The document outlines a strategic plan for The Party Rental Company. It includes a SWOT analysis identifying strengths like a loyal customer base but also weaknesses such as only one location. Two objectives are presented: increase sales by $50,000 and customers by 500. Three alternatives are considered: holiday decoration packs, catering services, and mascots. Holiday packs are selected as they score highest and add sales during slower months. The plan details targeting families with kids aged 0-13 making $60,000-$80,000 annually through social media promotion and pre-order discounts. A budget is also included.