Fosters is one of the world's largest premium wine companies with global brand recognition. The company places consumers and customers at the heart of everything they do by being innovative in responding to changing needs. Fosters has over 15,000 hectares of vineyards around the world and an inspired global team. The document discusses how Fosters can better connect with consumers through conversation and by getting their wines in front of more people.

2. Icon can be a bit overused – this one has global recognition

3. biggest ^ and the best premium wine company?

4. Same company

5. How does the consumer identify with Fosters and how does Fosters identify with the consumer “ Consumer led, customer driven We believe in placing the consumer and the customer at the heart of everything we do. We strive to be innovative in the way that we respond to the changing needs of our consumers and customers. i-Nova is Foster's global innovation hub providing leading insights into consumer and shopper behaviour that informs every aspect of our business from brand development and marketing to supply chain and logistics.” The customer The consumer

6. But who are we…… and what perhaps happened to Fosters Wine Estates? Interview with Trevor O’Hoy (8 Feb 2008, Australian Financial Review Boss) Great Article…..but About 28 mentions of Fosters vs. about 20 mentions of Southcorp SOUTHCORP HAS BEEN GONE FOR YEARS : Purge the name Southcorp – it was only ever a “stable”; for new consumers & probably majority non-Australian market it is a distraction Gone in June 08

7. Why do Foster’s brands stand out?

12. Why does the market view Fosters and its wines like this?

13. What’s the issue? * Consumers are not interested & customers do not need to know about financial metrics – the market invents its own stories! It is never about financial metrics * They represent the results of driving a good KPI which is……. connect with the consumer and build loyalty

14. Is FWE loyal to its 25 million wine consumers? Avg l /hd Number of wine drinkers Aus 28 3,760,714 Americas 10 17,910,000 EMEA 20 4,230,000 25,900,714

15. Let’s not be bashful about our assets

16. PEOPLE – an inspired global team

17. VINEYARDS – the lifeblood, and with 15,000 hectares we understand regional & global variation Australia is big; so you will find us everywhere

18. And now let’s get a wine in front of the consumer

20. A conversation with Fosters wine

21. A conversation with Fosters wine – right now

22. A conversation with Fosters - adventure

23. A conversation with Fosters wine – stretch yourself

24. Its about Foster’s customers and consumers