1. DO YOU EVER FEEL A BIT STRESSED OUT, DISTRACTED
OR IN NEED OF A BIT MORE HEADSPACE?
2. IN A HYPER-CONNECTED
WORLD, OUR SENSES ARE
BOMBARDED 24/7 WITH ADS,
NOTIFICATIONS, MESSAGES, E-
MAILS, FACE-TIMES.
OUR LIVES ARE FULL OF
SCREEN-TIME AND
DISTRACTIONS.
IT’S EASY TO SWITCH ON.
BUT IT CAN BE MUCH HARDER
TO SWITCH OFF.
AND NOTICE WHAT’S REALLY
GOING ON.
4. THE WILDFULLNESS APP IS A FUN, EASY WAY TO TAKE
10 MINUTES OUT OF YOUR DAY - TO GET OUTSIDE
AND TO PAUSE, TAKE BREATH AND NOTICE
5. A SIMPLE “LIFE HACK”
BUILDS ON AN INTUITIVE AND EXISTING BEHAVIOUR
6. DEVELOPED IN PARTNERSHIP WITH LEADING DOCTORS,
PSYCHOLOGISTS, TECHNOLOGISTS, DESIGNERS AND
MINDFULNESS AND NATURE CONNECTION EXPERTS
THE PROVEN HEALTH AND WELLBEING BENEFITS OF A DAILY
10 MINUTE OUTDOOR PAUSE INCLUDE LOWER STRESS LEVELS
AND ANXIETY, LOWER HEART RATE AND BLOOD PRESSURE,
MORE RELAXATION AND BETTER, DEEPER SLEEP.
7. PLUG IN, SWITCH OFF, TUNE IN
IT ALL STARTS WITH AN INTRODUCTORY 10 DAY
PROGRAMME THAT GUIDES YOU THE SIMPLE TECHNIQUE OF
BEING PRESENT AND NOTICING WHAT’S GOING AROUND YOU
THROUGH THE PRACTISE OF 10 MINUTE ‘SIT SPOT’
8. YOUR WILDFULNESS JOURNEY CAN THEN GO IN WHATEVER
DIRECTION YOU WANT, TAKING ON 1 TO 30 DAY “NOTICING
CHALLENGES” BASED ON MODULES THAT EACH OFFER A
UNIQUE FOCUS AND DIFFERENT BENEFITS - THE CHANGING
SEASONS, DIFFERENT KINDS OF PLACES, TIMES OF DAY
9.
10. THE BEAUTY OF WILDFULLNESS IS THAT IT WORKS WHERE-
EVER YOU ARE, WHENEVER YOU WANT
TOWN OR CITY OR COUNTRYSIDE. YOU DON’T HAVE TO
HEAD TO FAR-FLUNG AREAS OF OUTSTANDING NATURAL
BEAUTY TO GET ALL THE BENEFITS.
11. IT EVEN WORKS INSIDE IF YOU CAN SEE GREEN SPACE
OUT OF YOUR WINDOW.
12.
13. brands that we relate to are fun, have empathy, are modern + engage their users.
we are the middle ground between science, mindful moments + everyday nature.
our tone of voice with be engaging, simple even humourous.
a challegne to engage poeple all year round
what we
look like
+ why?
we believe we can engage people in the way we look
modern, fresh + fun
27. Animation
Inspiration
Penal Reform - Is a prison sentence always the
solution ? by Nice & Serious
The Stop CFC “Good Food for All” Community
food centre inToronto. By Isaac King.
Amazonia Security Agenda. By Moth collective
Illustration
style
Nike Foundation: Girl Effect campaign A friendly little intro film for Message.A new web
app from @messageapp
Airbnb Brooklyn Half: Hydrant. By Animade
Count on Me, Sesame Street’s Count.
By Gentleman Scholar
Slavery and the Qatar 2022 World Cup.
By Walk Free
Things to Learn. Dutch children’s charity,
Kinderpostzegels. By Matt Edgar
Use of colour & shape
Simplicity of graphics
& colour palette
Simple shapes &
motion, bold colours,
sound is key
31. 9:41 AM 100%
WILDFULLNESS
AT&T 3:41 AM 85%
sign-up with email
sign-up with Facebook
10 minutes a day to pause,
breathe and notice
sign-up for our starter for 10
wildfullness adventure today
already wildfull? log-in
press pause to see
a little animation
32. 9:41 AM 100%
my noticings
local
noticings
noticing
challenges
starter
for 10
adventure
2
34
56
7
8 9
10
my next
noticing?
33. 9:41 AM 100%
My Starter for
10 Adventure
X
Pause 1/10
(10 minutes)
00:01
34. 9:41 AM 100%
My Starter for
10 Adventure
X
Pause 1/10
(10 minutes)
00:01
35. 9:41 AM 100%
my noticings
local
noticings
noticing
challenges
Tom
average pause
time
no. of noticing
pauses
total pause
time
minutes
pauses
minutes
10
2
20
Friends ‘noticing’
right now 4
Everyone ‘noticing’
right now
32000
