On June 10th 2016, Wolfgang Digital held their annual marketing event in The Foundry, at Google in Dublin. Brendan discussed offline and online budgets during part two of the event. These are his slides.
The document summarizes the results of Promotional Products Week (PPW) 2017, which was an initiative to raise money for Alzheimer's Society. Key findings include:
- The BPMA Twitter account reached over 113,000 impressions during PPW week, gaining 87 new followers.
- Ads helped extend the campaign's reach, generating over 3,000 website hits compared to 2,289 in September.
- Over £2,400 was raised for Alzheimer's Society, though the £10,000 goal was not reached. Fundraising will continue through the rest of the year.
- PPW 2017 successfully increased engagement across social media and gained exposure through industry publications and blogs.
The document provides tips on internet marketing for selling products and services online. It discusses developing a website, e-commerce, social media marketing, and tools like search engine optimization, email marketing, and analytics. Specific tips are given around Rene Looper's experience developing websites for hotels and B&Bs she was involved with from 1999 to present. These include getting 80% of business from the internet within 3 years of launching the site for one property. The importance of managing online reputation on sites like TripAdvisor is also mentioned.
Wolfgang Essentials 2016 - Critical Content & VideoWolfgang Digital
On June 10th 2016, Wolfgang Digital held their annual marketing event in The Foundry, at Google in Dublin. Michaela and Kenia discussed content and video during part two.
On June 10th 2016, we held our annual Wolfgang Essentials event at The Foundry, at Google in Dublin. The last part of the talk consisted of a short series of talks:
Luke: Essential SEO - The Spider Trap
Daniel: Essential SEO - The Native Ad Play
Kevin: Essential SEO - Structured Data
Kenia: Facebook Video VS Youtube
Roisin: The Authentic Advertising Revolution
Anna: The Facebook Audience Triple Play
John: Calculate Your In-store Conversions
Beth: The Web's Most Underrated Conversion Tactic
Alan: SERP Trend
Wolfgang Essentials 2016 - Essential Adwords UpdatesWolfgang Digital
This document discusses strategies for improving performance on Google AdWords campaigns. It finds that mobile performance is increasingly important and optimizations should start with mobile. It recommends using call-only campaigns for call-focused keywords and click-to-call ads for others. Native Gmail ads and customer matching are presented as ways to target competitors' customers and existing customers. AdWords scripts are highlighted as a way to automate optimizations, mitigate external factors, and create more compelling ad messages. The key takeaways emphasize focusing on mobile, using call campaigns and click-to-call ads appropriately, targeting competitors with Gmail ads, leveraging customer lists, and solving business problems with scripts.
Wolfgang Essentials 2016 - The 3 Dimensions Of Channel AttributionWolfgang Digital
On June 10th 2016, Wolfgang Digital held their annual marketing event in The Foundry, at Google in Dublin. David and Zoran discussed Channel Attribution during part two of the event.
Wolfgang Essentials 2016 - Constantin Gurdgiev - The Online EconomyWolfgang Digital
On June 10th 2016, Wolfgang Digital held their annual marketing event in The Foundry, at Google in Dublin. One of the speakers was the renowned economist Constantin Gurdgiev, who spoke on a couple of different topics relating to The Online Economy during part one of the event. These are his slides.
The document summarizes the results of Promotional Products Week (PPW) 2017, which was an initiative to raise money for Alzheimer's Society. Key findings include:
- The BPMA Twitter account reached over 113,000 impressions during PPW week, gaining 87 new followers.
- Ads helped extend the campaign's reach, generating over 3,000 website hits compared to 2,289 in September.
- Over £2,400 was raised for Alzheimer's Society, though the £10,000 goal was not reached. Fundraising will continue through the rest of the year.
- PPW 2017 successfully increased engagement across social media and gained exposure through industry publications and blogs.
The document provides tips on internet marketing for selling products and services online. It discusses developing a website, e-commerce, social media marketing, and tools like search engine optimization, email marketing, and analytics. Specific tips are given around Rene Looper's experience developing websites for hotels and B&Bs she was involved with from 1999 to present. These include getting 80% of business from the internet within 3 years of launching the site for one property. The importance of managing online reputation on sites like TripAdvisor is also mentioned.
Wolfgang Essentials 2016 - Critical Content & VideoWolfgang Digital
On June 10th 2016, Wolfgang Digital held their annual marketing event in The Foundry, at Google in Dublin. Michaela and Kenia discussed content and video during part two.
On June 10th 2016, we held our annual Wolfgang Essentials event at The Foundry, at Google in Dublin. The last part of the talk consisted of a short series of talks:
Luke: Essential SEO - The Spider Trap
Daniel: Essential SEO - The Native Ad Play
Kevin: Essential SEO - Structured Data
Kenia: Facebook Video VS Youtube
Roisin: The Authentic Advertising Revolution
Anna: The Facebook Audience Triple Play
John: Calculate Your In-store Conversions
Beth: The Web's Most Underrated Conversion Tactic
Alan: SERP Trend
Wolfgang Essentials 2016 - Essential Adwords UpdatesWolfgang Digital
This document discusses strategies for improving performance on Google AdWords campaigns. It finds that mobile performance is increasingly important and optimizations should start with mobile. It recommends using call-only campaigns for call-focused keywords and click-to-call ads for others. Native Gmail ads and customer matching are presented as ways to target competitors' customers and existing customers. AdWords scripts are highlighted as a way to automate optimizations, mitigate external factors, and create more compelling ad messages. The key takeaways emphasize focusing on mobile, using call campaigns and click-to-call ads appropriately, targeting competitors with Gmail ads, leveraging customer lists, and solving business problems with scripts.
Wolfgang Essentials 2016 - The 3 Dimensions Of Channel AttributionWolfgang Digital
On June 10th 2016, Wolfgang Digital held their annual marketing event in The Foundry, at Google in Dublin. David and Zoran discussed Channel Attribution during part two of the event.
Wolfgang Essentials 2016 - Constantin Gurdgiev - The Online EconomyWolfgang Digital
On June 10th 2016, Wolfgang Digital held their annual marketing event in The Foundry, at Google in Dublin. One of the speakers was the renowned economist Constantin Gurdgiev, who spoke on a couple of different topics relating to The Online Economy during part one of the event. These are his slides.
Wolfgang Essentials 2016 - Essential Facebook UpdatesWolfgang Digital
On June 10th 2016, Wolfgang Digital held their annual marketing event in The Foundry, at Google in Dublin. Roisin discussed recent Facebook updates during part one of the event. These are her slides.
Wolfgang Essentials 2016 - The Cross-Channel Gospel ChoirWolfgang Digital
On June 10th 2016, Wolfgang Digital held their annual marketing event in The Foundry, at Google in Dublin. Alan Coleman, CEO of Wolfgang, spoke about Cross Channel Marketing during part one of the event. These are his slides.
This document contains an agenda for a marketing meeting that includes discussions on paid search, display advertising, user-generated content, search engine optimization, and social media marketing. Some key topics include new innovations in Google AdWords, best practices for Facebook advertising, leveraging user data to improve customer loyalty and advocacy, and conducting an SEO audit to improve organic traffic. The document provides examples and case studies to illustrate strategies across different channels.
Wolfgang Digital at HeroConf London 2016 - The Facebook Conundrum SolvedWolfgang Digital
This document discusses how using Facebook audiences can make Facebook a more valuable advertising channel than it may seem. It provides examples of how qualifying Facebook audiences at different stages of the purchase funnel, like awareness, interest, and conversions, can improve results. Combining Facebook advertising with Google AdWords audiences and analytics can further boost performance by targeting the right people with the right messages.
For HeroConf: 4 Search Query Focused Techniques You Must Be Using in Your Sho...Impression
This session will guide you through advanced applications of search query filtering for Shopping campaigns. Discover 4 advanced ways to proactively use search queries to improve your ROI and explore how considering user intent, analysing product performance and utilizing RLSA audience targeting will open up new possibilities for advertisers to use search queries more effectively. You will learn:
The 4 techniques
Real-life examples of how the techniques have individually improved ROI of already successful Shopping campaigns
How to use the hidden AdWords column which matches product ID and search query data
Liam Wade
IMPRESSION DIGITAL
The slidedeck for my presentation at HeroConf 2015 in Portland. In this presentation I go over the various formulas in Excel that I use in managing PPC accounts and making things as efficient as possible.
As one of the slides state: 'One does not simply study Excel', this presentation serves the purpose of inspiring people by showing the possiblities and options Excel has to offer (in general and to those in PPC).
Ultimate goal would be to have everyone who looked at Excel as 'a problem' to see it as 'the solution to some problems'.
Wolfgang Essentials 2016 - The Export OpportunityWolfgang Digital
On June 10th 2016, Wolfgang Digital held their annual marketing event in The Foundry, at Google in Dublin. Stephen Drumm of Google spoke about The Export Opportunity during part two.
Don't Boost: Making The Most Out Of Facebook Ads Sculpt
In a time of ever-changing social media obstacles, it's inevitable you'll be tempted to dip your toes into the waters of paid social media advertising. But is it worth it? Can you afford it? More importantly, can you afford not to do it?
On October 8th, 2014, Josh Krakauer of Sculpt helped answer the question that has existed longer than Facebook's "Boost" button: "How do I make the most out of
social ads without throwing money away?"
Learn more about Sculpt: http://wearesculpt.com/
This document is a report on Facebook advertising benchmarks from January to March 2013. It provides data on key performance indicators (KPIs) like click-through rate, cost per click, and cost per impression for different Facebook ad types, industries, and countries. The report finds that sponsored stories generally have higher app install/page like rates than non-sponsored ads, though at a higher cost. Industries like telecom and publishing see above average click-through rates. Countries with top engagement include Venezuela, the United States, and the United Kingdom.
Do you want to learn how to get better results on Facebook? View Rocco's #SEJThinkTank webinar to learn 15 methods to optimize existing campaigns and dive into more complex and effective Facebook Ads marketing strategies
What Would Beyonce Do? 5 Fierce PPC Tactics To Make Your Account A Superstar ...Maddie Cary Deuel
What do PPC and Beyoncé have in common (besides everyone loving them?) They bring people together! In this session, paid search expert Maddie Cary reimagines Beyoncé hits to help your campaigns dominate the Google "charts,"
The CMO Survey Highlights and Insights February 2017christinemoorman
The CMO Survey is administered twice a year via an Internet survey to collect and disseminate the opinions of top marketers. It aims to predict market trends and improve marketing value. The February 2017 survey was the 18th administration, with 388 respondents out of 2813 marketers contacted, a 13.8% response rate. Results are reported in aggregate form or by industry/firm characteristics. The survey covers topics like the economy, growth strategies, marketing spending, performance, social media, mobile, jobs, leadership and analytics.
Entertaining the world, BBC WORLD by Vincent Sider at ICEEFETS 2013ICEEFEST2013
This document discusses BBC Worldwide's use of social media. It outlines their shift from a destination strategy focused on their own websites to a distributed strategy leveraging third-party platforms like Facebook and Twitter. This allowed them to access larger existing audiences at a lower cost but led to issues around traffic and revenue when Facebook changed its algorithm. BBC Worldwide is now diversifying its traffic sources and focusing on creating engaging social content and user generated content to address these issues.
The document discusses the importance of integrating internet marketing into business marketing plans for 2010. It notes that internet usage and online consumer behavior has significantly changed, with many customers now researching and making purchasing decisions online. The document then provides an overview of various internet marketing strategies like search engine optimization, online advertising, social media, email marketing, and viral marketing. It argues that with consumers increasingly using the internet, internet marketing needs to be part of company marketing plans to effectively reach customers and survive in today's digital business environment.
This document discusses the importance of integrating internet marketing into business marketing plans for 2010. It provides examples of internet marketing strategies like maintaining a website, social media marketing, search engine optimization, email marketing, and viral marketing. Research shows that internet usage and online consumer behavior continues to grow, with more customers using the internet to research purchases. Therefore, businesses need an internet marketing plan and presence to survive and reach their customer base.
This presentation on High Performance Content Marketing is from Raconteur's event for senior marketers in London, September 2015. Experts from Quartz, The Marketing Practice, and the Chartered Institute of Marketing shared their insights.
Role of Digital in Media Mix: Understanding Digital Marketing and Getting it ...Capgemini
Why digital media matters
Capgemini Consulting conducted a joint study with Havas Media seeking to highlight some of the proven results of digital media, as well as its contribution to a multimedia plan.
In this paper, we highlight why marketers must pay close attention to digital media and how it can help them achieve higher ROI by complementing traditional advertising. We conclude with a set of actionable recommendations on getting digital marketing right.
Amy McGeever of Mesh Strategies speaking at the TEN Conference held on on 9 March 2010 and organised by Rapidata, HomeMade Digital and Artez Interactive. Presentation topic: Things you'll need for success when running a digital fundraising campaign. Features a case study from the NSPCC's Letter from Santa campaign.
Digital marketing involves promoting brands and ideas online through websites, social media, email, and mobile apps. It allows marketers to interact with consumers and target ads to people with similar interests, making it a popular and cost-effective option compared to traditional marketing. Digital marketing branches into categories like social media marketing, content marketing, affiliate marketing, search engine optimization, and email marketing. Traditional marketing refers to offline methods like print, television, radio, direct mail and telemarketing that are still used alongside digital strategies.
Wolfgang Essentials 2016 - Essential Facebook UpdatesWolfgang Digital
On June 10th 2016, Wolfgang Digital held their annual marketing event in The Foundry, at Google in Dublin. Roisin discussed recent Facebook updates during part one of the event. These are her slides.
Wolfgang Essentials 2016 - The Cross-Channel Gospel ChoirWolfgang Digital
On June 10th 2016, Wolfgang Digital held their annual marketing event in The Foundry, at Google in Dublin. Alan Coleman, CEO of Wolfgang, spoke about Cross Channel Marketing during part one of the event. These are his slides.
This document contains an agenda for a marketing meeting that includes discussions on paid search, display advertising, user-generated content, search engine optimization, and social media marketing. Some key topics include new innovations in Google AdWords, best practices for Facebook advertising, leveraging user data to improve customer loyalty and advocacy, and conducting an SEO audit to improve organic traffic. The document provides examples and case studies to illustrate strategies across different channels.
Wolfgang Digital at HeroConf London 2016 - The Facebook Conundrum SolvedWolfgang Digital
This document discusses how using Facebook audiences can make Facebook a more valuable advertising channel than it may seem. It provides examples of how qualifying Facebook audiences at different stages of the purchase funnel, like awareness, interest, and conversions, can improve results. Combining Facebook advertising with Google AdWords audiences and analytics can further boost performance by targeting the right people with the right messages.
For HeroConf: 4 Search Query Focused Techniques You Must Be Using in Your Sho...Impression
This session will guide you through advanced applications of search query filtering for Shopping campaigns. Discover 4 advanced ways to proactively use search queries to improve your ROI and explore how considering user intent, analysing product performance and utilizing RLSA audience targeting will open up new possibilities for advertisers to use search queries more effectively. You will learn:
The 4 techniques
Real-life examples of how the techniques have individually improved ROI of already successful Shopping campaigns
How to use the hidden AdWords column which matches product ID and search query data
Liam Wade
IMPRESSION DIGITAL
The slidedeck for my presentation at HeroConf 2015 in Portland. In this presentation I go over the various formulas in Excel that I use in managing PPC accounts and making things as efficient as possible.
As one of the slides state: 'One does not simply study Excel', this presentation serves the purpose of inspiring people by showing the possiblities and options Excel has to offer (in general and to those in PPC).
Ultimate goal would be to have everyone who looked at Excel as 'a problem' to see it as 'the solution to some problems'.
Wolfgang Essentials 2016 - The Export OpportunityWolfgang Digital
On June 10th 2016, Wolfgang Digital held their annual marketing event in The Foundry, at Google in Dublin. Stephen Drumm of Google spoke about The Export Opportunity during part two.
Don't Boost: Making The Most Out Of Facebook Ads Sculpt
In a time of ever-changing social media obstacles, it's inevitable you'll be tempted to dip your toes into the waters of paid social media advertising. But is it worth it? Can you afford it? More importantly, can you afford not to do it?
On October 8th, 2014, Josh Krakauer of Sculpt helped answer the question that has existed longer than Facebook's "Boost" button: "How do I make the most out of
social ads without throwing money away?"
Learn more about Sculpt: http://wearesculpt.com/
This document is a report on Facebook advertising benchmarks from January to March 2013. It provides data on key performance indicators (KPIs) like click-through rate, cost per click, and cost per impression for different Facebook ad types, industries, and countries. The report finds that sponsored stories generally have higher app install/page like rates than non-sponsored ads, though at a higher cost. Industries like telecom and publishing see above average click-through rates. Countries with top engagement include Venezuela, the United States, and the United Kingdom.
Do you want to learn how to get better results on Facebook? View Rocco's #SEJThinkTank webinar to learn 15 methods to optimize existing campaigns and dive into more complex and effective Facebook Ads marketing strategies
What Would Beyonce Do? 5 Fierce PPC Tactics To Make Your Account A Superstar ...Maddie Cary Deuel
What do PPC and Beyoncé have in common (besides everyone loving them?) They bring people together! In this session, paid search expert Maddie Cary reimagines Beyoncé hits to help your campaigns dominate the Google "charts,"
The CMO Survey Highlights and Insights February 2017christinemoorman
The CMO Survey is administered twice a year via an Internet survey to collect and disseminate the opinions of top marketers. It aims to predict market trends and improve marketing value. The February 2017 survey was the 18th administration, with 388 respondents out of 2813 marketers contacted, a 13.8% response rate. Results are reported in aggregate form or by industry/firm characteristics. The survey covers topics like the economy, growth strategies, marketing spending, performance, social media, mobile, jobs, leadership and analytics.
Entertaining the world, BBC WORLD by Vincent Sider at ICEEFETS 2013ICEEFEST2013
This document discusses BBC Worldwide's use of social media. It outlines their shift from a destination strategy focused on their own websites to a distributed strategy leveraging third-party platforms like Facebook and Twitter. This allowed them to access larger existing audiences at a lower cost but led to issues around traffic and revenue when Facebook changed its algorithm. BBC Worldwide is now diversifying its traffic sources and focusing on creating engaging social content and user generated content to address these issues.
The document discusses the importance of integrating internet marketing into business marketing plans for 2010. It notes that internet usage and online consumer behavior has significantly changed, with many customers now researching and making purchasing decisions online. The document then provides an overview of various internet marketing strategies like search engine optimization, online advertising, social media, email marketing, and viral marketing. It argues that with consumers increasingly using the internet, internet marketing needs to be part of company marketing plans to effectively reach customers and survive in today's digital business environment.
This document discusses the importance of integrating internet marketing into business marketing plans for 2010. It provides examples of internet marketing strategies like maintaining a website, social media marketing, search engine optimization, email marketing, and viral marketing. Research shows that internet usage and online consumer behavior continues to grow, with more customers using the internet to research purchases. Therefore, businesses need an internet marketing plan and presence to survive and reach their customer base.
This presentation on High Performance Content Marketing is from Raconteur's event for senior marketers in London, September 2015. Experts from Quartz, The Marketing Practice, and the Chartered Institute of Marketing shared their insights.
Role of Digital in Media Mix: Understanding Digital Marketing and Getting it ...Capgemini
Why digital media matters
Capgemini Consulting conducted a joint study with Havas Media seeking to highlight some of the proven results of digital media, as well as its contribution to a multimedia plan.
In this paper, we highlight why marketers must pay close attention to digital media and how it can help them achieve higher ROI by complementing traditional advertising. We conclude with a set of actionable recommendations on getting digital marketing right.
Amy McGeever of Mesh Strategies speaking at the TEN Conference held on on 9 March 2010 and organised by Rapidata, HomeMade Digital and Artez Interactive. Presentation topic: Things you'll need for success when running a digital fundraising campaign. Features a case study from the NSPCC's Letter from Santa campaign.
Digital marketing involves promoting brands and ideas online through websites, social media, email, and mobile apps. It allows marketers to interact with consumers and target ads to people with similar interests, making it a popular and cost-effective option compared to traditional marketing. Digital marketing branches into categories like social media marketing, content marketing, affiliate marketing, search engine optimization, and email marketing. Traditional marketing refers to offline methods like print, television, radio, direct mail and telemarketing that are still used alongside digital strategies.
Truvo partnered with MSN Ireland to launch TruvoMySite, a service allowing businesses to have an online presence. Truvo developed a rich media campaign on MSN Ireland's homepage to promote TruvoMySite. The campaign utilized striking videos on the homepage takeover to attract customers and shift perceptions of Truvo. The campaign exceeded objectives with over 3 million impressions and a high click-through rate, demonstrating the success of creative innovation and trusted media partners.
Amy McGeever's presentation from Ten! Tips on how to make a digital fundraising campaign a succes using a case study from the NSPCC's Letter from Santa campaign.
Vn digital consumer behaviour cpg & retail052016Hugh Vo
Vietnam has a large and growing online population, with 44 million internet users spending an average of 8 hours per day online across devices. 25% of Vietnamese internet users are "multi-screeners" who use both desktops and smartphones. While TV is still a main focus, 32% of TV and internet users go online through other devices while watching TV. Search engines and online video are very popular online activities. However, there is a significant mismatch between how consumers spend their time online and companies' allocation of advertising spending.
Vietnam has a large and growing online population, with 44 million internet users spending an average of 8 hours per day online across devices. 25% of Vietnamese internet users are "multi-screeners" who use both desktops and smartphones. While TV is still a main focus, 32% of TV and internet users go online through other devices while watching TV. Search engines and online video are very popular online activities. However, there is a significant mismatch between how consumers spend their time online and companies' allocation of advertising spending.
This document discusses the growing digital landscape in Vietnam. Some key points:
- Over 44 million people in Vietnam now use the internet, spending an average of 8 hours per day online across multiple devices.
- Majority of the target age group for FMCG/retail brands are now online, with internet penetration rates ranging from 42-86% depending on age.
- Many consumers are "multi-screeners", accessing the internet across desktop, smartphone and other devices.
- Popular online activities include using search engines, watching video content, finding product information, and chatting/messaging.
- However, there is a significant mismatch between how consumers spend their time online and how brands allocate their media spending.
This document discusses effective marketing and fundraising for charities. It begins by defining marketing as communicating the value of a product or service to customers to promote sales, while fundraising is soliciting voluntary donations from individuals, businesses or organizations. It then provides examples of successful marketing campaigns from charities and emphasizes the importance of having integrated systems between fundraising and finance to track donations and allocate funds properly. Key aspects highlighted include making donations easy, putting donors first, using impactful stories, and measuring outcomes to determine the most effective fundraising strategies. The document advocates for finance departments to collaborate with and support marketing and fundraising teams.
Almost all SMBs in Europe use social media, with LinkedIn being the top platform. SMBs are experiencing widespread year-on-year growth and see social media as key to meeting business challenges. SMBs report that social media and lead generation are major contributors to growing customer numbers and revenue. They are looking for clear, helpful content on financial products and services to build confidence in financial brands.
Why are we doing Content Marketing? How is it being measured (good and bad examples)? How can we increase the ROI we are getting?
My presentation (with added notes for explanation) from Raconteur's High Performance Content event on 9 September 2015.
This presentation features information on the costs associated with advertising on the internet, and more specifically on social media.
Find more on www.p2psocialmediaguide.wikifoundruy.
Engage and convert - The New Rules for Success in Digital Advertising finalMarketo
Hear Ray Coppinger, Senior Digital Marketing Manager at Marketo, and Adam Levinson, Customer Success Manager at Optimizely, as they explore the state of digital advertising, identify the building blocks of a successful strategy, and outline how a culture of optimisation is critical to digital advertising success.
Growth Without the Guesswork: Measuring ROI Beyond Commercial SalesFalcon.io
Some folks may think that an immediate bump in sales revenue is the only way to gauge the ROI of a marketing campaign. Of course, measuring the results of any campaign is more complex than simply tracking conversions. The real key to success lies in making sure to understand the value of less obvious metrics. How does one quantify brand awareness, brand purpose, influencer marketing or content marketing and do you even need to? Unfortunately, unlike other marketing techniques, there's no quick and simple way to gauge the success of such a marketing approach. The metrics involved in this new type of advertising are still mostly a mystery to many businesses. Without proper parameters, there's no way to tell how well a campaign did. This session will focus on the methods you can use to show the ROI of your work when it’s not as apparent to some. You'll learn:
How to assess your ROI from a non-monetary perspective
How to prove the value of influencer marketing
How to set up hypotheses, test them and learn
Watch On-Demand: https://www.falcon.io/cmp/roi-resources/
Similar to Wolfgang Essentials 2016 - Migrating Offline Budget Online (20)
3XE and HeroConf Workshop: Sentiment Analysis and Machine LearningWolfgang Digital
Kenia and Zoran recently took delivered this workshop at 3XE in Dublin and HeroConf in London, discussing the benefits of analysing and leveraging machines learning to better understand sentiment in digital advertising
How Digital Marking Can Pay For Itself - Amplify Digital Conference CorkWolfgang Digital
Wolfgangers, Anna and Beth, joined some of Ireland's leading digital influencers at a two-day digital marketing conference in Cork. Here are the slides from their talk on How to Digital Marking Can Pay For Itself
Wolfgang Essentials 2017 - 3 Things I Learnt About TreesWolfgang Digital
Wolfgang Digital held their annual digital marketing conference in the Google Foundry on June 16th 2017. This was the last talk of the day, where Al spoke about 3 things he learned about trees, and about Wolfgang Forestry.
Wolfgang Essentials 2017 - Audience Building with ContentWolfgang Digital
Wolfgang Digital held their annual digital marketing conference in the Google Foundry on June 16th 2017. Michaela spoke about building audiences and the value of email.
Wolfgang Essentials 2017 - Facebook Shopping - How To Steal Competitors' RevenueWolfgang Digital
Wolfgang Digital held their annual digital marketing conference in the Google Foundry on June 16th 2017. Natalie spoke about how to steal your competitors' revenue using Facebook Shopping.
Wolfgang Essentials 2017 - Google Shopping Eats SERPSWolfgang Digital
Wolfgang Digital held their annual digital marketing conference in the Google Foundry on June 16th 2017. Wolfganger Ciaran spoke about Google shopping and voice search changing the future of the SERP.
Wolfgang Essentials 2017 - Tracking In-Store Sales - ONLINE!Wolfgang Digital
Wolfgang Digital held their annual digital marketing conference in the Google Foundry on June 16th 2017. Wolfganger Sarah spoke about tracking in-store sales online with Facebook.
Wolfgang Essentials 2017 - The Future of Search Belongs to People! - Are You ...Wolfgang Digital
Wolfgang Digital held their annual digital marketing conference in the Google Foundry on June 16th 2017. Wil Reynolds from Seer Interactive came from Philadelphia to speak about the future of search.
Wolfgang Essentials 2017 - The Twin Tech Earthquakes of 2016Wolfgang Digital
The document discusses societal revolutions as moments when we figured out how to increase output, specifically mentioning the Agricultural Revolution, Industrial Revolution, and emerging Intelligence Revolution. It also discusses how attention and intelligence will become increasingly valuable commodities, and how artificial intelligence is advancing capabilities like beating Go champions and gaining a decade of translation progress overnight. Secret projects are aimed at optimizing marketing campaigns using all available online and offline data.
Wolfgang Essentials 2017 - The Next Evolution of the Advertising ExperienceWolfgang Digital
Wolfgang Digital held their annual digital marketing conference in the Google Foundry on June 16th 2017. Wolfganger Darrel spoke about 360 video and VR - the next evolution of the advertising experience.
Wolfgang Essentials 2017 - Top Data Priority for 2017: AttributionWolfgang Digital
Wolfgang Digital held their annual digital marketing conference in the Google Foundry on June 16th 2017. Aidan Kenny from Google spoke about the top data priority for 2017 - cross channel measurement and attribution.
Wolfgangers Kenia and Roisin spoke at SMX London on May 24th 2017 about integrating search into cross- channel marketing campaigns. This is a case study on the importance of integration.
Wolfgang Digital's Head of Content, Michaela Simpson, spoke at Amsterdam's Content Marketing Fast Forward in May 2017. Michaele talks about how to bring savings and investments to life through content marketing.
Wolfgang Digital's Michaela and Kevin dive into the challenges faced by content marketers to demonstrate ROI. They bring their solutions to life through a successful case study, originally delivered at the 3XE Digital Marketing Conference in Croke Park, Dublin.
This document provides guidance on setting up and using Facebook's Offline Events tool to measure Return on Ad Spend (ROAS) from offline sales generated by social media campaigns. It outlines how to track offline events by setting up event tracking in ads, collecting customer data, mapping data to event types, and reporting offline events and sales in the Campaign Dashboard. Tips are provided such as including country codes, uploading only new data, and using offline events to demonstrate the impact of digital ads on offline sales.
Mobilising Your Army of Brand Advocates - Wolfgang Digital at 3XE May 2016Wolfgang Digital
This document discusses the use of user generated content (UGC) in social media marketing. It provides three case studies of companies that successfully used UGC: iClothing engaged loyal customers to generate photos with the #iWear hashtag, increasing engagement and revenue; 53 Degrees North created content on a small budget with the #53DegreesNorthChallenge; and Tesco Ireland built trust with the #socialboosts campaign to improve sentiment towards the brand. The document emphasizes that authentic UGC generates more engagement than professional content and that paid promotion is needed to kickstart UGC campaigns.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
30. Takeaways
1. You’re spending too much on press.
1. Understand how your customer consumes media to help guide
marketing channel selection.
2. If reach is a KPI, Facebook will win and will be cheaper.
3. Use digital to help you build a multi-channel approach.
Editor's Notes
Across Europe, growth of digital ad spend averaged at 13.1pc.
However, Ireland topped the poll with a 29pc surge in digital ad spend.
This is more than double the European average of 13% growth - See more at: http://www.wolfgangdigital.com/blog/ireland-digital-marketers-euro-2016#sthash.UB4AZ7pE.dpuf
Is there another version of this graph
Total digital spending reached an estimated €340 million in 2015
This represent 41% (combining IAB digital figures with Core Media market figures).
Globally it’s 30%.
Emarketer.
We’re about 4 years behind the UK. They were at 41% back in 2012
This represent 41% (combining IAB digital figures with Core Media market figures).
Globally it’s 30%.
What can we do to stimulate further growth in digital advertising spend
Harder sell to the boss to get more budget
So maybe it has to come from somewhere else
2014
http://stakeholders.ofcom.org.uk/binaries/research/cross-media/2014/Digital_Day_2014_Overview_of_Findings.pdf
1% of our time is spent on press
Look at 2012 media scope report for consumption of digital media
Who picked up a newspaper
Claims a ROAS of 39
1 in 4 of all sales driven by media are driven by print advertising
Claims a ROAS of 39
1 in 4 of all sales driven by media are driven by print advertising
Paid over 70 million. One of the biggest pay packets in the coporoate world
Admitted that they were uncomfortable with the proportion of ad spend going on press
They were brave enough to do something about it
Give the Facebook reach figure here
Show creatives
Our creative approach to building this journey was going to be particularly important, especially for metrics beyond reach. For example, we were conscious that we didn’t want to negatively impact engagement rate on Facebook.
Need to build a universal list that can be segmented.
Emarketer.
We’re about 4 years behind the UK. They were at 41% back in 2012
When is the last time you cut out a press ad and gave it to your friend?
Targeting dog owners, dog training, people who like particular dog breeds
77% uplift in store vs the previous when the sale was also on?
Emarketer.
We’re about 4 years behind the UK. They were at 41% back in 2012