Productledgrowthconference.com Make the transition Product-Led Growth is the future of SaaS. Learn how to deliver stellar product experiences, that will make your users keep coming back for more. The Product Led Growth Conference, featuring both local and international speakers, will share global best practices, case studies and goal-oriented approaches to help your organization make the Product-Led transition. The Conference What drives Customer Experience? How is possible for product teams to build and deliver products customers love? How can internal teams make the product their main growth lever that will help them anticipate customers’ needs? The Product-Led Growth Conference is one of the first European conferences, addressing a competing set of strategies organizations can adopt when making the transition to a Product-Led GTM (go-to-market) model. Its agenda will explore all the aspects affecting customer experience and how the product itself can become the main growth lever. The event is a unique opportunity to engage with remarkable product-driven practitioners across Europe and learn firsthand the best practices around Product-Led Growth. Key Themes Product-Led Transformation What changes Product-Led Growth brings on the table? How those changes affect customer experience? Which internal practices and deliverables need to be reconsidered? This section analyzes how the Product-Led era affects internal and GTM practices. Customer Feedback When adopting a customer-centric approach the ongoing collection of customer feedback is imperative. This section dives into what feedback organizations should collect and the KPIs that should be monitored. Product Strategy Overarching practices and frameworks Product Management should employ when delivering a Product-Led GTM strategy.

1. Friday, 31 January 2020 • Athens, Greece
Make the transition
PRODUCED BY
Product-Led Growth is the future of SaaS. Learn how to deliver stellar product experiences, that
will make your users keep coming back for more.
The Product Led Growth Conference, featuring both local and international speakers, will share
global best practices, case studies and goal-oriented approaches to help your organization make
the Product-Led transition.

2. What drives Customer Experience? How is possible for product
teams to build and deliver products customers love? How can
internal teams make the product their main growth lever that will
help them anticipate customers’ needs?
The Product-Led Growth Conference is one of the first European
conferences, addressing a competing set of strategies
organizations can adopt when making the transition to a Product-
Led GTM (go-to-market) model.
Its agenda will explore all the aspects affecting customer
experience and how the product itself can become the main
growth lever. The event is a unique opportunity to engage with
remarkable product-driven practitioners across Europe and learn
firsthand the best practices around Product-Led Growth.
The Conference
Product-Led Transformation
What changes Product-Led Growth brings on the table? How
those changes affect customer experience? Which internal
practices and deliverables need to be reconsidered? This section
analyzes how the Product-Led era affects internal and GTM
practices.
Customer Feedback
When adopting a customer-centric approach the ongoing
collection of customer feedback is imperative. This section dives
into what feedback organizations should collect and the KPIs that
should be monitored.
Product Strategy
Overarching practices and frameworks Product Management
should employ when delivering a Product-Led GTM strategy.
Key Themes

3. Travis Kaufman
VP Product Growth, Gainsight
Adam Joseph
Customer Success Director, Gainsight
Kajetan Uhlig
Founder & Managing Director, Userlane
Richard King
Founder, Product Marketing Alliance
Meet the Speakers

4. Despina Exadaktylou
Founder & CEO, ReinventGrowth
Emma Hill
Customer Success Manager, Prodpad
Ioannis Papikas
Product School organizer Athens
Georgia Tsiamanta
Head of Support, Balena
Sam Richard
Director of Growth, OpenView Partners
Meet the Speakers

5. Agenda
08:30- 09:30 a.m. Registration & Early Morning Networking
09:30 – 09:40 a.m Opening Remarks Despina Exadaktylou, CEO & Founder, ReinventGrowth – The Product Experience
Agency, MC of Product-Led Growth Conference
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Session 1
“The Rise of Product-Led Growth” Sam Richard, Director of Growth, OpenView Partners (Live from Boston)
“Product-Led Growth for the Enterprise” Travis Kaufman, VP Product Growth, Gainsight
“The State of Product Marketing” Richard King, Founder, Product Marketing Alliance
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Session 2
“The Product-Driven Customer Success Manager" Adam Joseph, Director Customer Success, Gainsight
“Product-Led Onboarding, the key to unlocking PLG” Despina Exadaktylou, CEO & Founder, ReinventGrowth – The Product
Experience Agency, MC of Product-Led Growth Conference
“It’s not a bug it’s a feature – the Customer Support perspective on product development” Georgia Tsiamanta, Head of
Support, Balena, Organizer Support Driven Athens
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6. Agenda
Session 3
Panel Discussion: “Creating products that sell themselves”
“Tapping into your market: making sense of user feedback” Emma (Sephton) Hill, Customer Success Manager, Prodpad
"Prioritizing Customer Requests in regards to Product Vision" Ioannis Papikas, Senior Product Manager, e-
satisfaction.com, Product School organizer Athens
Kajetan Hulig, Founder & Managing Director, Userlane
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* The agenda is under development

7. Regroup: Learn how to reorganize your company around your
product & discover solutions facilitating growth in fast-moving
markets.
Evolve: Develop a customer-centric approach derived directly
from your product’s insights & feedback.
Learn: We unite the best Product-Led practitioners to educate you
on the challenges, opportunities & latest trends of Product (Led)
Growth strategies.
Connect: Meet with product obsessed practitioners around the
globe and create valuable relationships.
Why Attend
This conference is for everyone that is involved with
product (led) delivery and customer experience. From
passionate product leaders, product designers and
engineers, to Customer Success & Product Marketing
Managers, CEOs and Professional services.
In addition, digital agencies overlooking their customers’
GTM strategy can learn how to streamline their practices
and deliverables to maximize impact and ROI.
Audience

8. This conference is for everyone that is involved with product (led) delivery and customer experience. From
passionate product leaders, product designers and engineers, to Customer Success & Product Marketing
Managers, CEOs and Professional services.
In addition, digital agencies overlooking their customers’ GTM strategy can learn how to streamline their
practices and deliverables to maximize impact and ROI.
Audience

9. Product-Led Growth is thriving. It is not enough for a product to just deliver its value proposition. It needs to meet customer
needs and seamlessly enabling accounts to grow.
IT consumerization, fierce competition, reduced switching costs and the rise of customers’ voice on social mediums are the
main factors supporting that direction. They increase customer demands and favor seamless experiences who don’t add
weight on end-users’ shoulders. Forcing in that way SaaS organizations to keep optimizing product experience on a
consistent cadence.
What is Product-Led Growth?

10. Product Led Growth is achieved when organizations leverage product usage, to drive acquisition, conversions, retention, and
expansion. Product-Led organizations deliver products that consider and answer customers’ evolving needs by delivering
stellar, customer-centric product experiences. When a Product-Led GTM strategy is at play, the product is not a part of the
customer experience.
In a Product-Led GTM strategy, the product is the experience.
An experience so strong and optimized that is driving conversions in a matter of minutes, while at the same time it is
delivered on a frequent cadence to embrace retention and expansion.
But this is only the tip of the iceberg. A Product-Led go-to-market strategy also aligns internal teams around product
insights, abandons internal silos and embraces an internal feedback loop across an entire organization.
Product-Led Growth as a GTM Strategy

11. Abandoned Paywalls: In a Product-Led GTM model, paywalls follow, rather than lead, and pricing scales as usage levels
increase. Product-led organizations adopt a freemium or free trial model. They abandon barriers to entry and allow users
to try before they buy. This fact alone liberates customers. They don’t have to rely on human-assisted activations and
long-term sales cycles to seal a deal.
Reduced Acquisition & Retention Costs: Products’ features are able to acquire, retain and expand accounts. At the same
time the sales cycle shortens, and acquisition and retention costs are being decreased.
Sustainable Engagement Levels: The delivery of product-driven experiences powered by customer feedback sustains
engagement levels.
Data-Driven Onboarding Journeys: Onboarding is now being delivered throughout the customer journey. Its ongoing
assessment enables it to become a data driven force that drives accounts down the customer lifecycle.
Organizational Cross Alignment: Internal organizations develop common product benchmarks & KPIs alongside business
metrics.
Increased Customer Satisfaction: The delivery of customer-centric products increases customer satisfaction & advocacy
levels.
Intuitive Product Features: Product management capitalizes on in-product behavior & delivers robust product features
meeting customers’ evolving needs.
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Product-Led Growth Levers

12. Abandoned Paywalls: In a Product-Led GTM model, paywalls follow, rather than lead, and pricing scales as usage levels increase. Product-led
organizations adopt a freemium or free trial model. They abandon barriers to entry and allow users to try before they buy. This fact alone liberates
customers. They don’t have to rely on human-assisted activations and long-term sales cycles to seal a deal.
Reduced Acquisition & Retention Costs: Products’ features are able to acquire, retain and expand accounts. At the same time the sales cycle shortens,
and acquisition and retention costs are being decreased.
Sustainable Engagement Levels: The delivery of product-driven experiences powered by customer feedback sustains engagement levels.
Data-Driven Onboarding Journeys: Onboarding is now being delivered throughout the customer journey. Its ongoing assessment enables it to become a
data driven force that drives accounts down the customer lifecycle.
Organizational Cross Alignment: Internal organizations develop common product benchmarks & KPIs alongside business metrics.
Increased Customer Satisfaction: The delivery of customer-centric products increases customer satisfaction & advocacy levels.
Intuitive Product Features: Product management capitalizes on in-product behavior & delivers robust product features meeting customers’ evolving
needs.
Product-Led Organizations Yield Better Results

13. Friday, 31 January 2020 • Athens, Greece
Make the transition
PRODUCED BY
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