Global Wine Industry

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Global Wine Industry
Published on February 2011

Report Summary

This report analyzes the worldwide markets for Wine in Millions of Liters by the following Product Segments: Still Wine (Still Red, Still
White, & Still Rose), Sparkling Wine, Fortified Wine, Vermouth, and Others (include non-grape wine, wine coolers and ice wine). The
report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of
World. Annual estimates and forecasts are provided for the period 2007 through 2015. Also, a seven-year historic analysis is
provided for these markets. The report profiles 1322 companies including many key and niche players such as Bacardi Limited,
Brown-Forman Corp., Castel Group, Constellation Brands, Inc., Constellation Wines Australia, Robert Mondavi Winery, E.&J. Gallo
Winery, Kendall-Jackson Wines Estates Ltd., Lanson BCC, Maison Burtin, LVMH Moët Hennessy ' Louis Vuitton S.A., Remy
Cointreau Group, Pernod Ricard Groupe, Pernod Ricard UK, Foster's Group Limited, and Vina Concha y Toro. Market data and
analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported
select online sources.

Table of Content

1. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS 1
Study Reliability and Reporting Limitations 1
Disclaimers 2
Data Interpretation & Reporting Level 3
Quantitative Techniques & Analytics 3
Product Definitions and Scope of Study 3
Still Wines 3
Red Wines 4
White Wines 4
Rose Wines 4
Sparkling Wines 4
Fortified Wines 4
Vermouth 5
Others 5
Non-Grape Wine 5
Wine Coolers 5
Ice Wine 5

2. INDUSTRY OVERVIEW 6
Current and Future Analysis 6
Market Overview 6
Wine - Manufacture, Consumption and Export through Recession 7

Global Wine Industry (From Slideshare) Page 1/23


The Market Rebounds in 2010 7
Table 1: Global Wine Exports (2010): Percentage Increase Over
2009 in Volume and Value Exports by Select Exporting Nations
- Spain, Italy, US, Argentina, Chile, Australia and New
Zealand (includes corresponding Graph/Chart) 9
Drastic Reduction in Vineyards Acreage in the EU 9
Notable Recession Led Trends and Issues in the Market 10
Alcohol Consumption Increases During Economic Hardships, but
not True for Wine 10
Trading Down and Trading Over, New Trends During Recession 10
France Steps Down to Make Way for Spain in International Trade 10
Other Key Challenges Facing the Global Wine Industry 10
Industry Overview 11
Alcoholic Beverages: An Integral Part of Various Customs 11
Wine: Smallest Segment in the Alcoholic Beverages Market 11
Characteristics of Wine Market 12
Global Trends 12
New World Wine Producers Capturing France's Global Market Share 12
New World Wines vs. Old World Wines 13
Inflated Production Holds Value Growth 13
Sophisticated Lifestyles Elevate Wine Consumption 13
Health Benefits Driving Growth in Wine Market 14
Wine Decreases Risk of Dementia 14
Popularity of Still Red Wine 14
Health Benefits of Red Wine Consumption 14
Champagne Consumption 14
Supply Deficit: A Major Threat 15
Impact of Champagne Bubbles 15
Emergence of Online Wine 16
TCA Contamination 16
Bag-in-Box Wine 16
Point-of-Sale Items 16
Core Wine Consumers vs. Marginal Wine Consumers 17
Distribution 18
Other Developments 18
Trends in Lifestyle 18
Busy Lifestyles 18
Trendy Drink 18
Disposable Income 18
Urbanization 19
Climatic Factors 19
Wine-Drinking Occasions 19
Dining Out 19
Health Benefits - The 'French Paradox' 19
Falling Alcohol Consumption 20
Cultural Issues 20
Religion 20
Tourism 20



Gray and Black Markets 20
Internet - Business 2 Business (B2B) 21
Retail Markets Vs. Horeca Markets 21
Key Historic Market and Trade Statistics 22
Table 2: Global Wine Market (2005): Breakdown of Wine
Production in Million Liters In Major Countries - France,
Italy, Spain, the United States, Argentina, Australia, South
Africa, Germany, Chile China and Portugal (includes
corresponding Graph/Chart) 22

Table 3: Global Wine Market (2005): Per Capita Consumption
in Liters by Select Country - France, Italy, Portugal,
Croatia, Switzerland, Spain, Denmark, Hungary, Uruguay,
Austria, Argentina, Greece, Romania, Germany, Netherlands,
Australia, Belgium-Luxembourg, New Zealand, United Kingdom,
Ireland, and United States (includes corresponding
Graph/Chart) 22

Table 4: World Wine Exports (2005): Percentage Breakdown of
Export Volume by Country-Italy, France, Spain, Australia,
Chile, The US, Moldova, South Africa, Germany, Argentina,
Portugal and Others (includes corresponding Graph/Chart) 23

Table 5: World Wine Imports (2005): Percentage Breakdown of
Import Volume by Country - The UK, Germany, The USA, Russia,
France, The Netherlands, Other Central Eastern Europe,
Canada, Belgium- Luxembourg and Denmark (includes

Table 6: World Wine Exports (2005): Percentage Breakdown of
Export Value by Country - France, Italy, Australia, Spain,
Chile, Germany, The US, South Africa, Portugal, New Zealand,
Argentina and Others (includes corresponding Graph/Chart) 24

Table 7: World Wine Imports (2005): Percentage Breakdown of
Import Value by Country - The UK, The USA, Germany,
Belgium-Luxembourg, Canada, Netherlands, Japan, Switzerland,
Russia, France, Denmark, Sweden and Others (includes

Table 8: Global Bottle Wine Market (2005): Percentage Share
Breakdown of Value Sales through Leading Distribution
Channels in Select Countries - France, Italy, USA, Chile,
Germany, Spain, and Australia (includes corresponding
Graph/Chart) 25

3. PRODUCT OVERVIEW 26
History of Wine 26



Flavors of Wine 26
Definition of Wine 27
Production Process 27
Production Types 27
Wine Composition 28
Types of Wines 28
Still Wines 28
White Wines 29
Popular White Wines 29
Red Wines 29
Red Wine Varieties 29
Rose Wines 30
Sparkling Wines/Champagne 30
French Champagne/Sparkling Wines 30
Californian Champagne/Sparkling Wines 31
Champagne 31
Other Sparkling Wine 31
Fortified Wines 31
Types of Fortified Wine 31
Vermouth Wines 32
Types of Vermouth 32
Others 32
Non-Grape Wine 32
Wine Coolers 32
Ice Wine 32
Other Wines 33
Common Classification of Wine 33
Quality Wine 33
Various Types of Quality Wine 33
Country Wine 33
Table Wine 33
Product Innovation 34
Wine Analyzer 34

4. PRIMARY PRODUCERS OF WINE 35
Major Wine Producing Regions Worldwide 35
Europe - Traditional Producer 35
Growing Competition from New World Wines 35
France 35
Rhone Valley 35
Bordeaux 36
Languedoc 36
Burgundy 36
Alsace 36
Germany 36
Italy 37
Piedmont 37
Spain 37



Portugal 37
The United States 37
California: Leading Producer of Wine in the US 37
Santa Barbara 38
Washington 38
Australia 38
Australian Wines in the International Market 38
New Zealand 39
Argentina - Largest Wine Producer in South America 39
Chile 40

5. KEY MARKETS 41
The United States 41
Europe 41
Study Reveals Declining Popularity of Wine 41
Asia-Pacific 42
Australia 42
China 42
India 42
Korea 42
Taiwan 43
Thailand 43
Latin America 43
Argentina 43
Brazil 43
Chile 43

6. PRODUCT INTRODUCTIONS/INNOVATIONS 44
Fine Wine Resource Launches MORENO-BHLV Sparkling Wine Variety 44
Four Seasons Wines to Launch New Line of Sparkling Wines 44
Aspri Spirits Launches Ceretto Line of Premium Wines 44
Vinsura Winery to Launch Innovative White and Red Reserve Wines 44
Valle de Vin to Launch Zampagne Sparkling Wine in Brut Rose
and Brut Variants 44
Tobacco Road Cellars to Launch Four New Cabernets 45
E&J Gallo Winery to Launch Company's Brands of Wine in India 45
Domaine to Launch Chandon Rosé and Chandon Brut Wines in
Singapore 45
Halewood International to Launch New Variant of Lambrini Rose
Wine 45
Natures Bounty and Langguth Launch New Blue Nun and Kaya Wines 45
Domaines Auriol to Launch Low-Calorie and Reduced- Alcohol Wines 46
Caviro to Launch Tavernello Wine Brand in UK 46
Indage Vintners Introduces Value-Oriented Wines 46

7. PRODUCT INTRODUCTIONS IN THE RECENT PAST - A PERSPECTIVE BUILDER 47
Grgich Hills Launches First Biodynamic Wine 47
Constellation Launches First Style-Bar Wine in UK 47



Hyatt Announces Introduction of Signature Wine Brand 47
Chatham Hill Winery Unveils Wine Containing Pomegranate 47
Boisset Launches New Pet Packed French Wine 47
R.H. Phillips Vineyard Announces Re-launch of Night-Harvest by
R.H Phillips Line 48
Freixenet Announces U.S Launch of New Spanish Wine 48
Caviro Plans Introduction of Vinissimo Wine Brand in Ontario 48
Ironstone Vineyards Plans to Roll Out Novel Wine Brand 48
Grupo Osborne Announces New Solaz Wines 48
Freixenet USA Announces Launch of Nick Faldo Selection Wines 49
Sainsbury to Introduce Wines in Low Alcohol Category 49
Diageo Announces New Sauvignon Blanc Wine 49
585 Wine Partners Rolls Out Wine Brand of Russian River Valley
Origin 49
Pernord Ricard Launches New Montana Sparkling Wine 49
De Bortoli Announces Two New Wines 49
Lillydale Estate Wines Launches Two New Vintage Wines 50
US Market Permits New French Wine Grape 50
Mount Pleasant Launches Maurice O'Shea Shiraz 50
Lillydale Estates Releases New Vintages of Wines 50
Suntory Announces Re-Launch of Henriot Champagne Brand 50
Suntory Launches Laurent-Perrier Champagnes in Japan 51
Zonnebloem Announces New Vintages of Red Wines 51
Diamond Estates Plans Release of Dan-Aykroyd Signature wines 51
Delicato Family Vineyards' Wines Is Now DFV Wines 51
Four Seasons Wines to Launch Zinzi 51
De Bortoli Launches Innovative King Valley Wine 52
Tesco Expands New Zealand Wine Range 52
Changyu to Reveal Wine Quality Grading System in China 52
Fruité Catalan Set for Launch in UK 52
France to Roll Out National Wine brand 52
Carlsberg to Roll Out Invenio Wines 52

8. RECENT INDUSTRY ACTIVITY 53
DFV Wines Acquires Black Stallion Winery 53
MCC Acquires Guidotti CentroStampa SPA 53
Hazlitt to Take Over Widmer Winery 53
Realty Income to Acquire Properties of Diageo Chateau and
Estate Wines 53
Total Beverage Solution Takes Over Colombo Marsala 54
Goedhuis Acquires David Roberts Domaines 54
RNDC Enters into Partnership with National Wine & Spirits 54
Precept Brands Merges with Corus Estates 54
Southern Wine and Foster's Ink Distribution Agreement 54
Castle Brands and Grand Cru Selections Enter into Partnership 55
Grover Vineyards and Bibendum Partner over Distribution 55
J.J. Taylor and Southern Wine Enter into a Joint Venture for
Launch of Products 55



J.J. Taylor and Southern Wine Collaborate Over Distribution 55
East Africa Breweries Forays into Wine Business 56
Donnafugata Enters the Indian Wine Market 56
Majestic Wine Takes Over Lay & Wheeler 56
Castle Brands Takes Over Betts & Scholl 56
Saint James Takes Over Sapphire Wines 56
Changyu Acquires Controlling Stake in Tianzhu Liquor 57
Suntory Liquors to Acquire Majority Stake in ASC 57
Michel Laroche and Jeanjean Merge 57
Grape Ranch Enters into Alliance with The Wine Frog 57
Deutsch Enters into Alliance with Corpora 57
Foster's and Vok Beverages to Form a Joint Venture 58
Asahi Partners with Marubeni to Kick-start a New Business 58
Opera Wines to Commence a New Winery in Nashik 58

9. CORPORATE ACTIVITY IN THE RECENT PAST - A PERSPECTIVE BUILDER 59
E. & J. Gallo Acquires William Hill Winery 59
Ste. Michelle Acquires Leap Wine Cellars and Vineyards of Stag 59
CBR, Punch Taverns Acquire Matthew Clark 59
Hardy Wine to Divest Kamberra Winery 60
Changyu Establishes JieBaiNa Wine Production Center 60
Diageo Acquires Minority Stake in Nuvo 60
Southern Wine & Spirits to Acquire Paramount Distillers
Brokerage Operation 60
Cloudy Bay Acquires Cellier le Brun Vinery 60
NWWC Acquires Hyland Vineyard 61
Republic Completes Merger With NDC 61
Foster's Wine Sells International Wine, Windsor Vineyards 61
Brunton Acquires Jeriko, Bellisimo and VinoVenue 61
NZWF Acquires Clifford Bay Estate 62
Southern Wine & Spirits of New York Acquires Assets of Eber-NDC 62
Champagne Indage Acquires Tandou Subsidiary 62
Cockatoo Ridge Wines Acquires Australian Commercial Wines 62
Wine Trust Completes Acquisition of Croizet 62
Foster's to Divest Wine Clubs & Services Assets 63
Vintage Wine Trust Acquires Matchbook Vineyard 63
Galt & Taggart Capital to Acquire Stake in Teliani Veli 63
San Pedro Completes Acquisition of Leyda Winery 63
V&S Group Acquires Amundsen 63
TowerBrook Acquires BevMo! 63
Roza Hills Acquires Constellation's Winery 64
Charmer Industries Announces Merger with Peerless Importers 64
Charmer Sunbelt Group to Merge with Bulldog Ventures Ltd. 64
Brindco Acquires Stake in Grover Wines 64
Diageo Highlands to Acquire Equity in Quanxing 64
Cecchetti Wine Company Marks Presence in the US Wine Industry 64
Folio to Distribute Villa Sandi Wines in The US 65
GIV, 585 Wine Partners Collaborate Over New Italian Wine 65



E&J Gallo Inks Distribution Contract with Spendrups Vin 65
Foster's Inks Distribution Pact with BB&B 65
Carlsberg Develops Invenio Wine Brand 65
YVWGA Revives Wine Yarra Valley Wine 66
Amfora to Establish Joint Venture 66
Evan & Tate Divests Stake in Scott Street 66
Signature Wines to be Dubbed Signature Wines & Beverages 66
E&J to Market Malbec Wine in US 66
Mey Icki to Start Wine Making in France 66
Yantai Changyu Sets Up Wine Division 67
Cobra Beer to Launch New Varieties of Wine 67
Camson to Launch Organic Pomegranate Wine 67
Millennium Import Takes Over Belvedere Trademarks 67

10. FOCUS ON SELECT GLOBAL PLAYERS 68
Bacardi Limited (USA) 68
Brown-Forman Corporation (USA) 68
Castel Group (France) 68
Constellation Brands, Inc. (USA) 69
Constellation Wines Australia (Australia) 69 Robert Mondavi
Winery (USA) 69
E.&J. Gallo Winery (USA) 69
Kendall-Jackson Wine Estates Ltd. (USA) 70
Lanson BCC (France) 70
Maison Burtin (France) 70
LVMH Moët Hennessy - Louis Vuitton S.A. (France) 70
Remy Cointreau Group (France) 71
Pernod Ricard Groupe (France) 71
Pernod Ricard UK 71
Foster's Group Limited (Australia) 71
Vina Concha y Toro (Chile) 72

11. GLOBAL MARKET PERSPECTIVE 73
Table 9: World Recent Past, Current & Future Analysis for Wine
by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in Million
Liters for Years 2007 through 2015 (includes corresponding
Graph/Chart) 73

Table 10: World Historic Review for Wine by Geographic Region -
USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets Independently Analyzed
with Annual Sales Figures in Million Liters for Years 2000
through 2006 (includes corresponding Graph/Chart) 74

Table 11: World 11-Year Perspective for Wine by Geographic
Region - Percentage Breakdown of Volume Sales for USA, Canada,



Japan, Europe, Asia-Pacific (excluding Japan), Latin America
and Rest of World Markets for Years 2005, 2010 & 2015
(includes corresponding Graph/Chart) 75

Table 12: World Recent Past, Current & Future Analysis for
Still Wine by Geographic Region - USA, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in Million Liters for Years 2007 through 2015 (includes

Still Wine by Product Segment - Still Red, Still White and
Still Rose Independently Analyzed with Annual Sales Figures in
Million Liters for Years 2007 through 2015 (includes

Table 14: World Historic Review for Still Wine by Geographic
Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America and Rest of World Markets Independently
Analyzed with Annual Sales Figures in Million Liters for Years
2000 through 2006 (includes corresponding Graph/Chart) 78

Table 15: World Historic Review for Still Wine by Product
Segment - Still Red, Still White and Still Rose Independently
Analyzed with Annual Sales Figure in Million Liters for Years

Table 16: World 11-Year Perspective for Still Wine by
Geographic Region - Percentage Breakdown of Volume Sales for
Latin America and Rest of World Markets for Years 2005, 2010 &
2015 (includes corresponding Graph/Chart) 80

Table 17: World 11-Year Perspective for Still Wine by Product
Segment - Percentage Breakdown of Volume Sales for Still Red,
Still White and Still Rose for Years 2005, 2010 & 2015

Still Red Wine by Geographic Region - USA, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and Rest
of World Markets Independently Analyzed with Annual Sales
Figures in Million Liters for Years 2007 through 2015

Table 19: World Historic Review for Still Red Wine by
Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific



Graph/Chart) 83

Table 20: World 11-Year Perspective for Still Red Wine by
USA, Canada, Japan, Europe, Asia- Pacific (excluding Japan),

Still White Wine by Geographic Region - USA, Canada, Japan,

Table 22: World Historic Review for Still White Wine by
Graph/Chart) 86

Table 23: World 11-Year Perspective for Still White Wine by

Still Rose Wine by Geographic Region - US, Canada, Japan,

Table 25: World Historic Review for Still Rose Wine by
Graph/Chart) 89

Table 26: World 11-Year Perspective for Still Rose Wine by




Sparkling Wine by Geographic Region - USA, Canada, Japan,

Table 28: World Historic Review for Sparkling Wine by
Graph/Chart) 92

Table 29: World 11-Year Perspective for Sparkling Wine by

Fortified Wine by Geographic Region - USA, Canada, Japan,

Table 31: World Historic Review for Fortified Wine by
Graph/Chart) 95

Table 32: World 11-Year Perspective for Fortified Wine by

Vermouth by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in Million Liters for Years 2007 through 2015 (includes




Table 34: World Historic Review for Vermouth by Geographic
Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America and Rest of World Markets Independently
Analyzed with Annual Sales Figures in Million Liters for Years

Table 35: World 11-Year Perspective for Vermouth by Geographic
Region - Percentage Breakdown of Volume Sales for USA, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Latin America
and Rest of World Markets for Years 2005, 2010 & 2015

12. THE UNITED STATES 100
A.Market Analysis 100
Outlook 100
A Quick Primer 100
Key Market Statistics 102
Table 36: Wine Market in the US (2008): Breakdown of Volume
Sales by Leading Companies - E and J Gallo Winery, Wine
Group, Constellation Brands, Bronco Wine Co., Foster's Wine
Estates, Trinchero Family Estates, Ste. Michelle Wine
Estates, Diageo Chateau and Estate Wines, Jackson Family
Wines, Brown-Forman Wines, Delicato Family Vineyards and F.
Korbel and Bros (In million cases) (includes corresponding
Graph/Chart) 102

Table 37: US Market for Wine (2008): Percentage Share
Breakdown by Major Brands - Chardonnay, Cab Sauvignon,
Merlot, Pinot Grigio/Gris, Syrah/ Shiraz,
Fume/Sauvignon/Blanc, Pinot Noir, Riesling and Others

Table 38: US Market for Wine (2008): Percentage Share
Breakdown by Major Wine and Spirit Distributors -
Southern/Glazers Distributors, Charmer Sunbelt Group,
Republic National Distribution Co.,Wirtz Beverage Group,
Youngs Market Co. and Others (includes corresponding
Graph/Chart) 103

Table 39: Leading Dessert Wine Makers in the US (2008):
Percentage Breakdown by Companies - Constellation Wines,
The Wine Group, E and J Gallo Winery and Others (includes

Table 40: Leading Sparkling Wine Makers in the US (2008):
Percentage Breakdown of Market Share by Companies -E and J



Gallo Winery, Constellation Wines, Brown-Forman Beverages,
Moet Hennessy USA, Weibel Vineyards, Ste. Michelle Wine
Estates and Others (includes corresponding Graph/Chart) 103

Table 41: Best Selling Sparkling Wine Brands in the US
(2007): Percentage Breakdown of Market Share for Brands -
Andre/Wycliff (E&J Gallo Winery), Cook's Constellation,
Korbel (Brown- Forman Beverages), Martini & Rossi (Bacardi
USA), Verdi Spumante (Carriage House Imports) and Others

Table 42: Leading Table Wine Makers in the US (2008):
Percentage Breakdown of Market Share by Companies - E and J
Gallo Winery, The Wine Group, Constellation Wines, Foster's
Wine Estate Americas, Bronco Wine Co., Trinchero Family
Estates, Jackson Family Wines and Others (includes

Table 43: Leading Vermouth/Apertif Makers in the US (2008):
Percentage Breakdown of Market Share by Companies - Bacardi
USA, E and J Gallo Winery, The Wine Group, Gemini Wine and
Spirits, Heaven Hill Distilleries, Palm Bay International
and Others (includes corresponding Graph/Chart) 105

Table 44: Wine Production In 000 Gallons In Select US
States for the Year Ended June 2006 105
Major Issues 105
Recession and the US Wine Industry 105
Wine Imports Costlier in the US 105
Wine Consumption in the US Improves Despite Recession 106
Wine Industry Outlook 106
Value Sales Vs. Volume Sales 106
Brand Performance - Year 2009 106
Recession, a Boon for Some, a Bane for Others 107
Washington Wines Increase in Popularity 107
Exports on the Rise 108
Exports to Mexico Threatened by Influx of Chilean Wines 108
US Wineries Eye Chinese Market 108
Oversupply of Wine 109
Niche Segments Hold Promise 109
A Look at Regional Wine Producing Markets 109
California Wine Market 109
Californian Shipments - A Historic Perspective 110
Table 45: Total California Winery Shipments Into the
Domestic US Market for years 2001 through 2006 (In
Millions of gallons) (In US$ Million) (includes



Table 46: Total California Winery Shipments Into the
Domestic US and Oversea Markets for years 2001 through
2006 (In Millions of gallons) (In US$ Million) (includes

Table 47: Californian Table Wine Market (2005): Breakdown
of Shipments by Value and Volume (In US$ Million and
Millions of 9-Liter Cases) (includes corresponding
Graph/Chart) 111
Florida Wine Market 112
New York Wine Market 112
Texas Wine Industry 112
Export Scenario 112
Export Statistics in the Recent Past 113
Table 48: US Exports of Non Aromatic Grape Wines and Grape
Must (2006): Breakdown of Export Value by Destination
Countries (In US $ Million) (In US$ Million) (includes

Table 49: US Exports of Sparkling Grape Wine (2006):
Breakdown of Export Value by Destination Countries (In US $
000) (includes corresponding Graph/Chart) 114

Table 50: US Exports of Vermouth and Other Aromatic Grape
Wines (2006): Breakdown of Export Value by Destination
Countries (In US $ 000) (includes corresponding
Graph/Chart) 115

Table 51: US Exports of Wine: Percentage Breakdown of
Value and Volume Exports by Wine Type for the Year Ended
March 2007 (includes corresponding Graph/Chart) 115
Import Scenario 116
Import Statistics in the Recent Past 116
Table 52: US Imports of Wine: Percentage Breakdown of
Value and Volume Imports by Wine Type for the Year Ended

Table 53: US Imports of Non Aromatic Grape Wines and Grape
Must (2006): Breakdown of Import Value by Select Countries
of Origin (In US $ Million) (includes corresponding
Graph/Chart) 117

Table 54: US Imports of Sparkling Grape Wine (2006):
Breakdown of Import Value by Select Countries of Origin
(In US $ 000) 118

Table 55: US Imports of Vermouth and Other Aromatic Grape
Wines (2006): Breakdown of Import Value by Select



Countries of Origin (In US $ 000) (includes corresponding
Graph/Chart) 119
Australian Wines Cherish US Markets 119
Packaging and Distribution 120
Table 56: Wine Market in the US (2009): Percentage Share
Breakdown of Leading Channels of Distribution - Grocery
Stores, Mass Markets/Supermarkets, Drug Stores, Club
Stores, Liquor Outlets and Others (includes corresponding
Graph/Chart) 121

Table 57: US Table Wine Market (2010): Percentage Market
Share Breakdown of Retail Trade Channels (includes
Wine Consumption Statistics 121
Table 58: Wine Market in the US (2005-2009): Breakdown of
Adult Annual Per Capita Consumption of Wine (In Gallons)
Red Wines 122
Champagne/Sparkling Wines 122
Flavored Alcoholic Beverages 123
Trend Towards Private Label Wine 123
Recent Past Demographic Trends 123
Table 59: Demographics of Wine Drinkers in the US (2005):
Percentage Share Breakdown of Core and Marginal Consumers
by Age Group - 21-29, 30-39, 0-49 and 50-59 (includes
Demographics of Sparkling Wine Consumers in the US (2006):
Consumption Levels by Lifestyle, and Area/Location of
Residence 124
Table 60: Heavy Wine Drinkers Profile (10 or more
occasions in a month) (includes corresponding Graph/Chart) 124

Table 61: Consumption of American Wine According to
Country of Origin (Minimum of one time per month)
Purchasing Decision 125
Collar Bib Rings Fuel Wine Marketing Reach 125
Women - Significant Part of the Wine Market 126
Niche Segments 126
Key Players 126
B.Market Analytics 128
Table 62: US Recent Past, Current & Future Analysis for Wine
by Product Segment - Still Wine (Still Red, Still White and
Still Rose), Sparkling Wine, Fortified Wine and Vermouth
Graph/Chart) 128



Table 63: US Historic Review for Wine by Product Segment -
Still Wine (Still Red, Still White and Still Rose),Sparkling
Wine, Fortified Wine and Vermouth Independently Analyzed
with Annual Sales Figures in Million Liters for Years 2000
through 2006 (includes corresponding Graph/Chart) 129

Table 64: US 11-Year Perspective for Wine by Product Segment -
Percentage Breakdown of Volume Sales for Still Wine (Still
Red, Still White and Still Rose), Sparkling Wine, Fortified
Wine and Vermouth for Years 2005, 2010 & 2015 (includes

13. CANADA 131
Outlook 131
A Quick Market Primer 131
Table 65: Wine Market in Canada (2008): Adult Per Capita
Consumption in Select Province (In Liters) (includes
Few Recent Trends 132
Government Stipulates Rules for CiC Wine Sales 132
Wine Gains Over Beer in Canada 133
Imported Wines Dampen Local Wine Sales 133
Imports & Exports Statistics - A Historic Perspective 133
Table 66: Canadian Exports of Non Aromatic Grape Wines and
Grape Must (2005): Percentage Share Breakdown of Export
Value by Select Destination Countries (includes

Table 67: Canadian Exports of Sparkling Grape Wine (2005):
Percentage Share Breakdown of Export Value by Select
Destination Countries (includes corresponding Graph/Chart) 134

Table 68: Canadian Exports of Vermouth and Other Aromatic
Grape Wines (2005): Percentage Share Breakdown of Export
Value by Destination Countries 134

Table 69: Canadian Imports of Non Aromatic Grape Wines and
Grape Must (2005): Percentage Share Breakdown of Import
Value by Select Countries of Origin (includes corresponding
Graph/Chart) 134

Table 70: Canadian Imports of Sparkling Grape Wines (2005):
Percentage Share Breakdown of Import Value by Select
Countries of Origin (includes corresponding Graph/Chart) 135

Table 71: Canadian Imports of Vermouth and Other Aromatic
Grape Wines (2005): Percentage Share Breakdown of Import



Value by Select Countries of Origin (includes corresponding
Graph/Chart) 135
Key Player 135
Table 72: Canadian Recent Past, Current & Future Analysis
for Wine by Product Segment - Still Wine (Still Red, Still
White and Still Rose), Sparkling Wine, Fortified Wine and
Vermouth Independently Analyzed with Annual Sales Figures in
Million Liters for Years 2007 through 2015 (includes

Table 73: Canadian Historic Review for Wine by Product
Segment - Still Wine (Still Red, Still White and Still
Rose), Sparkling Wine, Fortified Wine and Vermouth
Graph/Chart) 137

Table 74: Canadian 11-Year Perspective for Wine by Product
Segment - Percentage Breakdown of Volume Sales for Still
Wine (Still Red, Still White and Still Rose), Sparkling
Wine, Fortified Wine and Vermouth for Years 2005, 2010 &

14. JAPAN 139
Outlook 139
History of Wine 139
Wine Industry Overview 139
Wine Imports Decline in Value Terms 139
Key Recent Past Statistics 140
Table 75: Japanese Wine Market (2005): Percentage Share
Breakdown of Value Sales of Leading Producers - Mercian,
Suntory, Sapporo Beer, Kikkoman, Asahi Beer and Others

Table 76: Alcohol Market in Japan: Percentage Share
Breakdown of Volume Sales by Category for the Year Ended
Trends in Japanese Wine Consumption 140
Huge Potential for US Produced Wines 141
Sake - A Traditional Japanese Drink 141
Deregulation Spurs Market Growth 141
Key Players 141
Table 77: Japanese Recent Past, Current & Future Analysis
for Wine by Product Segment - Still Wine (Still Red, Still
White and Still Rose), Sparkling Wine, Fortified Wine,



Vermouth and Others Independently Analyzed with Annual Sales

Table 78: Japanese Historic Review for Wine by Product
Rose), Sparkling Wine, Fortified Wine, Vermouth and Others
Graph/Chart) 144

Table 79: Japanese 11-Year Perspective for Wine by Product
Wine, Fortified Wine, Vermouth and Others for Years 2005,
2010 & 2015 (includes corresponding Graph/Chart) 145

15. EUROPE 146
Outlook 146
Production, Consumption and Trade through Recession 146
Organic Wines Gain over Regular Varieties during Recession 147
Emphasis on Enhancing Competitiveness 147
European Champagne Sales Dip 148
Table 80: Leading Wine Makers in Europe (2007): Percentage
Breakdown of Market Share for Companies - Constellation
Brands, E and J Gallo Winery, The Wine Group, Foster's,
Pernod Ricard, Castel Frères, Bacardi, Vina Concha Y Toro
and Others (includes corresponding Graph/Chart) 148
New Regulations on Labeling of Wines in Europe 148
Table 81: European Recent Past, Current & Future Market
Analysis for Wine by Geographic Region - France, Germany,
Italy, UK, Spain, Russia and Rest of Europe Independently
Analyzed with Annual Sales Figures in Million Liters for
Years 2007 through 2015 (includes corresponding Graph/Chart) 149

Table 82: European Recent Past, Current & Future Market
Analysis for Wine by Product Segment - Still Wine (Still
Red, Still White and Still Rose), Sparkling Wine, Fortified
Wine and Vermouth Independently Analyzed with Annual Sales

Table 83: European Historic Review for Wine by Geographic
Region - France, Germany, Italy, UK, Spain, Russia and Rest
of Europe Markets Independently Analyzed with Annual Sales




Table 84: European Historic Review for Wine by Product
Graph/Chart) 152

Table 85: European 11-Year Perspective for Wine by
France, Germany, Italy, UK, Spain, Russia and Rest of Europe
Markets for Years 2005, 2010 & 2015 (includes corresponding
Graph/Chart) 153

Table 86: European 11-Year Perspective for Wine by Product

15a. FRANCE 155
Outlook 155
French Wine Market 155
Market Trends 155
French Wines Become Organic 155
Wine Market in France Shifts Towards Further Consolidation 156
Wine Exports Hit Hard During Recession 156
Distribution Channels 157
Table 87: French Wine Market (2009): Percentage Breakdown
of Volume Sales by Distribution Channel - Off-trade and
On-trade 157

Table 88: French Wine Market (2009): Percentage Breakdown
of Value Sales by Distribution Channel - Off-trade and
On-trade 157

Table 89: French Off-trade Wine Market (2008): Percentage
Breakdown of Volume Sales by Distribution Channel -
Supermarkets/hypermarkets, Discounters, Specialists,
Direct Sales, Independent Food Stores, and Convenience
Stores (includes corresponding Graph/Chart) 157

Table 90: French Red Wine Market (2007 & 2008): Percentage
Breakdown of Volume Sales by Quality Category - Quality
Wine, TableWine, and Country (includes corresponding
Graph/Chart) 158



Table 91: French White Wine Market (2007 & 2008):
Percentage Breakdown of Volume Sales by Quality Category -
Quality Wine, TableWine, and Country (includes

Table 92: French Off-trade Wine Market (2007 & 2008):
Percentage Breakdown of Volume Sales by Packaging Format -
Glass, Plastic, Carton, Bag-in-box, and Others (includes
Key Statistics: A Historic Perspective 159
Table 93: French Wine Market (2000-2004): Production in
Million Liters (includes corresponding Graph/Chart) 159

Table 94: French Wine Market (2000-2004): Percapita
Consumption in Liters (includes corresponding Graph/Chart) 160

Table 95: French Off-trade Wine Market (2003 & 2004):
Percentage Breakdown of Volume Sales for Red Wine by Price
Segment - Under ' 3, ' 3 to ' 5.99' 6 to ' 8.99, ' 9 and
above (includes corresponding Graph/Chart) 160
Table 96: French Recent Past, Current & Future Analysis for
Wine by Product Segment - Still Wine (Still Red, Still White
and Still Rose), Sparkling Wine, Fortified Wine and Vermouth
Graph/Chart) 161

Table 97: French Historic Review for Wine by Product Segment
- Still Wine (Still Red, Still White and Still Rose),
Sparkling Wine, Fortified Wine and Vermouth Independently
Analyzed with Annual Sales Figures in Million Liters for
Years 2000 through 2006 (includes corresponding Graph/Chart) 162

Table 98: French 11-Year Perspective for Wine by Product

15b. GERMANY 164
Outlook 164
Wine Industry Sustains Growth Despite Crisis 164
German Wine Market - An Overview 164
Table 99: Beverage Consumption in Germany (2008): Per
Capita Consumption of Select Alcoholic Beverages (in
Liters) (includes corresponding Graph/Chart) 165



Table 100: German Wine Market (2007 & 2008): Percentage
Share Breakdown of Production in '000 Liters by Quality
Category - Premium Quality Wine, Quality Wine and Table
Wine (includes corresponding Graph/Chart) 165

Table 101: German Wine Market (2008): Percentage Breakdown
of Volume Sales Through Select Channels of Distribution -
Discounters, Restaurants, Hypermarkets, Direct Sales,
Supermarkets, Specialty Wine Stores and Others (includes
Table 102: German Recent Past, Current & Future Analysis for
Wine by Product Segment - Still Wine (Still Red, Still White
and Still Rose), Sparkling Wine, Fortified Wine and Vermouth
Graph/Chart) 166

Table 103: German Historic Review for Wine by Product
Graph/Chart) 167

Table 104: German 11-Year Perspective for Wine by Product

15c. ITALY 169
Outlook 169
Wine Industry Overview 169
Prosecco, the Italian Grape Variety, Captures Fancy of
American Consumers 169
Italian Sparkling Wine Gains Momentum in Overseas Market 169
Sparkling Wine Exports Surge in 2008 169
Key Player 170
Table 105: Italian Recent Past, Current & Future Analysis
for Wine by Product Segment - Still W


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