Wolf Alice is a fairly new indie band that recently won an award for their breakthrough year. They have just released their highly anticipated debut album "My Love Is Cool". The band's online presence heavily promotes this recent album release across their website, social media accounts, tour poster, and album digipak packaging. Their consistent black and gold color scheme and mystical imagery are used to create an ambiguous aura that intrigues fans new and old about the identity of the band.

2. BACKGROUND
Wolf Alice are a fairly new indie band who recently won a break-through act
award for their amazing year. They've just recently released their highly
anticipated debut album, "My Love Is Cool" so I'll be analyzing how their
online presence promotes their recent release.
They first started back in 2010 where only two of the current members, Ellie
and Joff were present. Starting as an acoustic duo, they felt they needed to
add an electric element to their sound, so consequently leaving them to recruit
two new members – Sadie and George. The premature four-piece released a
four track EP called “Wolf Alice” that year. Since then the name has stuck with
them, originating from the child’s short story by Angela Carter. With
complications with the two new members, it left the original duo to search for
some new people; Joel and Theo who are still with them currently. They
immediately released a free song together on Soundcloud which gained them
recognition by Huw Stephens of BBC 1 and also NME magazine. Since then,
it’s took off…

3. My Love Is Cool
Focusing on their most recently
release, their album, I will be
evaluating the use of promotion
that influence the album’s release.
To the right is the album’s official
album cover, as you can see there
is no name or any photos of the
band apparent. This seems like a
trend for these guys not to include
their faces. Although, one of their
Eps does include a youthful photo
of Ellie, the lead singer. What is
apparent is a golden glittery photo
of somebody in a vest. If you’re a
fan of Wolf Alice you know glitter is
one key iconography of their
image, they always wear it during
their live shows when fans started
to imitate them.

4. Website
Here is their album cover
dominating the screen. With
the black and gold house style
a recurring theme with them,
the black background allows
anything to stand out.
Despite having an already dedicated tab
to purchase things, the band has
included three buttons on the home page
to immediately promote their album. On
many different platforms, “itunes” “CD”
and “Vinyl”.
In the center is their most
latest music video for their
newest single, “You’re A
Germ” as you can see the
blood-like red is very eye-
catching. It seems consecutive
for Wolf Alice to use very eye-
catching colours.
Here is the band’s social media handles,
following the colour scheme. This allows
fans to connect with the band on almost
any platform from twitter to spotify.
Here is tabs that allow you to navigate through their website, “home” “Live” “Photos”
“Music” “Video “Signup” “Store”.
So you can get tickets to see them tour the album, see recent music and video
releases. As well as signing up to ensure you get the recent news from Wolf Alice.
And finally, the store link where you can buy some merchandise to represent the
band.

5. As you can see on their other social media platforms, their profile
is fully indulged in their debut album. Both headers include the
date of the release as well as it being available on iTunes.

6. Image creation
The image Wolf Alice are trying to achieve is an ambiguous / mystical aura
rooting straight from the black void like background on their album cover.
Lacking the band members, this also reinforces the ambiguity of the band -
leaving you to feel curious and question: who is this band? However, with the
gold, glitter drowning figure on the cover represents Wolf Alice’s playful side.
Only pre-sold fans would recognise this, even new listeners could get this
vibe from listening to their music.
Their target demographic are mid-teens to thirty year old indie fans, they have
a very teenage innocent angst to their sound which probably reasons why
they’re the most up coming band of 2015. Although, fans could be sourced
from fans who support the brand of their record label, Dirty Hit Records.
Sharing the likes of The 1975 and The Japanese House, they all adopt a
similar sound, hence why all fans of these bands share the same interests.

7. Their tour photo follows their consistent black
and gold style, keeping the influence of their
recent album. This tour is their biggest yet,
since they are touring their album. They
include the tour dates and venues as well as
who’s supporting them this time round. But
what mostly dominates the tour poster is their
logo and the photo used on their album’s
front cover - easily recognisable.
More information is added at the bottom of
the poster; website url and stating their album
is out now. Proving their main focus is in fact,
their album.

8. Digipak

9. With Wolf Alice’s digipak, they follow their consistent house-style of black gold. Their band name or title
of the album doesn’t appear until you open the fold of the album. Opposite this, appears a list of writing
from each member of the band, expressing their thank yous on their debut, including family members and
relevant people to the production of this album - still follows the gold style. Then at the back of the album,
is the tracklisting as well as their logo and also record label’s logo.