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Wine market - constant change for consumer
This document discusses consumer wine purchasing behavior and strategies for wine brands to connect with consumers. It notes that consumers have many options but little time to choose wine. It also outlines four types of Australian wine brands - Brand Champions that appeal through accessibility, Generation Next that innovates marketing and products, Regional Heroes that foster region-variety associations, and Landmark Australia that builds on quality and reputation. The document advocates helping consumers enjoy wine through education on Australia's diversity of wines.
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