Over 5,000 executives were recently asked in Winning with Customers session polls this important question: Do your customers make more money doing business with you? An alarming 2% of these executives could answer YES to the question. As a C-Suite executive, answering YES to the question above is the first critical step to improve your company’s value proposition and help you WIN with you customers. "How to Win With Your Customers: Become the Go-To Organization in Your Industry" This presentation by D. Keith Pigues, Past Chairman of BMA National Board of Directors, co-author of “Winning With Customers: A B2B Playbook", and Partner at Keen Strategy, was delivered at SoCal BMA’s 2nd Annual Regional Conference: The Integrated Leadership Summit — held January 21, 2015, in Long Beach, CA. The event, organized and hosted by Business Marketing Association, Southern California Chapter, was part of the third annual BMA Global B2B Regional Conference Series, and SoCal Chapter’s ‘The Leading Edge' executive signature series. http://www.SoCalBMA.org/Events