This document discusses various marketing and retail strategies used by businesses to attract and influence customers, including: 1. Using scents and appealing displays near cash registers to create impressions and encourage impulse purchases. 2. Copying successful designs, as seen in the fashion industry with Zara copying famous designers. 3. Associating product colors like red and blue with emotions and appetites to influence perceptions and choices. 4. Arranging store layouts and product placement to control customer flow and promote desired behaviors or brand images.

1. Are you paying attention?
A Crash Course on Creativity
Angeles Urbano

4. All these shops have no
doors, so the customer feels
invited to come in and have
a look

5. Smell is the most powerful of all the senses. That’s why some
shops such Zara Home or Blanco have a distinctive fragrance.
Scenting allows consumers to make a deeper brand connection.

6. Insane amount of impulse items near the cash registers
in order to attract a “captive audience”.
**a group of people who listen to or watch someone or something because they
can not leave

7. Ever wondered why Zara is so succesful?
One of the reasons is that they COPY the work of
famous designers:
Daniel Piette, fashion director of Louis
Vuitton, described Zara as “possibly the most
innovative and devastating retailer in the
world”

8. Blanco does the same:

10. What’s the Hidden Meaning Behind the Logo Color
Scheme?
Blue evokes serenity and cleanliness. Because of its
association with water and clarity, blue is also a color
of choice for refreshing beverages. In this case, beer.

11. Red is used in association with passion, energy and love.
“Red releases endorphins into your system that stimulate
the appetite”, that’s why seeing red tends to make people
hungrier.
Read more:
http://thegloss.com/fashion/why-red-makes-you-hungry-other-things-you-didnt-know

12. While McDonald’s specialty is:
“La Sureña” offers tapas and
and beer buckets.
This has an effect on the amount of time people stay…

13.  In McDonald’s people
usually stayed an average
of 20 minutes.
In “La Sureña” people kept ordering beer
buckets and stayed more than an hour.
**Why 5 beers? By using an uneven number, the
costumers will buy more in order to drink the same
amount of beers than their friends.

14. One more thing about McDonald’s:
Ever noticed the nutritional chart used as a mat?
This is included to fight the image of unhealthiness

16. Did you know the name of the company means
crossroads in French?
Did you notice the hidden “c”?

17. Necessity items such as milk are found at
the rear of the supermarket to make
customers walk around

18. Fresh products are located near the entrance
of the supermarket to create a fresh and
healthy image

19. Wide range of generic brand products, which
are always cheaper

20. The white packaging of the generic brand reminds
me of dharma products. Coincidence or tribute to the
show?