight seminar.
3XE and HeroConf Workshop: Sentiment Analysis and Machine LearningWolfgang Digital
Kenia and Zoran recently took delivered this workshop at 3XE in Dublin and HeroConf in London, discussing the benefits of analysing and leveraging machines learning to better understand sentiment in digital advertising
How Digital Marking Can Pay For Itself - Amplify Digital Conference CorkWolfgang Digital
Wolfgangers, Anna and Beth, joined some of Ireland's leading digital influencers at a two-day digital marketing conference in Cork. Here are the slides from their talk on How to Digital Marking Can Pay For Itself
Wolfgang Essentials 2017 - 3 Things I Learnt About TreesWolfgang Digital
Wolfgang Digital held their annual digital marketing conference in the Google Foundry on June 16th 2017. This was the last talk of the day, where Al spoke about 3 things he learned about trees, and about Wolfgang Forestry.
Wolfgang Essentials 2017 - Audience Building with ContentWolfgang Digital
Wolfgang Digital held their annual digital marketing conference in the Google Foundry on June 16th 2017. Michaela spoke about building audiences and the value of email.
Wolfgang Essentials 2017 - Facebook Shopping - How To Steal Competitors' RevenueWolfgang Digital
Wolfgang Digital held their annual digital marketing conference in the Google Foundry on June 16th 2017. Natalie spoke about how to steal your competitors' revenue using Facebook Shopping.
Wolfgang Essentials 2017 - Google Shopping Eats SERPSWolfgang Digital
Wolfgang Digital held their annual digital marketing conference in the Google Foundry on June 16th 2017. Wolfganger Ciaran spoke about Google shopping and voice search changing the future of the SERP.
Wolfgang Essentials 2017 - Tracking In-Store Sales - ONLINE!Wolfgang Digital
Wolfgang Digital held their annual digital marketing conference in the Google Foundry on June 16th 2017. Wolfganger Sarah spoke about tracking in-store sales online with Facebook.
Wolfgang Essentials 2017 - The Future of Search Belongs to People! - Are You ...Wolfgang Digital
Wolfgang Digital held their annual digital marketing conference in the Google Foundry on June 16th 2017. Wil Reynolds from Seer Interactive came from Philadelphia to speak about the future of search.
Wolfgang Essentials 2017 - The Twin Tech Earthquakes of 2016Wolfgang Digital
Wolfgang Digital held their annual digital marketing conference in the Google Foundry on June 16th 2017. Al, Rob and Zoran spoke about the twin tech earthquakes of 2016.
Wolfgang Essentials 2017 - The Next Evolution of the Advertising ExperienceWolfgang Digital
Wolfgang Digital held their annual digital marketing conference in the Google Foundry on June 16th 2017. Wolfganger Darrel spoke about 360 video and VR - the next evolution of the advertising experience.
Wolfgang Essentials 2017 - Top Data Priority for 2017: AttributionWolfgang Digital
Wolfgang Digital held their annual digital marketing conference in the Google Foundry on June 16th 2017. Aidan Kenny from Google spoke about the top data priority for 2017 - cross channel measurement and attribution.
Wolfgangers Kenia and Roisin spoke at SMX London on May 24th 2017 about integrating search into cross- channel marketing campaigns. This is a case study on the importance of integration.
Wolfgang Digital's Head of Content, Michaela Simpson, spoke at Amsterdam's Content Marketing Fast Forward in May 2017. Michaele talks about how to bring savings and investments to life through content marketing.
Wolfgang Digital's Michaela and Kevin dive into the challenges faced by content marketers to demonstrate ROI. They bring their solutions to life through a successful case study, originally delivered at the 3XE Digital Marketing Conference in Croke Park, Dublin.
Mobilising Your Army of Brand Advocates - Wolfgang Digital at 3XE May 2016Wolfgang Digital
On May 11th 2016, Alan and Roisin spoke at 3XE at Croke Park in Dublin on the topic of 'Mobilising Your Army of Brand Advocates' covering the following topics:
* How to achieve 10x your social engagement rates
* Dramatically reduce your social media marketing costs
* Create campaigns "more native than native ads"
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
How to Use AI to Write a High-Quality Article that Ranks
Wolfgang Essentials 2016 - Constantin Gurdgiev - The Online Economy
1. At the Cross Roads of Growth
Constantin Gurdgiev
Middlebury Institute of International Studies, Monterey
TCD, Dublin
www.macroview.eu
June 2016
2. Some choices to be made…Topic 1: The Online Economy
Growth v Risks: Margins & Atomization
Topic 2: Old Media, New Media
The Demand Cliff Content Bubble
Topic 3: Data, Analytics & AI
Disrupting More Than Insights Social, Operating & Strategy Risks
Topic 4: Export Opportunities
Open Market Closed Demand
Topic 5: Irish Economy Through 2020
Crises Ghosts The Wings of Change
9. Content Bubble?
Media-driven inbound leads are still x1.5
more productive in generating traffic than
outbound leads
Inbound leads are 1/2 cost of outbound
leads, so margins should be improved
… but… content space is crowded:
social media converging to blogging platforms
(14% leads generation efficiency to 7%)
Vanity metrics:
reach ≠ engagement ≠ influence ≠ conversion
2T web users
5.3T online ads & 1.7T FB content items annually
10. Content space is crowded:
social media converging to blogging platforms
(14% leads gen to 7%)
Vanity metrics are a problem:
reach ≠ engagement ≠ influence ≠ conversion
2 trillion web users
5.3T online ads & 1.73T FB content items annually
Revolt of the Middle?
In 2010, 13 percent of Americans opted to forego TV
services
In 2015, the number was 19 percent
65% of those ages 18 to 29 had cable or satellite
service at home in 2015
Compared with 83 percent of those 50 or older
Of those who opted to “cut the cord” 84 percent had
“advanced internet access”
The key is instrumenting choice and empowering supply
Unique offer at commoditized price
Answer (hope): AI + Robotics
12. Cost rising
Systems stability falling
Degree of complexity in data
collection & connectivity
Reputational costs (data
ownership shift)
Analytics must align with models & intuition
Analytics will fade into data-driven demand
Supply side will fade into robotics, AI-based
design, behavioral modification & SCM
But humans will remain…
Value-Added Margins Challenge Eureka Moment
High value-added in commoditized
space
High informational potential in
design & development
Bridging the gap to market
The Analytics Value Curve
13. Social, Operating and Strategy Risks
In operations:
Smartest systems…
…yield dumbest fails
In production:
Complements
Substitutes
In interactions:
Aiding
Displacing
In strategy:
Tails
Uncertainty
Will over-reliance on analytics and
automation de-humanize the economy?
14. A Demand Plateau
Internet usage is showing
signs of fatigue
Flat growth 9% y/y, but 7% ex-India
De-accelerated steadily post-2008
(15% pa)
Geography is changing
Top 3 internet-enabled markets:
China, India, USA
Smartphones growth is
slowing
21% vs. 31% y/y
Smartphone shipments slowing 10% v
28% y/y -- lowest since 2008
16. Changing Patterns of the Norm
U.S., Old Europe, Japan
Secular stagnation:
Demand side
Supply side
Factor analysis
FX valuations, employment,
GDP growth & retail sales no
longer translate into global
trade growth
Demand geography
changes in EMs
Trade v domestic supply
17. Finance and Trade Disruption
Policy uncertainty is elevated
across the globe
Advanced economies lead…
…but EMs follow closely
Risk correlations are now more positive
Investment & Monetary Policies
remain challenging
Low policy rates not translating into
operating, trade & capex credit easing for
smaller firms
Currency wars continue to rage
But trade slowdown is a temporary
phenomena
As production & design become
increasingly individual / atomistic…
…through enablement via production &
supply technologies, design enablement &
AI…
Global Trade will become borderless to
facilitate transition to a new model of
demand & supply matching
18. Finance and Economic Disruption
Key factors
Financial sector: capital, margins, NPLs, regulatory charges)
Still re-trenching geographically
Competitive devaluations and QE-induced volatility
Indirect capital controls (Financial Repression)
20. View From the Top
Recovery shifting toward domestic
sectors
Investment (organic ex-FDI)
Retail sales Jan-Apr 16 growth ex-motors
~ similar to 2015 in value & volume
Value of sales growing slower than volume
Construction pick up is off extremely low
levels
Drivers for growth
ECB and the Euro
FDI and tax optimization
Domestic demand (ex-investment funds)
Reduced public sector drag
Recovery-related risks
Property prices and rents
Lack of business capex
Labor markets compression
Productivity growth
Return to fiscal profligacy
21. Has Irish Economy Decoupled from the Global?..
Global growth slowdown
World economy is expected to grow at
3.1-3.2 percent per annum in 2016-
2017
Well below historical average and
average for past episodes of recoveries
Irish growth trend
Irish growth is de-accelerating: total
domestic demand is expected to growth
4.7-4.8 percent in 2016 or ½ the rate of
2015 growth
Still, this is well above 2.9-3.3 percent
potential rate of growth
External drivers (inc. expected
tax amnesty in the U.S.)
Internal drivers (bouncing from
extreme losses)
Internal drivers to organic upside
22. Legacy of the Crises
Banking & finance 101
Mortgages
13.2% of all accounts were in arrears,
18.6% by value
207,624 accounts (23.5%) at risk (in
arrears or restructured with higher or
same level of debt)
31.1% of all mortgages by value
(EUR39.7 billion) were in at risk
Banking & finance 102
Lending
Total lending to Irish households down
2% in 2015
Personal credit down 4.2%
House lending down 1.7%
Credit advanced to Irish Resident SMEs
(ex-financial & property sectors) was
down 14.8% in 2015
New lending for Irish SMEs was up just
EUR245 mln y/y in 2015
Lack of consumer
credit pressures
demand and
investment
Risk mispricing
uncompetitive
distortions in
business credit
Pensions and
savings are under
pressure due to
NIRP
Lack of business
credit strategy
loss of future
productivity
23. Wings of Change
Economics of Growth 101
Irish Demand
Early risers
Gen-Jinx & Gen-Z with familial networks
High mobility lower risks & greater
opportunities (indigenous & foreign)
Relatively robust family formation rates
Low debt of younger generations
Labor market skew toward services
favors younger generation
Economics of Growth 102
Investment
Competitive institutions & regulatory
environment
Minus a skew in favor of MNCs
Highly open economy
High HK on-shoring potential
Enterprise culture is not prevalent, but
coincident with exporting culture
Financial risk
cushions are still
significant &
supportive of
demand growth
Challenge =
Opportunity:
lifting indigenous
exports & value-add
Relatively healthy
entrepreneurial
culture & high HK
mobility
State-controlled
sectors are yet to
face productivity
challenge
Editor's Notes
Topic 1: The Online Economy
Growth v Risks: Margins, Atomization, Platforms Exhaustion
Topic 1: The Online Economy
Growth v Risks: Margins, Atomization, Platforms Exhaustion
Topic 1: The Online Economy
Growth v Risks: Margins, Atomization, Platforms Exhaustion
In looking for ways to target Generation Z — those born between 1995 and 2010
The Demand Abyss Content Bubble
The Demand Abyss Content Bubble
The Demand Abyss Content Bubble
The Demand Abyss Content Bubble
http://www.livescience.com/2836-people-live-tv.html
http://www.pewinternet.org/2015/12/21/4-one-in-seven-americans-are-television-cord-cutters/
Topic 3: Data Analytics to AI
Disrupting More Than Insights Less E Risk, More SG & OB Risks
Topic 3: Data Analytics to AI
Disrupting More Than Insights Less E Risk, More SG & OB Risks
Topic 3: Data Analytics to AI
Disrupting More Than Insights Less E Risk, More SG & OB Risks
The Demand Abyss Content Bubble
Topic 4: Export Opportunities
Open Markets Closed Demand
The Demand Abyss Content Bubble
The Demand Abyss Content Bubble
The Demand Abyss Content Bubble
Topic 5: Irish Economy Through 2020
Brexit Ghosts The Real Wings of Change
The Demand Abyss Content Bubble
The Demand Abyss Content Bubble
In its biannual Economic Outlook, the OECD said that a tighter labour market will drive wages higher.
It also warned that wage growth may turn out to be stronger than projected, lifting consumer spending in the short run but pushing up inflation and eroding competitiveness over the medium term.
The report said that the Government may be tempted to spend more of the fruits of a growing economy.
But "given the vigorous expansion, the Government should avoid more fiscal stimulus than currently planned" so as to avoid the risk of overheating the economy, it added.
It noted that business investment - even when excluding the multinationals - has grown solidly.
But it cautioned that lending rates to SMEs are "among the highest in the Euro area", while tight credit conditions will continue to exert a drag on investment.
The OECD said that productivity growth in Ireland has been trending down for some time because of a slowdown in Knowledge Based Capital (KBC) investment.
A recent surge in KBC investment by multinational companies should, it said, lift productivity growth - although much of this surge may be related to the "onshoring" of intellectual property already used by these multinationals.
The organisation said the diffusion of innovation to smaller, Irish owned firms is likely to be limited by the weak linkages with the multinationals.
It has urged the Government to offer more direct research and development support to domestic SMES, rather than R&D tax credits, as is currently the case, which are more advantageous to multinationals.
Last year gross fixed capital formation grew by 28%, but this year the OECD said it is expecting growth of 10%, dropping to 4.3% next year.
Consumer spending should grow in line with labour earnings, although the OECD noted that debt repayment will likely keep its momentum in check.
It is projecting private consumption growth of 3% this year and next, down slightly form 3.5% last year.
Debt is also a factor in its assessment of the Government's budget stance.
It said the Government is on track towards its medium term goal of a balanced budget, but said most of the projected improvement in the deficit is due to the upswing in the economic cycle, rather than from specific budget actions.
Strong revenue growth and low interest costs should be used for a more rapid reduction of the "still high public debt", it added.
It also advised the Government to prioritise structural reforms that would get more people back to work by improving the efficiency of public employment services, so that growth can become more sustainable.
It said the unemployment rate fell to 9% last year, but noted that Ireland's employment rate remains low.
This year the OECD said it expects GDP to grow by 5% while total domestic demand is forecast to grow at 4.8% - half of last year's rate.
It had pencilled in export growth of 6% and import growth of 6.9% - both well down on last year's very strong figures of 14% and 16% respectively.
HICP inflation - at zero last year - is forecast at 0.3% this year and 2.2% in 2017, the Paris-based organisation said.
In its biannual Economic Outlook, the OECD said that a tighter labour market will drive wages higher.
It also warned that wage growth may turn out to be stronger than projected, lifting consumer spending in the short run but pushing up inflation and eroding competitiveness over the medium term.
The report said that the Government may be tempted to spend more of the fruits of a growing economy.
But "given the vigorous expansion, the Government should avoid more fiscal stimulus than currently planned" so as to avoid the risk of overheating the economy, it added.
It noted that business investment - even when excluding the multinationals - has grown solidly.
But it cautioned that lending rates to SMEs are "among the highest in the Euro area", while tight credit conditions will continue to exert a drag on investment.
The OECD said that productivity growth in Ireland has been trending down for some time because of a slowdown in Knowledge Based Capital (KBC) investment.
A recent surge in KBC investment by multinational companies should, it said, lift productivity growth - although much of this surge may be related to the "onshoring" of intellectual property already used by these multinationals.
The organisation said the diffusion of innovation to smaller, Irish owned firms is likely to be limited by the weak linkages with the multinationals.
It has urged the Government to offer more direct research and development support to domestic SMES, rather than R&D tax credits, as is currently the case, which are more advantageous to multinationals.
Last year gross fixed capital formation grew by 28%, but this year the OECD said it is expecting growth of 10%, dropping to 4.3% next year.
Consumer spending should grow in line with labour earnings, although the OECD noted that debt repayment will likely keep its momentum in check.
It is projecting private consumption growth of 3% this year and next, down slightly form 3.5% last year.
Debt is also a factor in its assessment of the Government's budget stance.
It said the Government is on track towards its medium term goal of a balanced budget, but said most of the projected improvement in the deficit is due to the upswing in the economic cycle, rather than from specific budget actions.
Strong revenue growth and low interest costs should be used for a more rapid reduction of the "still high public debt", it added.
It also advised the Government to prioritise structural reforms that would get more people back to work by improving the efficiency of public employment services, so that growth can become more sustainable.
It said the unemployment rate fell to 9% last year, but noted that Ireland's employment rate remains low.
This year the OECD said it expects GDP to grow by 5% while total domestic demand is forecast to grow at 4.8% - half of last year's rate.
It had pencilled in export growth of 6% and import growth of 6.9% - both well down on last year's very strong figures of 14% and 16% respectively.
HICP inflation - at zero last year - is forecast at 0.3% this year and 2.2% in 2017, the Paris-based organisation said.