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3.  It play a crucial role in
setting price level.
Factors may affect setting
of price such as;
1) Supply and Demand
2) Competition and,
3) Customer buying
behavior
 This is all have an impact
on the price of a product
or service.
 When there is a high
demand for a product,
sellers can generally
charge a higher price.
ON THE OTHER HAND,
If there is a low demand
for a product, sellers may
need to lower the price to
entice customers to buy.
The SUPPLY also can
affect PRICING

4.  If there is a few
competitor in the
market, a seller may be
able to charge a
premium price.
HOWEVER;
 If there are many
competitors offering
similar products and
services, each seller
may need to lower their
price to remain
competitive.
 Some customers may be
willing to pay more for a
product if they perceive it
as a high quality or;
 If it offers additional
benefits.
 Other customers may be
more price- sensitive and
choose a lower-priced
option.

6.  Companies
need to
consider the
demand for
their products
or services in
the market.
 If the demand
is high, they
may be able to
charge a higher
price and vice
versa.
Companies need to
assess their
competitor’s pricing
and adjust their
prices accordingly,
especially if they
want to gain a
competitive
advantage.

7.  Companies
need to
consider the
cost of
producing their
products or
providing their
services and set
prices that
cover those cost
while still
making the
Companies need to
consider their brand
image and the
perception of their
product or service in
the market.
They may set prices
that reflect their
brand image or
status in the market.

8.  Companies
need to
consider the
demographics
of their target
market and set
prices that align
with their
customer’s
purchasing
power and
budget.
Companies need to
consider their long-
term goals and
strategies and set
prices that align with
those goals, such as
achieving a certain
level of market share
or profitability.

10.  Pricing strategies are often
data-driven . Lack of
accurate and relevant data
is one of the primary
reasons why firms may
struggle to implement a
pricing strategy.
 Without the right data,
companies may not be able
to identify the right price to
set and may also struggle to
monitor the effectiveness of
their strategy.
 Markets can be complex , and
effective pricing strategies
hinge on understanding the
nuances of the market
dynamics.
 Companies may struggle
assessing the impact of diverse
factors such as competition,
consumer demand, and product
lifecycle on pricing.

11.  Firms that have operated for
a long time may be resistant
to change, especially if they
have been operating under a
specific pricing model for an
extended period.
 Introducing a new pricing
strategy often involves
disrupting the existing
processes and systems, which
may be met with resistance
from employees and
stakeholders.
 Price is often sees as
reflection of value, and if a
company cannot
communicate the value of its
products or services , it may
not be able to justify the
price.
 Lack of proper messaging
that highlights the benefits
or differentiation of the
product can lead to
customers not considering

12.  In the absence of a
coherent pricing
strategy that aligns
with the company’s
objectives,
companies may find
themselves drifting
from one pricing
strategy to another,
leading to a lack of
focus.
 This can lead to a
confusion among
customers and
stakeholders ,
eroding
confidence in the
company’s pricing
and overall brand
value.

14.  Customer and process
analytics play a crucial
role in development of
pricing strategies for
business.
 It helps businesses
understand customer
behavior , preferences,
and the buying process to
determine the best price
to maximize profit and
 Customer analytics provide
insights into customer
demographics, purchase
patterns, and preferences.
 This information helps
businesses identify market
segments that value their
products the most and are
willing to pay premium prices.
 By understanding the value
customers place on a product,
businesses can set prices that
align with their offerings.

15.  Process analytics
means it enable
businesses to identify
inefficiencies in the
production process and
reduce cost.
 By understanding the
cost structure of their
products, businesses
can set prices that align
with their profit
margins.
 To combined, businesses can
develop pricing strategies that
balance the interest of
customers and the business.
 These strategies helps
business price products
competitively while
maximizing profits.
 Overall, it provides valuable
inputs for businesses to
develop pricing strategies that
deliver value to customers
while optimizing profits.

17. Meet the full
team
Ma. Mae
Montesclaros
Shello Galagar Ericah B. Bongay
Florenda N.
Basay
Reynaldo Palmosa Bernard Canoy Cj D. Camay Ian P. Abello
17
Analyn
Lobitaña