Halsey is an electropop artist signed to Virgin EMI Records, Capitol Records, and Astralwerks, which are all subsidiaries of Universal Music Group. She promotes her albums through various online platforms like iTunes, Spotify, YouTube, Twitter, and Instagram. Her music is available to both stream and download online, as well as purchase physically in stores. Halsey has found success with her 2015 album Badlands reaching the top 10 of the albums chart and her 2016 single "Closer" hitting number 1.

1. MAJOR ARTIST
By Shania

2. 1. The name of the artist(s) you
have chosen and their style of
music
My chosen major artist is Ashley Nicolette Frangipane formally known as "Halsey" and she
creates electropop music, she's recently grown in views as she featured in a popular song
"Closer" with the Chainsmokers. This made her more popular.

3. 2. The record label they are signed
to.
Halsey is assigned to three different labels such as Virgin EMI records, Capitol, and Astralwerks.
Virgin EMI records is a British record label, and was formed in 2013. Virgin EMI records is known
for their other major artists such as Taylor swift, Lorde, Avicii, etc.
Capitol was founded as the first west coast-based record label in America (1942.) In 1955 the
label was acquired by the British music conglomerate EMI as its north american subsidary. Later
EMI was acquired by Universal music group in 2012 and was merged with the company in 2013.
Astralwerks is a record label in the US, and focuses on electronica and dance music. This record
label was also acquired by the EMI in 1993, and then EMI was later acquired by Universal in
2013.

4. 3. Is the label a
subsidiary? If so of
which conglomerate?
All of "Halsey's" record labels are a subsidiary, and
they are all a conglomerate of Universal Music
Group.

5. 4. Compile a selection of
examples illustrating how the
album was promoted. Are there
any examples of cross media
convergence and synergy?
Halsey uses different websites to promote new songs which
would appear in the new next album.
Such as:
iTunes
Spotify
Youtube

6. 5. To what extent does the artist(s) use
social media as part of their marketing?
Give specific examples.
Halsey will tend to use their social media to help her promote her new albums/songs, and to get it
more recognition as most of her target audience spend most of their days surfing through their
social media such as intagram, snapchat, and Facebook.
Twitter Instagram

7. 6. Where is their music available online (to both
download and stream) and offline?
Halsey allows her music to be streamed on Spotify and Youtube, and if you want to buy them,
they are available in shops if they want the physical copy, or you can buy it on iTunes!

8. 7. How successful is the artist you
have chosen?
Halsey is best known for her 2015 album Badlands, a top 10 entry on the official albums chart, as well as her
number 1 single closer from 2016.