This document provides an overview of the Australian wine industry and discusses changes and maturity. It notes that while the industry has achieved a level of maturity, changes will continue with factors like climate change, social trends, and evolving consumer preferences reshaping the market. The document examines topics like grape varieties, export markets, consumer segmentation, branding, and how to effectively connect with today's consumers. It advocates continued innovation and understanding consumers to adapt to a changing environment.
Just part of a program with Egypt. Fascinating challenges on the Nile Delta with so many people wanting and needing a part of it. (from Cairo June 2011)
A short piece questioning why Australia seems to be a bit challenged by current world markets - there is a way forward and its built on wines that continue to get better and better
Just a small plea for those who are interested in wine to consider the spectacular diversity of Chardonnay - a real example of where varietal labelling can not be entirely helpful ie. need some more adjectives about the style to help consumers understand the full range of flavours and challenges. An Australian perspective due to the incredible geographic range over which Chardonnay "has found a home" in the past 40 years
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
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➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
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Just part of a program with Egypt. Fascinating challenges on the Nile Delta with so many people wanting and needing a part of it. (from Cairo June 2011)
A short piece questioning why Australia seems to be a bit challenged by current world markets - there is a way forward and its built on wines that continue to get better and better
Just a small plea for those who are interested in wine to consider the spectacular diversity of Chardonnay - a real example of where varietal labelling can not be entirely helpful ie. need some more adjectives about the style to help consumers understand the full range of flavours and challenges. An Australian perspective due to the incredible geographic range over which Chardonnay "has found a home" in the past 40 years
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
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Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
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RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
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3. My caveats
Opinion is the lifeblood of conversation
Inspired by Richard Huntington
Predicting is difficult especially if it concerns
the future.
Anthony Burgmans, Chairman Unilever 2007
3
4. General order of presentation
• a bit about diversity
• a bit about the business and factorials
• a bit about finding the consumer
• a bit about the changing environment
4
5. Modelling & simulation; some WA & UWA branding & a
great early learning experience for the wine value chain
Stella / iThink MIDAS
5
7. A quick note on markets – 100+ countries
Domestic Export
~300m l <100m l
~450m l ~790m l
7
8. Scale influences grape and wine questions
Markets
National
Catchment
Property
Block
8
(Graphics derived from Prof D Pannell)
9. The grapes we grow
Australian grapes - bearing area by variety (ha);
total about 165,000 ha
45000
Shiraz
40000
35000 Chardonnay
30000
Cabernet sauvignon
25000
Top 5 about 70% of production
20000
15000 Merlot
10000 Semillon
5000
0
9
10. A quick note on WA
The grapes The wine
Bearing Area Yield (t) Avg yield litres (million) as 9l cases (m) Millions of
(ha) (t/ha) consumers if
avg = 20l/hd
2007 12,200 68,252 5.9 46 5.2 2.3
2006 11,375 60,840 5.7 41 4.6 2.1
2005 11,747 79,948 7.2 54 6.0 2.7
2004 11,068 87,523 8.3 60 6.6 3.0
2003 10,730 62,683 6.3 43 4.7 2.1
10
12. Age of vines plus experience – an 8 year
journey to best performance?
About 106,000 ha planted from 1994 to 2005
Cumulative new plantings (ha)
100000
80000
60000
Known area
40000 Actual area
20000
0
12
14. The wine business – how we would like to see it
10+ year adventure path
$
I’m making
I’ve got money
a great
idea.
14
15. The wine business – how it can be!
10+ year adventure path
$
I’m NOT
I’ve got making
a great money
idea.
15
16. The wine business for company X
– a high order factorial
Producing wine (about 10% of Finding consumers
2008 crush)
• 156,000 tonnes
• 35 varieties • 109 m litres wine
• 33 areas • 12 m cases
• 520 growers • 4.4 m consumers*
• 3123 harvest units
• for 104 unique
wines
* At 25 l/ person/yr
16
20. Consumer insight – who loves
Australian wine
number of
Litres consumers (if all
Export (million) l/person average)
UK 274.3 17 16,136,734
US 228.2 10 22,816,171
rest 283.8 4 70,950,211
Domestic 437 28 15,607,143
Lots
of
people 125,510,259
20
21. Clamoring for space – EU retail
Consumers: 160,000,000
Customers: 89,000,000
Outlets: 170,000
Supermarket formats: 600
Buying desks: 110
Manufacturers: 8,600
Semi-manufacturers: 80,000
Suppliers: 160,000
Farmers/producers: 3,200,000
21
23. These categories have
• Been highly innovative
• Tapped into changing lifestyles
• Changed consumers’ views
• Driven consumers upmarket
• Generated profits
23
24. What Consumers Want
Increasing interest in wine
Value Flavor
determinant Emotion
80% of your guests want: 20% of Experts want:
• Pleasing wine flavors • Large number of selections
• Range of price points • Rare finds, high scores
• Approachable wine list • To be left alone with the list
• Approachable servers
24
25. Some messages & data quite simple -
can they still read your label?
25
27. Of frog wines & frowning watches: Semantic
priming, perceptual fluency, and brand evaluation
27
(Title from: Labroo et al, J Consumer Research, 2008)
28. 5000
10000
15000
20000
25000
0
Jan-2001
Apr-2001
Jul-2001
Oct-2001
Jan-2002
Apr-2002
Jul-2002
Oct-2002
Jan-2003
Apr-2003
Jul-2003
Oct-2003
Jan-2004
Apr-2004
Jul-2004
Oct-2004
Jan-2005
Apr-2005
Jul-2005
Oct-2005
Jan-2006
Apr-2006
Jul-2006
Oct-2006
(sales in millions litres per month)
Jan-2007
Apr-2007
Jul-2007
Oct-2007
The domestic consumer polygraph
red (1000 l)
white (1000 l)
28
29. The real market – US example where about 50%
of sales = 28 brands
( = no of brands in each category; yellow marker in large group ~ 14%)
28
~7000
20 47
60 114
29
Impact data, 2005
31. Brand personalities… a bit more to learn and describe
accessibility
Brand Champions
innovation
Generation Next
∫ interest
.
Regional Heroes
aspiration
Landmark Australia
AWBC 2007
31
36. Social change
…the leader is the one who doesn’t drink
(France 2004)
36
37. Wine as a unique beverage
I am from the
wide open spaces
of Australia
I would like to join you
Look up flavonoids on with your meal
Google
Nature Health Food
37
(Inspired from Leo Burnett)
38. Conclusion – we might have a level of
maturity but hang on for the continuing ride
38
39. THANK YOU
Jim Fortune
jfortune@bigpond.net.au
39