In recent years many Malaysian rock bands in the industry including ‘WINGS’ is hardly sustain in the industry, unlike in the era of 80s rock band which easily accepted by the audience. Acceptance of the current generation is showing less attention to local music rather than foreign music which was a phenomenon in Malaysia.
This research is to evaluate the acceptance rate of Malaysian audience and to assess their level of acceptance towards the local rock music especially in the era of 80s rock scene on our society today.
Urban renewal and health: The effects of the Neighbourhoods Law on health and...sophieproject
"Urban renewal and health: The effects of the Neighbourhoods Law on health and health inequalities in Barcelona" by Roshanak Mehdipanah (Universitat Pompeu Fabra & Agència de Salut Pública de Barcelona).
PhD defense. Supervisors: Dr. Carme Borrell & Dr. Carles Muntaner. May 23rd 2014.
Nowadays, road crashes become a growing worldwide problem and result in around 1 million deaths now occurs in developing countries. Huge economic losses are now being incurred annually in the ASEAN countries as a direct result of road crashes and the most recent research suggests annual losses across the region are now in excess of US dollar 14 billion per year (around 2.1% of annual GDP of ASEAN region). In Myanmar, thousands of healthy lives are lost by road accidents comparing with other ASEAN countries. A research was conducted on a section of Pyay road with its high-accident locations to study and evaluate the cause of its frequent accidents. Initial study indicated that most of the accidents were attributed to human elements. This was included by the fact that a high percentage of accident was caused by the collision of moving vehicle and pedestrian. Identifying and removing hazardous spots to improve road safety will primarily requires well documented record on those roads with high-accident locations. These data base can inform to urban transport planner for road safety improvement. Kyaing"Road Accident Study on Some Areas in Yangon" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-2 | Issue-5 , August 2018, URL: http://www.ijtsrd.com/papers/ijtsrd15944.pdf http://www.ijtsrd.com/engineering/civil-engineering/15944/road-accident-study-on-some-areas-in-yangon/kyaing
Urban renewal and health: The effects of the Neighbourhoods Law on health and...sophieproject
"Urban renewal and health: The effects of the Neighbourhoods Law on health and health inequalities in Barcelona" by Roshanak Mehdipanah (Universitat Pompeu Fabra & Agència de Salut Pública de Barcelona).
PhD defense. Supervisors: Dr. Carme Borrell & Dr. Carles Muntaner. May 23rd 2014.
Nowadays, road crashes become a growing worldwide problem and result in around 1 million deaths now occurs in developing countries. Huge economic losses are now being incurred annually in the ASEAN countries as a direct result of road crashes and the most recent research suggests annual losses across the region are now in excess of US dollar 14 billion per year (around 2.1% of annual GDP of ASEAN region). In Myanmar, thousands of healthy lives are lost by road accidents comparing with other ASEAN countries. A research was conducted on a section of Pyay road with its high-accident locations to study and evaluate the cause of its frequent accidents. Initial study indicated that most of the accidents were attributed to human elements. This was included by the fact that a high percentage of accident was caused by the collision of moving vehicle and pedestrian. Identifying and removing hazardous spots to improve road safety will primarily requires well documented record on those roads with high-accident locations. These data base can inform to urban transport planner for road safety improvement. Kyaing"Road Accident Study on Some Areas in Yangon" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-2 | Issue-5 , August 2018, URL: http://www.ijtsrd.com/papers/ijtsrd15944.pdf http://www.ijtsrd.com/engineering/civil-engineering/15944/road-accident-study-on-some-areas-in-yangon/kyaing
Conservation Development in Jerome Village: A Case Study of Responsible Devel...OHM Advisors
http://www.ohm-advisors.com - Conservation development is a hot topic in community planning circles. It represents a new way of thinking about planning for development. Rather than choosing one of two extremes - rapid growth and anti-growth, community stakeholders and planners can pursue a third path. This presentation, Conservation Development in Jerome Village: A Case Study of Responsible Development on the Suburban Fringe, was created by Bird Houk, a division of OHM, based on one of its landmark projects. Jerome Village is a 1600-acre mixed-use development just outside metropolitan Columbus, Ohio. Jerome Village is a great example of a new planning philosophy, using the ‘best’ of Smart Growth and Conservation Development principles to create sustainable rural communities.
Presentation on Cities and metropolitan governance, made at the Mobilizing the economic potential of cities and regions in the next programming period of the European Structural and Investment Funds held in Porto, Portugal on 18 December 2018. Presentation by Aziza Akhmouch, Head of Cities, Urbain Policies and Sustainable Development Divisions, OECD.
More information: http://www.oecd.org/regional/regional-policy/urban-development.htm
NCR REGION
NCR: Constituent Areas
Enactment of NCR Planning Board Act, 1985
Growth of Pop. & Decadal Growth rate - Delhi (1901-2001)
NCR population distribution
Sub-region wise Population of NCR
Regional Plan-2021 for NCR: Aim and Objectives
Regional Plan-2021 for NCR: Policy Zones
Impact of Delhi Master Plan
Conclusion
Thanks a lot ,for your look on this presentation.
With this presentation you'll know,
What is National Urban Policy
Key Features
Issues in national urban policies
English for Proficiency Certification (EPC) - Modul 2 - Further Exercises and...DEDE IRYAWAN
Bab ini membahas dan mengeksplorasi jenis-jenis
pertanyaan dan persoalan yang diujikan dalam TOEFL, baik dalam listening, structure dan reading section.
A presentation by Siobhan Fox, development manager, Walvis Bay Corridor Group, Walvis Bay Corridor Group delivered during African Ports Evolution 2015 in Durban, South Africa.
More like this on www.transportworldafrica.co.za
The multiple nuclei model is an economical model created by Chauncy Harris and Edward Ullman in the 1945 article "The Nature of Cities". The Model. The model describes the layout of a city, based on Chicago. It says that even though a city may have ...
multiple nuclei model example
harris ullman multiple nuclei model
advantages of multiple nuclei model
multiple nuclei model explained
multiple nuclei model example city
los angeles multiple nuclei model
describe the multiple nuclei model of cities
multiple nuclei model strengths
multiple nuclei model example
multiple nuclei model definition
multiple nuclei model example city
multiple nuclei model explained
multiple nuclei model strengths
advantages of multiple nuclei model
nuclei model
multiple nuclei model criticisms
Conservation Development in Jerome Village: A Case Study of Responsible Devel...OHM Advisors
http://www.ohm-advisors.com - Conservation development is a hot topic in community planning circles. It represents a new way of thinking about planning for development. Rather than choosing one of two extremes - rapid growth and anti-growth, community stakeholders and planners can pursue a third path. This presentation, Conservation Development in Jerome Village: A Case Study of Responsible Development on the Suburban Fringe, was created by Bird Houk, a division of OHM, based on one of its landmark projects. Jerome Village is a 1600-acre mixed-use development just outside metropolitan Columbus, Ohio. Jerome Village is a great example of a new planning philosophy, using the ‘best’ of Smart Growth and Conservation Development principles to create sustainable rural communities.
Presentation on Cities and metropolitan governance, made at the Mobilizing the economic potential of cities and regions in the next programming period of the European Structural and Investment Funds held in Porto, Portugal on 18 December 2018. Presentation by Aziza Akhmouch, Head of Cities, Urbain Policies and Sustainable Development Divisions, OECD.
More information: http://www.oecd.org/regional/regional-policy/urban-development.htm
NCR REGION
NCR: Constituent Areas
Enactment of NCR Planning Board Act, 1985
Growth of Pop. & Decadal Growth rate - Delhi (1901-2001)
NCR population distribution
Sub-region wise Population of NCR
Regional Plan-2021 for NCR: Aim and Objectives
Regional Plan-2021 for NCR: Policy Zones
Impact of Delhi Master Plan
Conclusion
Thanks a lot ,for your look on this presentation.
With this presentation you'll know,
What is National Urban Policy
Key Features
Issues in national urban policies
English for Proficiency Certification (EPC) - Modul 2 - Further Exercises and...DEDE IRYAWAN
Bab ini membahas dan mengeksplorasi jenis-jenis
pertanyaan dan persoalan yang diujikan dalam TOEFL, baik dalam listening, structure dan reading section.
A presentation by Siobhan Fox, development manager, Walvis Bay Corridor Group, Walvis Bay Corridor Group delivered during African Ports Evolution 2015 in Durban, South Africa.
More like this on www.transportworldafrica.co.za
The multiple nuclei model is an economical model created by Chauncy Harris and Edward Ullman in the 1945 article "The Nature of Cities". The Model. The model describes the layout of a city, based on Chicago. It says that even though a city may have ...
multiple nuclei model example
harris ullman multiple nuclei model
advantages of multiple nuclei model
multiple nuclei model explained
multiple nuclei model example city
los angeles multiple nuclei model
describe the multiple nuclei model of cities
multiple nuclei model strengths
multiple nuclei model example
multiple nuclei model definition
multiple nuclei model example city
multiple nuclei model explained
multiple nuclei model strengths
advantages of multiple nuclei model
nuclei model
multiple nuclei model criticisms
Personal Brand Exploration - Angela OrtegaAngelaOrtega56
I completed a personal brand exploration project for my portfolio and personal branding class at Full Sail University while pursuing my Entertainment Business BS degree. Through this exercise, I was able to explore the career path I want to pursue, identify my target audience, and determine the skills I need to excel in this position.
I would also like to mention that Chloe Smith, a colleague of mine, whom I admire and look up to, was the perfect candidate to compare my skills with. Feel free to follow her on LinkedIn.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Wings table of contents, abstract, acknowledgement
1. MARKETING OF ROCK MUSIC IN MALAYSIA.
A CASE STUDY OF ROCK BAND WINGS.
By
FAIZUL IKRAM MOHD RAMLY
03BA12012
Supervisor:
MS JACQULENE ANTHONY
A THESIS SUBMITTED IN PARTIAL FULFILLMENT OF THE
REQUIREMENTS FOR THE DEGREE OF
BACHELOR OF ARTS IN BUSINESS ADMINSTRATION
(MARKETING MAJOR)
i
2. MARKETING OF ROCK MUSIC IN MALAYSIA.
A CASE STUDY OF ROCK BAND WINGS.
A dissertation submitted to the University of Wales as a module requirement for the award
of the Bachelor of Arts Business Studies – Marketing ( Honours)
UNIVERSITY OF WALES
NAME
: FAIZUL IKRAM BIN MOHD RAMLY
YEAR OF COMPLETION
:
SUPERVISOR
: MS JACQULENE ANTHONY
ii
3. DECLARATION
I hereby declared that this graduation project is solely based on my original work except for
quotations and citations which have been duly acknowledge. I hereby also declared that this
project has not been previously or concurrently submitted by any other party.
____________________
Date:
iii
4. ACKNOWLEDGEMENTS
It is with great pride that I hereby present my bachelor thesis. During this three month long
process, I have gained a lot of knowledge of this research and it has been beneficial to my
development in furthering my career and my studies in the future. I would like to express
absolute gratitude to my beloved supervisor, Ms. Jacqulene Anthony for her kind words,
encouragement and persistent support in my undertaking of this research. God bless her!
I would like to express my appreciation to all Rock band in 80s especially to both iconic rock
band in Malaysia, WINGS and SEARCH for inspiring me to do the thesis. Lastly, this research
would not have been completed without the support and motivation from my beloved family,
friends, colleagues, lecturers, classmates who has been with me through thick and thin during
this marvelous adventure in completing our bachelor degree. Above all, to the Great Almighty,
Allah S.W.T., the author of knowledge and wisdom, for his countless blessings. Nisi Dominus
Frustra.
iv
5. ABSTRACT
Music especially the music performer provides not just a personal relationship, but a long‐term
loyal behavior as well by offering emotions, experiences, exclusivity and engagement. During
the 1980s, a rock band like Poison, Bon Jovi, Mötley Crüe, and Ratt dominated the music charts
with a pop-based form of hard rock, with a “hey day” and a glam-influenced visual aesthetic.
80's were the decade for styles such as synth pop, new wave and hair metal. This phenomenon
also invaded the music industry in Malaysia. But, in recent years many Malaysian rock bands in
the industry including ‘WINGS’ is hardly sustain in the industry, unlike in the era of 80s rock
band which easily accepted by the audience. Acceptance of the current generation is showing
less attention to local music rather than foreign music which was a phenomenon in Malaysia.
This research is to evaluate the acceptance rate of Malaysian audience and to assess their level of
acceptance towards the local rock music especially in the era of 80s rock scene on our society
today. It is research is also to assess the communication level among local rock music enthusiasts
with their fans and to evaluate the impact factors contributing to declining rate of acceptance in
the term of music genre. It is believe a several recommendations will resolve the acceptance of
rock music industry and the importance of marketing communication which will help to remain
the loyalty and expand the number of followers as well synchronizing the direction between
musicians and fans can gain benefits to both sides.
v
6. TABLE OF CONTENTS
DECLARATIONS
i
ACKNOWLEDGEMENTS
ii
ABSTRACT
iii
TABLE OF CONTENTS
iv
CHAPTER 1 - INTRODUCTION...........................................................................................1
1.1
The Background of Rock and Roll........................................................................1
1.1.2
1.2
The Great Era of Rock Music....................................................................... 2
Problem Statement................................................................................................. 3
1.2.1
1.2.2
1.3
Research Objective.........................................................................................3
Research Question..........................................................................................4
Scope of Study.........................................................................................................4
1.3.1 Band Member(i) & Album Discography(ii).................................................6
1.3.2 Awards.............................................................................................................6
1.4
Significance of Research...........................................................................................6
1.5
Key Terms and Definitions...................................................................................... 7
1.6
Chapter Outline........................................................................................................ 7
CHAPTER 2 - LITERATURE REVIEW...............................................................................8
2.1
Introduction........................................................................................................... 8
2.2
Consumer Behavior...............................................................................................9
vi
7. 2.2.1
Four Types of Consumer Buying Behavior................................................. 9
2.2.2
Consumer Decision Making Process (CDMP).............................................9
2.2.2.1 Problem Recognition..............................Error: Reference source not found
2.2.2.2
Information Search............................... Error: Reference source not found
2.2.2.3 Alternatives Evaluation......................... Error: Reference source not found
2.2.2.4 Purchase Decision...................................Error: Reference source not found
2.2.2.5
2.3
Post Purchase Evaluation..................... Error: Reference source not found
Marketing Theories.......................................... Error: Reference source not found
2.3.1
Marketing Process...................................... Error: Reference source not found
2.3.1.1 Understanding the Marketplace and ConsumerError: Reference source not
found
2.3.1.2 Designs a Customer-Driven Marketing Strategy...................................16
2.3.1.3 Construct a Marketing Program That Delivers Superior.....................16
2.3.1.4
Building Profitable Relationships and Create Customer Delight.......17
2.3.1.5........ Capturing Value In Return: Links between Customer Satisfaction,
Customer Loyalty and Customer Retention Is the Keys to Greater Long-Term
Business Success.
………………………………………………………………………………..17
2.4
Marketing Concepts..........................................Error: Reference source not found
2.4.1
Core Marketing Concepts..........................Error: Reference source not found
2.4.2
Customer Relationship Management (CRM).............................................24
2.4.3
Integrated Marketing Communication......................................................24
CHAPTER 3 - THEORETICAL FRAMEWORK.............................................................. 27
3.1
Introduction............................................................................................................27
3.2
Research Methodology.......................................................................................... 27
3.2.1
Research Design............................................................................................28
vii
8. 3.3
Respondents......................................................................................................... 28
3.4
Research Instrument........................................................................................... 28
3.5
Type of Data........................................................................................................... 28
3.5.1
Primary Data.............................................................................................29
3.5.1
Secondary Data.........................................................................................29
3.6
Limitation of Research........................................................................................29
3.7
Data Measurement............................................Error: Reference source not found
3.7
Data Collection..................................................Error: Reference source not found
3.8
Theoretical Framework....................................Error: Reference source not found
CHAPTER 4 - FINDINGS..............................................Error: Reference source not found
4.1
Introduction......................................................... Error: Reference source not found
4.2
Data Collection..................................................Error: Reference source not found
4.3
Respondents’ Age of Demographic...................................................................... 32
4.3.1
Respondents’ Citizenship and Race.........Error: Reference source not found
4.3.2
Respondents’ Highest Education.............Error: Reference source not found
4.3.3
Respondents’ Monthly Income................................................................... 34
4.4.1
Level of Knowledge in Music...................................................................... 35
4.4.2
Most Preferred Current Music Genre....................................................... 35
4.4.3
Reasons of Preferring Music Genre........................................................... 36
4.4.4
Chosen Device in obtain to Music...............................................................36
4.4.5
(i) YouTube for Latest Music......................................................................37
4.4.5
(ii) Frequency of Surfing YouTube.............................................................37
4.4.6
Download Music from Internet...................................................................38
4.4.7
Frequency of Download Music....................................................................38
viii
9. 4.4.8
Favor in listen to Rock music especially from the era of rock 80s music39
4.4.9
Likely in listen to Rock music especially from the era of rock 80s music39
4.5.1
Current Rock Music Acceptance.............Error: Reference source not found
4.5.2
(i) The Era of Rock 80s Music.................. Error: Reference source not found
4.5.3
(ii) The Era of Rock 80s Music.................Error: Reference source not found
4.6
The Rock Band: WINGS (Likert Scale).............Error: Reference source not found
4.7
(i) The Era of WINGS............................................................................................. 44
4.7.1
4.7.2
Survive another 10 to 20 years....................................................................46
4.7.3
WINGS to Expand Globally and Language Improvement......................47
4.7.4
Respondents Thought About WINGS........................................................48
4.7.5
4.8
(ii) The Era of WINGS.................................................................................45
WINGS Rivalries and Action......................................................................49
Reconciliation of.....................................................................................................49
CHAPTER 5 - CONCLUSION & RECOMMENDATIONS Error: Reference source not
found
5.1
Introduction......................................................... Error: Reference source not found
5.2
Research Conclusion...........................................Error: Reference source not found
5.2.1
5.2.2
5.3
Sustaining in the Music Industry.............Error: Reference source not found
Factors Impacted to the Music Industry. Error: Reference source not found
Recommendations............................................... Error: Reference source not found
5.3.1
Tidy up the Image as Iconic Rock Band in MalaysiaError: Reference source
not found
5.3.2
Stay Put with Quality Music.....................Error: Reference source not found
5.3.3
Joint venture With Young Artist (Current Trend Artist) Error: Reference
source not found
ix
10. 5.3.4
Collaborate With Other Country Music PerformerError: Reference source
not found
5.3.5
5.3.6
Improve English Language In Order To Expand Globally..................... 54
5.3.7
Maintain Media Exposure...........................................................................55
5.3.8
5.9
Expand Brand Name...................................................................................54
New Way of Communication to Reach the Audience............................... 55
Summary.............................................................................................................. 56
LIST OF FIGURES and Tables
Figure 1.1 Rock Bands of the 80’s
Figure 1.2 Rock Band in Malaysia, WINGS.
Figure 1.3 Basic model of Consumer Decision Making Process (CDMP)
Figure 1.4 Simple Model of the Marketing Process
Figure 1.5 Simple Model of the Marketing Process
Figure 1.6 ‘Nominal’ state of loyalty
Figure 1.7 ‘Preferred’ state of loyalty
Figure 1.8 Multidimensional Loyalty Model
Figure 1.9 Customer Retention Model
Figure 2.1 Model of the Core Marketing Concepts
Figure 2.2 Value Ratio
Figure 2.3 Integrated Marketing Communication Model
Figure 2.4 Marketing Communication Mix Model
Figure 2.5 Citizenship and Race
Figure 2.6: Respondents’ Highest Education
Figure 2.7: Respondents’ Monthly Income
Figure 2.8: Level of Knowledge in Music
Figure 2.9: Most Preferred Music
Figure 3.1: Reason of Preferred Music
Figure 3.2: Chosen Device in obtain to Music
Figure 3.3: Number of respondents using YouTube
Figure 3.4: Frequency of Surfing YouTube
x
11. Figure 3.5: Chosen Device in obtain to Music
Figure 3.6: Frequency of Download Music
Figure 3.7: Favor in listen to Rock music especially from the era of rock 80s music
Figure 3.8: Likely in listen to Rock music especially from the era of rock 80s music
Figure 3.9: Current Rock Music Acceptance
Figure 4.1: The Era of Rock Music
Figure 4.3: (i)The Era of WINGS
Figure 4.4: (ii)The Era of WINGS
Figure 4.5: can WINGS Survive for another 10 to 20 years
Figure 4.6: WINGS to Expand Globally & Language Improvement
Figure 4.7: Audience Thought about WINGS
Figure 4.8: WINGS Rivalries and Action
Table A: Benchmark used to measure the level of acceptance towards the questionnaire given.
Table B: Framework - Model for Integrated Marketing Communication
Table C: Likert Scale
REFERENCES
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APPENDIXES
APPENDIX I - The Great Era of Rock Music
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APPENDIX II – Band Member & Album Discography
ix
APPENDIX III - Awards
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12. APPENDIX IV – Four Types of Consumer Buying Behavior
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APPENDIX V – Customer Relationship Management
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APPENDIX VI – Questionnaire
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