An overview of contemporary market conditions, industry dynamics, and prevailing market pressures in the Australian printing industry.

1. Print Market Dynamics and Issues Impacting the Printing Industry Presented by: Hagop Tchamkertenian National Manager for Policy & Government Affairs Printing Industries Association of Australia

3. The Industry Value Chain Industry Data for 2009-2010 period Source: ABS * 2008-09 Industry demographics Economic Indicator Pulp, Paper & Converted Paper Product Manufacturing Printing and Printing Support Services Publishing Total Industry Employment 21,000 50,000 49,000 120,000 Wages/salaries $M 1,459 2,246 3,199 6,904 Turnover $M 9,727 9,252 13,181 32,160 Industry value added $M 2,633 4,034 7,091 13,758 Capital expenditure $M 537 676 513 1,726 Number of establishments* 225 7,064 2,879 10,168 Number of employing establishments * 126 4,240 1,364 5,730 Imports $M 2,916 1,027 815 4,758 Exports $M 996 314 230 1,540

22. Issues impacting on the industry

23. Issues impacting on the industry

25. Issues impacting on the industry

26. Issues impacting on the industry

27. Issues impacting on the industry

28. Issues impacting on the industry

30. The evolving communication dynamics It took more than 100 years for the number of users of print to reach 50 million. On the contrary: • It took radio 38 years to reach 50 million users. • It took television 13 years to reach 50 million users. • It took the Internet 4 years to reach 50 million users. • It took the iPod 3 years to reach 50 million users. But then: • Facebook added 100 million users in less than 9 months. • iPhone application downloads hit 1 billion in 9 months. • The number of Ashton Kutcher’s1 and Ellen DeGeneres’2 Twitter followers exceeds the entire population of Ireland, Norway, and Panama Source: Disrupting the future Joseph W. Webb, Ph.D. and Richard M. Romano

31. The evolving communication dynamics

32. Source: Disrupting the future Joseph W. Webb, Ph.D. and Richard M. Romano The evolving communication dynamics

36. Thank You For Your Attention Hagop Tchamkertenian National Manager for Policy & Government Affairs Printing Industries Association of Australia [email_address] Mob: 0414 953 271 Ph: 02 8789 7361