These are the slides Brendan and Kevin used for their SEO talk at 3XE Conference in Croke Park, Dublin, on October 13th, 2016.

1. Let’s Talk about Links
Brendan Almack, Client Director | Kevin Moore, SEO Client Lead

2. Oh hi…

5. The Agenda
 Recent Major Algorithm Update
 Links & SEO
 The 3 Pillars of Link Building
 Link Building Strategies
 With & Without Content
 5 Tactics You Can Use Today
 Use These Tools
 Takeaways

7. Tools used regularly

8. Algorithm History.

12. SEO Pre-2012
Keywords Links

15. 200+

18. The 3 (Wolfgang) Pillars of Link Building…

23. Anchor text
Link velocity
Trust flow
Location on page
Outbound links
Nofollow vs folllow
Outbound link theme
Link density
Geographic location
Images with links
No. of links on page
Relevance of Content

24. Domain Authority (DA)
We use Open Site Explorer…

26. Real People

29. We use ahrefs…

30. Best Search

31. Those who do Those who do not

32. Content Driven Outreach
2 Recent Campaigns

33. Cost of Education Campaign

34. Cost of Education Campaign

35. Littlewoods Ireland – Blog Awards

36. Littlewoods Ireland – Blog Awards

37. Outreach without Content

38. Press Releases

39. Local Citations (NAP)

40. Local Citations (NAP)

41. Brand Mentions

42. Broken Link Building

43. Journalist Engagement

44. HARO – Help A Reporter Out

45. Outreach & Link Building Tools Used

46. 9 Key Takeaways
1. Apply the 3 Pillars of Link Building
2. Use Domain Authority to assess potential link quality
3. Be a Human!
4. Use ahrefs to review link diversity
5. Leverage Press Releases
6. Harness the Power of Local Citations
7. Google Alerts your Brand for Brand Mentions
8. Get Links from competitors Broken Links
9. Help a Reporter Out