The document discusses the rise of grocery discounters and their impact on the grocery industry. It notes that discounters are establishing themselves as the new price barometers and intensifying price competition. This is eroding profit margins across the industry as retailers pressure suppliers to further fuel the price war. The document provides strategies for suppliers to take leadership in price positioning, including establishing well-considered price corridors for their products in discounters versus grocery stores. It also recommends empowering sales teams to proactively manage pricing strategies rather than reacting to competitors.
An example of a Marketing Plan to help businesses succeed. FOr more help on writing a marketing plan and to download .doc version of this for editing on your own visit http://jennmathewsconsulting.com/internet-online-marketing/marketing-plan-example/
This is an example of a synthetic plan for a company that operates in different market segments, and with different sales channels. It is a simulated case that might be applied to any Company operating in the B2B business.
However, all the information must always be supported by real data, defendable during the Presentation to the Executive Board.
Neither the model, nor the information or numbers contained in the following templates belong to any real Marketing Plan or Company.
An example of a Marketing Plan to help businesses succeed. FOr more help on writing a marketing plan and to download .doc version of this for editing on your own visit http://jennmathewsconsulting.com/internet-online-marketing/marketing-plan-example/
This is an example of a synthetic plan for a company that operates in different market segments, and with different sales channels. It is a simulated case that might be applied to any Company operating in the B2B business.
However, all the information must always be supported by real data, defendable during the Presentation to the Executive Board.
Neither the model, nor the information or numbers contained in the following templates belong to any real Marketing Plan or Company.
Report on Strategic Marketing Chapter Review [Elegant (VI)]Md. Abdur Rakib
The report is made on the chapter reviews from the strategic marketing book 9th Edition by David W. Cravens & Nigel F. Piercy. 12 chapters are taken for making reviews for the report.
It is prep[ared by Elegant (VI) group, Section: A, Marketing 14th batch, Faculty of Business Studies, University of Dhaka.
Report on Strategic Marketing Chapter Review [Elegant (VI)]Md. Abdur Rakib
The report is made on the chapter reviews from the strategic marketing book 9th Edition by David W. Cravens & Nigel F. Piercy. 12 chapters are taken for making reviews for the report.
It is prep[ared by Elegant (VI) group, Section: A, Marketing 14th batch, Faculty of Business Studies, University of Dhaka.
10.2 chapter 12 rizal agung w 55120110187 (absen no. 25)AndreasPrasetia1
Sebagai kelengkapan pengerjaan Tugas Besar satu, mata kuliah Strategic Marketing. Universitas Mercu Buana Program Studi Magister Management. Kampus Warung Buncit
A topic presented during the seminar-workshop on feasibility study held at Capitol University AVR room Graduate School.
The slideshow is a product of research taken from internet and various reference. I do not own all the ideas presented, I quoted it from various experts and authors in the field of marketing and entrepreneurship.
This document reviews best practice in pricing processes to provide a reference against which current practices and proposals can be tested. Our objectives have been: to research the attributes of world-class pricing through publications and academic sources; to investigate how these attributes are applied in practice to products and services; to assess pricing processes in successful businesses.
In recent years a new attitude toward pricing has emerged. Deregulation and international free trade agreements have increased competition. Price promotion has eroded the power of brand loyalty. Pricing has assumed greater importance to most businesses.
As markets increasingly assume a global dimension, customers can more easily compare prices between one region or country and another, using the internet or a fax machine. They can often locate the same product, or an
acceptable substitute, from another source. Customers are more demanding and fickle, and their expectations increasingly difficult to fulfil.
Price inflation in western economies is now at its lowest for decades. Price increases are no longer accepted without protest from customers, if at all.
The Chairman of General Electric has predicted the onset of the ‘Value Decade’. Global price competition will strengthen because of: reduced product differentiation; global over-capacity for production; significantly diminished trade barriers; efficient information and distribution systems; providing customers with easy access to the prices of suppliers; a growing lack of customers’ loyalty to individual suppliers. Choice will be increasingly driven by price.
This is a challenging scenario that reinforces the need for an integrated strategy and concerted managerial action on pricing.
Pricing processes have lagged behind developments in the market place. They are often characterised by internal conflict between accountants wishing to maximise profit per unit and marketing specialists who seek to maximise
throughput. They are also affected by the potential for strained relations with good customers.
Some companies have downsized their operations to a level where diminishing returns cause them to question the benefits of continuing to focus upon reducing costs. As they switch their attention from cost cutting to adding
value, pricing naturally assumes increased weight in the marketing mix.
We have found many companies reluctant to discuss their own processes.
Some may wish to avoid betraying a lack of sophistication.
Harish Keswani, Marketing Technologist & Digital Marketing Expert in Mumbai conducted this 1 day workshop for Zalawar Business Forum in Feb 2016. The concepts can be useful for any entrepreneur or small business owner (SME) who needs a structured approach to his marketing strategy.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Discover the innovative and creative projects that highlight my journey throu...
Winning with Discounters
1. RISE OF THE DISCOUNTERS
A winning formula to navigating the grocery market
2. CONTENTS
1.The rise of Discounters
2.The long-term impact
on the industry
3.An effective way to take
leadership in price
positioning
4.How to find out more
3. CONTENTS
1.The rise of Discounters
2.The long-term impact
on the industry
3.An effective way to take
leadership in price
positioning
4.How to find out more
4. As the retail price wars evolve, suppliers will come under continuing pressure
to grow value simultaneously across all channels
What are the challenges?
Long term price deflation
erodes profit margins
Short term reactionary tactics
have a knock on effect in the
market, eroding further value
Price match guarantee &
promo promiscuity
intensifying trade spend
pressure
Evolving price war further
diluting brand loyalty and
reducing ability to charge a
brand premium
GROCERY
DISCOUNTERSCONVENIENCE
Profit
erosion
- Price deflation as other channels
expand their convenience offering
+ Price consortiums benefitting
from scale to rebalance supplier
negotiations
+ Rapid share gains
+ High shopper value
perception
- Mounting profit concerns
- Hypermarkets losing traction in
favour of smaller formats
- Shrinking ability to command a
premium for branded products
Channel leakage
5. CONTENTS
1.The rise of Discounters
2.The long-term impact
on the industry
3.An effective way to take
leadership in price
positioning
4.How to find out more
6. PRICE DEFLATION
IS HERE TO STAY
Consistent competitive pressures, wage
deflation and shopper value perception will
further erode prices
DISCOUNTERS ARE THE NEW
PRICE BAROMETER
Morrisons will be joined by their competitors in
price matching against the discounters, as a new
price floor is established
TRADING WILL ONLY
GET TOUGHER
Retailers will expect suppliers to fuel the
price war through increasing trade
investment
2006
Introduction of loyalty schemes
and targeted consumer
promotions led to rapid value
growth in the top 4
2008
Recession severely affects
average basket spend and
promo promiscuity,
eroding value in branded
products
2009
Creation of revenue growth
functions allowed companies to
improve net price realisation
through quick wins
TODAY
Big four invest over £1bn in price war
Discounters gain significant traction
across the consumer landscape
Amid the rise of discounters value growth will remain
tied to pricing
7. CONTENTS
1.The rise of Discounters
2.The long-term impact
on the industry
3.An effective way to take
leadership in price
positioning
4.How to find out more
8. Leading in pricing & winning in the discounters era: What you
can do to retain value?
Achieve a well considered and rational consumer price
positioning and corridors; groceries VS discounters first and
foremost
Establish the right enablers to implement a defensible pricing
structure
Sales director need to lead the way in changing the mind-
set of the business towards channel pricing leadership
1
3
4
Ascertain your future role as a category and as a business
within the discounters’ overall strategy
2
9. Sales director need to lead the way in changing the mind-set
of the business towards channel pricing leadership
1
TODAY TOMORROW
Adaptive approach
Less reactive
approach than in
the past but
pricing and
promotion
decisions still
heavily adapting to
customer
landscape
Pre-emptive
approach
New mind-set
across the
business in setting
price positioning
and clear level of
accountability in
the team as to
who manages it
Cultural Shift to
empower NAMs to
make effective and
considered channel-
wide decisions
A
Having the right
tracking and measuring
mechanism to provide
relevant insights
B
Embedding price
positioning as a critical
step in the sales
planning cycle
C
YESTERDAY
Reactive
approach
Pricing and
promotion
decisions taken
in response to
external events
RESPONSIVE TO CUSTOMER CHANGES
IN PRICING STRATEGIES
PROACTIVE
STRATEGY
MANAGEMENT
10. Ascertain your future role as a category and as a business
within the discounters’ overall strategy
2
Apply analytical rigour to fully understand and monitor the discounter’s point of
view of the FMCG world via a mix of primary research and secondary data
analysis. Clarity on their priorities will better inform your price positioning
decisions.
How do they identify
their main
competitors?
What are their national
plans in terms of
geographical expansion?
How do they want to price
position themselves in the
market and how can we
support the execution of
their pricing strategy?
What shopper
segments are they
after? How are they
changing their in-store
customer experience?
What role does the UK
market play in the group
global growth strategy?
What level of margins
are they prepared to
operate within?
What’s the role of
premium brands VS
private labels in
their overall brand
strategy?
What are their overall
assortment priorities for
the future (breadth and
depth), outside the
beverage category?
To what extend are the
willing to dilute their
model by trading up
their merchandise
assortment to higher
quality products?
What are their shopper
engagement programs
and how can we
support them via pricing
and pack decisions?
11. Achieve a well considered and rational consumer price positioning
and corridors; groceries VS discounters first and foremost
3
Ensure consistent Target Price
positioning across channels and
against competitors in order to
achieve financial ambitions
Clear channel and customer roles in
the current landscape and within
future trends
Determine pricing relationships in
the market and identify key product
battlefields for customers
Assess the impact of channel
leakages and identify the most
material products
DICOUNTERS VS GROCERY STORES PRICE POSITIONING
Do Grocery and Discounters need to be in the
same corridor?
Do we need to differentiate the packs so that
they don’t conflict?
12. Establish the right enablers to implement a defensible pricing
structure
4
Define the right structural pricing to
help achieve and manage the
consumer price corridors in the
market
Structure the pricing to your customer
in line with how you want them to
behave in the market.
The key is to contrast customers’
strategy :
– Whom they are trying to compete
with?
– What do they want to price position
themselves in the market?
– What level of margins are they
prepared to operate within?
Lidl Asda
List
Price
Net
Invoice
Price
Triple
Net
Price
On-Invoice
Discount
Promo
Investment
Terms
Use Rate Card Pricing, promo and trade
investment by customer to support price
positioning
13. CONTENTS
1.The rise of Discounters
2.The long-term impact
on the industry
3.An effective way to take
leadership in price
positioning
4.How to find out more
14. Interested? How to find out more…
We are Fifth P. Since 2011, we’ve worked with our clients in the FMCG & consumer product industries across
Europe to create growth strategies that sustain long-term growth & leave lasting legacies
+44 7521 012 923
info@fifth-p.com
Not sure if this slide or slide 10 goes first. Personal opinion is this one, as don’t think you necessarily need to go down into the details on meeting one – these give sufficient detail to talk around, but should have the full case studies of these examples in appendix at least, if not as the next slide…
Maybe need 2 X these slides
Case study snapshot rules
The pithy one-liner (orange text)
A la Accenture ads, a pithy one-line summation of the project, ensuring £££ / % is detailed – one line overview of why we did it
The Brief
One line statement of issue
Company logo
Our Approach
The three key things that we did, succinctly, clearly, using as little technical / etc. jargon as possible – i.e. make it accessible
Lasting Impact
Three key benefits to the approach – succinct, tangible, believable
Will need input from you guys and Sahaj to refine the case studies in this format. Equally, will need to choose the right ones for Suntory