Consumer’s perception of wine packaging
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This document summarizes a study on consumer perceptions of wine packaging. It outlines the objectives, methodology, research design, and key findings. The study used repertory grid technique with 30 in-depth interviews to elicit dimensions consumers consider when purchasing wine. Interviews analyzed packaging elements at first glance and in comparing alternatives. Key dimensions included color, shape, size, labels, tradition vs innovation, and distinction vs anonymity. Consumers are affected most by visual elements like bottle shape, size, and color as well as traditional vs innovative designs when selecting wines.
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The contents of my notebook (sketch notes from ixd12)
e contents of these slides are the notes I took during the excellent presentations at the Interactions 12 conference in Dublin (feb 2012). I don’t sketchnote for others, these are just an aide memoir for me and they may or may not be useful without the context.
Enjoy.
© Sam Smith
If you are sharing them, please credit me (Sam Smith / @Pub)
Understanding The Wind Parks of Oaxaca from a Guiding Principles on Business ...
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Slides from the presentation: Building Competitiveness in Green Energy given at Copenhagen Business School on 28 May 2014REFLECTION ON THE PACKAGING IN DESIGN MANAGEMENT 1 .docx
REFLECTION ON THE PACKAGING IN DESIGN MANAGEMENT
1
REFLECTION ON THE PACKAGING
IN DESIGN MANAGEMENT
(Image 1)
Degree: MA design management
Word count: 2880
REFLECTION ON THE PACKAGING IN DESIGN MANAGEMENT
2
TABLE OF CONTENTS
Table of Contents 2
1. Annotated Bibliography 3
1.1 Introduction 3
1.2 Mind map 1 5
1.3Thinking process 6
2. Literature Review 9
2.1 Direction 9
2.2 Overview of the research topic 12
2.3 Infographic 2 14
3. Reflective Commentary 15
3.1 Research gap 15
3.2 Planning 16
4. References 17
5. Appendices 22
REFLECTION ON THE PACKAGING IN DESIGN MANAGEMENT
3
1.Annotated bibliography
1.1 introduction
Packaging is one of the important part in design management. Packaging can
attract consumers' attention and stimulate consumption, and packaging play
an important role in marketing. (Shen,2016) Packaging design not only affect
people’s choices, but also is an excellent way to establish a brand
image. Packaging design has gradually become the link and bridge
between enterprises and consumers to establish cognitive brand
awareness. Packaging is an excellent way to convey information and
generalize brand in today’s gradually competitive marketing, especially in
the launch of new brands, reposition or extend the brand, when change the
product or distinguish product, using graphic will provide a strategy
approach to differentiation. (Garber et al. cited in Vergura and Luceri,
page218, 2000) Different products have different packaging needs, for
example, preservation is the main feature of packaging for food, however, a
attractive packaging effect the sales. The primary purpose of packaging is to
protect the product, with the customer awareness growth and the long-term
development of the consumer's social structure, packaging is not only
expected to protect product features, but also increase sales.（Yang, 2018）
For cosmetic, limited packaging maybe is a way to attract consumer. At the
https://www.emeraldinsight.com/doi/full/10.1108/JCM-12-2016-2021
https://www.emeraldinsight.com/doi/full/10.1108/JCM-12-2016-2021
REFLECTION ON THE PACKAGING IN DESIGN MANAGEMENT
4
same time, different people have different preferences for packaging, such as
different ages or different gender. Packaging affects the market of products in
varying degr ...
A discourse analysis for capturing Kansei words on design elements of the tea...
The Kansei consumers through words expression have been completed using mostly conventional techniques such as consumer surveys and expert interviews. However, the techniques were not optimal to get the essence of affective expression consumers, such in beverage packaging design. For those requirement, we proposed an objective method to capture consumer perception holistically, supported by computational and traceable formulation. This works proposed a discourse analysis to capture the consumers’ expression through Kansei words. The methods consisted of the mechanism of Key Element Extraction (KEE) and centrality-novelty valuation message, which combined text mining and mapping characteristic tea drink bottle. The results showed discourse analysis effectively extracted keywords interpretation valuation as consumer Kansei words. The products attribute design became the topic trigger since the message contained in the discussion is the flavor that is unique and different, cheap and affordable prices with material and grooves on the bottle. The characteristics of topic trigger messages when the topic of discussion related to the shape of the bottle packaging design is easy to handle, easy to open, simple design, easy to carry. The evaluate to Kansei words showed that consumers preferred products that provided the impression on the eye-catching, seriousness, and ergonomic design type.
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This document outlines a research study on the psychographic profiles of membership card holders. It includes an introduction, literature review, objectives, research design, data analysis plan, and conclusions. The study examines how psychographic and demographic factors influence customer attitudes toward membership cards. Data was collected through surveys at various locations and analyzed using statistical techniques like factor analysis, ANOVA, and cross tabs to understand customer preferences.
Market Analytics
This document discusses a marketing analytics project that used interviews and a conjoint analysis survey to understand consumer preferences for packaged produce attributes. Key findings include:
1. Interviews with environmentally conscious individuals found that packaging material, produce quality (organic vs non-organic), and price most influenced purchasing decisions.
2. A survey presented product profiles varying these attributes to 52 respondents. Regression analysis showed packaging was the most important attribute, followed by price then quality.
3. The ideal product profile was organic produce in a cardboard box for 80 cents. Younger consumers and those interested in sustainability had a stronger preference for organic produce with no packaging.
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The contents of my notebook (sketch notes from ixd12)
e contents of these slides are the notes I took during the excellent presentations at the Interactions 12 conference in Dublin (feb 2012). I don’t sketchnote for others, these are just an aide memoir for me and they may or may not be useful without the context.
Enjoy.
© Sam Smith
If you are sharing them, please credit me (Sam Smith / @Pub)
Understanding The Wind Parks of Oaxaca from a Guiding Principles on Business ...
Understanding The Wind Parks of Oaxaca from a Guiding Principles on Business ...CBS Competitiveness Platform
Slides from the presentation: Building Competitiveness in Green Energy given at Copenhagen Business School on 28 May 2014REFLECTION ON THE PACKAGING IN DESIGN MANAGEMENT 1 .docx
REFLECTION ON THE PACKAGING IN DESIGN MANAGEMENT
1
REFLECTION ON THE PACKAGING
IN DESIGN MANAGEMENT
(Image 1)
Degree: MA design management
Word count: 2880
REFLECTION ON THE PACKAGING IN DESIGN MANAGEMENT
2
TABLE OF CONTENTS
Table of Contents 2
1. Annotated Bibliography 3
1.1 Introduction 3
1.2 Mind map 1 5
1.3Thinking process 6
2. Literature Review 9
2.1 Direction 9
2.2 Overview of the research topic 12
2.3 Infographic 2 14
3. Reflective Commentary 15
3.1 Research gap 15
3.2 Planning 16
4. References 17
5. Appendices 22
REFLECTION ON THE PACKAGING IN DESIGN MANAGEMENT
3
1.Annotated bibliography
1.1 introduction
Packaging is one of the important part in design management. Packaging can
attract consumers' attention and stimulate consumption, and packaging play
an important role in marketing. (Shen,2016) Packaging design not only affect
people’s choices, but also is an excellent way to establish a brand
image. Packaging design has gradually become the link and bridge
between enterprises and consumers to establish cognitive brand
awareness. Packaging is an excellent way to convey information and
generalize brand in today’s gradually competitive marketing, especially in
the launch of new brands, reposition or extend the brand, when change the
product or distinguish product, using graphic will provide a strategy
approach to differentiation. (Garber et al. cited in Vergura and Luceri,
page218, 2000) Different products have different packaging needs, for
example, preservation is the main feature of packaging for food, however, a
attractive packaging effect the sales. The primary purpose of packaging is to
protect the product, with the customer awareness growth and the long-term
development of the consumer's social structure, packaging is not only
expected to protect product features, but also increase sales.（Yang, 2018）
For cosmetic, limited packaging maybe is a way to attract consumer. At the
https://www.emeraldinsight.com/doi/full/10.1108/JCM-12-2016-2021
https://www.emeraldinsight.com/doi/full/10.1108/JCM-12-2016-2021
REFLECTION ON THE PACKAGING IN DESIGN MANAGEMENT
4
same time, different people have different preferences for packaging, such as
different ages or different gender. Packaging affects the market of products in
varying degr ...
A discourse analysis for capturing Kansei words on design elements of the tea...
The Kansei consumers through words expression have been completed using mostly conventional techniques such as consumer surveys and expert interviews. However, the techniques were not optimal to get the essence of affective expression consumers, such in beverage packaging design. For those requirement, we proposed an objective method to capture consumer perception holistically, supported by computational and traceable formulation. This works proposed a discourse analysis to capture the consumers’ expression through Kansei words. The methods consisted of the mechanism of Key Element Extraction (KEE) and centrality-novelty valuation message, which combined text mining and mapping characteristic tea drink bottle. The results showed discourse analysis effectively extracted keywords interpretation valuation as consumer Kansei words. The products attribute design became the topic trigger since the message contained in the discussion is the flavor that is unique and different, cheap and affordable prices with material and grooves on the bottle. The characteristics of topic trigger messages when the topic of discussion related to the shape of the bottle packaging design is easy to handle, easy to open, simple design, easy to carry. The evaluate to Kansei words showed that consumers preferred products that provided the impression on the eye-catching, seriousness, and ergonomic design type.
Study Of Psychographic Profile Of Patronage Preference Group
This document outlines a research study on the psychographic profiles of membership card holders. It includes an introduction, literature review, objectives, research design, data analysis plan, and conclusions. The study examines how psychographic and demographic factors influence customer attitudes toward membership cards. Data was collected through surveys at various locations and analyzed using statistical techniques like factor analysis, ANOVA, and cross tabs to understand customer preferences.
Market Analytics
This document discusses a marketing analytics project that used interviews and a conjoint analysis survey to understand consumer preferences for packaged produce attributes. Key findings include:
1. Interviews with environmentally conscious individuals found that packaging material, produce quality (organic vs non-organic), and price most influenced purchasing decisions.
2. A survey presented product profiles varying these attributes to 52 respondents. Regression analysis showed packaging was the most important attribute, followed by price then quality.
3. The ideal product profile was organic produce in a cardboard box for 80 cents. Younger consumers and those interested in sustainability had a stronger preference for organic produce with no packaging.
Final Thesis
This master's thesis explores millennials' perceptions and attitudes toward craft beers in the European market, with an emphasis on the role of labels. The study uses both qualitative interviews and a quantitative online survey of millennials. In the interviews, participants sorted craft beer labels into different conventions (traditional, contemporary, provocative). The survey exposed participants to three label designs and measured attitudes and purchase intent. It also examined the importance of different label cues and identified three segments of craft beer consumers among millennials. The study aims to further understanding of how labels influence millennials and identify segments within this key demographic for the craft beer industry.
Understanding household water in northern Ghana from a user's point of view
A consortium of partners, including Antenna, IRC, WHO, and the Swiss Ministry, among others, are exploring ways to scale up household water treatment and storage (HWTS) globally under the Safe Water Programme Phase II mechanism.
In 2010, Marion Kyomuhendo conducted an assessment of the HWTS landscape in Ghana, and in 2015, Roshini George conducted a market assessment of HWTS options in Ghana. According to Antenna, both of these studies are more “top down,” and there is a need to better understand the knowledge, attitude, and practices of users bottom-up.
How culture influence on the product packaging to gain competitive advantage.
Details research on cultural factor that can enhance profitability of the organization. This research also provide details about consumer behavior shaped by cultural factors. Importantly details outline about Product Packing strategies that can be shape by Cultural factors.
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This document discusses a study on the effect of product packaging on consumer buying decisions. The study found that color of packaging is the most important feature influencing purchases, followed by images or pictures on packaging. Product packaging plays a vital role in differentiating brands and influencing consumers at the point of sale, as packaging is often the first thing consumers see when choosing between products. Elements like color, size, images, and language on packaging can attract attention and impact whether consumers select that product. Prior research also found packaging continues promoting the brand over the product's lifetime and can build loyalty.
Do Consumers Go by the Cover A Survey of Selected Bakeries in Kolhapur
"“Packaging can be theater, it can create a story.†Said once Steve Jobs, legend in the concept of innovative and interactive design. The master who understood the pulse of the modern markets and created a history.Packaging is the first introduction of the product to the consumer. Packaging is also the first identity of the product. Packaging serves multiple purposes for the producer and also for the consumers. It is an important part of the middlemen’s handling comfort and transporters’ essential safety measure. In the competitive environment it is a tool of marketing in general and advertising in particular.A study conducted in selected bakeries of Kolhapur for understanding the Role of Packaging in determining, Consumer Buying Behavior of food products is presented in this paper. It is a general observation that the packaging for the products of frequent purchase are not given due importance by the manufacturer such as the products sold in the bakery. The general perception is that, consumers buy such products on daily basis and hence they are not likely to notice its packaging. The objective of this paper is to find out the effect of the packaging on consumers buying decisions in case of food products sold in bakeries. Is Packaging a factor affecting consumers choice of the food products sold in bakeries Consumers’ purchase decision is a hardly a spontaneous action, there is a series of psychological and behavioral elements affecting it, also the marketing and informational tactics are in the play. The final opportunity to influence consumer’s choice is through packaging. This important aspect is addressed in the paper. Dr. Vishakha Apte | Mr. Monish A. Motwani ""Do Consumers Go by the Cover? A Survey of Selected Bakeries in Kolhapur"" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Special Issue | Fostering Innovation, Integration and Inclusion Through Interdisciplinary Practices in Management , March 2019, URL: https://www.ijtsrd.com/papers/ijtsrd23077.pdf
Paper URL: https://www.ijtsrd.com/management/mis-and-retail-management/23077/do-consumers-go-by-the-cover-a-survey-of-selected-bakeries-in-kolhapur/dr-vishakha-apte"
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This document describes a study that investigated how people comprehend visual elements on product packaging through focus group interviews. The study had three phases: collecting 90 food package samples using stratified sampling, conducting focus groups to get opinions on how visual elements are comprehended, and analyzing the results. The focus groups identified seven modes of comprehension, with "typography + illustration" being the most effective. Brand name, product name, product image, color association helped comprehension, while attached information, structure, and volume design did not.
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Do Consumers Go by the Cover A Survey of Selected Bakeries in Kolhapur
"“Packaging can be theater, it can create a story.†Said once Steve Jobs, legend in the concept of innovative and interactive design. The master who understood the pulse of the modern markets and created a history.Packaging is the first introduction of the product to the consumer. Packaging is also the first identity of the product. Packaging serves multiple purposes for the producer and also for the consumers. It is an important part of the middlemen’s handling comfort and transporters’ essential safety measure. In the competitive environment it is a tool of marketing in general and advertising in particular.A study conducted in selected bakeries of Kolhapur for understanding the Role of Packaging in determining, Consumer Buying Behavior of food products is presented in this paper. It is a general observation that the packaging for the products of frequent purchase are not given due importance by the manufacturer such as the products sold in the bakery. The general perception is that, consumers buy such products on daily basis and hence they are not likely to notice its packaging. The objective of this paper is to find out the effect of the packaging on consumers buying decisions in case of food products sold in bakeries. Is Packaging a factor affecting consumers choice of the food products sold in bakeries Consumers’ purchase decision is a hardly a spontaneous action, there is a series of psychological and behavioral elements affecting it, also the marketing and informational tactics are in the play. The final opportunity to influence consumer’s choice is through packaging. This important aspect is addressed in the paper. Dr. Vishakha Apte | Mr. Monish A. Motwani ""Do Consumers Go by the Cover? A Survey of Selected Bakeries in Kolhapur"" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Special Issue | Fostering Innovation, Integration and Inclusion Through Interdisciplinary Practices in Management , March 2019, URL: https://www.ijtsrd.com/papers/ijtsrd23077.pdf
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DISSERTATION: Consumer Buying Behavior of Toothpaste Brands in Kolkata
DISSERTATION OBJECTIVES:- The purpose of the study is
1. To examine the external factors influencing purchase decisions
2. To examine the consumer awareness of toothpaste
3. To find out how promotional schemes are influencing the consumers
4. To examine how the product attributes influencing the consumer buying toothpaste
The Green Consumer - Market Research Report
Marketing research conducted for Green Event, an online seller of compostable flatware, to determine and define target green consumer. Research resulted from conducting focus groups and online surveys to determine four-level greenness scale to define green consumers.
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NDU Term Paper | Mass Communication Research
This article assesses the contributions of individual and institutional researchers to international advertising research from 1990 to 2002 based on publications in major journals and the Social Science Citation Index. It analyzes 122 articles from 11 top journals to identify major issues, contributors, and impactful publications. While the sample size is small, limiting generalization, it finds individual researchers and certain institutions have significantly advanced the literature through their work. The study also finds citation of impact varies by national borders and additional research considering more years and publications could further enrich the field.
Exploring the world of water - The conversation revolution: brands & people d...
Danone wanted to understand the use of water in daily life and highlight consumer expectations for water consumption in general, in order to determine the main consumer perceived benefits. It was important to focus on the scientific objectives (also afterwards in clinical testing) to prove and understand 4 certain effects of water. The final output Danone was looking for needed to confirm that water can bring real benefits for consumers and to show which benefits would be most impactful in the market when proven. In order to investigate water consumption from different angles, we implemented a ‘fusion research’ design. Fusion research is a research design where multiple (contemporary) research methodologies are combined in order to study a certain research question from different angles. By applying triangulation, a holistic view is achieved around the same solution or marketing problem. Each of the selected methods adds one piece to the final puzzle and serves as input for the subsequent phase.
Cb (1)
This document summarizes research on cross-cultural variations in consumer behavior. It discusses how interest in cross-cultural consumer research has grown since the 1940s. Key areas of research covered include innovativeness, modernity, how culture interacts with consumer behavior, characteristics of firms operating globally, emerging research issues like the impact of the internet, and challenges of cross-cultural marketing. The document provides an overview of the history and development of research in this area.
Brand influence on consumer behaviour
Branding affects consumers’ evaluation (also: the sensory perception)
→ Brands make decision making process easier for consumers
→ High Influence of brands on Consumer Behaviour, if a company was able to…
- Apply good brand strategy
- Build up a strong brand equity
→ Not only positive influence, brand can also have negative influence
Similar to Consumer’s perception of wine packaging (20)
How culture influence on the product packaging to gain competitive advantage.
How culture influence on the product packaging to gain competitive advantage.
Do Consumers Go by the Cover A Survey of Selected Bakeries in Kolhapur
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The Comprehension Modes of Visual Elements: How People Know About the Content...
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66021296 indian-tobacco-industries-full-resurch-bba
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Post-crisis/pandemic world. New consumer behaviour and trends
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DISSERTATION: Consumer Buying Behavior of Toothpaste Brands in Kolkata
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- Women's rights have expanded since the 19th century with things like the right to vote being adopted in some places in the late 1800s.
- Today in Germany, conservative attitudes still exist where the roles of women are seen as family focused rather than having a career. Quotas have been adopted to increase women in leadership.
- In Russia, the current situation and laws regarding women in business are not described in detail.
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What is the_product_positioning
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Use of art in advertising
The document discusses the use of art in advertising. It notes that art can be successfully used in advertising if done professionally and prudently. It provides reasons for using art such as improving brand recognition and the positive psychological impact. However, it also notes problems like unpredictability and offending audiences. The document concludes that while art in advertising can boost recognition if done ethically, there are risks to consider.
Theories of the firm 2
The document summarizes several theories of the firm, including:
1. Transaction cost theory explains why firms exist to minimize costs of exchanging resources internally and externally. Costs arise when transferring products between stages.
2. Agency theory describes the relationship between a principal delegating work to an agent, and how conflicts can arise from differing interests.
3. Growth theory examines how firms grow through internal expansion or external mergers and acquisitions, and the conflict between managers and shareholders.
4. Knowledge-based theory views knowledge as the most important resource for firms, and emphasizes organizational learning and knowledge sharing strategies.
The firm and_international_business_environment
This document discusses international business and the internationalization of firms. It identifies three key factors that have stimulated increased internationalization: improved communications, transportation infrastructure, and market homogenization. The major internationalization strategies discussed are exporting, international franchising, licensing, alliances, and foreign direct investment. Export contracts like FOB, FAS, and GIF are also examined. Single markets and trading blocs like the EU, NAFTA, and WTO/GATT are covered. The conclusion emphasizes that understanding international business environment requires greater research.
The firm and_information
The document discusses various topics related to information in business organizations, including types of information, information flow, decision making, gathering and presenting information, and information forms. It identifies two main types of information - external and internal information. External information comes from outside the organization and has a high level of uncertainty, while internal information is gathered within the organization and has a lower level of uncertainty. The document also examines how information flows both vertically between different management levels, and horizontally between departments and managers. It notes that information flows support material flows and connect them to decision makers. Finally, the document explores different ways of gathering and presenting information, such as through reports, statistics, files and graphical forms like pie charts, bar graphs and histograms.
Successful & unsuccessful positioning strategies
This document discusses successful and unsuccessful branding strategies. Successful strategies include being different from competitors, focusing on a niche, and ensuring relevance to customer needs. The strongest brands simplify their positioning into a short, memorable phrase like "overnight" for FedEx or "safety" for Volvo. Pringles positioned itself as stackable chips opposed to greasy, broken competitors. Unsuccessful examples include green ketchup that lost consumer interest, bottled water for pets that was a niche product, and Pepsi AM as a breakfast cola that didn't taste good hot. Products like Orbitz drinks with floating gel balls and Reddi-Bacon that leaked grease into toasters also failed to catch on.
Soft drinks (mr)
The document outlines a study conducted to determine the most popular soft drinks in Moscow and the reasons for their popularity. The researchers defined their goals and target audience. Secondary data analysis found that while young consumers are less concerned with health impacts of soft drinks, experts warn of obesity, tooth decay, and other health issues linked to excessive consumption. Primary research involved interviews with consumers and an industry expert, and surveys that found taste and color are main criteria for choice, with Coca-Cola being the most favored brand. However, many consumers do not consider health impacts or read nutritional labels. In conclusion, while taste drives soft drink popularity, widespread advertising and availability, low prices, and caffeine content are also contributing factors.
Social media marketing
The document discusses social media marketing strategies and case studies. It provides examples of how Ford, PepsiCo, and Levi Strauss successfully used social media to increase brand awareness, sales, and store traffic. Marketers are advised to use social media to engage consumers at each stage of the purchasing process. The document also summarizes case studies of how Lay's held a Facebook contest for new chip flavors and how Heineken ran a creative Instagram photo contest to promote the US Open tennis tournament. Both campaigns engaged many users and increased sales or followers.
Small business
The document discusses small firms, defining them as businesses that fall below certain criteria for annual turnover, employees, or assets that varies by country. It provides examples of common small business types like convenience stores, shops, restaurants, and online businesses. The document also outlines the EU classification for small firms and competitive advantages like flexibility, quality service, and independence, as well as potential weaknesses like less ability to achieve economies of scale. Finally, it provides steps for opening a small business and an example of financial projections for a small business' first two years.
Sampling
This document discusses different types of sampling methods and how to calculate standard errors. There are two main types of sampling - random and non-random. Random sampling includes simple random sampling, systematic sampling, stratified sampling, and cluster sampling. Standard errors are used to measure the accuracy of sample results in estimating population parameters and account for sampling variability. The standard error of a sample mean or proportion can be calculated using formulas that incorporate factors like sample size, population size, and variance.
Safeguarding your business
This document discusses ways for businesses to protect themselves from internal and external threats. Internal threats include dishonest employees, shareholders, and managers. External threats include competitors, consumers acting in extreme ways, mergers and acquisitions, corporate raids, and regulatory authorities. The document defines different types of corporate raids and provides tips to complicate raid activity such as regularly checking registration documents and maintaining clear ownership. It also discusses patents, non-disclosure agreements, technological problems businesses may face and ways to address them, and differences between joint-stock companies and limited liability companies.
Russian blue chips (1)
This document discusses Russian blue chip companies, including their formation, development, problems, and prospects. Blue chip companies are large, well-established companies with a history of stable profits. In Russia, blue chips include major companies like Sberbank, Lukoil, and UES. While blue chips are generally considered safe investments, problems can include not all large companies being high-quality and the risk that any company could face difficulties. However, Russian blue chips are prospects for growth as the economy modernizes and major companies have often increased in value over several years.
Risk:return ratio of an investment portfolio
This thesis aims to create optimal investment portfolios tailored to investors' different risk tolerances and return requirements. It will investigate portfolio construction theory, explore portfolio crafting techniques, define an investment policy, and assess risk and return using techniques like modern portfolio theory, CAPM, value at risk, backtesting and stress testing. Optimal portfolios will be created with the highest possible returns under a given level of risk, or the lowest risk given a return threshold. The results will suggest which portfolios are most suitable for different investor risk profiles.
Relationship between government and the firm
This document outlines a group presentation on the relationships between government and firms. It discusses the economic functions of government in a market economy, the main reasons for government intervention, and methods of intervention including administrative and economic methods. Specific examples of intervention are provided, such as the negative consequences of five-year plans in the Soviet Union which led to deficits, low living standards, and restrictions on market mechanisms. The presentation concludes with a question and answer section.
Product management
This document provides an overview of product management. It defines product management as dealing with planning, forecasting, and marketing a product throughout its lifecycle. The role of a product manager is to define, develop, deploy, and maintain products that provide more value than competitors, help build a sustainable advantage, and deliver business benefits. Product managers are involved in product marketing, which includes lifecycle considerations, positioning, and promotions. They are also involved in product development through testing, requirements, and roadmaps. Good product managers deliver customer-loved products by using logic, insight, and creativity to guide collaboration across the business and stakeholders.
Product line stretching
The document discusses product line stretching and brand extension. Product line stretching involves introducing new products into an existing product line to produce more products across different ranges. This can increase sales, access new markets, attract new customers, improve competitiveness, and enhance reputation. Brand extension uses an existing brand name on a new product in a different category by leveraging the brand's customer base and loyalty. For brand extension to succeed, there must be a logical association between the original product and new product. Examples provided show how Colgate toothbrushes were a successful brand extension but Colgate kitchen entrees failed because it broke consumer associations with the brand.
Privacy policy
This document discusses the importance of protecting confidential information and preventing information leaks. It notes that information rules the modern world and high competition means security is crucial. Information leaks can cause major problems for a company like competitors gaining an advantage, damage to reputation, and even bankruptcy. Examples given of information leaks include incidents at Educational Credit Management Corp and Netflix. The document then provides guidance on drafting an effective nondisclosure agreement to prevent information leaks, including defining the scope of confidential information, terms of the agreement, appropriate signatories, and handling any required third party disclosures.
Pricing strategy
This document discusses various pricing strategies and factors that influence pricing policies. It begins by defining pricing as the process of determining the amount received for a product based on factors like costs, competition, and demand. It then outlines different pricing objectives and influences on pricing policies, including consumers, government, manufacturers, and competitors. The document primarily focuses on various pricing strategies such as cost-based pricing, customer-based pricing, competitor-based pricing, product-based pricing, and new product pricing. It provides examples of pricing methods within each category like penetration pricing, premium pricing, odd pricing, product bundling, and more.
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Consumer’s perception of wine packaging
- 1. CONSUMER’S PERCEPTION OF WINE PACKAGING: A CASE STUDY. Kholoptsev Daniil Titova Kate Group 5202
- 2. AGENDA 1. Introduction 2. Main features of RG approach 3. Research design and interview protocol 4. Consensus analysis 5. Content analysis 6. Conclusion
- 3. INTRODUCTION. OBJECTIVES: To elicit as many as possible “dimensions” of wine packaging relevant to the purchasing decision. To get answers on the following questions: 1. What consumers mainly see in a bottle at first glance? 2. Packaging elements are relevant in the comparison among alternative products?
- 4. METHODOLOGICAL FRAMEWORK The RD technique of the interview was developed as a tool to elicit the constructs that people adopt to describe the “elements” (as people, events, things) the researcher is interested in.
- 5. S E V E R A L F E AT U R E S O F RG T ( R E P E R T O RY G R I D T E C H N I QU E ) : ① The RGT eliminates(исключает) the interviewer bias(наклон) in the definition of descriptive dimensions. ② RG represents a valuable tool in the definition of marketing strategies ③ RG reduces to a relevant extent the difficulties that usually arise during non structured interviews.
- 6. EXAMPLE. RESEARCH DESIGN AND INTERVIEW PROTOCOL. 30 in-depth interviews Participants were given two wine typology (15 for white and 15 rose wines) Two sets of competitors were chosen Each interview consisted of 2 phases: “formal” and “debriefing” (using a Likert scale) As a consequence, two analysis were carried out: a generalized procrustean analysis and a content analysis of the transcripts
- 7. CONTENT ANALYSIS: Colours Shape and the size of a bottle Labels Distinction Tradition and innovation
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