Personal Brand Exploration presentation

1. CHRISTIAN WILDS PROJECT & PORTFOLIO 1: PERSONAL BRANDING , BS DIGITAL MARKETING

2. WHAT IS YOUR
IMMEDIATE (OR SHORT
TERM) CAREER GOAL
FOLLOWING
GRADUATION?
PROMISE:
I HELP ARTISTS CURATE AND
DISTRIBUTE MUSIC AND ART AT
A HIGH QUALITY STANDARD. THE
HELP INCLUDES PRODUCTION
,MASTERING ,MARKETING, AND
EVEN GRAPHIC DESIGN.
POSITION:
HERO/EXPLORER

3. MY SHORT TERM
CAREER GOAL
The standard that I hold currently myself to , is very close to what my short term improvement goals
have always been. That standard is finding any way to maximize my knowledge of the industries I am
headed towards. Industries such as Streaming, Digital Music Distribution, Recording, and Scouting. I’ve
had small but meaningful involvement in each , but they play a big part in how I’ve shaped myself as a
Producer & Musician.
My short term career goal is to become more recognized by polished
individuals in said industries, who have been successful within their
craft. Ie; Grammy Winning Producers, Record Labels, and
Representatives.

4. LONG TERM CAREER
GOAL
My long term career goal is to master every craft needed to be fluent in the
industry of music. That includes, audio engineering, production, marketing,
videography, and publishing & distribution. My goal is to not marginalize
myself into a small batch of skillsets, but rather be a jack of all trades in this
ever-changing industry. Cost efficiency is key in becoming consistently
successful with your work. Cutting out some of those costs is a huge step,
and doesn’t necessarily mean I’d be doing it myself. In Lehmans terms, my
long term career goal would also be having a solidified team that can take on
each of these crafts with ease.

5. - Monthly Content Retention:
- 1:41 watch time on average
(would like to improve to at
least 2 minutes per video)
- 66,596 views (Under avg by
5%)
- 443,906 Impressions (Avg)
MONETIZED
YOUTUBE
METRICS
KPI (KEY PERFORMANCE
INDICATORS)
- Key Performance Terms:
- Retention - The percentage of users who return to your
content within a specific time period after their first
visit.
- Impressions - How many times your thumbnails were
shown to viewers on YouTube through registered
impressions.
- Content - Digital content is any content that exists in
the form of digital data. Digital content is stored on
digital media or analog storage in specific formats.
- Metrics - Values that marketing teams use to measure
and track the performance of a digital marketing
campaign.

6. BROADLY SPEAKING,
WHICH INDUSTRY,
MARKET, AND/OR FIELD
DO YOU WANT TO
WORK WITHIN?
PROFESSIO
N
A&R (ARTIST AND
REPERTOIRE )
REPRESENTATIVE
PROFESSIONAL
MUSICIAN
AUDIO ENGINEER
MARKETING
CONSULTANT

7. POTENTIAL
OCCUPATIONS
AN A&R REPRESENTATIVE IS RESPONSIBLE FOR FINDING PROMISING NEW ARTISTS FOR A RECORD LABEL OR
MUSIC PUBLISHERS TO SIGN RELATED TO CAREERS IN THE RECORDING INDUSTRY.
A PROFESSIONAL MUSICIAN TRAINS IN THE FIELD OF MUSIC TO PERFORM FOR AUDIENCES AND RECORDINGS.
PROFESSIONAL MUSICIANS MAY ALSO WORK AS MUSIC TEACHERS, EITHER FOR A SCHOOL OR AS A PRIVATE
INSTRUCTOR.
AN AUDIO ENGINEER HELPS PRODUCE A RECORDING, OR A LIVE PERFORMANCE. BALANCING AND ADJUSTING
SOUND SOURCES USING EQUALIZATION, AND DYNAMICS PROCESSINGS IS PART OF THE ENGINEERS FOUNDATION

8. NETWORKING
OVER THE NEXT TWO YEARS I PLAN ON BEING ABLE TO ATTEND NUMEROUS MUSIC FESTIVALS AND CONVENTIONS. FOR INSTANCE, ONE FESTIVAL I’VE
ALWAYS WANTED TO BE AT IS THE ROLLING LOUD FESTIVAL . IN THE PAST 8 YEARS THIS FESTIVAL HAS PROVEN TO BE A MAJOR SHOWCASE FOR TALENT
AND UPCOMING MUSICIANS. WITH IT’S DYNAMIC PLATFORM, IT’D BE A VERY CONVENT FOR ME TO PROMOTE MY BRAND AT AN EVENT I AM ALSO ENJOYING
AS A SPECTATOR.
ROLLING LOUD/DATE
FRI, MAR 15, 2024, 5:00 PM – SUN, MAR 17, 2024
ANOTHER EVENT I PLAN ON ATTENDING IS THE ANNUAL SXSW CONFERENCE & FESTIVAL. THIS IS A SIMILAR EVENT TO ROLLING
LOUD, ONLY IT IS MORE OF A CONVENTIONAL STYLE OF GATHERING. THIS IS WHERE A LOT OF LOCAL ARTISTS MIGRATE TO
SHOWCASE THEIR ARTIST BRAND.
SOUTH BY SOUTHWEST/DATE
FRI, MAR 8, 2024 – SAT, MAR 16, 2024

9. These are my brand results
from using the Online ID
calculator. With a high
purity, relevance and
diversity, we are working to
improve the volume of our
brands relevance.

10. TECHNICAL SKILLS
Here are some
technical skills I would
like to learn and/or
sharpen as I progress
through my career in
the Music Industry.
- Sound Design
- Graphic Design
- Web Design
- Content Management
TRANSFERABL
Here are some
transferable skills I
would like to learn
and/or sharpen.
- Project
Management
- Teamwork
- Collaboration
- Flexibility

11. REFERENCES
How to develop Kpis in 7 steps. People.ai. (n.d.). https://www.people.ai/blog/how-to-develop-kpis
Mind Tools Content Team. (n.d.). Smart Goals. MindTools. https://www.mindtools.com/a4wo118/smart-goals
Music A&R jobs, employment | indeed.com. (n.d.). https://www.indeed.com/q-music-a&r-jobs.html
Ucaya. (n.d.). Market intelligence for the music industry. Soundcharts. https://soundcharts.com/blog/mechanics-of-the-music-industry
Wiley. (n.d.). Book yourself solid illustrated. O’Reilly Online Learning. https://www.oreilly.com/library/view/book-yourself-
solid/9781118611357/9781118611357c2.xhtml#c02_level1_1