Creative opportunities
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This document discusses observations made during visits to 6 retail stores in Dallas, Texas. It focuses on insights and opportunities identified at Target, Half Priced Books, and the .99 Store. At Target, the author notes the extensive selection of household items available under one roof. Half Priced Books offers opportunities to find books, movies, music and more, including a way to sell used items. The .99 Store provides a wide array of groceries and other products at very low prices of $0.99 each.
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Creative opportunities
- 1. Insights and hidden opportunities to retail shopping
- 2. Visit 6 stores spending 15 minutes in each store making Observations using the lab guide for reference Capture your observations by taking photos Identify: ◦ Things missed before ◦ Biggest surprises ◦ Opportunities in plain sight
- 3. The following presentation will capture the insights and hidden opportunities observed while visiting 6 Dallas, TX retail stores Key focus will highlight 3 of the 6 stores ◦ Target ◦ Half Priced Books ◦ .99 Store
- 4. Target Hands on Approach Half Priced Books .99 Store Salvation Army Tom Thumb
- 5. Full line of every Ability to find any item I household item I could need with the opportunity think of with nothing to see, touch, feel, missing purchase and find new An entire presentation for items cards, appliances, One stop shopping clothing, food, etc. en some Like having several Creates stores in one Insights Opportunities
- 6. Target offers several stores under one roof. These pictures reflect the extensive Card Line and House ware Line.
- 7. Contains a full array of Sell my extensive collection video, audio and reading of: ◦ Video Movies materials ◦ Compact Disks Offers toys and kits ◦ Cassettes Contains the unusual! ◦ Old Vinyl Records ◦ Books and Magazines Will purchase your new Ability to find out of and used books print/vogue items Largest collection of unusual items ever seen Insights Opportunity
- 8. Half Priced Books offers opportunities for find gifts, out of circulation videos, audio media, books and more.
- 9. Carries Everything for One stop shop for $0.99 USD groceries, produce, Groceries dishes, household items, ◦ Canned goods cleaners, etc. ◦ Fresh produce Money savings on name ◦ Frozen food ◦ Spices brand merchandise Toys Cut budget cost Dishes associated with cleaners Seasonal Decorations and food Everything! Insights Opportunities
- 10. A complete grocery store with fresh vegetables, frozen foods, canned goods, etc. Every spice you can imagine for only $0.99