About GiftCard Partners


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This presentation highlights how GCP helps retailers grow their B2B channel programs with gift cards. Companies purchase gift cards from our brands for their loyalty programs, corporate gifts, sales incentives, health & wellness incentives and fundraising.

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  • Start with brief upbeat music: Thanks for your interest in GiftCard Partners. We’re one of the nation’s leading developers of Business-to-Business gift card programs.
  • For over 10 years, we’ve been helping retailers and merchants increase sales and profits, build market share, and strengthen their brands. We help businesses find new channels for their gift cards. We also help our partners find the right gift cards for their programs. Our goal is to help position your program for long-term growth through multi-faceted partnerships and aggressive B2B marketing programs.
  • Our philosophy: We want to be an extension of your team. We become your strategic partner and represent your brand as you would want it represented in the trade. Whether you’re looking to get started in the B2B gift card industry for the first time, or fortifying an established program, we know what it takes to deliver solid and measurable results.
  • Here are some examples of very successful programs that we’ve developed for our clients: Over a 7-year period, we generated $30 million in new business for a national home furnishings retailer. • In just three years we generated $17 million in new business for a national drug store chain. • In only one year, we augmented a mature B2B program for a national restaurant chain corporation by $3million.
  • Well-known brands like CVS/pharmacy, Chili’s Restaurants, AutoZone, and more trust GiftCard Partners to develop and build their B2B gift card business.
  • It doesn’t matter what business you’re in, the challenges are the same. You need to grow sales, attract new customers, retain existing customers, compete for market share, and build brand awareness. A solid B2B gift card program from GiftCard Partners enables you to address these challenges in ways you can’t accomplish through normal consumer channels.
  • We use a unique strategy that involves a Multi-Touch Sales and Marketing program. We believe in generating leads (and converting customers) through diverse techniques that include Telesales, Email blasts, Trade Shows, Customized Microsites, Paid Search Terms and more. Using these approaches in an integrated fashion helps us reach the Business to Business customers that want to buy your gift cards.
  • We know that in most companies, it’s difficult to allocate time for running a B2B gift card program. That’s why we do it all for you, for significantly less than the cost of doing it in-house. We handle everything, including contract management, discount negotiations, budget development, and execution. We even monitor the competitive landscape and keep track of the latest industry issues, like escheat, fraud, and pending legislation. Our goal is to make the process seamless for you.
  • Our team will do what it takes to make your B2B gift card program a success. Our strongest asset is that we can use our broad business experience and deep knowledge of the industry to help you grow your business.
  • For more information on how to get started on building your company’s B2B gift card program, contact us today. We’re ready to be your Gift Card Partner.
  • About GiftCard Partners

    1. 1. GiftCard Partners, Inc. Our Approach to Growing Your B2B Business
    2. 2. Who is GiftCard Partners? <ul><li>We create and implement </li></ul><ul><li>gift card-based </li></ul><ul><li>B2B Development Programs </li></ul><ul><li>We can increase your sales and profits, build market share, and strengthen brands. </li></ul><ul><li>  </li></ul><ul><li>We can position your program for long-term growth. </li></ul>
    3. 3. Our Philosophy: It is all about you, our client. <ul><li>We are part of your team! </li></ul><ul><li>• We are in business to help our clients nurture and grow their B2B business. </li></ul><ul><li>• The best results for our clients come when we work as an extension of your team. </li></ul><ul><li>• Our approach to the business is aggressive and proactive, pursuing or creating opportunities well beyond the obvious. </li></ul>
    4. 4. Track Record of Success <ul><li>• 7 years  $30 million for national home furnishings retailer </li></ul><ul><li>• 3 years  $17 million for a national drug store chain </li></ul><ul><li>• 1 year  $3 million for a national restaurant company </li></ul>
    5. 5. We Are Proud to Represent These Market Leaders
    6. 6. How We Can Address Your Business Challenges Challenge B2B Business Solution Build sales Drive traffic to stores and websites through the extensive distribution of gift cards. Attract new customers Participate in partner marketing programs such as customer acquisition, loyalty, incentive and fundraising. Retain existing customers Increase patronage from loyal customers who choose gift cards from their favorite merchants as rewards. Avoid competitive disadvantage Aggressively promote your B2B programs to engage new customers and increase market share. Grow brand awareness Participate in Partner programs that deliver strong marketing impressions and expose your brand to millions of eyeballs.
    7. 7. We are the Leader in Multi-Touch Sales & Marketing Programs
    8. 8. We Take the Work Off Your Plate <ul><li>We provide you with this full array of services for less than the </li></ul><ul><li>cost of an internal team: </li></ul><ul><li>Contract management and execution </li></ul><ul><li>Management/monitoring of orders, payments, etc., </li></ul><ul><li>Budget creation and implementation </li></ul><ul><li>Development/execution of media and marketing plans </li></ul><ul><li>Management of creative approvals </li></ul><ul><li>Ensuring branding guidelines are continually met </li></ul><ul><li>Guidance on industry trends </li></ul>
    9. 9. GCP Leadership Team Diverse Business Expertise <ul><li> We are: </li></ul><ul><ul><li>• Merchants </li></ul></ul><ul><ul><li>• Technologists </li></ul></ul><ul><ul><li>• Operations Managers </li></ul></ul><ul><ul><li>• Channel Builders </li></ul></ul><ul><ul><li>• Even former GCP Clients </li></ul></ul>Edward Shulkin, President Deborah Merkin, COO Diane Freeland, Vice President, Sales Melina Balboni, Vice President, Marketing and Business Development
    10. 10. Contact us today! <ul><li>Melina Balboni </li></ul><ul><li>VP Marketing & Business Development </li></ul><ul><li>781.341.4830 </li></ul><ul><li>[email_address] </li></ul>