Wolfgang Essentials 2016 - The Export Opportunity

•Download as PPTX, PDF•

0 likes•219 views

On June 10th 2016, Wolfgang Digital held their annual marketing event in The Foundry, at Google in Dublin. Stephen Drumm of Google spoke about The Export Opportunity during part two.

3 Billion
Peopleareonlineglobally
EcommerceSalesin2014Worldwide
Over $1.4 Trillion1 in 3
Wouldbuyfromabroadifproducts orserviceswerecheaperorbetter

Common Export barriers
Cost UncertaintyTime

FindSales
Opportunities
ReachNew
Customers
Communicate
inAnyLanguage
DevelopUnique Local
Strategies
24
1

translate.google.com/globalmarketfinder
Findsalesopportunities aroundtheglobe
Global Market Finder

What domyglobal customersdoonline?
www.consumerbarometer.com
Consumer Barometer

Google Trends
FindSalesOpportunities
www.google.com/trends/
Understand HowYour New
Audience Searches

Google Trends
FindSalesOpportunities
www.google.com/trends/
Compare Markets & Identify
Where the Demand is

$<div id=“google_translate_elem ent”></div><script> Function googleTranslateElementIni t() { new google. Translate.TranslateElemen t({ pageLanguage: ‘en’ HOME HOTELS CARS FLIGHTS OFFERS Booking Your Flight is Easy! Weekend Flights from Top Hotels “I am the owner of a hotel in Edinburgh.” INICIO HOTELES COCHES VUELOS OFERTAS Reserva tu vuelo es muy fácil! Los fines de semana desde Mejores Hoteles “Yo soy el dueño de un hotel en Edimburgo.” Internationaliseyourwebsite translate.google.com/manager/website/ Google Translate Plug-In$

270 Hotels in Edinburgh– Availability and Low Prices.
www.travelabchotels.com/Hoteis-Ediinburgh - travlenow.com is rated
Sign up to get a 65% discount!
856 comments
Cheap Hotels
Most Popular Hotels
Luxury Hotels
Best Rated Hotels
270 Hoteles en Edimburgo - Disponibilidad y precios económicos.
www.travelabchotels.com/Hoteles-Edimburgo - travlenow.com is rated
Ahorre hasta un 65% en su reserva!
(856 comentarios)
Hoteles Económicos
Hoteles Más Populares
Hoteles de Lujo
Hoteles Recomendados
translate.google.com/toolkit/
Addressglobalcustomersintheirownlanguage
Google Translate Toolkit

Develop your Localstrategy
Electronic payments Shipping and
Logistics
Custom, Taxes and
Duties
Insurance Legal Customer Support

Wolfgang Essentials 2016 - The Export Opportunity

Digital marketing involves using digital technologies like the internet and mobile devices to promote products and services to customers. It has advantages like being cost effective, allowing for instant responses, and having a wide reach. The digital marketing industry is worth $62 billion and is growing, especially in areas like mobile marketing. Key aspects of digital marketing include research, rich content, and appropriate keywords, while current trends include social commerce, Facebook as a news source, location-based mobile marketing, and visual marketing.

Creation of a Global Search Capability - Philips

Savage Marketing

Search marketing is one of the most effective marketing forms. Every day, millions of consumers are using a search engine to find services or products they are interested in. In this presentation, Philips head of Search will eloborate how Philips created a glocal approach to make Philips products and services visible on Search Engines all across the globe, from China to Africa to the US, and increase buy intention and lead generation for Philips through the channel.

Sempl 18: Jure Gostiša and Frederik Andersson

Sempl 21

- The company has 1,200 employees, operates in 9 countries, and has 140 MEUR in turnover. - The document discusses key trends in their markets and what the company needs to do to adapt, including leveraging their marketing skills and data to ensure delivery of leads and take on more of a strategic consultancy role. - It also outlines moving up the advertising value chain from branding to lead generation by using data to segment audiences and running content marketing campaigns.

Sempl 18: Rene Lamsfuss

Sempl 21

This document discusses how marketing research and analytics must change and adapt to the big data era. It emphasizes becoming more data-driven and using data to generate actionable insights. The key points are: 1) Traditional marketing approaches of separate target group analysis, media planning, and effectiveness measurement need to be reinvented by connecting all available data sources. 2) This will allow generating real-time, comprehensive insights about audiences, customer journeys, and brand impact across touchpoints. 3) Publicis Media's Titan platform aims to be a single point of entry to connect all first, second, and third party data for evidence-led marketing decisions.

SEMPL 19: MARIUS IVANOVAS, Head of Performance & Biga Data Division, Httpool ...

Sempl 21

The document summarizes Httpool's capabilities in leveraging big data and predictive models for digital marketing. It discusses how Httpool establishes scalable data warehouses that merge data from various online and offline sources to provide automated reporting and insights. This enables clients across various industries to make optimized marketing decisions in real-time. Case studies are presented on how Httpool has helped digital TV, e-commerce, telecom and FMCG clients improve performance through big data solutions.

Cultivate - Day 1 - 11:30 - "The Role of CRM in Data-Driven Advertising"

PerformanceIN

1) Gavin Wilson and Owen Hewitson discuss using customer relationship management (CRM) data and customer lifetime value (CLV) modeling to personalize marketing campaigns at scale through programmatic advertising. 2) They describe how retailers can segment customers into groups based on recency, frequency, and monetary value to target personalized ads and messages to increase customer loyalty and lifetime spending. 3) Sociomantic partners with retailers like Tesco to match these CRM segments to audiences online using programmatic display advertising in order to drive customer retention and incremental sales.

Healthcare Event at Google in Chicago - The Most Important Question in All of...

Dave Spannhake

Measuring Results in Cross Platform Marketing - DSM

Savage Marketing

This document discusses strategies for tapping into global markets, including evaluating potential markets, ways to enter new markets, adapting or inventing new products for different cultures, setting prices, distribution methods, and managing perceptions of where a company and its products originate from. It provides advice on waterfall and sprinkler approaches, targeting developed vs developing countries, using global websites, licensing, franchising, segmentation, and communications strategies.

The Lowdown on Re-engaging Dormant Affiliates

PerformanceIN

This document provides tips on re-engaging dormant affiliates using a GRITS (Great Resources, Incentives, Tools, Support) approach. It recommends using approval emails, educational content, visual assets, activation incentives, performance incentives, contests, plugins, widgets, product information, bestseller lists, keywords, API access, mobile tools, segmentation, examples for motivation, tailored suggestions, surveys, and follow-ups to impress, excite, educate, empower, equip, motivate, and back up affiliates. The goal is to activate affiliates through this comprehensive approach while staying determined.

Nitish Bhardwaj

SlideShare is a highly popular site for sharing presentations and other business content. It receives over 3 billion slide views per month, with over 1,000 slides viewed per second. SlideShare's audience is very professional, with five times higher traffic from business owners than other popular websites. The number of visitors to SlideShare has grown enormously over the past few years, reaching over 60 million monthly visitors currently. Content marketing, of which SlideShare is an example, is a prominent marketing technique being used by many B2B companies.

SlideShare - The Quiet Giant of Content Marketing

Diksha Kuhar

SlideShare is the world's largest professional content sharing community, with over 60 million visitors and 3 billion slide views per month. It has grown significantly since 2007 and now ranks among the top 150 most visited websites. SlideShare's audience comes mostly from organic search and social networks, and consists of highly professional users including business owners and marketers. Most B2B companies now spend a quarter of their marketing budgets on content marketing through platforms like SlideShare. Effective presentations on SlideShare typically have fewer than 30 slides that are visual, concise, and get straight to the point.

Rapid Media Buying at Massive Scale

Affiliate Summit

Create - Day 1 - 14:10 - Affiliate 101 with Dan Lancioni, MediaCom

PerformanceIN

This document provides an overview of affiliate marketing. It discusses what affiliate marketing is, the size of the market, and key developments in the field. Specifically, it notes that affiliate marketing involves advertisers rewarding affiliates on a cost-per-action basis for driving customers. It reports that the UK affiliate marketing market was worth over £16 billion in 2014. It also examines trends like cross-device tracking, integrating online and offline marketing, and a growing demand for skills in affiliate marketing among digital marketers.

The Trade Desk

MediaPost

This document discusses the importance of cross-device marketing strategies for reaching shoppers. It notes that 90% of internet users now use multiple devices and 70% of mobile searches lead to website actions within an hour. While mobile media consumption is high, mobile ad spending remains low compared to consumption. The document recommends targeting, attribution, and frequency control as part of cross-device strategies to increase reach by up to 2.6 times per user. Learning from cross-device reporting and attribution is key to optimizing performance.

How Changing Belief & Behaviour Drives Outcomes

Andrea Tenconi

The document discusses how marketing complexity is outpacing resources and new solutions are needed. It recommends unifying customer data and experiences across channels to measure marketing attribution and outcomes. Key metrics like click-through rates are shown to be poor proxies for business success. The document calls for challenging existing thinking and measurement approaches and focusing instead on testing, learning, and attributing real business outcomes to marketing activities and investments.

Interact 2015, Martin Hubert - nugg.ad

Cristal Events

1) Data is central to digital advertising, with over 80% of companies confirming its importance now and in the future. However, data is often siloed without being relevant to user needs. 2) The evolution of data-driven advertising is shaking up the industry as contextual, predictive, and integrated smart data becomes more prevalent. Smart data can bridge the gap between brands and performance. 3) Using integrated smart data along the user journey from initial consideration to loyalty can provide advanced targeting, dissolve data silos, and increase transparency through smart KPIs.

ScreenScape at Dx3 2012

screenscape

Heroconf : Growing Your PPC Program

Marc Bitanga

HeroConf 2015 Excel(lence) in PPC

Lauryan Feijen

The slidedeck for my presentation at HeroConf 2015 in Portland. In this presentation I go over the various formulas in Excel that I use in managing PPC accounts and making things as efficient as possible. As one of the slides state: 'One does not simply study Excel', this presentation serves the purpose of inspiring people by showing the possiblities and options Excel has to offer (in general and to those in PPC). Ultimate goal would be to have everyone who looked at Excel as 'a problem' to see it as 'the solution to some problems'.

Wolfgang Digital at 3XE Dublin 2016 - Let's Talk About Links

Wolfgang Digital

Wolfgang Essentials 2016 - The Cross-Channel Gospel Choir

Wolfgang Digital

Wolfgang Essentials 2016 - Essential Facebook Updates

Wolfgang Digital

Wolfgang Essentials 2016 - Constantin Gurdgiev - The Online Economy

Wolfgang Digital

Wolfgang Essentials 2016 - Essential Adwords Updates

Wolfgang Digital

This document discusses strategies for improving performance on Google AdWords campaigns. It finds that mobile performance is increasingly important and optimizations should start with mobile. It recommends using call-only campaigns for call-focused keywords and click-to-call ads for others. Native Gmail ads and customer matching are presented as ways to target competitors' customers and existing customers. AdWords scripts are highlighted as a way to automate optimizations, mitigate external factors, and create more compelling ad messages. The key takeaways emphasize focusing on mobile, using call campaigns and click-to-call ads appropriately, targeting competitors with Gmail ads, leveraging customer lists, and solving business problems with scripts.

Wolfgang Essentials 2016 - The 3 Dimensions Of Channel Attribution

Wolfgang Digital

Wolfgang Essentials 2016 - Short Talks

Wolfgang Digital

On June 10th 2016, we held our annual Wolfgang Essentials event at The Foundry, at Google in Dublin. The last part of the talk consisted of a short series of talks: Luke: Essential SEO - The Spider Trap Daniel: Essential SEO - The Native Ad Play Kevin: Essential SEO - Structured Data Kenia: Facebook Video VS Youtube Roisin: The Authentic Advertising Revolution Anna: The Facebook Audience Triple Play John: Calculate Your In-store Conversions Beth: The Web's Most Underrated Conversion Tactic Alan: SERP Trend

Wolfgang Essentials 2016 - Migrating Offline Budget Online

Wolfgang Digital

Wolfgang Digital at HeroConf London 2016 - The Facebook Conundrum Solved

Wolfgang Digital

This document discusses how using Facebook audiences can make Facebook a more valuable advertising channel than it may seem. It provides examples of how qualifying Facebook audiences at different stages of the purchase funnel, like awareness, interest, and conversions, can improve results. Combining Facebook advertising with Google AdWords audiences and analytics can further boost performance by targeting the right people with the right messages.

Don't Boost: Making The Most Out Of Facebook Ads

Sculpt

In a time of ever-changing social media obstacles, it's inevitable you'll be tempted to dip your toes into the waters of paid social media advertising. But is it worth it? Can you afford it? More importantly, can you afford not to do it? On October 8th, 2014, Josh Krakauer of Sculpt helped answer the question that has existed longer than Facebook's "Boost" button: "How do I make the most out of social ads without throwing money away?" Learn more about Sculpt: http://wearesculpt.com/

What's hot

Tapping the Global Markets

lhalps

The Lowdown on Re-engaging Dormant Affiliates

PerformanceIN

Nitish Bhardwaj

SlideShare - The Quiet Giant of Content Marketing

Diksha Kuhar

Rapid Media Buying at Massive Scale

Affiliate Summit

Create - Day 1 - 14:10 - Affiliate 101 with Dan Lancioni, MediaCom

PerformanceIN

The Trade Desk

MediaPost

How Changing Belief & Behaviour Drives Outcomes

Andrea Tenconi

Interact 2015, Martin Hubert - nugg.ad

Cristal Events

ScreenScape at Dx3 2012

screenscape

What's hot (10)

Tapping the Global Markets

The Lowdown on Re-engaging Dormant Affiliates

SlideShare - The Quiet Giant of Content Marketing

Rapid Media Buying at Massive Scale

Create - Day 1 - 14:10 - Affiliate 101 with Dan Lancioni, MediaCom

The Trade Desk

How Changing Belief & Behaviour Drives Outcomes

Interact 2015, Martin Hubert - nugg.ad

ScreenScape at Dx3 2012

Viewers also liked

Heroconf : Growing Your PPC Program

Marc Bitanga

HeroConf 2015 Excel(lence) in PPC

Lauryan Feijen

Wolfgang Digital at 3XE Dublin 2016 - Let's Talk About Links

Wolfgang Digital

Wolfgang Essentials 2016 - The Cross-Channel Gospel Choir

Wolfgang Digital

Wolfgang Essentials 2016 - Essential Facebook Updates

Wolfgang Digital

Wolfgang Essentials 2016 - Constantin Gurdgiev - The Online Economy

Wolfgang Digital

Wolfgang Essentials 2016 - Essential Adwords Updates

Wolfgang Digital

Wolfgang Essentials 2016 - The 3 Dimensions Of Channel Attribution

Wolfgang Digital

Wolfgang Essentials 2016 - Short Talks

Wolfgang Digital

Wolfgang Essentials 2016 - Migrating Offline Budget Online

Wolfgang Digital

Wolfgang Digital at HeroConf London 2016 - The Facebook Conundrum Solved

Wolfgang Digital

Don't Boost: Making The Most Out Of Facebook Ads

Sculpt

Wolfgang Essentials 2016 - Critical Content & Video

Wolfgang Digital

Salesforce Facebook Ads Benchmark Report

digitalinasia

This document is a report on Facebook advertising benchmarks from January to March 2013. It provides data on key performance indicators (KPIs) like click-through rate, cost per click, and cost per impression for different Facebook ad types, industries, and countries. The report finds that sponsored stories generally have higher app install/page like rates than non-sponsored ads, though at a higher cost. Industries like telecom and publishing see above average click-through rates. Countries with top engagement include Venezuela, the United States, and the United Kingdom.

15 Methods for Optimizing Your Facebook Ads

Search Engine Journal

What Would Beyonce Do? 5 Fierce PPC Tactics To Make Your Account A Superstar ...

Maddie Cary Deuel

Viewers also liked (16)

Heroconf : Growing Your PPC Program

HeroConf 2015 Excel(lence) in PPC

Wolfgang Digital at 3XE Dublin 2016 - Let's Talk About Links

Wolfgang Essentials 2016 - The Cross-Channel Gospel Choir

Wolfgang Essentials 2016 - Essential Facebook Updates

Wolfgang Essentials 2016 - Constantin Gurdgiev - The Online Economy

Wolfgang Essentials 2016 - Essential Adwords Updates

Wolfgang Essentials 2016 - The 3 Dimensions Of Channel Attribution

Wolfgang Essentials 2016 - Short Talks

Wolfgang Essentials 2016 - Migrating Offline Budget Online

Wolfgang Digital at HeroConf London 2016 - The Facebook Conundrum Solved

Don't Boost: Making The Most Out Of Facebook Ads

Wolfgang Essentials 2016 - Critical Content & Video

Salesforce Facebook Ads Benchmark Report

15 Methods for Optimizing Your Facebook Ads

What Would Beyonce Do? 5 Fierce PPC Tactics To Make Your Account A Superstar ...

Similar to Wolfgang Essentials 2016 - The Export Opportunity

Jordan Rolband - Cartels Mastermind - January 2019

DFO Global Performance Commerce

Computational Marketing at Groupon - JCSSE 2017

Clovis Chapman

14th International Joint Conference on Computer Science and Software Engineering Keynote: With over 50 million active customers, Groupon is one of the largest e-commerce sites in the world. Now offering over 500,000 deals daily, it has grown into a large marketplace aiming to connect customers to local deals through a variety of marketing channels. In order to achieve this, Groupon has had to develop sophisticated web based marketing processes.This talk will discuss the concept of Computational Marketing. Computational marketing is an emerging scientific discipline. It's central challenge is to find the best match between a given user in a given context and a suitable advertisement in order to provide advertisements that are contextually relevant and likely to lead to a purchase. With hundreds of thousands of events being generated per second, in the form of clicks, purchases, page impressions, etc. on all Groupon properties worldwide, being able to process these in real time in order to develop some instantaneous insights can provide a significant leg up over the competition.

Going Global: Five International Marketing Fails

Search Laboratory

In this presentation, featured at the Digital Summit Raleigh, our Head of International gave her top five tips to successfully enter a new market. Takeaways include how to: Identify which markets present the biggest opportunity Fully localize a site for users to increase ROI Understand how to implement technical onsite considerations Satisfy cultural differences (habits, behavior, buying patterns, trust signals) How to promote your websites (which channels to use in which market)

Aquent/AMA Webcast: The New Moment of Truth: How Technology Has Influenced Pu...

Aquent

In this session, Catherine Roe of Google will discuss why the consumer's changing media and shopping habits necessitate the inclusion of a digital strategy in your integrated shopper marketing plans. Also, how best-in-class companies have leveraged strong manufacturer, retail and media integration to drive sales & retail partnerships. Google will also present a case study on how search & display advertising has been proven to drive sales and ROI for a CPG company.

AdWords Academy Display Campaign/多媒體廣告優化

AdWordsGreaterChina

In this course, we have covered have-to-know knowledge to do a good Display Campaign with AdWords including: 1) Some up-to-date marketing strategy to keep in mind; 2) Understanding General Display Campaign by its structure, format, targeting, bidding and performance evaluation; 3) Understanding Video Campaign by its structure, format, optimization approaches, and other extra ad functions of YouTube; 4) Introduction of Gmail Ads and some several useful tools to plan and optimize your Display AdWords Campaign. 在本次課程中，我們同大家分享了與多媒體展示廣告相關的基礎知識和優化策略，包括：1）如今網絡營銷的最新趨勢；2）從廣告結構、形式、定位以及成效評估等方面了解多媒體廣告；3）從廣告結構、形式、優化方法和額外功能了解如何利用YouTube製作多媒體廣告；4）認識其他可以幫助優化多媒體廣告的有效工具。

Integrated Campaign June 2014 - Google Partner Thailand

Thanachart Worrasing

This document discusses the importance of using a multi-screen strategy to engage consumers. It notes that consumers now interact with media across multiple devices and screens throughout the day. An effective strategy requires being present across all of these touchpoints to provide a consistent brand experience. The document provides tips for developing a multi-screen strategy, such as understanding consumer intentions, creating similar experiences across platforms, using advanced targeting to reach the right audiences based on context and demographics, and paying only to reach consumers who are interested in a brand's products.

Today’s top ecommerce marketing secrets

National Positions

This document summarizes an e-commerce marketing presentation. It discusses: 1) The state of e-commerce and growth trends in online shopping. 2) The importance of business metrics, competitive intelligence, compelling marketing, SEO, and advanced PPC strategies. 3) Details on Google's Product Listing Ads and tips to increase sales through these listings. 4) Additional tips provided on conversion optimization and getting a free audit of marketing campaigns.

Google Ad Monetization Solutions

TWFHK

This document discusses Google's monetization solutions for websites. It provides advice on developing quality content, implementing an effective monetization strategy, and focusing on mobile as most users now start activities on smartphones. The document also promotes Google AdSense and AdMob as easy ways to monetize websites and mobile apps through ad placements. Specific strategies are suggested for different verticals like ecommerce to target non-buyers and generate revenue from ad impressions and clicks.

The Challenges of a Rapidly Changing Local Marketplace

Localogy

Google Analytics For Enhanced Marketing Measurement

Digital Vidya

Influencer Marketing Platform Growth Factor

AryanRaj496746

Is Affiliate Marketing Just an Alternative? (Basics, Size, Trends, Opportunit...

Evgenii Prussakov

The document discusses affiliate marketing and its current state. It defines affiliate marketing as performance-based marketing where affiliates promote products and services and earn commissions based on sales or leads generated. The size of the industry is estimated to be over $3 billion in the US with over 10,000 merchants and 1 million affiliates. Trends in the industry include improvements in attribution tracking and opportunities in mobile, social media, and local marketing as these channels continue growing. The document emphasizes the importance of affiliates adapting to new opportunities to survive and succeed in the evolving affiliate marketing landscape.

Formulating Ec Strategy

Ravi krishna

The document discusses various strategies for personalizing the customer experience on e-commerce websites, including customization, personalization, collaborative filtering, rules-based systems, and computer-assisted self-explication. It describes the types of customer data and technologies used by each approach, and provides examples of companies that have implemented different personalization strategies. The key approaches are compared based on their suitability for different customer needs and attribute complexity.

How to Succeed with Google Ads (with Insider Tips Straight from Google!)

Internet Marketing Software - WordStream

We’re seeing many of the Google Ads trends and changes we predicted come to life as we approach the mid-way point in the year. So how can you learn from your Google Ads performance so far to maintain growth through the rest of 2022? We’ve got the info you need to get over the half-way hump and finish the year strong! Check out these webinar slides to learn: • How to audit your 2022 Google Ads performance so far • Data and insights to help maintain ROI through the second half of the year • New Google Ads tips to capture and nurture leads

Business Expansion without Boundarie

Dilip Vamanan

SellerApp helps over 150,000 online sellers expand their businesses globally without boundaries. It has helped sellers generate over $1.3 billion in revenue and trained 30,000 sellers. The document discusses SellerApp's services for product selection, launch, optimization, reporting, and expanding into new markets and categories. It also outlines the stages of a seller's journey and challenges they may face.

[DevDay2019] Growth Hacking - How to double the benefits of your startup with...

DevDay.org

The Basics of Programmatic Advertising

Janaki Kannan

1) Programmatic advertising uses automated technology to buy and sell digital media in real-time, optimizing campaigns based on performance data. It provides targeted opportunities for B2B advertising across display, mobile, social, and other channels. 2) There are four types of programmatic transactions: open auctions, invitation-only/private auctions, unreserved fixed rate/preferred deals, and automated guaranteed/programmatic guaranteed deals. The two key factors differentiating these are how price is set and the type of inventory available. 3) Programmatic allows advertisers to target audiences based on their interests and behaviors across devices and platforms, rather than just buying placements on specific sites. It provides opportunities to reach audiences

DWA's The Basic of Programmatic

Ben Barenholtz

1) Programmatic advertising uses automated technology to buy and sell digital media in real-time, optimizing campaigns based on performance data. It provides opportunities for precise targeting for B2B companies across display, mobile, social, and other channels. 2) There are four types of programmatic transactions: open auctions, invitation-only/private auctions, unreserved fixed rate/preferred deals, and automated guaranteed/programmatic guaranteed. The two key factors differentiating them are how price is set and the type of inventory available. 3) For B2B, programmatic means being able to buy interactions with the intended audience across the web, using real-time data to continually optimize campaigns for people instead

The Basics of Programmatic Advertising

Michael LeSanto

1) Programmatic advertising uses automated technology to buy and sell digital media in real-time, optimizing campaigns based on performance data. It provides targeted opportunities for B2B advertising across display, mobile, social, and other channels. 2) There are four types of programmatic transactions: open auctions, invitation-only/private auctions, unreserved fixed rate/preferred deals, and automated guaranteed/programmatic guaranteed deals. The two key factors differentiating these are how price is set and the type of inventory available. 3) Programmatic allows advertisers to target audiences based on their behaviors across devices and platforms, rather than just buying placements. It also facilitates cross-channel, cross-device campaigns

The Basics of Programmatic Advertising

Mollie Parker

This document provides an overview of programmatic advertising basics for B2B digital advertising. It defines programmatic advertising as using automated technology to buy and sell media in real-time. It describes the four types of programmatic transactions and discusses how programmatic allows targeting of people instead of places. It also discusses best practices for B2B programmatic advertising including understanding transaction types and partners.

Similar to Wolfgang Essentials 2016 - The Export Opportunity (20)

Jordan Rolband - Cartels Mastermind - January 2019

Computational Marketing at Groupon - JCSSE 2017

Going Global: Five International Marketing Fails

Aquent/AMA Webcast: The New Moment of Truth: How Technology Has Influenced Pu...

AdWords Academy Display Campaign/多媒體廣告優化

Integrated Campaign June 2014 - Google Partner Thailand

Today’s top ecommerce marketing secrets

Google Ad Monetization Solutions

The Challenges of a Rapidly Changing Local Marketplace

Google Analytics For Enhanced Marketing Measurement

Influencer Marketing Platform Growth Factor

Is Affiliate Marketing Just an Alternative? (Basics, Size, Trends, Opportunit...

Formulating Ec Strategy

How to Succeed with Google Ads (with Insider Tips Straight from Google!)

Business Expansion without Boundarie

[DevDay2019] Growth Hacking - How to double the benefits of your startup with...

The Basics of Programmatic Advertising

DWA's The Basic of Programmatic

The Basics of Programmatic Advertising

More from Wolfgang Digital

3XE and HeroConf Workshop: Sentiment Analysis and Machine Learning

Wolfgang Digital

How Digital Marking Can Pay For Itself - Amplify Digital Conference Cork

Wolfgang Digital

Wolfgang Essentials 2017 - 3 Things I Learnt About Trees

Wolfgang Digital

Wolfgang Essentials 2017 - Replatforming & SEO

Wolfgang Digital

Wolfgang Essentials 2017 - Content & PR: Bosom Buddies

Wolfgang Digital

Wolfgang Essentials 2017 - Audience Building with Content

Wolfgang Digital

Wolfgang Essentials 2017 - Creating An Audience Strategy With Google Analytics

Wolfgang Digital

Wolfgang Essentials 2017 - Facebook Shopping - How To Steal Competitors' Revenue

Wolfgang Digital

Wolfgang Essentials 2017 - Google Shopping Eats SERPS

Wolfgang Digital

Wolfgang Essentials 2017 - Tracking In-Store Sales - ONLINE!

Wolfgang Digital

Wolfgang Essentials 2017 - The Future of Search Belongs to People! - Are You ...

Wolfgang Digital

Wolfgang Essentials 2017 - The Twin Tech Earthquakes of 2016

Wolfgang Digital

The document discusses societal revolutions as moments when we figured out how to increase output, specifically mentioning the Agricultural Revolution, Industrial Revolution, and emerging Intelligence Revolution. It also discusses how attention and intelligence will become increasingly valuable commodities, and how artificial intelligence is advancing capabilities like beating Go champions and gaining a decade of translation progress overnight. Secret projects are aimed at optimizing marketing campaigns using all available online and offline data.

Wolfgang Essentials 2017 - The Next Evolution of the Advertising Experience

Wolfgang Digital

Wolfgang Essentials 2017 - Top Data Priority for 2017: Attribution

Wolfgang Digital

Wolfgang Essentials 2017 - Al's Talk

Wolfgang Digital

The Search & Social Dream Team

Wolfgang Digital

Solving the Content Marketer's ROI problem

Wolfgang Digital

The Content Seo Combo: The key to long term ROI

Wolfgang Digital

How to Track In-Store Sales with Facebook Ads

Wolfgang Digital

This document provides guidance on setting up and using Facebook's Offline Events tool to measure Return on Ad Spend (ROAS) from offline sales generated by social media campaigns. It outlines how to track offline events by setting up event tracking in ads, collecting customer data, mapping data to event types, and reporting offline events and sales in the Campaign Dashboard. Tips are provided such as including country codes, uploading only new data, and using offline events to demonstrate the impact of digital ads on offline sales.

Mobilising Your Army of Brand Advocates - Wolfgang Digital at 3XE May 2016

Wolfgang Digital

This document discusses the use of user generated content (UGC) in social media marketing. It provides three case studies of companies that successfully used UGC: iClothing engaged loyal customers to generate photos with the #iWear hashtag, increasing engagement and revenue; 53 Degrees North created content on a small budget with the #53DegreesNorthChallenge; and Tesco Ireland built trust with the #socialboosts campaign to improve sentiment towards the brand. The document emphasizes that authentic UGC generates more engagement than professional content and that paid promotion is needed to kickstart UGC campaigns.

More from Wolfgang Digital (20)

3XE and HeroConf Workshop: Sentiment Analysis and Machine Learning

How Digital Marking Can Pay For Itself - Amplify Digital Conference Cork

Wolfgang Essentials 2017 - 3 Things I Learnt About Trees

Wolfgang Essentials 2017 - Replatforming & SEO

Wolfgang Essentials 2017 - Content & PR: Bosom Buddies

Wolfgang Essentials 2017 - Audience Building with Content

Wolfgang Essentials 2017 - Creating An Audience Strategy With Google Analytics

Wolfgang Essentials 2017 - Facebook Shopping - How To Steal Competitors' Revenue

Wolfgang Essentials 2017 - Google Shopping Eats SERPS

Wolfgang Essentials 2017 - Tracking In-Store Sales - ONLINE!

Wolfgang Essentials 2017 - The Future of Search Belongs to People! - Are You ...

Wolfgang Essentials 2017 - The Twin Tech Earthquakes of 2016

Wolfgang Essentials 2017 - The Next Evolution of the Advertising Experience

Wolfgang Essentials 2017 - Top Data Priority for 2017: Attribution

Wolfgang Essentials 2017 - Al's Talk

The Search & Social Dream Team

Solving the Content Marketer's ROI problem

The Content Seo Combo: The key to long term ROI

How to Track In-Store Sales with Facebook Ads

Mobilising Your Army of Brand Advocates - Wolfgang Digital at 3XE May 2016

Recently uploaded

How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.

Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions. Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections. Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale. Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.

Mastering Your Online Visibility - Fernando Angulo

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement. Key Takeaways: 1. Effective techniques to increase your brand's visibility across various online platforms. 2. Strategies for optimizing social media profiles and content to maximize reach and engagement. 3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.

Grow Your Business Online: Introduction to Digital Marketing

Digital Discovery Institute

In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business. website = https://digitaldiscovery.institute/ address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308

How American Bath Group Leveraged Kontent

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.

WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...

Veronika Höller

Breaking Silos To Break Bank: Shattering The Divide Between Search And Social

Navah Hopkins

At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy. I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social

Efficient Website Management for Digital Marketing Pros

Lauren Polinsky

Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI. This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential. Actionable tactics you can apply after this session: - Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution. - Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets. - Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions. Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!

Growth Marketing in 2024 - Randy Rayess, Outgrow

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment. Key Takeaways: Learn how to use specific GPTs to help you Learn how to build your own marketing tools Generate marketing ideas for your business How to think through and use AI in marketing How AI changes the marketing game

Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Amazing and On Point - Ramon Ray, USA TODAY

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear. Key Takeaways: Understand Why Personal Stories Connect Better How To Remember Forgotten Stories How To Use Customer Experiences As Stories For Your Brand

PickUp_conversational AI_Capex, Inc._20240610

Shuntaro Kogame

Podcast, The New Marketing Currency - Ozeal Debastos

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers. • SEOs now use AI to optimize content. • Google now uses AI to generate answers. • Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape. Key Takeaways: How to use AI to optimize your content How to find topics that algorithms love How to get AI to mention your content and your brand

Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...

Amsive

Mastering SEO for Google in the AI Era - Dennis Yu

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business. Key Takeaways: Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.

Etsy Marketing Guide - Tips For Selling Digital Products

kcblog21

Playlist and Paint Event with Sony Music U

SemajahParker

No Cookies, No Problem - Steve Krull, Be Found Online

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"

Recently uploaded (20)

How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...

Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...

Mastering Your Online Visibility - Fernando Angulo

Grow Your Business Online: Introduction to Digital Marketing

How American Bath Group Leveraged Kontent

WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...

Breaking Silos To Break Bank: Shattering The Divide Between Search And Social

Efficient Website Management for Digital Marketing Pros

Growth Marketing in 2024 - Randy Rayess, Outgrow

Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...

Amazing and On Point - Ramon Ray, USA TODAY

Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...

PickUp_conversational AI_Capex, Inc._20240610

Podcast, The New Marketing Currency - Ozeal Debastos

SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina

Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...

Mastering SEO for Google in the AI Era - Dennis Yu

Etsy Marketing Guide - Tips For Selling Digital Products

Playlist and Paint Event with Sony Music U

No Cookies, No Problem - Steve Krull, Be Found Online

Wolfgang Essentials 2016 - The Export Opportunity

2. ExportSolutions:Tools+ Resources

3. 3 Billion Peopleareonlineglobally EcommerceSalesin2014Worldwide Over $1.4 Trillion1 in 3 Wouldbuyfromabroadifproducts orserviceswerecheaperorbetter

4. Common Export barriers Cost UncertaintyTime

5. FindSales Opportunities ReachNew Customers Communicate inAnyLanguage DevelopUnique Local Strategies 24 1

6. translate.google.com/globalmarketfinder Findsalesopportunities aroundtheglobe Global Market Finder

7. What domyglobal customersdoonline? www.consumerbarometer.com Consumer Barometer

8. Google Trends FindSalesOpportunities www.google.com/trends/ Understand HowYour New Audience Searches

9. Google Trends FindSalesOpportunities www.google.com/trends/ Compare Markets & Identify Where the Demand is

10. <div id=“google_translate_elem ent”></div><script> Function googleTranslateElementIni t() { new google. Translate.TranslateElemen t({ pageLanguage: ‘en’ HOME HOTELS CARS FLIGHTS OFFERS Booking Your Flight is Easy! Weekend Flights from Top Hotels “I am the owner of a hotel in Edinburgh.” INICIO HOTELES COCHES VUELOS OFERTAS Reserva tu vuelo es muy fácil! Los fines de semana desde Mejores Hoteles “Yo soy el dueño de un hotel en Edimburgo.” Internationaliseyourwebsite translate.google.com/manager/website/ Google Translate Plug-In

11. 270 Hotels in Edinburgh– Availability and Low Prices. www.travelabchotels.com/Hoteis-Ediinburgh - travlenow.com is rated Sign up to get a 65% discount! 856 comments Cheap Hotels Most Popular Hotels Luxury Hotels Best Rated Hotels 270 Hoteles en Edimburgo - Disponibilidad y precios económicos. www.travelabchotels.com/Hoteles-Edimburgo - travlenow.com is rated Ahorre hasta un 65% en su reserva! (856 comentarios) Hoteles Económicos Hoteles Más Populares Hoteles de Lujo Hoteles Recomendados translate.google.com/toolkit/ Addressglobalcustomersintheirownlanguage Google Translate Toolkit

12. Develop your Localstrategy Electronic payments Shipping and Logistics Custom, Taxes and Duties Insurance Legal Customer Support

13. Understand & Adapt

14. Research, Research & Research

Wolfgang Essentials 2016 - The Export Opportunity

Recommended

Recommended

More Related Content

What's hot

What's hot (10)

Viewers also liked

Viewers also liked (16)

Similar to Wolfgang Essentials 2016 - The Export Opportunity

Similar to Wolfgang Essentials 2016 - The Export Opportunity (20)

More from Wolfgang Digital

More from Wolfgang Digital (20)

Recently uploaded

Recently uploaded (20)

Wolfgang Essentials 2016 - The Export Opportunity