2. 출생 : 1952년, 오스트리아
소속 : 사그마이스터(대표)
학력 : 플랫대학교 그래픽디자인 학사
수상 : 2005년 그래미어워드 최우수 음반패키지상
경력 : 1993~ 사그마이스터 대표
WILL BE BETTERIN THE FUTURE IN STUPID.I
HAVE TO LIVE NOW
미래에 삶이 나아지리라 생각하는 것은 멍청한
짓이다.나는 지금을 살아야 한다.- 스테판 사그마
이스터
3. 1999년에 미국그래픽디자인협회(AIGA)의 요청으로 디자인한 이 포스터는 90년대 디자인의 아이콘이자 지
금까지도 가장 충격적인 포스터 중 하나로 손꼽힌다. 포스터의 상반신은 다름아닌 사그마이스터 자신이다.
노출보다 더 이목을 끈 것은 몸에 새겨진 텍스트가 포토샵 작업도, 인스턴트 문신도 아니었다는 점이다. 바
로 그의 어시스턴트에게 ‘X-acto’ 칼을 쥐어주고 피부에 글자를 하나씩 새기도록 해서 찍은 사진이다.
4.
5.
6. By The Sea Campaigns
• The Aishti Foundation is a 40,000 sq foot exhibition space in
Jal el-Dib, a short drive up the Mediterranean coast from
downtown Beirut. The foundation building will showcase
works from Salamé's 2,000-strong collection as well as a
variety of high end luxury retail shops. To celebrate the
opening of The Foundation, Tony Salamé asked us to
conceptualize and design a campaign around the intersection
of fashion and art, while also highlighting its location by the
sea side. We also created an animated series of the campaign
for Instagram and their social channels.
7.
8. Frooti
• Frooti is one of India's oldest and most loved mango juice brands. For the first time in 30 years
they were ready to unveil a new logo (Pentagram) and Frooti asked our team at Sagmeister &
Walsh to design a visual language, concepts and strategy for a brand launch campaign across
print, social, web, games, and a television commercial.
• The goal was to introduce the new packaging in a fresh, bold, and playful way. The idea we
came up with is to create a miniature world using tiny scaled models of vehicles, people and
plant life. Only the Frooti packaging and mangos were kept in real life scale. This allowed the
packaging and the mango to appear as the hero of the shots while allowing us to tell stories
and add moments of humor. We introduced four bold colors to the brand which complement
the yellow of Indian mango and add a sense of playfulness across the imagery.
• We also conceptualized & designed brand extensions such as a Frooti recipe website, microsite,
a social media strategy, Frooti games, and more. For the television commercial we partnered
with Special Guest's Aaron Duffy and director Marc Reisbig and Stoopid Buddy Stoodios who
brought this miniature world to life through stop motion animation. The concept was that the
characters find a giant mango while exploring in the desert and try everything to move the
mango. They find no amount of force will make it budge. They then realize its only
the power of their collective voice which magically lifts the mango and bursts into the new
Frooti bottle. We partnered with Bollywood star Shahrukh Khan for the live action scene at the
end of the film.
9.
10. David Byrne And Bryan Eno
“Everything that happens…”
• David Byrne and Brian Eno latest collaboration "Everything that
Happens Will Happen Today" is exuberant and positive but reveals
after several listenings a darker edge. We let this influence the
design of the package. An idyllic suburban house sets the stage
for many different scenes, from the seemingly innocuous (an oil
stain on the driveway), to the curious (an industrial-size air
conditioning unit on the front lawn) and the disturbing (a gasoline
canteen in the kitchen)... All of them eluding to a deeper story
which ultimately goes untold.
• The special edition package features a miniature 3D diorama,
light-activated sound-effects originating from within the house, a
92-page lyrics mini-booklet, the music CD, a bonus DVD with
enhanced content as well as a pharmaceutical pill of uncertain
content.
11.
12. Aizone
• Art Direction & Design Aizone, a luxury department store in
the Middle East. Taking the vibrant nature of the brand and
presenting it in campaigns that are printed in newspapers,
magazines, and billboards throughout Lebanon.
13.
14. Standard Chartered Commercial
• This 60 second advert for the conservative (and socially
conscious) bank Standard Chartered takes its typographic
approach throughout Asia, Africa and the Middle East.
