A handy guide specifically built for marketers, sales executives and business owners at all levels and across all industries to ensure a successful trade show experience now and in the future. If you'd like to explore how we can help your company with trade shows, please shoot us a note at graphicadesign.com/contact and we'll be sure to follow up.
Trade Show Strategy for Maximum Exposureschubert b2b
Trade shows are great opportunities to leverage in order to increase your brand's visibility. Seminars, speaking engagements, sponsorships and exhibit halls are only a few avenues at these events that can maximize exposure to your brand. The key to trade show success is creating a strategy to streamline objectives, take action and get noticed.
Trade Show Guide - How to make the most out of your trade show dollarsAdriana Serna
Trade Show Guide - How to make the most out of your trade show dollars. How to create a selection criteria, how to measure results, plus all the dos and don'ts.
In this presentation, Adam Pembrey is going to walk us through the do's and don'ts of event marketing. With his 12 years of event marketing experience, Adam will share what it takes to get the highest ROI from every event your company goes to.
Trade Show Strategy for Maximum Exposureschubert b2b
Trade shows are great opportunities to leverage in order to increase your brand's visibility. Seminars, speaking engagements, sponsorships and exhibit halls are only a few avenues at these events that can maximize exposure to your brand. The key to trade show success is creating a strategy to streamline objectives, take action and get noticed.
Trade Show Guide - How to make the most out of your trade show dollarsAdriana Serna
Trade Show Guide - How to make the most out of your trade show dollars. How to create a selection criteria, how to measure results, plus all the dos and don'ts.
In this presentation, Adam Pembrey is going to walk us through the do's and don'ts of event marketing. With his 12 years of event marketing experience, Adam will share what it takes to get the highest ROI from every event your company goes to.
Exhibitor Perspective Lippman Connects SISO August 2014Sam Lippman
Sell out the exhibit hall floor and your sponsorships at your convention with these tips from large exhibiting companies; Samsung Techwin, Philips Healthcare, and Monte Carlo SBM - Hotels, Casinos and Spas. These exhibitors weigh in on sponsorships, data, and working with the venue.
Trade Show and Event Marketing: Helpful Tips That Will Build A Driven Growth ...Driven Growth
Trade Shows and Events can help you separate your business from your competitors. This presentation will help you understand how creating a winning events strategy play will help you create a Driven Growth business. The presentation will communicate the following ideas:
Tips to businesses for better ROI on trade show exhibiting. Presented to members of the Lakeland Builders Association before their annual New Home and Remodeling Expo. Originally presented in 2011.
Webinar: Secrets to a Well-Attended Marketing Event Banzai
How do you break through all the noise and make sure your event lands on the calendars of your top prospects? Join Banzai’s webinar on the Secrets of a Well-Attended Marketing Event and learn how to set your field marketing event up for success and make sure the right people are in the room.
Building a Business Strategy that Marketing can AmplifyGeoff Main
Success in business requires a clear vision and plan to execute, yet many can't articulate what their business is about, how they are unique or how it adds value to consumers lives
This presentation digs into the key elements to building a business strategy and how it defines all your decisions going forward, including the marketing messages, campaigns and channels you choose.
Prepared by Geoff Main from Passionberry Marketing for Byrons Accounting Clients, 24 Feb 2015.
boosting sales volume means getting more connections and more revenues, in this we will learn about the methods of boosting the sales volume of a particular product.
Presented by award-winning publisher, author, and quilt artist Maria Peagler. Learn how to market to distributors, quilt shops, navigate Quilt Market, reach quilters, and do it all on a budget.
Exhibitor Perspective Lippman Connects SISO August 2014Sam Lippman
Sell out the exhibit hall floor and your sponsorships at your convention with these tips from large exhibiting companies; Samsung Techwin, Philips Healthcare, and Monte Carlo SBM - Hotels, Casinos and Spas. These exhibitors weigh in on sponsorships, data, and working with the venue.
Trade Show and Event Marketing: Helpful Tips That Will Build A Driven Growth ...Driven Growth
Trade Shows and Events can help you separate your business from your competitors. This presentation will help you understand how creating a winning events strategy play will help you create a Driven Growth business. The presentation will communicate the following ideas:
Tips to businesses for better ROI on trade show exhibiting. Presented to members of the Lakeland Builders Association before their annual New Home and Remodeling Expo. Originally presented in 2011.
Webinar: Secrets to a Well-Attended Marketing Event Banzai
How do you break through all the noise and make sure your event lands on the calendars of your top prospects? Join Banzai’s webinar on the Secrets of a Well-Attended Marketing Event and learn how to set your field marketing event up for success and make sure the right people are in the room.
Building a Business Strategy that Marketing can AmplifyGeoff Main
Success in business requires a clear vision and plan to execute, yet many can't articulate what their business is about, how they are unique or how it adds value to consumers lives
This presentation digs into the key elements to building a business strategy and how it defines all your decisions going forward, including the marketing messages, campaigns and channels you choose.
Prepared by Geoff Main from Passionberry Marketing for Byrons Accounting Clients, 24 Feb 2015.
boosting sales volume means getting more connections and more revenues, in this we will learn about the methods of boosting the sales volume of a particular product.
Presented by award-winning publisher, author, and quilt artist Maria Peagler. Learn how to market to distributors, quilt shops, navigate Quilt Market, reach quilters, and do it all on a budget.
Engage your visitors in a memorable way on the trade show floor. See five exhibits that used different tactics to engage visitors with their brands.
Get more trade show ideas at www.nimlok.com/exhibits.
Creating the Trade Show Experience:
Want to know what to say after “hello”?
Presented to the Hampton Roads Chapter of the American Marketing Association (www.HRAMA.org) by Stephen Schuldenfrei, Trade Show Exhibitors Association www.tsea.org, October 2007
The typical marketing group spends a lot of time, effort and money producing their trade show experience. Sadly, many efforts fall far short of expectations and required results. It's time to change that!
ReThinking Trade Show Giveaways: Stop Simply Giving Stuff AwayMichael Crooks
These slides are the basis for "ReThinking Trade Show Giveaways: Stop Simply Giving Stuff Away," last presented on January 12, 2010, Mandalay Bay, Las Vegas, NV during the PPAI EXPO 2010. They walk you through some creative insights to methodology and implementation of a way of thinking with the goal of increased R.O.I on your trade show investment.
Ready to commit to social media in your trade show strategy, but not sure how to get your target audience to say “yes”? It’s time to stop flirting with social, and get engaged!
This webinar will walk you through the social media for trade shows planning process, discuss the specific tools that you will use and how you can use them to maximize your results and provide some concrete case studies of organizations that have experienced success with social media marketing for their shows and events.
interactive trade show booth games for event marketers. Design custom lead capture and survey forms to integrate with trivia games, prize wheels, social media leaderboards and social media touchscreen voting.
To have a successful tradeshow, you need to plan in advance. Discover what steps you should take to prepare for a tradeshow, what you should do while at the show and last but not least, how to follow up after the tradeshow.
Absolute Exhibits - Capabilities Deck - Trade show exhibitsNick Bomleny
Trade Show Exhibits, Trade Show Displays, Trade Show Booths, Exhibit Booths, Exhibit Displays, Convention trade show exhibit booth stands.
We work diligently to help you keep your trade show budget inline while providing you with a presence on the trade show floor that says, "We are here, we are strong, and we are ready to service our customers!" We know the exhibit industry as you know your own ... we are creative, experienced, and your satisfaction is utmost on our agenda.
Absolute Exhibits is a single source exhibit house for all trade show and convention related needs. Our services include exhibit design and fabrication, trade show exhibit rentals, museum and permanent interpretive exhibits, exhibit display graphics, and property management.
This is a course for companies who have little or not experience in participating in trade shows and exhibitions.
The workshop will empower them with skills and knowledge to maximize their marketing dollars in exhibition management
Display Wizard have been working in the trade show industry for over 15 years, so we know a thing or two about how to exhibit successfully at a trade show.
This slideshow goes through the step-by-step process of exhibiting successfully for first-time exhibitors, including some industry tips from our directors Diarmuid and Sally!
Your company has committed to sponsor and exhibit at an industry event (namely, hopefully, Content Marketing World and Intelligent Content Conference). Congratulations! Event teams are committed to bringing you exactly what you signed up for: qualified leads, great conversations, sales and much more. In order to do that, exhibitors must also put their best foot forward to make the most of the investment. Simply showing up won't cut it. If you really truly "show up", maximize your time at an event, build relationships and respect your customers, the return on your investment will be that much greater. The CMI team has put together a checklist for you to examine once you commit. Good luck, and let us know how we can help you!
Virtual conferences and events provide new opportunities for you
to showcase your product or service, meet 1:1 with your current
and potential customers, and listen to the needs of the industry. With such a large investment of time, money, and human resources, it’s no surprise that management expects great returns on each event that your company sponsors.
On behalf of the Content Marketing Institute team, we’re all here to help you. We’re ready for exciting experiences, great ROI for sponsors, and new ways for customers to advance the practice of content marketing because of partner relationships built at our events.
Marketing ideas for 2014 for your businessSteve Mark
Marketing is key to the success of your business. Our guide features print and promotional products along with marketing tips to help you get 2014 off to a flying start.
Content Marketing for Arts OrganizationsPaulGravett
Content Marketing is perfect for the performing arts sector. We
are surrounded with great ideas, creative people and, of course,
a lot of content.
Give your audiences valuable and relevant content and you
are well on your way to nurturing relationships. Be consistent,
conversational and friendly and you will have long-lasting
relationships.
Show people you care, and they will care about you.
They will also attend your performances.
Meanwhile, “the Internet” is the unmarried maximum essential issue that has been converting all techniques and approaches to steer an easy existence way.
Do you suspect ever that the range of net customers is growing daily with the aid of using a day? Is it viable to prevent the increase?
Now, the maximum of the time in a day, humans live on-line for numerous purposes.
Just now, when you have an enterprise which you choose to sell to the goal audience, you then definitively don’t want to attain them physically.
You can attain them virtually, for that, you want to have a web reference to technological gadgets like computers, cell phones, tablets, etc.
eCommerce offers and promotions - an Anchanto Documentdevin simon
Nobody is alien to the fact that offers and promotions play a significant role in attracting eCommerce customers. Additionally, implementing these time-sensitive campaigns especially around festivals & special sale seasons can significantly boost revenue & also attract customer referrals.
Get this compelling whitepaper to know how you can manage highly successful eCommerce promotional strategies across multiple sales channels.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
10. What are your goals for this event? Let’s
map it out. Put together a game plan that is
quantifiable, timely and realistic.
11. “We want to come back with 50 solid
prospects, which will lead to 25 meetings,
which will lead to 5 new sales for a total of
$2.5M within 6 months of the show.”
Something like this:
18. Striking up a conversation with
a stranger can be a bit
daunting, right? We all have a
heated battle going on inside
our heads at any given time.
Here are a few thoughts to
keep in mind:
19. You’re at this trade show for a reason. You
are a capable and trusted member of your
team who was chosen to represent your
company and you know your stuff. What is
there to be nervous about? Do your thing.
Be confident.
20. The most interesting people in this world
are the ones who find others interesting.
Ask questions and really listen. Become
genuinely interested in other people. You
might even consider coming up with a few
questions to ask as attendees are walking
by your booth.
Be curious.
21. Offer time-sensitive raffles and giveaways
via social media to encourage attendees to
follow your brand’s social media channels
during the event. Take pictures with the
winners and share on your channels.
Raffles and giveaways can build excitement
around your booth and really draw a crowd.
Use time.
22. Video should be a key part of your trade
show strategy. This could be a clip to demo
your product or service. Just be sure to
keep it short, simple, engaging and
memorable to create interest and leave
your audience wanting more.
Use video.
25. Don’t forget that you’re
in the same city as your
prospective customers.
Set up get togethers
away from the booth for
key 1:1 time with the
people you most want
to meet with. Happy
hour party, anyone?
Expand your reach.
You’re close.
Remember that awesome
demo video you’re showing at
your booth to catch attention?
Share it on social media. By
doing so, you can reach both
trade show attendees and those
who couldn’t make the show
but follow your company.
27. Dust off that selfie-stick.
Ask people for a picture as they are walking by. Have a
little fun with it. It helps if you have something at your
booth (besides yourself) for them to take a picture with,
such as an oversized product replica or company/team
mascot, etc. The idea is to make it something they’ll
want to share with their team and others.
28. After you get the picture, tell them you will
email it to them and post it on social media
with a shout out to them. This will also help
you gather their email address and social
media account(s) so you can keep in
touch. Try posting something like this:
Share it.
29. “Thanks to @ABCCompany
for stopping by our booth
#345. Stop back tomorrow to
enter our raffle giveaway
contest! #yourcompany
#eventhashtag”
30. Popcorn, pretzels, cookies – they all work
like a charm. Candy is ok, but you might
want to stick to more "filling" foods. Put
them in the middle of your booth to
encourage a friendly hello. And who
doesn’t love some cold beverages at
hand?
Offer free food & drinks.
31. Keep in mind, many of the attendees will
be traveling dads and moms. They’ve got
kids who expect a souvenir of sorts when
they get back, so help them deliver. Offer
T-shirts with a few kids sizes in the mix.
You’ll make that mom, dad, aunt or uncle
an absolute superstar...if only for a day.
Appeal to the family.
37. Remember those great conversations that
were started at the show? Keep em’ going.
Sincerely thank your contacts for attending.
Express appreciation in meeting them as
well as your interest to continue the
conversation and to keep in touch.
38. • Handwritten card
• Personal email
• LinkedIn invite with personal message
• Social media posts, tags, follows, likes
• Email newsletter campaign
• Direct mail campaign
• Custom gift
Follow up ideas:
39. Conduct a de-brief with your team
following the event. Talk about what they
felt went well and what areas they think
could be improved. This post-show
communication is crucial to creating the
very best trade show experience for
everyone involved – so don’t skip it!
Team follow up.
41. Don’t just follow up to ‘check in’ or ‘touch
base.’ This is a waste of your prospect’s
time and yours. As marketers, you can help
your sales team bring value at every
touchpoint. Here are a few ways to add
value at every step in the process:
42. You can create valuable content by using
the very questions asked about your
product or service at the show. By doing
so, you’ll become a trusted thought leader
and problem solver around these topics.
This will draw your prospects closer
to you.
Answer questions.
43. Even if it’s not your work, share something
that you know they would find valuable and
that may spark some ideas. Keep doing
this and you’ll become a trusted, valued
resource to them.
Share work.
44. We all have our networks. We all want to
connect with people that we value and who
can help us grow our business and enrich
our lives. So, become a connector.
You’ll be helping them and yourself at
the same time.
Connect them.
46. Be proactive in keeping in touch with trade
show leads. Be aware that there is a fine
line between demonstrating “polite
persistence” and being so aggressively
relentless that you damage the very
relationship you were trying to build.
47. Create a schedule to contact each trade
show prospect around 6-8 times within a
period of six months or so following the
event. Patient persistence in your
sales and marketing communications
will result in growing your business –
it’s all just a matter of time.
Schedule it out.