The U.S. is the largest wine market in the world, and also one of the most difficult to penetrate. This presentation gives you a solid foundation and understanding of the issues you need to know about to be successful in entering America.
U.S. Wine Market: Webinar on Entering the U.S. marketBevology Inc.
Insightful presentation with practical information for wine and spirit suppliers looking to enter the U.S. market. Presented by Steve Raye, President of Bevology Inc.
U.S. Wine and Spirit Market Non Traditional Marketing StrategiesBevology Inc.
Practical advice on 4 strategies to capitalize on emerging trends in the American wine and spirits business:
1. Social Media
2. Optimizing content and context
3. New retail solutions
4. E-Commerce
Top Ten Mistakes Export Wine and Spirit Brands Make in the U.S. MarketBevology Inc.
The U.S. market is the most important for export wine and spirit producers. However the Three Tier System makes it challenging to navigate. Here are ten examples of mistakes to avoid learned the hard way.
Working with...or in spite of.// Wine and Spirit Distributors in the USBevology Inc.
Tightly focused and very practical presentation on what wine and spirit suppliers and brands can expect from U.S.distributors and how to work successfully with them.
U.S. Wine Market: Disrupting the SystemBevology Inc.
Insightful analysis of how the web has democratized wine marketing permitting smaller wineries to compete on an even playing field with the big guys with big budgets. Presented by Steve Raye of Bevology Inc. at Vinitaly 2015, Verona, Italy.
Sid Patel, Steve Rays and John Beaudette's presentation at London Wine Fair. Tips for wineries, breweries and distilleries for Penetrating the US Market.
U.S. Wine Market: Webinar on Entering the U.S. marketBevology Inc.
Insightful presentation with practical information for wine and spirit suppliers looking to enter the U.S. market. Presented by Steve Raye, President of Bevology Inc.
U.S. Wine and Spirit Market Non Traditional Marketing StrategiesBevology Inc.
Practical advice on 4 strategies to capitalize on emerging trends in the American wine and spirits business:
1. Social Media
2. Optimizing content and context
3. New retail solutions
4. E-Commerce
Top Ten Mistakes Export Wine and Spirit Brands Make in the U.S. MarketBevology Inc.
The U.S. market is the most important for export wine and spirit producers. However the Three Tier System makes it challenging to navigate. Here are ten examples of mistakes to avoid learned the hard way.
Working with...or in spite of.// Wine and Spirit Distributors in the USBevology Inc.
Tightly focused and very practical presentation on what wine and spirit suppliers and brands can expect from U.S.distributors and how to work successfully with them.
U.S. Wine Market: Disrupting the SystemBevology Inc.
Insightful analysis of how the web has democratized wine marketing permitting smaller wineries to compete on an even playing field with the big guys with big budgets. Presented by Steve Raye of Bevology Inc. at Vinitaly 2015, Verona, Italy.
Sid Patel, Steve Rays and John Beaudette's presentation at London Wine Fair. Tips for wineries, breweries and distilleries for Penetrating the US Market.
Are you looking for information on how to sell your wine, beer and spirits in the United States? How about current in-depth data analysis on the US adult beverage industry?
In their recent seminar at the London Wine Fair, Sid Patel (CEO of Beverage Trade Network), John Beaudette (President of MHW) and Steve Raye (President of Bevology, Inc.) outlined current market conditions and innovative market strategies for wineries, breweries and distilleries looking to enter the US in “The Insider’s Guide to Penetrating the US Market.”
The seminar outlined a full overview of the current state of the US market place where John, Raye and Sid gave complete analysis on how to successfully launch and support brands across the three tier system by leveraging partnerships and using innovative programs.
BeverageTradeNetwork.com Interviews Jon Reynolds who has 32 plus years of beer sales experience and talks about how craft breweries need to market and covers craft beer distribution strategy and craft beer marketing plan. BTN covers the challenges that craft breweries face in distribution today.
2018 Oregon Wine Symposium | Distribution Round Table: How to Engage & Suppor...Oregon Wine Board
This session will feature a panel of distributors from varied backgrounds that will inform attendees on how to navigate the distributor landscape with a focus on distributors engagement and how to support your distributors to increase sales and market presence. The panel will be led by Elaina Kroll of Elixir Consulting and will feature Amanda Schark of Skurnik, Luke Wohlers of Walden Selections, Chris Riendeau of Southern, who will focus on navigating control states, and Tanya Riesbeck, who will introduce new opportunities for distribution. The session will then break into a roundtable discussion with industry distribution experts.
Are you looking for information on how to sell your wine, beer and spirits in the United States? How about current in-depth data analysis on the US adult beverage industry?
In their recent seminar at the London Wine Fair, Sid Patel (CEO of Beverage Trade Network), John Beaudette (President of MHW) and Steve Raye (President of Bevology, Inc.) outlined current market conditions and innovative market strategies for wineries, breweries and distilleries looking to enter the US in “The Insider’s Guide to Penetrating the US Market.”
The seminar outlined a full overview of the current state of the US market place where John, Raye and Sid gave complete analysis on how to successfully launch and support brands across the three tier system by leveraging partnerships and using innovative programs.
BeverageTradeNetwork.com Interviews Jon Reynolds who has 32 plus years of beer sales experience and talks about how craft breweries need to market and covers craft beer distribution strategy and craft beer marketing plan. BTN covers the challenges that craft breweries face in distribution today.
2018 Oregon Wine Symposium | Distribution Round Table: How to Engage & Suppor...Oregon Wine Board
This session will feature a panel of distributors from varied backgrounds that will inform attendees on how to navigate the distributor landscape with a focus on distributors engagement and how to support your distributors to increase sales and market presence. The panel will be led by Elaina Kroll of Elixir Consulting and will feature Amanda Schark of Skurnik, Luke Wohlers of Walden Selections, Chris Riendeau of Southern, who will focus on navigating control states, and Tanya Riesbeck, who will introduce new opportunities for distribution. The session will then break into a roundtable discussion with industry distribution experts.
65 slides on Spanish wines covering
Introduction
Factsheet
10 important Spanish grapes
Area under cultivation
Regions and sub regions
Reading the wine label
Famous Red Wines
Famous White Wines
Famous Rose Wine
Food and wine pairing
Hope it helps :)
The craft distillery market is extremely competitive. We take a look at the state of the industry, where it's trending, and how that impacts your label and packaging decisions.
Canned Wine Market by Type (Red, White, and Rose), Distribution Channel (Supermarkets & Hypermarkets, Specialty Stores, Online Retail, and Others): Global Market Size Estimates and Forecast (2022-2030)
Raising money can be the hardest step in launching your project, event or start-up.
You can be passionate about your idea and convince a lot of people with your passion, but it takes the right information.
Learn how to ask for what you need, and close the deal.
Join us in Toronto's finest surroundings for 60 minutes of valuable info, links and the tactics you need to start applying immediately after leaving the workshop.
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Presented by Towa Beer, a cause marketing specialist who has been presenting events, causes and great ideas to funders for the past decade. She has personally raised millions for large and small clients. Miss Beer brings all of her fundraising experience, an extensive mentor network, and many free templates to each workshop.
Similar to Entering the us wine market for export wine brands as posted in slide share may 2015 (20)
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
2. Navigating Entry
Into the U.S.
Wine Market
Presented by Steve Raye
President
Bevology, Inc.
Steve@bevologyinc.com
+1-860-833-6272
3. What is Bevology?
Marketing consulting company with specialization
in wine marketing in the U.S.
Three areas of concentration:
• Trade Marketing
• Working with country and region trade promotion
associations
• Brand development and launch
5. Agenda
• History of Beverage Alcohol in the U.S.:
3-Tier System
• What it means to you today: brand entry
process, implications, price structure
• Importer and distributor landscape
• A snapshot of the American market
• Resources
12. Agenda
• History of Beverage Alcohol in the U.S.:
3-Tier System
• What it means to you today: brand entry
process, implications, price structure
• Importer and distributor landscape
• A snapshot of the American market
• Resources
15. 52 Different Markets: Implications
Where wine, spirits and beer can be sold
•California:
–Wine, beer and spirits in supermarkets
–Chain and independent stores
•New York:
–Wine, spirits in “package” stores only beer in
supermarkets/bodegas
–Single store ownership, no chains
•Texas:
–Four tiers…HoReCa must buy from Class B licensed
retail store
16. 52 Different Markets: Implications
How it Can Be Promoted
• Tastings
–Off-premise tastings:
–Allowed in New York, but not in New Jersey
–On-premise “wet” tastings:
–Allowed in FL, but not in Wisconsin
• Coupons
–Instant Redeemed Coupons only (IRC) in Ohio
–Mail-in rebates only in New Hampshire
17. 52 Different Markets: Implications
Taxes vary by State
•Alaska: $5.94/9L cs., Louisiana: $0.26
•Wholesale tax in Kentucky and South Dakota
Franchise Laws Protect
Distributors
•Massachusetts,
Connecticut,
New Jersey, Georgia,
Nevada, Arkansas, New
Mexico, Tennessee,
Missouri
19. Imported Wine Brand Price Structure
750ML / 12 Bottle Case Imported - $9.99 Retail Bottle Price
Element Per 750ml Bottle
Supplier FOB $2.41
Ocean Freight, Fed Tax, Insurance, other +$0.76
Importer's Margin (40% mark-up/28% margin) +$1.01
Price to Distributor $4.18
State Tax, Inland Freight +$0.26
Distributor Margin ( 50% mark-up/33% margin) +$2.19
Distributor price to retail $6.63
Retailer Margin (50% mark-up/33% margin) +$3.33
Retail Bottle Price $9.99
20. • Federal certificate of label approval (COLA)
• State registration and approval
- Most states require the out-of-state entity (shipper) to maintain state
licenses and/or permits in order to sell products to wholesalers
– Most states require the Federal COLA as a requirement for brand
approval
– Many states require paperwork submissions with fees and return a
formal approval prior to shipping
– Some states require you to have a signed contract with a distributor
in that state to get registration
Navigating Brand Entry
& Distribution:
Brand Entry – The Approval Process
21. Agenda
• History of Beverage Alcohol in the U.S.:
3-Tier System
• What it means to you today: brand entry
process, implications, price structure
• Importer and distributor landscape
• A snapshot of the American market
• Resources
23. • Importer
– Licensed to import a wine brand from a supplier
outside the U.S. into the U.S.
– May or may not have distributor licenses or
operations in individual states
• Distributor/Wholesaler (synonyms)
– Licensed to buy wine from an importer and sell to
an on- or off-premise retailer
Definitions:
Importer vs. Distributor (Wholesaler)
26. Importers: What They Want
• Fills an identified void in portfolio
• Brands with existing U.S. volume they can grow
• New brands they feel their expertise can develop and grow
• Brands that have a unique positioning
• The right “CHEMISTRY”
• Enhances image, value and profitability (synergy with importer’s
mission)
• Strengthens importer’s position within the trade
• Supplier understands the U.S. Three-Tier system
• Financially sound, budget to invest and support the brand
27. Presenting Your Brand to Importers
• Brand point of difference/value proposition for consumer; why
THIS importer should be interested in you
• Company description/history
• Product description: varietals, style, ranges, proposed U.S. retail
price by line/SKU
• Marketing materials as background
• A defined target audience
• Production info
• Past history of importers, distribution agreements, list of
distributors/brokers of products and volumes by state
• Price structure for U.S.
• Marketing support budget
• Sample budget
32. The chicken is involved, but the pig is committed.
Involved vs. Committed
33. • Focus, focus, focus…like a laser
- Getting it in is the easy part, getting it out is hard
- The only metric that matters: repeat orders at retail
• Be so successful in a limited number of accounts that you can
support, that you create trade word-of-mouth buzz as a hot
brand
Distributors:
Strategy to Get a Distributor
34. Distributors:
Okay, I’ve Got One. Now What?
• Recognize you’re not a priority…you and your importer will need do
the heavy lifting yourself
• Recruit/focus on a limited set of salespeople dedicated to your
brand
– Product training programs for accounts
– Sampling on- and off-premise
– Leverage Brand Ambassadors, winemaker/winery owner visits
vs. work-with’s
36. Agenda
• History of Beverage Alcohol in the U.S.:
3-Tier System
• What it means to you today: brand entry
process, implications, price structure
• Importer and distributor landscape
• A snapshot of the American market
• Resources
46. Agenda
• History of Beverage Alcohol in the U.S.:
3-Tier System
• What it means to you today: brand entry
process, implications, price structure
• Importer and distributor landscape
• A snapshot of the American market
• Resources