Smart WineGlass is a solution that allows consumers at wine tasting events to electronically mark which wines and brands they sample using a chip-embedded glass that interacts with sensors at each brand's table. After the event, consumers receive an email with details on the wines and brands they interacted with, including where to purchase and contact information. The solution benefits consumers by helping them remember their selections, brands by providing qualified leads, and event owners through stronger relationships with visitors. It has already been used at three events with over 2,000 consumers.